Acquisition SynergiesNavitas acquisition is expected to create operational synergies across research and product development, add roughly 50 SKUs and expand in-store distribution that complements Laird's e-commerce strength to drive incremental revenue.
Product Innovation And DistributionA reformulated superfood liquid creamer and an upcoming dairy-based protein coffee target consumer demand for better taste and higher-protein options, while broad availability via DTC, Amazon and major retail chains supports scaling of sales.
Strategic FinancingA $50 million convertible preferred equity investment from Nexus Capital Management secures funding for the acquisition, provides board representation and reduces execution risk for integration and future growth initiatives.