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36Kr Holdings Inc (KRKR)
NASDAQ:KRKR
US Market

36Kr Holdings Inc (KRKR) AI Stock Analysis

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KRKR

36Kr Holdings Inc

(NASDAQ:KRKR)

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Neutral 49 (OpenAI - 5.2)
Rating:49Neutral
Price Target:
$4.50
▲(6.64% Upside)
Action:ReiteratedDate:01/31/26
The score is primarily weighed down by weak financial performance (declining revenue, ongoing losses, and negative free cash flow). Technicals provide only limited support with a mild near-term improvement, while valuation remains unattractive due to negative earnings and no dividend yield data.
Positive Factors
Diversified revenue streams
A multi-pronged revenue model (ads, subscriptions, financial advisory) provides structural resilience versus single‑channel peers. Subscription and advisory fees tend to be more recurring and sticky, helping stabilize cash inflows and enabling cross-sell opportunities that support medium-term revenue durability.
Negative Factors
Sustained revenue decline
Multi‑year revenue contraction erodes scale and market momentum. Persistent top-line decline weakens operating leverage, reduces available resources for product and content investment, and makes restoring growth more difficult absent new structural initiatives or material market share gains.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified revenue streams
A multi-pronged revenue model (ads, subscriptions, financial advisory) provides structural resilience versus single‑channel peers. Subscription and advisory fees tend to be more recurring and sticky, helping stabilize cash inflows and enabling cross-sell opportunities that support medium-term revenue durability.
Read all positive factors

36Kr Holdings Inc (KRKR) vs. SPDR S&P 500 ETF (SPY)

36Kr Holdings Inc Business Overview & Revenue Model

Company Description
36Kr Holdings Inc. provides content and business services in the People's Republic of China. It creates and distributes various content, including insightful reports on companies and timely market updates, as well as editorials and commentaries in...
How the Company Makes Money
36Kr Holdings generates revenue through multiple streams, primarily from advertising services, subscription fees, and financial services. The advertising revenue is derived from online ads placed on its media platform, targeting businesses interes...

36Kr Holdings Inc Earnings Call Summary

Earnings Call Date:Mar 17, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:Sep 08, 2026
Earnings Call Sentiment Positive
The call highlights a successful operational turnaround: the company returned to profitability in FY2025, delivered meaningful gross margin expansion, reduced operating expenses substantially, grew cash balances, and demonstrated strong audience and live/video commercialization momentum (notably ~40% live revenue growth and >50% growth in certain sub-vertical channels). Offsetting risks include a slight full‑year revenue decline (~1.4%), a 14.2% drop in subscription revenue, reduced R&D/headcount from restructuring, and exposure to macro-driven advertising uncertainty. Overall, the positive operational and financial improvements—especially the profit turnaround and margin gains—outweigh the lowlights, though continued revenue growth will be critical to sustain the gains.
Positive Updates
Turned Profitable in FY2025
Net income of RMB 11.4 million for fiscal year 2025 (vs. net loss of RMB 140.8 million in FY2024). Net income attributable to ordinary shareholders was RMB 11.2 million (vs. net loss attributable of RMB 136.6 million in FY2024). H2 2025 net income was RMB 15.2 million (vs. H2 2024 net loss of RMB 44.9 million).
Negative Updates
Full-Year Revenue Slightly Declined
Total revenues for FY2025 were RMB 227.9 million versus RMB 231.1 million in FY2024, a decrease of about 1.4% year-over-year, indicating revenue pressures despite H2 improvement.
Read all updates
Q4-2025 Updates
Negative
Turned Profitable in FY2025
Net income of RMB 11.4 million for fiscal year 2025 (vs. net loss of RMB 140.8 million in FY2024). Net income attributable to ordinary shareholders was RMB 11.2 million (vs. net loss attributable of RMB 136.6 million in FY2024). H2 2025 net income was RMB 15.2 million (vs. H2 2024 net loss of RMB 44.9 million).
Read all positive updates
Company Guidance
Management gave a cautiously optimistic 2026 outlook for advertising growth, saying it will lean on expanded video and live‑streaming formats (live‑streaming revenue rose nearly 40% YoY in 2025 and new live/video clients exceeded 50% of the total) and high‑growth subvertical youth channels (Oh! Youth and Tide +50%+ YoY) while stepping up investment in content creation and AI‑focused verticals (AI, global expansion). Financially, the priority is to sustain profitability and stable cash flow through continued cost control and operational efficiency—the company turned profitable in 2025 with net income of RMB 11.4 million for the year (RMB 15.2 million in H2), gross profit margin of 57.7% for FY25 (60% in H2), operating expenses down ~RMB 70 million to RMB 121.5 million (–36.1% YoY) and operating expenses at 53% of revenues, H2 revenue of RMB 134.8 million (+4.7% YoY) and FY revenue RMB 227.9 million, and cash, cash equivalents and short‑term investments of RMB 116.1 million (+25.5% YoY). They also highlighted scaling AI initiatives and products that improved efficiency and commercial reach (AI meeting coverage: 1,308 companies; Omni‑Intelligence covers >7,800 public companies; 36.8 million followers, 19 consecutive quarters of user growth).

