TRaaS On Product Inc. (6696) AI Stock Analysis

• Market Cap: ¥1.76B
• Dividend Yield: N/A
• Average Volume (3M): 123.81K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.92
• Revenue Growth: 10.83%
• EPS Growth: -1827.49%
• Country: JP
• Employees: 45
• Sector: Technology
• Sector Strength: 88
• Industry: Communication Equipment
• EPS (TTM): -6.82
• Shares Outstanding: 4,826,991
• 10 Day Avg. Volume: 29,890
• 30 Day Avg. Volume: 123,806
• PEG Ratio: -8.12
• Price to Book (P/B): 4.75
• Price to Sales (P/S): 4.75
• P/FCF Ratio: 80.16
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 63 Neutral
• Price Target: ¥388.00 ▲(27.63% Upside)

The score is driven primarily by improving financial performance (strong revenue growth, better margins, positive operating cash flow, and low leverage). Technicals are moderately supportive with the stock above key short/mid-term averages and positive momentum, but valuation is a drag due to a negative P/E and no dividend yield data.

Positive Factors

Recurring subscription revenue model

A subscription and transaction-fee business model creates recurring, predictable revenue streams and higher customer lifetime value. Over 2–6 months this supports cash visibility, stickiness with clients via integrations, and smoother scaling of margins as volume grows.

Strong top-line recovery and higher gross margins

Material revenue growth with improving gross margin signals product-market fit and better unit economics. Durable improvement in gross margin provides room to invest in sales/tech while preserving profitability as the company scales across e‑commerce and payments markets.

Positive operating cash flow and conservative leverage

A turnaround to positive operating cash flow indicates self-sustaining operations and reduced financing dependency. Combined with low leverage and high equity ratio, this strengthens liquidity and flexibility to fund growth initiatives or weather cyclical shocks over the medium term.

Negative Factors

Thin operating and net profitability

Very slim EBIT and net margins leave limited buffer against cost inflation or pricing pressure. Sustaining long-term investment while improving structural profitability requires meaningful operating leverage or cost-out initiatives; otherwise returns may remain marginal.

Highly volatile/negative EPS growth indicator

Extreme negative EPS growth reflects volatile earnings and prior losses, undermining consistency of shareholder returns. Such volatility can impede strategic planning, make funding more expensive, and signal that profitability remains fragile despite revenue recovery.

Limited scale and resource base

A small headcount constrains capacity for product development, enterprise sales and large-scale customer support. In structurally competitive payments and SaaS markets, limited scale can slow feature rollout, partnerships, and geographic expansion needed to secure durable competitive advantage.

TRaaS On Product Inc. Business Overview & Revenue Model

Company Description

TRaaS On Product Inc. manufactures and sells various devices to connect people and things with AI and IoT digital technologies. The company offers SHISA, an automatic check-in system for lodging personal equipment with personal identification function; TRA-DeCA that detects danger by comparing person with the database; and Cygnus in which various applications can be installed in the terminal according to the intended use. It also provides NGH that manages information on accommodation facilities and contents, such as guest room services; T-signage that distributes programs; STB, which can be used to receive and watch TV programs, as well as can used as function- specific computer, video playback, video conferencing, IP broadcasting, digital signages, IOT gateways, etc.; and SHISA, an outdoor digital signage. The company was formerly known as P3, Inc. and changed its name to TRaaS On Product Inc. in April 2022. TRaaS On Product Inc. was founded in 1995 and is headquartered in Tokyo, Japan.

How the Company Makes Money

TRaaS On Product Inc. generates revenue primarily through subscription fees for its transactional services and software solutions, which are offered to businesses on a recurring basis. Key revenue streams include transaction fees for every payment processed through its platforms, licensing fees for its software products, and additional revenue from value-added services such as analytics and customer support. The company also engages in strategic partnerships with financial institutions and technology providers to enhance its service offerings and expand its market reach, contributing significantly to its overall earnings.

TRaaS On Product Inc. Financial Statement Overview

Summary

Financials show a clear recovery: revenue grew 32.3% YoY, gross margin improved to 57.8%, and operating cash flow turned positive ($28M). Balance sheet risk is low with debt-to-equity at 0.15 and a 75.9% equity ratio, but profitability remains thin with EBIT margin at 1.3% and net margin only 0.6%.

Income Statement

TRaaS On Product Inc. has shown a significant improvement in its financial performance over the past year. The gross profit margin increased to 57.8% from 54.4% in the previous year, indicating better cost management. The net profit margin turned positive at 0.6%, a substantial improvement from the previous year's negative margin. Revenue growth was strong at 32.3% year-over-year, showcasing a robust recovery. However, the EBIT margin remains low at 1.3%, suggesting room for operational efficiency improvements.

Balance Sheet

The company maintains a strong balance sheet with a debt-to-equity ratio of 0.15, indicating low leverage. The equity ratio stands at 75.9%, reflecting a strong capital structure. Return on equity improved to 0.6%, a positive shift from negative returns in previous years. The company’s high cash reserves further strengthen its financial position, reducing risk.

Cash Flow

Cash flow from operations turned positive at $28 million, a significant turnaround from negative cash flows in prior years. Free cash flow also improved, reflecting better cash management. The operating cash flow to net income ratio is 11.9, indicating strong cash generation relative to net income. However, the free cash flow growth rate is not calculable due to negative figures in the previous year.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	341.15M	411.49M	310.96M	496.49M	404.57M	586.41M
Gross Profit	178.47M	237.74M	169.16M	235.23M	81.21M	205.40M
EBITDA	-49.09M	29.51M	-67.32M	-8.14M	-436.91M	-327.00M
Net Income	-57.36M	2.35M	-85.81M	-16.80M	-517.84M	-384.30M
Balance Sheet
Total Assets	502.56M	542.47M	513.34M	527.91M	298.88M	926.24M
Cash, Cash Equivalents and Short-Term Investments	350.75M	314.85M	330.10M	388.68M	120.10M	432.47M
Total Debt	60.00M	60.00M	60.23M	158.62M	61.98M	101.98M
Total Liabilities	90.98M	130.40M	105.23M	200.01M	89.71M	209.24M
Stockholders Equity	411.58M	412.07M	408.11M	327.90M	209.17M	726.32M
Cash Flow
Free Cash Flow	15.93M	24.39M	-128.24M	-1.29M	-301.06M	-190.51M
Operating Cash Flow	15.93M	28.02M	-72.56M	18.13M	-263.08M	-116.22M
Investing Cash Flow	0.00	-45.20M	-53.96M	24.25M	89.46M	-237.01M
Financing Cash Flow	0.00	1.39M	67.83M	225.22M	-40.08M	108.34M

TRaaS On Product Inc. Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 304.00
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6696, the sentiment is Neutral. The current price of 304 is below the 20-day moving average (MA) of 325.85, below the 50-day MA of 322.12, and below the 200-day MA of 443.02, indicating a neutral trend. The MACD of 8.27 indicates Negative momentum. The RSI at 51.64 is Neutral, neither overbought nor oversold. The STOCH value of 39.83 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:6696.

TRaaS On Product Inc. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
6822	64 Neutral	¥5.14B	3.94	―	0.53%	4.93%	23.92%
6696	63 Neutral	¥1.76B	-41.13	―	―	10.83%	-1827.49%
6778	63 Neutral	¥5.57B	29.81	―	3.54%	19.28%	―
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
4388	58 Neutral	¥2.61B	-121.31	―	―	126.85%	-114.79%
6522	54 Neutral	¥3.07B	-23.70	―	―	5.57%	56.29%
6634	47 Neutral	¥4.56B	-6.27	―	―	165.52%	17.61%