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Rentracks Co., Ltd. (JP:6045)
:6045
Japanese Market
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Rentracks Co., Ltd. (6045) AI Stock Analysis

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JP:6045

Rentracks Co., Ltd.

(6045)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
¥1,586.00
▼(-3.88% Downside)
Action:Reiterated
Date:05/17/26
The score is primarily held back by weakened financial quality (negative cash flow in the latest year and higher debt) and a clearly bearish technical setup (below key moving averages with negative MACD). Valuation is moderate with a modest dividend yield, providing only limited offset.
Positive Factors
Performance-based business model
Rentracks’ pay-for-performance model aligns revenue with delivered outcomes, creating durable client ROI focus and predictable unit economics. This reduces client churn risk, scales with advertiser spend and benefits from structural shifts to measurable digital marketing, supporting steady long-term demand.
Negative Factors
Weak cash generation
A shift to negative operating and free cash flow in 2026 signals deteriorating cash conversion and possible working-capital strain. Persistent cash deficits threaten liquidity, increase reliance on external funding, and can force spending cuts that impair long-term product investment and growth execution.
Read all positive and negative factors
Positive Factors
Negative Factors
Performance-based business model
Rentracks’ pay-for-performance model aligns revenue with delivered outcomes, creating durable client ROI focus and predictable unit economics. This reduces client churn risk, scales with advertiser spend and benefits from structural shifts to measurable digital marketing, supporting steady long-term demand.
Read all positive factors

Rentracks Co., Ltd. (6045) vs. iShares MSCI Japan ETF (EWJ)

Rentracks Co., Ltd. Business Overview & Revenue Model

Company Description
Rentracks Co.,Ltd. offers WEB consulting and Internet media services in Japan and internationally. The company's WEB consulting services include SEO, SEM, customer attraction websites building, web production, and advertising agency services; and ...
How the Company Makes Money
Rentracks primarily makes money through performance-based advertising fees earned when measurable outcomes (e.g., purchases, sign-ups, reservations, or other conversions defined by the advertiser) occur via its marketing network. In this model, ad...

Rentracks Co., Ltd. Financial Statement Overview

Summary
Top-line momentum improved and operating profitability remains solid, but the latest period shows a sharp cash flow deterioration (operating and free cash flow turning negative) and materially higher leverage. Net income strength looks less supported by operating profit, adding earnings-quality risk.
Income Statement
72
Positive
Balance Sheet
58
Neutral
Cash Flow
34
Negative
BreakdownTTMMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue3.91B4.44B3.86B3.30B3.30B2.46B
Gross Profit2.72B2.73B2.68B2.29B2.37B1.91B
EBITDA1.34B1.09B1.16B672.25M1.11B848.20M
Net Income735.25M2.57B668.38M339.89M198.66M438.71M
Balance Sheet
Total Assets9.18B16.39B10.73B9.35B8.38B6.25B
Cash, Cash Equivalents and Short-Term Investments3.94B4.35B6.11B4.82B3.30B2.77B
Total Debt2.53B5.35B3.74B3.77B2.69B1.59B
Total Liabilities5.53B10.48B7.15B6.26B5.57B3.56B
Stockholders Equity3.65B5.91B3.58B3.10B2.81B2.69B
Cash Flow
Free Cash Flow0.00-444.77M1.57B624.60M-373.53M-85.85M
Operating Cash Flow0.00-440.80M1.58B626.07M-298.55M-84.57M
Investing Cash Flow0.00-1.93B-87.55M-27.26M-178.20M-55.94M
Financing Cash Flow0.00315.41M-196.52M915.25M1.02B282.12M

Rentracks Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1650.00
Price Trends
50DMA
1632.66
Negative
100DMA
1682.19
Negative
200DMA
1586.72
Negative
Market Momentum
MACD
-39.82
Positive
RSI
31.27
Neutral
STOCH
12.92
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6045, the sentiment is Negative. The current price of 1650 is above the 20-day moving average (MA) of 1584.25, above the 50-day MA of 1632.66, and above the 200-day MA of 1586.72, indicating a bearish trend. The MACD of -39.82 indicates Positive momentum. The RSI at 31.27 is Neutral, neither overbought nor oversold. The STOCH value of 12.92 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:6045.

Rentracks Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
¥27.40B11.135.35%5.51%-3.23%
69
Neutral
¥14.52B11.582.51%9.38%246.38%
66
Neutral
¥17.12B6.652.01%4.60%6.55%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
54
Neutral
¥15.58B-13.127.85%-38.96%-127.02%
53
Neutral
¥11.84B4.602.19%14.95%284.56%
50
Neutral
¥11.51B7.834.27%3453.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:6045
Rentracks Co., Ltd.
1,506.00
475.69
46.17%
JP:2130
Members Co., Ltd.
1,099.00
42.12
3.98%
JP:2491
ValueCommerce Co., Ltd.
478.00
-270.78
-36.16%
JP:6094
FreakOut Holdings, Inc.
661.00
162.00
32.46%
JP:6535
i-mobile Co., Ltd.
481.00
-71.74
-12.98%
JP:7095
Macbee Planet Inc
1,152.00
-1,969.10
-63.09%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 17, 2026