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Jumia Technologies AG (JMIA)
NYSE:JMIA
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Jumia Technologies AG (JMIA) AI Stock Analysis

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JMIA

Jumia Technologies AG

(NYSE:JMIA)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
$11.00
▼(-9.61% Downside)
Jumia Technologies AG's overall stock score reflects significant financial challenges, with ongoing losses and declining cash reserves being major concerns. While technical indicators show some neutral momentum, the valuation remains unattractive due to a negative P/E ratio. The company's strategic initiatives and growth in physical goods GMV provide some optimism, but profitability remains a distant goal.
Positive Factors
Revenue Growth
The 25% increase in revenue reflects strong consumer demand and effective execution, indicating potential for sustained growth.
Operational Efficiency
Reduced fulfillment costs demonstrate improved operational efficiency, enhancing profitability prospects and competitive positioning.
Strategic Expansion
Expansion into secondary cities unlocks new growth opportunities, diversifying revenue streams and strengthening market presence.
Negative Factors
Profitability Challenges
Ongoing negative net profit margins highlight persistent profitability challenges, potentially impacting long-term financial health.
Cash Flow Issues
Declining cash reserves and negative free cash flow growth indicate potential liquidity issues, affecting operational sustainability.
Gross Profit Margin Decline
A declining gross profit margin suggests pressure on cost management, which could hinder profitability improvements over time.

Jumia Technologies AG (JMIA) vs. SPDR S&P 500 ETF (SPY)

Jumia Technologies AG Business Overview & Revenue Model

Company DescriptionJumia Technologies AG is a leading e-commerce platform in Africa, operating primarily in the online retail and marketplace sectors. Founded in 2012 and headquartered in Berlin, Germany, Jumia offers a wide range of products and services including electronics, fashion, home goods, and groceries. It also provides logistics and payment solutions to facilitate online shopping across multiple African countries, thereby enhancing accessibility to e-commerce for millions of consumers.
How the Company Makes MoneyJumia generates revenue through multiple streams, primarily from its marketplace and logistics services. The marketplace segment earns money by charging sellers commissions on sales made through its platform, which can vary depending on the product category. Additionally, Jumia offers advertising services, allowing brands to promote their products directly on the platform for a fee. Jumia's logistics services, which include warehousing and delivery, also contribute to revenue as they charge merchants for these services. Furthermore, JumiaPay, its payment processing platform, generates income through transaction fees. Key partnerships with local and international brands enhance product offerings, driving sales and increasing overall revenue.

Jumia Technologies AG Key Performance Indicators (KPIs)

Any
Any
Total Payment Volume
Total Payment Volume
Measures the total value of payments processed through Jumia's platform, indicating the scale of transactions and the platform's growth in financial services.
Chart InsightsJumia's Total Payment Volume has faced volatility, with recent declines reflecting broader challenges. Despite a strategic focus on cost efficiency and customer growth, currency headwinds and a significant drop in corporate sales, especially in Egypt, have impacted performance. The company’s improved loss projections and increased physical goods orders guidance suggest a strategic pivot towards profitability, but persistent revenue declines and market-specific issues, such as those in Egypt, remain hurdles. Investors should watch for how these strategic shifts translate into financial recovery amid ongoing economic pressures.
Data provided by:The Fly

