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freee K.K. (JP:4478)
:4478
Japanese Market

freee K.K. (4478) AI Stock Analysis

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JP:4478

freee K.K.

(4478)

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Neutral 55 (OpenAI - 5.2)
Rating:55Neutral
Price Target:
¥2,800.00
▼(-8.20% Downside)
The score is driven primarily by improving fundamentals (strong revenue growth, positive operating profitability, and a stable balance sheet), but is meaningfully held back by weak technical trends (below major moving averages with negative MACD) and an expensive valuation (very high P/E with no dividend yield provided).
Positive Factors
Consistent revenue growth
Sustained top-line growth provides durable scale benefits for a subscription-driven SME software business. Higher recurring revenue supports continued product investment, customer success expansion, and absorption of fixed costs, improving long-term unit economics and market penetration.
Free cash flow turnaround
A transition from negative to positive free cash flow materially improves financial flexibility. Positive FCF enables reinvestment in product, strategic partnerships, and organic growth without reliance on external financing, strengthening the company's ability to execute medium-term initiatives.
Stable capital structure
A strong equity ratio and moderate leverage provide a resilient balance sheet that supports investment and risk absorption. This capital structure reduces refinancing pressure, preserves optionality for M&A or R&D, and underpins sustained operations through business cycles.
Negative Factors
Low net profit margin
Persistently low net margins from high operating costs limit the company's ability to convert revenue into lasting earnings. Unless operating efficiency improves, margin compression will constrain free cash generation and reinvestment capacity, slowing progress toward durable profitability.
Negative return on equity
A negative ROE indicates the business has not yet generated positive returns on shareholder capital. This structural shortfall can hinder investor confidence and raise the cost of equity, limiting access to capital for long-term growth until ROE turns sustainably positive.
Volatile historical cash flows
High variability in operating cash flows complicates planning for capex, R&D, and expansion. Persistent volatility increases the need for liquidity buffers or external funding, which can raise financing costs and reduce the firm's capacity to pursue multi-quarter strategic investments reliably.

freee K.K. (4478) vs. iShares MSCI Japan ETF (EWJ)

freee K.K. Business Overview & Revenue Model

Company Descriptionfreee K.K. provides cloud-based accounting and HR software in Japan. It offers Accounting freee, an integrated accounting software solution for SMBs; and HR freee, a cloud-native integrated payroll software solution that provides payroll and other human resource related functions for SMBs. The company was founded in 2012 and is headquartered in Tokyo, Japan.
How the Company Makes Moneyfreee K.K. generates revenue primarily through subscription fees for its software services. The company offers various pricing tiers based on the features and number of users, which allows them to cater to different business sizes and needs. Additionally, freee earns revenue from ancillary services, such as premium support and consulting. The firm has also established partnerships with financial institutions and other service providers, enabling them to offer integrated solutions that enhance their value proposition and drive customer acquisition. The growing trend toward digital transformation among SMEs and the increasing demand for efficient financial management tools contribute significantly to freee's earnings.

