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Rococo Co. Ltd. (JP:5868)
:5868
Japanese Market

Rococo Co. Ltd. (5868) AI Stock Analysis

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JP:5868

Rococo Co. Ltd.

(5868)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
¥1,221.00
▲(22.59% Upside)
Action:ReiteratedDate:02/18/26
The score is primarily supported by improving cash generation, steady revenue growth, and a healthier balance sheet, with valuation also favorable given the moderate P/E and ~3.2% dividend yield. Offsetting these positives are compressed margins and only mixed/neutral technical momentum.
Positive Factors
Improving cash generation
Material improvement in operating and free cash flow in 2025 provides durable funding for capex, dividends, debt reduction, and strategic investment. Free cash flow tracking net income (~0.97) suggests earnings quality, reducing reliance on external financing and improving financial flexibility.
Steady revenue growth
Consistent top-line growth indicates sustained demand for products and services across retail, commercial, and subscription channels. This steady growth supports scale advantages, recurring revenue expansion from subscriptions, and a more predictable revenue base for multi‑year planning and investment.
Improved balance-sheet leverage
Lower debt-to-equity and rising equity indicate stronger balance-sheet resilience versus prior years. Manageable leverage increases strategic optionality, lowers refinancing risk, and supports investment or dividend policies without materially raising financial stress during cyclical downturns.
Negative Factors
Compressing gross margins
A multi-year decline in gross margin signals structural pressure from pricing, input costs, or product mix shifts. Persistent margin erosion reduces operating leverage, limits incremental profit from revenue growth, and makes sustainable margin recovery necessary for materially stronger cash generation.
Thin net profitability
Low net margins leave limited buffer against cost shocks and reduce retained earnings available for reinvestment. With net margin in the low single digits, the company is more sensitive to revenue volatility and less able to self-fund large strategic initiatives without improving operating efficiency.
Modest and volatile cash conversion
OCF under 10% of revenue implies modest cash conversion; prior volatility indicates earnings-to-cash reliability risks. Durable plans depend on consistent cash generation; variability could constrain capital allocation, force tradeoffs between capex, dividends, and debt paydown in weaker periods.

Rococo Co. Ltd. (5868) vs. iShares MSCI Japan ETF (EWJ)

Rococo Co. Ltd. Business Overview & Revenue Model

Company DescriptionRococo Co. Ltd. is an IT consulting services company. The company provides IT outsourcing services, including PC-life cycle management support, helpdesk, kitting, infrastructure and network configuration, and resident engineer services; DX promotion support services; BPO services; and system development, maintenance, and introduction support services. It also offers AUTH thru, a face recognition access control system; AUTH thru KEY, a system that links an electric lock to the facial recognition entrance and exit control system; RocoTime, an attendance management system; tike-series, a ticketing system; and Re-tass LIVE for one-to-one online streaming services. The company was founded in 1994 and is based in Osaka, Japan.
How the Company Makes MoneyRococo Co. Ltd. generates revenue through multiple channels, including direct sales of its electronic products to consumers and businesses, as well as through partnerships with major retailers and e-commerce platforms. The company also benefits from recurring revenue streams through subscription services associated with its smart devices, providing users with software updates and premium features. Additionally, Rococo Co. Ltd. engages in collaborations with technology firms, enhancing its product offerings and expanding its market reach. The combination of product sales, subscription services, and strategic partnerships forms the core of the company's revenue model.

Rococo Co. Ltd. Financial Statement Overview

Summary
Steady revenue growth (2025 up ~10% vs. 2024) and a meaningful improvement in operating/free cash flow in 2025 support the score. Balance sheet leverage is currently manageable (debt-to-equity ~0.26), but profitability is a constraint: gross margin has drifted down since 2022 and net margin remains thin (~3–4%).
Income Statement
72
Positive
Revenue has grown steadily from 2023 to 2025 (2025 up ~10% vs. 2024), showing solid demand momentum. Profitability is positive but has cooled versus 2022: gross margin has drifted down (about 38% in 2022 to ~34% in 2025) and net margin is modest (~3–4% in 2024–2025). Operating profitability is stable in the mid-single digits, but the lower margin profile in recent years limits the score despite good top-line growth.
Balance Sheet
74
Positive
Leverage looks manageable in the most recent year, with debt to equity at ~0.26 in 2025 and equity growing versus prior years, indicating improved balance-sheet resilience. Total debt is up in 2025 versus 2024, but remains moderate relative to equity and assets. Earlier years showed meaningfully higher leverage (notably 2021–2022), which suggests the balance sheet has improved but still carries a historical risk backdrop.
Cash Flow
81
Very Positive
Cash generation strengthened materially in 2025, with operating cash flow (~666M) and free cash flow (~648M) both well above 2024 levels. Free cash flow closely tracks reported earnings (free cash flow to net income ~0.97 in 2025), which is a positive quality signal. The main weakness is that cash flow relative to revenue is not especially high (operating cash flow as a share of revenue is under 10%), and cash flow was more volatile in 2023, but the recent trajectory is clearly favorable.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.34B9.19B7.80B7.18B6.93B6.30B
Gross Profit3.10B3.14B2.84B2.67B2.66B2.16B
EBITDA744.60M588.77M494.00M540.21M820.29M550.32M
Net Income462.18M317.73M278.02M289.46M453.13M322.75M
Balance Sheet
Total Assets4.28B5.00B4.34B4.38B3.26B3.03B
Cash, Cash Equivalents and Short-Term Investments1.63B1.94B1.93B2.14B1.28B1.18B
Total Debt479.84M758.45M574.80M1.19B1.28B1.54B
Total Liabilities1.46B2.04B1.59B2.07B2.19B2.42B
Stockholders Equity2.82B2.96B2.75B2.31B1.07B611.32M
Cash Flow
Free Cash Flow0.00648.32M319.44M167.09M415.35M321.88M
Operating Cash Flow0.00665.99M341.56M185.31M443.09M353.19M
Investing Cash Flow0.00-615.00M-83.57M-146.95M-54.02M-48.39M
Financing Cash Flow0.00-70.34M-519.45M775.57M-287.55M-280.12M

Rococo Co. Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price996.00
Price Trends
50DMA
1102.83
Negative
100DMA
1024.77
Positive
200DMA
984.82
Positive
Market Momentum
MACD
7.24
Positive
RSI
45.83
Neutral
STOCH
35.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:5868, the sentiment is Neutral. The current price of 996 is below the 20-day moving average (MA) of 1112.75, below the 50-day MA of 1102.83, and above the 200-day MA of 984.82, indicating a neutral trend. The MACD of 7.24 indicates Positive momentum. The RSI at 45.83 is Neutral, neither overbought nor oversold. The STOCH value of 35.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:5868.

Rococo Co. Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
¥4.00B12.280.94%14.35%105.59%
65
Neutral
¥4.63B10.291.20%26.70%93.41%
62
Neutral
¥4.21B16.250.94%-12.25%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
60
Neutral
¥3.99B49.521.74%
57
Neutral
¥4.45B28.310.53%17.13%-41.14%
43
Neutral
¥5.02B-5.25
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:5868
Rococo Co. Ltd.
1,072.00
238.73
28.65%
JP:2338
Quantum Solutions Co.,Ltd.
97.00
-568.00
-85.41%
JP:2375
GiG Works, Inc.
205.00
-73.63
-26.43%
JP:2493
E-SUPPORTLINK, Ltd.
995.00
8.29
0.84%
JP:3625
Techfirm Holdings, Inc.
608.00
-75.27
-11.02%
JP:5250
Prime Strategy Co., Ltd.
1,124.00
38.33
3.53%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 18, 2026