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NEO MARKETING Inc. (JP:4196)
:4196
Japanese Market

NEO MARKETING Inc. (4196) AI Stock Analysis

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JP:4196

NEO MARKETING Inc.

(4196)

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Neutral 51 (OpenAI - 5.2)
Rating:51Neutral
Price Target:
¥1,434.00
▲(22.98% Upside)
Action:ReiteratedDate:03/24/26
The score is held back primarily by weakening fundamentals (sharp margin and ROE decline, volatile earnings and cash flow) and an extremely high P/E with no dividend yield provided. These negatives are partly offset by a strong uptrend in the share price, though momentum indicators suggest the stock is overbought.
Positive Factors
Revenue Recovery
A return to revenue growth in 2025 indicates demand recovery for core research and consulting services. Sustained top-line expansion, if maintained, supports scale benefits, stabilizes client relationships and provides the base to restore margins and improve cash generation over the medium term.
Negative Factors
Sharp margin deterioration
A collapse in net margin to roughly 1.2% signals structural pressure on pricing, cost inputs, or business mix. Persistently thin margins reduce the company’s ability to self-fund growth, cushion cyclical shocks or rebuild reserves, making long-term margin recovery essential for durable profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Recovery
A return to revenue growth in 2025 indicates demand recovery for core research and consulting services. Sustained top-line expansion, if maintained, supports scale benefits, stabilizes client relationships and provides the base to restore margins and improve cash generation over the medium term.
Read all positive factors

NEO MARKETING Inc. (4196) vs. iShares MSCI Japan ETF (EWJ)

NEO MARKETING Inc. Business Overview & Revenue Model

Company Description
Neo Marketing Inc. engages in market support business. It offers marketing research services, including quantitative survey, such as online and academic research, venue investigation, home use tests, in-store survey, mail survey, and customer/empl...

NEO MARKETING Inc. Financial Statement Overview

Summary
Revenue returned to growth in 2025 (+4.4% YoY), but profitability deteriorated sharply (net margin ~1.2% vs ~7.0% in 2024) with a history of volatility (including a large loss in 2022). Balance sheet leverage is manageable (debt-to-equity ~0.80), but ROE fell to ~3.4% and cash flow quality is weak, with negative operating and free cash flow in 2024 and only modest recovery in 2025.
Income Statement
46
Neutral
Balance Sheet
58
Neutral
Cash Flow
44
Neutral
BreakdownSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue2.31B2.10B2.28B2.25B1.83B
Gross Profit1.06B936.05M1.05B1.01B902.67M
EBITDA43.80M45.07M341.82M340.91M329.03M
Net Income26.63M147.44M198.37M-280.65M206.00M
Balance Sheet
Total Assets1.81B1.70B1.38B1.36B1.50B
Cash, Cash Equivalents and Short-Term Investments1.02B714.16M498.31M709.25M925.55M
Total Debt630.62M518.03M333.72M469.48M282.20M
Total Liabilities1.02B889.18M724.86M837.40M703.49M
Stockholders Equity790.51M810.29M652.72M522.25M797.02M
Cash Flow
Free Cash Flow49.02M-36.40M245.81M128.19M273.89M
Operating Cash Flow49.22M-35.84M257.32M140.35M278.97M
Investing Cash Flow207.55M95.58M-261.68M-579.82M-1.14M
Financing Cash Flow48.03M186.11M-206.58M193.16M171.38M

NEO MARKETING Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1166.00
Price Trends
50DMA
1370.02
Positive
100DMA
1269.40
Positive
200DMA
1282.45
Positive
Market Momentum
MACD
18.69
Positive
RSI
62.19
Neutral
STOCH
40.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4196, the sentiment is Positive. The current price of 1166 is below the 20-day moving average (MA) of 1424.80, below the 50-day MA of 1370.02, and below the 200-day MA of 1282.45, indicating a bullish trend. The MACD of 18.69 indicates Positive momentum. The RSI at 62.19 is Neutral, neither overbought nor oversold. The STOCH value of 40.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4196.

NEO MARKETING Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
¥8.59B6.671.24%11.42%29.26%
62
Neutral
¥3.05B8.146.49%-13.21%103.94%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥3.11B7.59-4.44%
55
Neutral
¥5.53B-5.4134.64%8.49%
55
Neutral
¥2.93B98.58-3.17%-535.65%
51
Neutral
¥3.57B563.919.93%-81.98%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4196
NEO MARKETING Inc.
1,438.00
388.00
36.95%
JP:2436
Kyodo Public Relations Co., Ltd.
999.00
300.77
43.08%
JP:2656
Vector HOLDINGS Inc.
195.00
121.00
163.51%
JP:4170
Kaizen Platform, Inc.
172.00
27.00
18.62%
JP:7069
CyberBuzz, Inc.
772.00
124.00
19.14%
JP:9466
Aidma Marketing Communication Corp.
233.00
5.54
2.44%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026