freee K.K. Financial Statement Overview

Summary
Revenue growth is strong (15.09%) and profitability is improving with EBIT/EBITDA turning positive, while the balance sheet is stable with a strong equity ratio. Offsetting this, net profit margin remains low due to high operating expenses, ROE is still negative, and cash flows have been historically volatile despite a recent free cash flow turnaround.
Income Statement
65
Positive
The company has shown a strong revenue growth rate of 15.09% in the latest year, indicating a positive trajectory. Gross profit margin is healthy, reflecting efficient cost management. However, the net profit margin is low due to high operating expenses, impacting overall profitability. The EBIT and EBITDA margins have improved significantly, moving from negative to positive, which is a positive sign of operational improvement.
Balance Sheet
70
Positive
The balance sheet shows a moderate debt-to-equity ratio, indicating a balanced approach to leveraging. The return on equity is still negative, but there is an improvement compared to previous years, suggesting better utilization of equity. The equity ratio is strong, showing a solid capital structure with a good proportion of equity financing.
Cash Flow
60
Neutral
The company has achieved a significant turnaround in free cash flow, moving from negative to positive, which is a strong indicator of improved cash management. The operating cash flow to net income ratio is positive, suggesting that the company is generating cash efficiently relative to its net income. However, the historical volatility in cash flows poses a risk to stability.
BreakdownTTMDec 2025Dec 2023Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue33.27B33.27B19.22B25.43B14.38B10.26B
Gross Profit27.36B27.36B16.07B20.99B11.54B8.16B
EBITDA927.01M901.21M-12.32B-10.06B-11.72B-2.36B
Net Income1.37B1.37B-12.34B-10.15B-11.61B-2.76B
Balance Sheet
Total Assets52.60B52.60B42.79B39.95B47.41B55.29B
Cash, Cash Equivalents and Short-Term Investments35.79B35.79B36.41B31.75B42.55B47.64B
Total Debt9.60B9.60B0.004.70B576.00M292.05M
Total Liabilities32.93B32.93B15.73B23.00B10.98B8.41B
Stockholders Equity19.66B19.66B26.06B16.95B36.43B46.87B
Cash Flow
Free Cash Flow0.003.62B-5.48B-7.43B-3.17B-656.47M
Operating Cash Flow0.003.66B-4.75B-6.77B-1.07B-192.53M
Investing Cash Flow0.00-4.60B-1.94B-1.09B-4.48B-3.18B
Financing Cash Flow0.004.98B543.86M3.71B451.99M35.38B

freee K.K. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3050.00
Price Trends
50DMA
2953.18
Negative
100DMA
3208.95
Negative
200DMA
3484.60
Negative
Market Momentum
MACD
-129.59
Positive
RSI
20.21
Positive
STOCH
8.86
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4478, the sentiment is Negative. The current price of 3050 is above the 20-day moving average (MA) of 2901.85, above the 50-day MA of 2953.18, and below the 200-day MA of 3484.60, indicating a bearish trend. The MACD of -129.59 indicates Positive momentum. The RSI at 20.21 is Positive, neither overbought nor oversold. The STOCH value of 8.86 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4478.

freee K.K. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
¥86.34B28.051.19%22.78%7.57%
74
Outperform
¥52.44B11.512.81%4.47%11.37%
68
Neutral
¥155.74B75.3727.65%96.11%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
58
Neutral
¥185.73B116.28-19.16%19.57%-16.67%
55
Neutral
¥135.74B99.0631.57%
¥98.09B16.721.02%26.47%142.77%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4478
freee K.K.
2,275.00
-1,080.00
-32.19%
JP:3994
Money Forward
3,347.00
-1,159.00
-25.72%
JP:4071
Plus Alpha Consulting Co. LTD.
2,037.00
254.06
14.25%
JP:4443
Sansan, Inc.
1,230.00
-1,254.00
-50.48%
JP:4776
Cybozu, Inc.
2,138.00
-561.36
-20.80%
JP:9928
Miroku Jyoho Service Co., Ltd.
1,891.00
52.98
2.88%

freee K.K. Corporate Events

freee K.K. Reports Strong Q3 2025 Financial Results and Positive Outlook
Nov 13, 2025

freee K.K. reported its consolidated financial results for the three months ended September 30, 2025, showing a significant increase in net sales by 32.1% year-on-year, driven by customer base expansion and enhanced customer value. Despite a decline in profit attributable to owners of the parent, the company forecasts continued growth in net sales and adjusted operating profit for the fiscal year ending June 30, 2026, indicating a strong market position and positive outlook for stakeholders.

The most recent analyst rating on (JP:4478) stock is a Hold with a Yen3597.00 price target. To see the full list of analyst forecasts on freee K.K. stock, see the JP:4478 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026