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SuRaLa Net Co., Ltd. (JP:3998)
:3998
Japanese Market

SuRaLa Net Co., Ltd. (3998) AI Stock Analysis

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JP:3998

SuRaLa Net Co., Ltd.

(3998)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
¥337.00
▼(-9.65% Downside)
Action:ReiteratedDate:02/10/26
The score is primarily driven by mixed financial performance: strong 2025 revenue growth and a low-risk, debt-free balance sheet are positives, but sharply weaker profitability and multi-year margin erosion weigh heavily. Technicals are neutral-to-bearish with the stock below key moving averages, and valuation is constrained by negative earnings (negative P/E).
Positive Factors
Revenue Re-acceleration
A 27.8% revenue rebound in 2025 signals renewed demand for the SuRaLa platform and content. Durable top-line momentum across education customers supports scalable subscription/usage revenue, improves leverage on fixed content costs, and underpins longer‑term investment in product and distribution.
Negative Factors
Profitability Deterioration
A pronounced fall in operating profitability erodes the company's ability to generate sustainable earnings from revenue. Compressed EBITDA margins suggest rising operating costs or pricing pressure, limiting retained cash for growth and increasing the difficulty of restoring historical return levels absent structural cost or revenue improvements.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Re-acceleration
A 27.8% revenue rebound in 2025 signals renewed demand for the SuRaLa platform and content. Durable top-line momentum across education customers supports scalable subscription/usage revenue, improves leverage on fixed content costs, and underpins longer‑term investment in product and distribution.
Read all positive factors

SuRaLa Net Co., Ltd. (3998) vs. iShares MSCI Japan ETF (EWJ)

SuRaLa Net Co., Ltd. Business Overview & Revenue Model

Company Description
SuRaLa Net Co.,Ltd. provides educational services through e-learning in Japan and internationally. It also provides operation consulting, marketing promotion, and Website operation services. The company was incorporated in 2008 and is headquartere...
How the Company Makes Money
SuRaLa Net Co., Ltd. generates revenue primarily through subscription fees for its online learning platforms. The company offers various subscription plans tailored to different educational levels and subjects, allowing customers to choose accordi...

SuRaLa Net Co., Ltd. Financial Statement Overview

Summary
Mixed fundamentals: revenue re-accelerated strongly in 2025 (+27.8%), the balance sheet is very conservative with essentially no debt (supports resilience), and operating/free cash flow are generally positive with FCF rebounding in 2025. Offsetting this, profitability weakened sharply (near-breakeven/net loss) and margins have eroded materially versus 2021–2023, increasing earnings volatility.
Income Statement
46
Neutral
Balance Sheet
82
Very Positive
Cash Flow
64
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.93B1.93B1.95B2.15B2.15B1.95B
Gross Profit1.21B1.17B1.23B1.47B1.54B1.47B
EBITDA412.93M356.98M483.56M629.53M660.93M659.38M
Net Income116.02M-3.78M72.89M304.35M355.40M399.78M
Balance Sheet
Total Assets2.69B2.48B2.67B2.71B2.67B2.13B
Cash, Cash Equivalents and Short-Term Investments1.13B767.89M1.06B1.15B1.33B1.24B
Total Debt0.000.000.001.50M107.50M0.00
Total Liabilities450.03M275.19M407.10M457.05M600.73M415.13M
Stockholders Equity2.23B2.19B2.24B2.22B2.03B1.71B
Cash Flow
Free Cash Flow0.00238.26M372.40M475.30M509.98M281.85M
Operating Cash Flow0.00239.65M372.85M475.54M542.50M502.68M
Investing Cash Flow0.00-484.42M-414.90M-433.83M-503.71M-222.88M
Financing Cash Flow0.00-48.40M-51.69M-220.51M50.11M11.76M

SuRaLa Net Co., Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price373.00
Price Trends
50DMA
323.58
Negative
100DMA
331.64
Negative
200DMA
347.27
Negative
Market Momentum
MACD
-2.34
Negative
RSI
50.90
Neutral
STOCH
66.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:3998, the sentiment is Neutral. The current price of 373 is above the 20-day moving average (MA) of 314.55, above the 50-day MA of 323.58, and above the 200-day MA of 347.27, indicating a neutral trend. The MACD of -2.34 indicates Negative momentum. The RSI at 50.90 is Neutral, neither overbought nor oversold. The STOCH value of 66.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:3998.

SuRaLa Net Co., Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
¥10.38B9.462.06%29.06%41.54%
64
Neutral
¥3.99B15.9513.50%-19.59%
63
Neutral
¥2.09B12.001.92%4.25%-6.45%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
60
Neutral
¥2.97B31.621.33%-7.47%378.86%
57
Neutral
¥2.13B-561.62-4.02%-105.52%
53
Neutral
¥2.91B6.041.68%-4.16%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JP:3998
SuRaLa Net Co., Ltd.
317.00
-14.00
-4.23%
JP:6096
RareJob,Inc.
315.00
-50.42
-13.80%
JP:7353
KIYO Learning Co Ltd
572.00
-91.00
-13.73%
JP:9339
COACH A Co., Ltd.
1,255.00
321.21
34.40%
JP:9345
Bizmates,Inc.
634.00
-278.52
-30.52%
JP:9560
PROGRIT, Inc.
828.00
-186.52
-18.38%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 10, 2026