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NEO MARKETING Inc. (JP:4196)
:4196
Japanese Market
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NEO MARKETING Inc. (4196) AI Stock Analysis

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JP:4196

NEO MARKETING Inc.

(4196)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
¥1,890.00
▲(62.09% Upside)
Action:Reiterated
Date:08/02/26
The score is held back primarily by weakened financial performance (sharp margin/ROE decline and volatile cash flow). Technicals are a meaningful offset, with the stock trading above key moving averages. Valuation is a further drag due to the negative P/E and lack of dividend yield data.
Positive Factors
Revenue recovery
A return to revenue growth in 2025 demonstrates underlying demand resilience and helps support fixed-cost absorption. Sustained top-line recovery over several quarters would improve operating leverage, enable reinvestment in client services, and reduce reliance on one-off gains for profitability.
Negative Factors
Sharply deteriorated profitability
A collapse in net margin indicates reduced pricing power, cost pressure, or adverse business mix. Sustained low margins materially weaken return on equity and free cash flow potential, constraining reinvestment and making long-term earnings recovery dependent on structural margin improvements.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue recovery
A return to revenue growth in 2025 demonstrates underlying demand resilience and helps support fixed-cost absorption. Sustained top-line recovery over several quarters would improve operating leverage, enable reinvestment in client services, and reduce reliance on one-off gains for profitability.
Read all positive factors

NEO MARKETING Inc. (4196) vs. iShares MSCI Japan ETF (EWJ)

NEO MARKETING Inc. Business Overview & Revenue Model

Company Description
Neo Marketing Inc. offers comprehensive market support solutions, encompassing a diverse range of services. Their extensive marketing research division provides various quantitative studies, such as online, academic, venue, in-store, mail, home us...
How the Company Makes Money
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NEO MARKETING Inc. Financial Statement Overview

Summary
Mixed fundamentals: revenue returned to growth in 2025 (+4.4% YoY), but profitability deteriorated sharply (net margin ~1.2% vs ~7.0% in 2024) and results have been volatile (including a large loss year in 2022). Balance sheet leverage is moderate (D/E ~0.80) but ROE fell materially (~3.4% in 2025). Cash flow quality is weak/volatile with negative OCF/FCF in 2024 and only modestly positive in 2025.
Income Statement
46
Neutral
Balance Sheet
58
Neutral
Cash Flow
44
Neutral
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue2.39B2.31B2.10B2.28B2.25B1.83B
Gross Profit1.09B1.06B936.05M1.05B1.01B902.67M
EBITDA63.14M45.74M215.02M345.83M-111.31M316.42M
Net Income-38.99M26.63M147.44M198.37M-280.65M206.00M
Balance Sheet
Total Assets1.99B1.81B1.70B1.38B1.36B1.50B
Cash, Cash Equivalents and Short-Term Investments1.07B1.02B714.16M498.31M709.25M925.55M
Total Debt634.52M630.62M518.03M333.72M469.48M282.20M
Total Liabilities1.07B1.02B889.18M724.86M837.40M703.49M
Stockholders Equity922.57M790.51M810.29M652.72M522.25M797.02M
Cash Flow
Free Cash Flow49.02M49.02M-36.40M245.81M128.19M273.89M
Operating Cash Flow49.22M49.22M-35.84M257.32M140.35M278.97M
Investing Cash Flow207.55M207.55M95.58M-261.68M-579.82M-1.14M
Financing Cash Flow48.03M48.03M186.11M-206.58M193.16M171.38M

NEO MARKETING Inc. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1166.00
Price Trends
50DMA
1743.88
Positive
100DMA
1592.28
Positive
200DMA
1410.34
Positive
Market Momentum
MACD
78.56
Negative
RSI
80.01
Negative
STOCH
89.30
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4196, the sentiment is Positive. The current price of 1166 is below the 20-day moving average (MA) of 1838.60, below the 50-day MA of 1743.88, and below the 200-day MA of 1410.34, indicating a bullish trend. The MACD of 78.56 indicates Negative momentum. The RSI at 80.01 is Negative, neither overbought nor oversold. The STOCH value of 89.30 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:4196.

NEO MARKETING Inc. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
¥11.15B12.151.24%18.28%57.06%
69
Neutral
¥4.72B8.0316.84%350.91%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
¥3.00B13.936.49%-7.42%-54.89%
56
Neutral
¥2.00B-37.74-3.83%-17.57%
54
Neutral
¥5.02B-129.0114.60%-194.97%
50
Neutral
¥5.98B-9.14191.02%72.21%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:4196
NEO MARKETING Inc.
2,010.00
588.00
41.35%
JP:2436
Kyodo Public Relations Co., Ltd.
638.00
200.62
45.87%
JP:2656
Vector HOLDINGS Inc.
187.00
55.00
41.67%
JP:4170
Kaizen Platform, Inc.
117.00
-104.00
-47.06%
JP:7069
CyberBuzz, Inc.
582.00
217.00
59.45%
JP:9466
Aidma Marketing Communication Corp.
229.00
-10.94
-4.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 02, 2026