Jumia Technologies AG Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 25, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong growth in physical goods GMV, revenue, and operational efficiencies, particularly in expansion into secondary cities and international seller partnerships. However, challenges persist with declining gross profit margins and continued losses before income tax.
Q3-2025 Updates
Positive Updates
Strong Growth in Physical Goods GMV
Physical goods GMV grew by 26% year-over-year in reported currency and 37% excluding corporate sales, reflecting strong consumer demand and order growth.
Revenue Increase
Revenue reached $45.6 million, up 25% year-over-year, driven by a combination of strong consumer demand and ongoing execution.
Improved Fulfillment Costs
Fulfillment cost per order decreased 22% year-over-year to $1.86, demonstrating structural efficiencies across the logistics network.
Significant Growth in Ghana
Ghana delivered outstanding performance with physical goods orders up 94% year-over-year and physical goods GMV increasing 157% in reported currency.
International Seller Partnerships
Sourced 3.4 million items from international sellers, representing a 52% year-over-year increase, enhancing product selection and competitive pricing.
Expansion into Secondary Cities
Orders from upcountry regions represented 60% of total volumes, up from 54% last year, unlocking growth opportunities beyond major urban centers.
Negative Updates
Gross Profit Margin Decline
Gross profit margin as a percentage of GMV was 12%, down from 14% in Q3 2024, primarily due to reduced corporate sales in Egypt.
Loss Before Income Tax
Loss before income tax was $17.7 million, a 1% decrease year-over-year, reflecting ongoing financial challenges despite operational improvements.
Decline in Marketing and Advertising Revenue
Marketing and advertising revenue totaled $1.3 million, down 24% year-over-year, indicating reduced spending from large sellers.
Company Guidance
During the third quarter of 2025, Jumia provided updated guidance and metrics reflecting significant growth and strategic progress. The company reported a 22% year-over-year increase in quarterly active customers and a notable rise in customer loyalty, evidenced by an NPS score improvement from 63 to 64. Physical goods GMV saw a 26% year-over-year increase, or 37% when excluding corporate sales, demonstrating strong customer demand and operational execution. The average order value decreased to $35 from $38, attributed to reduced corporate sales in Egypt. Jumia's revenue increased by 25% year-over-year, reaching $45.6 million, with advertising revenue constituting 1% of GMV. The company is focused on maintaining its strategic goal of achieving full-year profitability by 2027. To support this, Jumia has reduced fulfillment costs by 22% year-over-year and improved adjusted EBITDA loss to $14 million from $17 million. The call also highlighted strong country-specific performances, with Nigeria's physical goods orders up 30% and Ghana's GMV increasing by 157%. The company's focus on expanding into secondary cities and improving international seller partnerships, particularly with Chinese suppliers, is expected to drive sustained growth and competitive advantage.

Jumia Technologies AG Financial Statement Overview

Summary
Jumia Technologies AG faces significant financial challenges. Despite a strong gross profit margin, the company struggles with profitability and cash flow generation. The balance sheet shows manageable leverage but poor returns on equity. The cash flow statement highlights declining cash reserves, posing risks if not addressed.
Income Statement
45
Neutral
Jumia Technologies AG shows a mixed performance in its income statement. The company has a positive gross profit margin of 55.2% TTM, indicating efficient cost management relative to revenue. However, the net profit margin is negative at -42.5% TTM, reflecting ongoing challenges in achieving profitability. Revenue growth is modest at 5.61% TTM, suggesting some improvement but not enough to offset losses. EBIT and EBITDA margins remain negative, highlighting operational inefficiencies.
Balance Sheet
40
Negative
The balance sheet of Jumia Technologies AG reveals a moderate debt-to-equity ratio of 0.24 TTM, indicating manageable leverage. However, the return on equity is significantly negative at -89.4% TTM, suggesting that the company is not generating sufficient returns on shareholder investments. The equity ratio stands at 24.6% TTM, showing a reasonable level of equity financing but also indicating potential risks if asset values decline.
Cash Flow
38
Negative
Jumia Technologies AG's cash flow statement indicates challenges in cash generation. The operating cash flow to net income ratio is negative at -0.89 TTM, reflecting insufficient cash flow to cover net losses. Free cash flow growth is negative at -15.2% TTM, highlighting declining cash reserves. However, the free cash flow to net income ratio is slightly positive at 1.05 TTM, suggesting some ability to cover net losses with free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue173.22M167.49M186.40M203.30M167.62M195.44M
Gross Profit91.50M99.53M107.10M118.17M101.47M132.26M
EBITDA-87.62M-86.39M-86.59M-192.80M-195.86M-208.32M
Net Income-70.77M-99.09M-104.16M-238.23M-226.87M-225.26M
Balance Sheet
Total Assets144.26M192.07M189.94M330.22M578.11M436.50M
Cash, Cash Equivalents and Short-Term Investments82.53M133.94M120.57M227.43M512.80M375.15M
Total Debt12.53M11.20M12.15M13.85M12.54M13.39M
Total Liabilities109.32M105.79M121.22M155.97M165.53M161.60M
Stockholders Equity35.48M86.79M69.23M174.72M413.04M275.34M
Cash Flow
Free Cash Flow-77.59M-60.88M-75.23M-251.32M-178.31M-115.26M
Operating Cash Flow-72.73M-57.20M-72.98M-240.18M-171.12M-112.39M
Investing Cash Flow76.51M-10.40M62.53M212.25M-404.81M66.95M
Financing Cash Flow-8.26M89.46M-7.41M-8.76M334.25M225.04M

