Recurring Subscription Revenue ModelA subscription and transaction-fee business model creates recurring, predictable revenue streams and higher customer lifetime value. Over 2–6 months this supports cash visibility, stickiness with clients via integrations, and smoother scaling of margins as volume grows.

Strong Top-line Recovery And Higher Gross MarginsMaterial revenue growth with improving gross margin signals product-market fit and better unit economics. Durable improvement in gross margin provides room to invest in sales/tech while preserving profitability as the company scales across e‑commerce and payments markets.

Positive Operating Cash Flow And Conservative LeverageA turnaround to positive operating cash flow indicates self-sustaining operations and reduced financing dependency. Combined with low leverage and high equity ratio, this strengthens liquidity and flexibility to fund growth initiatives or weather cyclical shocks over the medium term.

Bears Say

Thin Operating And Net ProfitabilityVery slim EBIT and net margins leave limited buffer against cost inflation or pricing pressure. Sustaining long-term investment while improving structural profitability requires meaningful operating leverage or cost-out initiatives; otherwise returns may remain marginal.

Highly Volatile/negative EPS Growth IndicatorExtreme negative EPS growth reflects volatile earnings and prior losses, undermining consistency of shareholder returns. Such volatility can impede strategic planning, make funding more expensive, and signal that profitability remains fragile despite revenue recovery.

Limited Scale And Resource BaseA small headcount constrains capacity for product development, enterprise sales and large-scale customer support. In structurally competitive payments and SaaS markets, limited scale can slow feature rollout, partnerships, and geographic expansion needed to secure durable competitive advantage.

6696 FAQ

What was TRaaS On Product Inc.’s price range in the past 12 months?

TRaaS On Product Inc. lowest stock price was ¥273.00 and its highest was ¥645.00 in the past 12 months.

What is TRaaS On Product Inc.’s market cap?

TRaaS On Product Inc.’s market cap is ¥1.62B.

When is TRaaS On Product Inc.’s upcoming earnings report date?

TRaaS On Product Inc.’s upcoming earnings report date is Mar 12, 2026 which is in 35 days.

How were TRaaS On Product Inc.’s earnings last quarter?

TRaaS On Product Inc. released its earnings results on Dec 04, 2025. The company reported -¥6.824 earnings per share for the quarter, missing the consensus estimate of N/A by -¥6.824.

Is TRaaS On Product Inc. overvalued?

According to Wall Street analysts TRaaS On Product Inc.’s price is currently Overvalued. Get more investment ideas with TipRanks Premium

Does TRaaS On Product Inc. pay dividends?

TRaaS On Product Inc. does not currently pay dividends.

What is TRaaS On Product Inc.’s EPS estimate?

TRaaS On Product Inc.’s EPS estimate for its next earnings report is not yet available.

How many shares outstanding does TRaaS On Product Inc. have?

TRaaS On Product Inc. has 4,826,991 shares outstanding.

What happened to TRaaS On Product Inc.’s price movement after its last earnings report?

TRaaS On Product Inc. reported an EPS of -¥6.824 in its last earnings report, missing expectations of N/A. Following the earnings report the stock price went down -20.888%.

Which hedge fund is a major shareholder of TRaaS On Product Inc.?

Currently, no hedge funds are holding shares in JP:6696

What is the TipRanks Smart Score and how is it calculated?

Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology

Company Description

TRaaS On Product Inc.

TRaaS On Product Inc. manufactures and sells various devices to connect people and things with AI and IoT digital technologies. The company offers SHISA, an automatic check-in system for lodging personal equipment with personal identification function; TRA-DeCA that detects danger by comparing person with the database; and Cygnus in which various applications can be installed in the terminal according to the intended use. It also provides NGH that manages information on accommodation facilities and contents, such as guest room services; T-signage that distributes programs; STB, which can be used to receive and watch TV programs, as well as can used as function- specific computer, video playback, video conferencing, IP broadcasting, digital signages, IOT gateways, etc.; and SHISA, an outdoor digital signage. The company was formerly known as P3, Inc. and changed its name to TRaaS On Product Inc. in April 2022. TRaaS On Product Inc. was founded in 1995 and is headquartered in Tokyo, Japan.