36Kr Holdings Inc Financial Statement Overview

Summary
Financial statements indicate sustained pressure: declining revenue, persistent losses with negative EBIT/EBITDA margins, and consistently negative free cash flow. The balance sheet is comparatively steadier with manageable leverage and a decent equity ratio, but negative ROE underscores weak profitability.
Income Statement
45
Neutral
Balance Sheet
60
Neutral
Cash Flow
40
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Mar 2021
Income Statement
Total Revenue340.19M231.07M340.19M322.50M316.78M386.76M
Gross Profit182.02M112.34M182.02M184.65M187.94M125.39M
EBITDA-91.82M-67.12M-79.83M-25.56M-91.45M-250.22M
Net Income-90.64M-136.63M-89.98M21.94M-89.57M-279.34M
Balance Sheet
Total Assets458.97M276.19M458.97M571.37M501.74M578.53M
Cash, Cash Equivalents and Short-Term Investments116.96M91.71M116.96M184.78M216.10M209.19M
Total Debt45.73M29.60M45.73M56.34M21.89M27.56M
Total Liabilities197.11M157.94M197.11M225.99M194.47M189.56M
Stockholders Equity251.98M118.01M251.98M338.11M299.40M380.82M
Cash Flow
Free Cash Flow253.37K-33.48M-127.56M-6.64M192.78M-19.48M
Operating Cash Flow253.37K-32.99M-122.16M-4.99M194.96M-17.13M
Investing Cash Flow0.0032.48M20.17M43.31M-158.00M-64.29M
Financing Cash Flow0.00-3.61M481.00K5.12M-23.00K-32.84M

36Kr Holdings Inc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price4.22
Price Trends
50DMA
3.95
Negative
100DMA
4.31
Negative
200DMA
5.10
Negative
Market Momentum
MACD
<0.01
Positive
RSI
47.67
Neutral
STOCH
33.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For KRKR, the sentiment is Negative. The current price of 4.22 is above the 20-day moving average (MA) of 3.95, above the 50-day MA of 3.95, and below the 200-day MA of 5.10, indicating a bearish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 47.67 is Neutral, neither overbought nor oversold. The STOCH value of 33.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for KRKR.

36Kr Holdings Inc Risk Analysis

36Kr Holdings Inc disclosed 89 risk factors in its most recent earnings report. 36Kr Holdings Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

36Kr Holdings Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
82
Outperform
$1.40B11.6711.26%5.47%30.00%-9.72%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
49
Neutral
$7.42M6.49-35.00%
49
Neutral
$79.34M-0.05-51.54%-16.83%-485.31%
49
Neutral
$259.49M-9.78-4.72%-23.61%
43
Neutral
$148.48M-50.73-1.46%-8.99%-4.10%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
KRKR
36Kr Holdings Inc
3.77
-0.30
-7.47%
OPRA
Opera
15.60
0.71
4.77%
DOYU
DouYu International Holdings
4.92
-1.37
-21.78%
SEAT
Vivid Seats
7.37
-48.43
-86.79%
ZH
Zhihu
3.29
-0.26
-7.32%
GIBO
GIBO Holdings
1.33
-2,164.67
-99.94%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026