Jumia Technologies AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price12.17
Price Trends
50DMA
11.28
Positive
100DMA
9.49
Positive
200DMA
6.19
Positive
Market Momentum
MACD
0.34
Negative
RSI
58.08
Neutral
STOCH
74.03
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JMIA, the sentiment is Positive. The current price of 12.17 is above the 20-day moving average (MA) of 11.02, above the 50-day MA of 11.28, and above the 200-day MA of 6.19, indicating a bullish trend. The MACD of 0.34 indicates Negative momentum. The RSI at 58.08 is Neutral, neither overbought nor oversold. The STOCH value of 74.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JMIA.

Jumia Technologies AG Risk Analysis

Jumia Technologies AG disclosed 93 risk factors in its most recent earnings report. Jumia Technologies AG reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Jumia Technologies AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$11.32B23.6915.33%10.16%18.29%
72
Outperform
$5.90B19.9020.83%3.15%13.37%-19.37%
66
Neutral
$49.36B127.888.73%16.63%-62.54%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
55
Neutral
$5.26B37.231.98%-20.98%
45
Neutral
$1.49B-102.25%-4.38%
45
Neutral
$1.09B-35.37%-4.90%50.77%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JMIA
Jumia Technologies AG
12.17
7.11
140.51%
ETSY
Etsy
53.26
-5.49
-9.34%
MNSO
MINISO Group Holding
19.28
-4.67
-19.50%
CPNG
Coupang
27.11
3.68
15.71%
TDUP
thredUP
8.72
6.95
392.66%
CART
Maplebear
44.18
1.71
4.03%

Jumia Technologies AG Corporate Events

Jumia Technologies AG Reports Strong Q3 2025 Growth with 25% Revenue Increase
Nov 12, 2025

On November 12, 2025, Jumia Technologies AG announced its financial results for the third quarter ended September 30, 2025. The company reported a 25% increase in revenue and a 21% growth in Gross Merchandise Volume (GMV) compared to the same period in 2024. Jumia also highlighted a significant increase in orders and active customers, demonstrating strong market demand and consumer trust. The company has made strides in operational efficiency, reducing its operating loss by 13% year-over-year. Jumia’s strategic focus on execution and customer engagement is positioning it for sustainable growth, with expectations to reach breakeven in Q4 2026 and full-year profitability by 2027.

Jumia Technologies AG Appoints New Supervisory Board Member
Sep 2, 2025

Jumia Technologies AG, a leading e-commerce company in Africa, has announced a significant change to its Supervisory Board. Effective September 1, 2025, Mr. Hassanein Hiridjee has been appointed as a new member, following a decision by the Local Court in Charlottenburg, Berlin, Germany. This appointment is expected to bring fresh perspectives to the board, potentially impacting the company’s strategic direction and governance.

Jumia Technologies AG Announces Supervisory Board Changes
Aug 26, 2025

On August 25, 2025, Jumia Technologies AG announced a significant change in its Supervisory Board. The company filed a petition to appoint Mr. Hassanein Hiridjee, founder of Axian Telecom, as a new member following the resignation of Angela K. Mwanza on June 23, 2025. This move is expected to impact the company’s strategic direction and governance structure.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 26, 2025