NEO MARKETING Inc. (4196) AI Stock Analysis

• Market Cap: ¥2.83B
• Dividend Yield: N/A
• Average Volume (3M): 17.20K
• Price to Earnings (P/E): 110.7
• Beta (1Y): 0.28
• Revenue Growth: 9.93%
• EPS Growth: -81.98%
• Country: JP
• Employees: 115
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): -28.41
• Shares Outstanding: 2,535,600
• 10 Day Avg. Volume: 13,240
• 30 Day Avg. Volume: 17,203
• PEG Ratio: 0.00
• Price to Book (P/B): 0.00
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 0.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 63 Neutral
• Price Target: ¥1,251.00 ▲(9.93% Upside)

NEO MARKETING Inc. has a moderate overall stock score driven by a combination of stable financial performance and positive market momentum. However, the high P/E ratio suggests overvaluation, which could limit upside potential. The absence of earnings call data and corporate events means these factors did not influence the score.

Positive Factors

Revenue Growth

Consistent revenue growth indicates a positive trajectory, reflecting the company's ability to expand its market reach and enhance service adoption.

Cash Flow Improvement

Improved cash flow management enhances financial stability, providing the company with more flexibility to invest in growth opportunities and manage debt.

Efficient Cost Management

Strong cost management supports profitability by maintaining healthy margins, allowing the company to reinvest in strategic initiatives and withstand competitive pressures.

Negative Factors

Declining Profitability

Decreasing profitability could hinder the company's ability to reinvest in growth and innovation, potentially impacting its competitive position and long-term sustainability.

Rising Leverage

Increased leverage elevates financial risk, potentially limiting the company's ability to secure favorable financing terms and invest in future growth initiatives.

Profitability Challenges

A declining return on equity suggests challenges in generating returns on shareholder investments, which could affect investor confidence and capital raising capabilities.

NEO MARKETING Inc. Business Overview & Revenue Model

Company Description

Neo Marketing Inc. engages in market support business. It offers marketing research services, including quantitative survey, such as online and academic research, venue investigation, home use tests, in-store survey, mail survey, and customer/employee survey; qualitative research consists of online, depth, and group interviews, as well as visit/door-to-door observation survey; and original services, such as new product development research, customer-oriented marketing, unique brand survey, original price research, recruitment without any discomfort, quick delivery interview survey, standardizes concept research, and category entry point search survey. The company also provides communication planning services comprises strategic planning that includes communication strategy, brand strategy, and strategic PR; insight-driven PR and press release creation agency; digital marketing services, such as listing advertisement, display advertising, SNS advertising, video ads, content marketing, article creation agency, pharmaceutical and medical device law check, SNS account operation, and influencer marketing; creative solutions; and SNS promotion, influencer PR, and UGC activation services. In addition, it offers customer support services, including customer success, email/chat support, mystery call/email/chat, and SNS direct recruiting; and B to B marketing consulting services. The company was formerly known as Media Interactive Co., Ltd. and changed its name to Neo Marketing Inc. in April 2012. Neo Marketing Inc. was incorporated in 2000 and is headquartered in Tokyo, Japan.

How the Company Makes Money

NEO MARKETING Inc. generates revenue through multiple streams, primarily by providing services to businesses looking to improve their marketing efforts. Key revenue streams include retainer fees for ongoing digital marketing services, project-based income from specific campaigns, and performance-based fees tied to client results. The company also monetizes its proprietary analytics tools and software solutions, which are licensed to clients for enhanced marketing insights. Significant partnerships with technology platforms and advertising networks further bolster its revenue, allowing NEO MARKETING to offer integrated solutions that attract a broader client base and drive higher sales.

NEO MARKETING Inc. Financial Statement Overview

Summary

NEO MARKETING Inc. shows mixed financial health. Stable gross profit margin and manageable debt levels are positive, but declining net profit margin and cash flow issues are concerning. Operational inefficiencies and cash generation need improvement.

Income Statement

NEO MARKETING Inc. has shown a mixed performance in its income statement. The gross profit margin has remained relatively stable, indicating efficient cost management. However, the net profit margin has seen fluctuations, with a significant drop in the latest year. Revenue growth has been inconsistent, with a decline in the most recent year. The EBIT and EBITDA margins have also decreased, suggesting challenges in maintaining operational efficiency.

Balance Sheet

The company's balance sheet reflects a moderate financial position. The debt-to-equity ratio is manageable, indicating a balanced approach to leveraging. Return on equity has been volatile, with a recent decline, which could be a concern for investors. The equity ratio shows a stable proportion of equity financing, contributing to financial stability.

Cash Flow

Cash flow analysis reveals some concerns. The operating cash flow has turned negative, impacting the company's liquidity. Free cash flow has also declined, indicating potential challenges in funding operations and investments. The operating cash flow to net income ratio has deteriorated, suggesting inefficiencies in converting income into cash.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	2.21B	2.31B	2.10B	2.28B	2.25B	1.83B
Gross Profit	1.02B	1.06B	953.87M	1.07B	1.06B	919.64M
EBITDA	8.60M	45.74M	215.02M	345.83M	-111.31M	316.42M
Net Income	74.34M	26.63M	147.44M	198.37M	-280.65M	206.00M
Balance Sheet
Total Assets	1.93B	1.80B	1.69B	1.38B	1.36B	1.50B
Cash, Cash Equivalents and Short-Term Investments	910.87M	1.02B	714.16M	498.31M	709.25M	925.55M
Total Debt	674.12M	630.62M	518.03M	333.72M	469.48M	282.20M
Total Liabilities	1.03B	1.01B	876.50M	723.90M	837.40M	703.50M
Stockholders Equity	899.79M	790.51M	810.29M	652.72M	522.25M	797.02M
Cash Flow
Free Cash Flow	0.00	49.02M	-36.40M	235.12M	126.51M	270.80M
Operating Cash Flow	0.00	49.22M	-35.84M	257.32M	140.35M	278.97M
Investing Cash Flow	0.00	207.55M	95.58M	-261.68M	-579.82M	-1.14M
Financing Cash Flow	0.00	48.03M	186.11M	-206.58M	193.16M	171.38M

NEO MARKETING Inc. Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1138.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:4196, the sentiment is Negative. The current price of 1138 is below the 20-day moving average (MA) of 1165.85, below the 50-day MA of 1146.82, and below the 200-day MA of 1187.76, indicating a bearish trend. The MACD of -1.27 indicates Positive momentum. The RSI at 38.04 is Neutral, neither overbought nor oversold. The STOCH value of 25.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for JP:4196.

NEO MARKETING Inc. Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
7067	63 Neutral	¥1.59B	43.67	―	1.00%	5.79%	-30.56%
4196	63 Neutral	¥2.83B	110.67	―	―	9.93%	-81.98%
9466	63 Neutral	¥3.02B	6.50	―	6.49%	-13.21%	103.94%
7357	62 Neutral	¥3.77B	371.12	―	2.36%	5.91%	-64.01%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
9254	58 Neutral	¥1.89B	10.77	―	―	21.68%	110.72%
9241	53 Neutral	¥1.45B	50.23	―	―	1.95%	1083.13%