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Rococo Co. Ltd. (JP:5868)
:5868
Japanese Market

Rococo Co. Ltd. (5868) AI Stock Analysis

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JP:5868

Rococo Co. Ltd.

(5868)

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Outperform 73 (OpenAI - 5.2)
Rating:73Outperform
Price Target:
¥1,364.00
▲(36.95% Upside)
The score is driven primarily by solid financial health (low leverage, steady growth, and good cash conversion) and supportive valuation (low P/E with a meaningful dividend). Offsetting this, technical momentum appears overextended (very high RSI/Stoch), which raises near-term pullback risk despite a strong uptrend.
Positive Factors
Low Leverage / Strong Capital Base
A 0.21 debt-to-equity and 63% equity ratio indicate durable financial flexibility. Low leverage reduces refinancing and interest risk, enabling steady investment in R&D, product development, or acquisitions without stressing liquidity over the next several quarters.
Diversified, Recurring Revenue Model
Mix of direct product sales, retail/e-commerce partnerships and subscription services provides revenue diversification and recurring streams. This improves predictability of cash flow, customer lifetime value, and reduces reliance on single channels over a multi-month horizon.
Healthy Cash Conversion
Operating and free cash flow exceed reported net income, showing strong cash conversion. Consistent cash generation supports capex, working capital needs, dividends or buybacks and lowers dependence on external financing for sustainable operations.
Negative Factors
Low Net Profitability
Sub-4% net margin leaves limited buffer against input cost inflation or pricing pressure typical in consumer electronics. Persistently thin net margins can constrain internal reinvestment, limit free cash available for strategic initiatives, and depress long-term returns.
Volatile Free Cash Flow Growth
A very large year-over-year FCF jump suggests one-off timing or episodic cash swings. Such volatility weakens confidence in sustainable cash available for dividends, M&A or capex planning and raises execution risk when forecasting multi-quarter liquidity needs.
Margin Compression from Operating Costs
A sizable gap between gross (36%) and net margins implies operating expenses, SG&A, or R&D are eroding profitability. If cost control doesn't improve, scaling revenue may not translate into commensurate net income growth, limiting durable profitability improvement.

Rococo Co. Ltd. (5868) vs. iShares MSCI Japan ETF (EWJ)

Rococo Co. Ltd. Business Overview & Revenue Model

Company DescriptionRococo Co. Ltd. is an IT consulting services company. The company provides IT outsourcing services, including PC-life cycle management support, helpdesk, kitting, infrastructure and network configuration, and resident engineer services; DX promotion support services; BPO services; and system development, maintenance, and introduction support services. It also offers AUTH thru, a face recognition access control system; AUTH thru KEY, a system that links an electric lock to the facial recognition entrance and exit control system; RocoTime, an attendance management system; tike-series, a ticketing system; and Re-tass LIVE for one-to-one online streaming services. The company was founded in 1994 and is based in Osaka, Japan.
How the Company Makes MoneyRococo Co. Ltd. generates revenue through multiple channels, including direct sales of its electronic products to consumers and businesses, as well as through partnerships with major retailers and e-commerce platforms. The company also benefits from recurring revenue streams through subscription services associated with its smart devices, providing users with software updates and premium features. Additionally, Rococo Co. Ltd. engages in collaborations with technology firms, enhancing its product offerings and expanding its market reach. The combination of product sales, subscription services, and strategic partnerships forms the core of the company's revenue model.

Rococo Co. Ltd. Financial Statement Overview

Summary
Solid overall fundamentals: revenue grew 8.76% YoY and the balance sheet is strong (debt-to-equity 0.21; equity ratio 63.34%). Profitability is positive but somewhat pressured, with net margin at 3.56% and EBIT margin at 5.47%. Cash generation is healthy (FCF/net income 1.15; OCF/net income 1.23), though recent FCF growth may be volatile.
Income Statement
75
Positive
Rococo Co. Ltd. has demonstrated consistent revenue growth with a 8.76% increase from 2023 to 2024. The gross profit margin stands at 36.42%, indicating strong profitability. However, the net profit margin decreased slightly to 3.56%, reflecting challenges in controlling costs or increased expenses. The EBIT margin is at 5.47%, showing moderate operational efficiency.
Balance Sheet
80
Positive
The company's balance sheet is robust with a debt-to-equity ratio of 0.21, indicating low leverage and financial stability. The equity ratio is 63.34%, suggesting a strong equity base relative to total assets. Return on equity is 10.11%, showing effective use of equity to generate profits.
Cash Flow
70
Positive
Rococo Co. Ltd. has a strong free cash flow to net income ratio of 1.15, indicating good cash generation relative to profits. The operating cash flow to net income ratio is 1.23, showing efficient cash flow management. However, free cash flow growth was 91.14%, reflecting significant improvement but with potential volatility.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue8.34B7.80B7.18B6.93B6.30B
Gross Profit3.10B2.84B2.67B2.66B2.16B
EBITDA744.60M494.00M540.21M820.29M550.32M
Net Income462.18M278.02M289.46M453.13M322.75M
Balance Sheet
Total Assets4.28B4.34B4.38B3.26B3.03B
Cash, Cash Equivalents and Short-Term Investments1.63B1.93B2.14B1.28B1.18B
Total Debt479.84M574.80M1.19B1.28B1.54B
Total Liabilities1.46B1.59B2.07B2.19B2.42B
Stockholders Equity2.82B2.75B2.31B1.07B611.32M
Cash Flow
Free Cash Flow0.00319.44M167.09M415.35M321.88M
Operating Cash Flow0.00341.56M185.31M443.09M353.19M
Investing Cash Flow0.00-83.57M-146.95M-54.02M-48.39M
Financing Cash Flow0.00-519.45M775.57M-287.55M-280.12M

Rococo Co. Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price996.00
Price Trends
50DMA
1018.44
Positive
100DMA
1004.31
Positive
200DMA
949.04
Positive
Market Momentum
MACD
27.81
Positive
RSI
49.80
Neutral
STOCH
6.90
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:5868, the sentiment is Neutral. The current price of 996 is below the 20-day moving average (MA) of 1120.05, below the 50-day MA of 1018.44, and above the 200-day MA of 949.04, indicating a neutral trend. The MACD of 27.81 indicates Positive momentum. The RSI at 49.80 is Neutral, neither overbought nor oversold. The STOCH value of 6.90 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:5868.

Rococo Co. Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
81
Outperform
¥2.91B9.623.28%9.68%25.15%
73
Outperform
¥4.08B9.960.94%14.35%105.59%
70
Outperform
¥6.05B22.3327.60%-15.54%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
52
Neutral
¥6.69B-14.58-0.02%-12.19%
46
Neutral
¥2.65B-9.1723.63%64.65%
39
Underperform
¥10.99B-3.20-29.41%79.74%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:5868
Rococo Co. Ltd.
1,095.00
344.87
45.97%
JP:4261
AsiaQuest Co.,Ltd.
4,095.00
1,790.00
77.66%
JP:4335
IPS Co., Ltd.
1,215.00
122.63
11.23%
JP:5255
Monstarlab Holdings Inc.
170.00
92.00
117.95%
JP:5597
Blue innovation Co.,Ltd.
1,663.00
925.00
125.34%
JP:5618
Nyle Inc.
311.00
12.00
4.01%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 20, 2026