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Hakuten Corporation
(2173)
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Rating:66Neutral
Price Target:
¥796.00
▲(20.06% Upside)
Action:Reiterated
Date:05/19/26
The score is driven primarily by strong financial performance (accelerating growth, expanding margins, improved leverage, and stronger cash generation). This is tempered by notably weak technicals (price below key moving averages with bearish momentum) and a relatively high P/E that makes valuation less compelling despite the dividend yield.
Positive Factors
Accelerating revenue growth
Revenue acceleration to +22.24% in 2025 signals durable demand for Hakuten’s event, digital and spatial services. Sustained top-line momentum supports a larger project pipeline, increases pricing leverage and reduces reliance on one-off contracts over the medium term.
Negative Factors
Historical cyclicality and prior losses
The company’s history of loss-making periods and margin volatility shows susceptibility to demand swings in event-driven and marketing services. Such cyclicality means recent improvements could reverse if corporate marketing budgets or event activity decline.
Read all positive and negative factors
Positive Factors
Negative Factors
Accelerating revenue growth
Revenue acceleration to +22.24% in 2025 signals durable demand for Hakuten’s event, digital and spatial services. Sustained top-line momentum supports a larger project pipeline, increases pricing leverage and reduces reliance on one-off contracts over the medium term.
Read all positive factors
Hakuten Corporation (2173) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥11.41B
Dividend Yield2.46%
Average Volume (3M)81.84K
Price to Earnings (P/E)6.1
Beta (1Y)0.77
Revenue Growth28.38%
EPS Growth80.76%
CountryJP
Employees586
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)71.47
Shares Outstanding16,294,320
10 Day Avg. Volume37,160
30 Day Avg. Volume81,840
Financial Highlights & Ratios
PEG Ratio0.08
Price to Book (P/B)2.65
Price to Sales (P/S)0.57
P/FCF Ratio5.00
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Hakuten Corporation Business Overview & Revenue Model
Company Description
Hakuten Corporation, established in 1967 and headquartered in Tokyo, Japan, delivers a comprehensive array of marketing solutions throughout the Japanese market. Their extensive service portfolio includes orchestrating various promotional events f...
How the Company Makes Money
Hakuten Corporation generates revenue primarily through its event planning and production services where it creates tailored experiences for corporate clients. The company earns income by designing and executing marketing campaigns, digital promot...
Hakuten Corporation Financial Statement Overview
Summary
Income Statement
83
Very Positive
Balance Sheet
78
Positive
Cash Flow
81
Very Positive
| Breakdown | TTM | Dec 2025 | Mar 2025 | Dec 2023 | Mar 2023 | Mar 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 19.09B | 23.34B | 18.85B | 17.52B | 13.94B | 10.63B |
| Gross Profit | 6.12B | 7.49B | 5.69B | 5.29B | 3.88B | 3.13B |
| EBITDA | 1.71B | 2.75B | 1.53B | 1.51B | 827.80M | 644.24M |
| Net Income | 1.11B | 1.91B | 999.21M | 905.25M | 553.63M | 760.81M |
Balance Sheet | ||||||
| Total Assets | 8.16B | 10.18B | 7.90B | 7.67B | 4.94B | 4.78B |
| Cash, Cash Equivalents and Short-Term Investments | 2.70B | 4.50B | 2.64B | 2.53B | 1.03B | 1.58B |
| Total Debt | 1.71B | 1.27B | 1.74B | 2.21B | 1.09B | 1.05B |
| Total Liabilities | 4.14B | 5.18B | 4.54B | 5.03B | 2.95B | 3.03B |
| Stockholders Equity | 4.02B | 5.00B | 3.35B | 2.64B | 1.99B | 1.74B |
Cash Flow | ||||||
| Free Cash Flow | 0.00 | 2.65B | 997.51M | 707.27M | -56.88M | 421.93M |
| Operating Cash Flow | 0.00 | 2.70B | 1.10B | 1.09B | 114.07M | 487.78M |
| Investing Cash Flow | 0.00 | -53.03M | -169.32M | -625.07M | -334.39M | 513.70M |
| Financing Cash Flow | 0.00 | -799.59M | -816.53M | 1.03B | -328.90M | -1.44B |
Hakuten Corporation Technical Analysis
Neutral
663.00
Price Trends
697.58
Positive
826.46
Negative
806.47
Negative
Market Momentum
2.99
Negative
55.21
Neutral
76.20
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:2173, the sentiment is Neutral. The current price of 663 is below the 20-day moving average (MA) of 684.57, below the 50-day MA of 697.58, and below the 200-day MA of 806.47, indicating a neutral trend. The MACD of 2.99 indicates Negative momentum. The RSI at 55.21 is Neutral, neither overbought nor oversold. The STOCH value of 76.20 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for JP:2173.
Hakuten Corporation Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
76 Outperform | ¥102.74B | 21.99 | ― | 7.03% | 7.05% | 29.76% | |
75 Outperform | ¥30.46B | 11.87 | ― | 5.35% | 4.88% | -5.77% | |
66 Neutral | ¥11.41B | 6.06 | ― | 2.46% | 28.38% | 80.76% | |
66 Neutral | ¥9.45B | 22.71 | ― | 2.61% | 11.29% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
54 Neutral | ¥14.93B | -12.67 | ― | 7.85% | -38.96% | -127.02% | |
43 Neutral | ¥9.35B | 6.19 | ― | ― | 4.27% | 3453.18% |
* Communication Services Sector Average
JP:2173
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.