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Luvu Brands Inc (LUVU)
OTHER OTC:LUVU
US Market

Luvu Brands (LUVU) AI Stock Analysis

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LUVU

Luvu Brands

(OTC:LUVU)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
$0.03
▼(-6.67% Downside)
Action:ReiteratedDate:02/25/26
The score is held down primarily by weak financial performance—recent losses, negative operating/free cash flow, and materially elevated leverage. Technicals also lean bearish with price below longer-term moving averages and a negative MACD. Valuation is only a minor offset because the negative P/E reflects losses and there is no dividend yield support.
Positive Factors
Positive EBITDA
TTM positive EBITDA shows the core business generates operating cash profit before non-cash items. This durable operating profitability provides a cushion to absorb short-term losses, support working capital needs, and underpins the viability of recovery initiatives without relying solely on external capital.
Negative Factors
Very high leverage
Debt-to-equity near 6.1x and thin equity capital materially constrain financial flexibility and raise solvency risk. High leverage amplifies the impact of any earnings shortfall, limits investment capacity, and makes the company sensitive to interest costs or covenant pressures absent sustained cash-flow improvement.
Read all positive and negative factors
Positive Factors
Negative Factors
Positive EBITDA
TTM positive EBITDA shows the core business generates operating cash profit before non-cash items. This durable operating profitability provides a cushion to absorb short-term losses, support working capital needs, and underpins the viability of recovery initiatives without relying solely on external capital.
Read all positive factors

Luvu Brands (LUVU) vs. SPDR S&P 500 ETF (SPY)

Luvu Brands Business Overview & Revenue Model

Company Description
Luvu Brands, Inc. designs, manufactures, and markets various wellness, lifestyle, and casual seating products worldwide. The company offers Liberator, a brand category of products for enhancing sexual performance; and bed therapy products, assisti...
How the Company Makes Money
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Luvu Brands Earnings Call Summary

Earnings Call Date:May 16, 2024
(Q3-2024)
|
% Change Since: |
Next Earnings Date:May 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a period of significant challenges for Luvu Brands, with notable declines in overall sales and key product lines such as Liberator. However, there are positive developments in the Jaxx and Avana brands, gross margin improvements, and strategic initiatives for future growth, including international expansion and new brand introductions. Despite the current difficulties, the company is focused on returning to growth through innovation and market expansion.
Positive Updates
Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.
Negative Updates
Overall Sales Decline
Net sales in Q3 decreased by 14% to $5.9 million compared to $6.9 million in the same quarter of the prior year, with a 18% decline for the 9 months ending March 31, 2024.
Read all updates
Q3-2024 Updates
Negative
Jaxx Brand Growth
Jaxx product sales increased by 16% to $1.4 million in Q3 compared to $1.2 million in the same quarter of the prior year, showing steady progress with new e-commerce partners and categories.
Read all positive updates
Company Guidance
During the Luvu Brands Q3 2024 earnings call, the company reported a 14% decrease in net sales to $5.9 million for the quarter, and an 18% decrease to $18.8 million for the nine months ending March 31, 2024. The Liberator brand saw a significant 23% decline in sales, while Jaxx products experienced a 16% increase, and Avana products rose by 5%. Gross profit for the quarter was $1.6 million, down 7% from the previous year, with a gross margin increase from 26% to 28%. Adjusted EBITDA for the nine months was $448,000, reflecting an 18% sales decline and increased marketing expenses. Inventory was reduced by 17%, and working capital slightly decreased to $1.7 million. The company outlined strategies for growth, including product innovation, increased marketing efforts, and international expansion, aiming to return to top-line growth in the coming year.

Luvu Brands Financial Statement Overview

Summary
Recent fundamentals are weak: TTM net margin is negative (~-5%) with slightly negative EBIT, and both operating cash flow (~-$0.4M) and free cash flow (~-$0.5M) are negative. Balance-sheet risk is elevated with very high debt-to-equity (~6.1x) and low equity, reducing financial flexibility despite decent gross margin (~26%) and positive EBITDA.
Income Statement
32
Negative
Balance Sheet
20
Very Negative
Cash Flow
24
Negative
BreakdownTTMSep 2025Sep 2024Jun 2023Sep 2022Jun 2021
Income Statement
Total Revenue24.47M24.69M24.57M29.22M26.34M23.11M
Gross Profit6.43M6.47M6.53M7.19M6.00M6.30M
EBITDA455.00K359.00K586.00K2.24M1.55M2.36M
Net Income-1.33M-448.00K-399.00K1.20M604.00K2.56M
Balance Sheet
Total Assets11.14M8.76M9.13M10.61M10.38M10.25M
Cash, Cash Equivalents and Short-Term Investments1.09M735.00K1.03M1.04M859.00K977.00K
Total Debt9.35M3.81M4.17M4.87M5.20M5.56M
Total Liabilities9.60M6.34M6.30M7.40M8.43M8.92M
Stockholders Equity1.54M2.42M2.83M3.21M1.95M1.32M
Cash Flow
Free Cash Flow-494.00K-451.00K404.00K546.00K335.00K330.00K
Operating Cash Flow-407.00K-410.00K475.00K661.00K387.00K540.00K
Investing Cash Flow-87.00K-41.00K-71.00K-115.00K-52.00K-210.00K
Financing Cash Flow233.00K158.00K-417.00K-364.00K-453.00K-505.00K

Luvu Brands Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.03
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Negative
200DMA
0.04
Negative
Market Momentum
MACD
<0.01
Negative
RSI
51.62
Neutral
STOCH
125.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For LUVU, the sentiment is Neutral. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and below the 200-day MA of 0.04, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 51.62 is Neutral, neither overbought nor oversold. The STOCH value of 125.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for LUVU.

Luvu Brands Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
$255.14M7.9112.37%1.77%6.00%64.58%
70
Outperform
$556.51M12.459.20%7.86%-4.26%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
52
Neutral
$29.10M4.73-23.80%12.12%-1.49%-399.62%
50
Neutral
$34.59M-1.43-35.17%-4.94%11.35%
43
Neutral
$2.21M-0.76-14.98%2.37%23.81%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
LUVU
Luvu Brands
0.03
>-0.01
-26.32%
CRWS
Crown Crafts
2.72
-0.01
-0.44%
ETD
Ethan Allen
21.87
-2.91
-11.75%
FLXS
Flexsteel
47.73
14.60
44.06%
NTZ
Natuzzi SPA
3.14
-1.21
-27.82%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026