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Jumia Technologies AG (JMIA)
NYSE:JMIA
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Jumia Technologies AG (JMIA) AI Stock Analysis

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JMIA

Jumia Technologies AG

(NYSE:JMIA)

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Neutral 50 (OpenAI - 4o)
Rating:50Neutral
Price Target:
$10.50
▼(-3.49% Downside)
Jumia Technologies AG's overall stock score is primarily impacted by its financial performance challenges, including negative profitability and cash flow issues. Technical analysis provides a mixed outlook with some positive long-term trends. Valuation remains a concern due to ongoing losses. However, the recent earnings call offers some optimism with improved revenue growth and strategic advancements, slightly boosting the overall score.

Jumia Technologies AG (JMIA) vs. SPDR S&P 500 ETF (SPY)

Jumia Technologies AG Business Overview & Revenue Model

Company DescriptionJumia Technologies AG is a leading e-commerce platform operating primarily in Africa, providing a marketplace for a wide range of products and services. Founded in 2012, Jumia connects consumers with local sellers and has expanded its offerings to include electronics, fashion, home goods, and food delivery. The company operates in several African countries, positioning itself as a key player in the continent's growing digital economy.
How the Company Makes MoneyJumia makes money through multiple revenue streams, primarily through its marketplace model, where it charges sellers a commission on each sale made through its platform. Additionally, the company generates revenue from logistics and fulfillment services it provides to sellers, as well as advertising services that allow brands to promote their products on the Jumia platform. Jumia also has partnerships with various financial institutions and payment service providers, which facilitate transactions and enhance customer experience. Furthermore, Jumia's growth in food delivery and other value-added services contributes to its earnings, reflecting its strategy to diversify revenue sources while catering to the evolving consumer demands in the African market.

Jumia Technologies AG Key Performance Indicators (KPIs)

Any
Any
Quarterly Active Consumers
Quarterly Active Consumers
Tracks the number of unique consumers who made a purchase in a quarter, reflecting customer engagement and the platform's ability to attract and retain users.
Chart InsightsJumia's quarterly active consumers have been on a declining trend since 2023, reflecting challenges in maintaining user engagement. However, the recent earnings call highlights a 15% year-over-year growth in active customers ordering physical goods, suggesting a strategic shift towards enhancing customer engagement and order growth. Despite currency headwinds and a revenue decline, Jumia's focus on cost reduction and strategic expansions, such as increased international vendor growth and logistics services, could stabilize consumer numbers and drive future growth.
Data provided by:Main Street Data

Jumia Technologies AG Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 12, 2025
Earnings Call Sentiment Positive
The earnings call conveyed a generally positive sentiment with strong revenue growth, increased physical goods orders, and successful campaigns. While there were challenges in Egypt and a decrease in average order value, the positive aspects, including significant growth in key markets and improved cash burn, outweighed the negatives.
Q2-2025 Updates
Positive Updates
Strong Revenue Growth
Revenue rose by 25% year-over-year to $45.6 million, driven by increased usage and stronger monetization of the marketplace.
Physical Goods Orders Increase
Physical goods orders grew 18% year-over-year, and GMV increased by 10%, excluding the impact of exits from South Africa and Tunisia.
Improved Cash Burn and Loss Reduction
Cash burn significantly reduced to $12.4 million, with loss before income tax narrowed to $16.3 million for the quarter.
Successful Jumia Anniversary Campaign
The campaign strengthened consumer engagement and drove order growth, with over 38,500 sellers participating.
Expansion in Underserved Areas
Orders from underserved upcountry regions now represent 59% of total volumes, up from 52% year-over-year.
Nigeria and Kenya Market Performance
Nigeria posted a 25% increase in physical goods orders and a 36% rise in GMV, while Kenya saw a 38% growth in orders and a 31% increase in GMV.
Launch of Advanced Seller Advertising Platform
Advertising revenue was $1.9 million, with plans to scale this high margin revenue stream.
Negative Updates
Decreased Average Order Value
The average order value for physical goods in Q2 2025 stood at $36.3, down from $39.2 in Q2 2024, primarily due to reduced corporate sales in Egypt.
Challenges in Egypt
Physical goods orders in Egypt declined 6% year-over-year with GMV falling 50% in reporting currency, though excluding corporate sales, GMV grew by 6%.
Company Guidance
During the second quarter of 2025, Jumia provided optimistic guidance, highlighting significant growth metrics and strategic advancements. The company reported an 18% year-over-year increase in physical goods orders and a 10% rise in GMV, excluding the impact of its exits from South Africa and Tunisia. Revenue grew by 25% year-over-year, and Jumia managed to narrow its loss before income tax to $16.3 million while reducing cash burn to $12.4 million. The company's Jumia anniversary campaign played a key role in driving order growth and strengthening consumer engagement. With a focus on operational efficiency and cost management, Jumia raised its full-year 2025 guidance for loss before income tax to a range of $45 million to $50 million and maintained its targets for 2026 and 2027, aiming for profitability by 2027. The company also reported a 13% increase in quarterly active customers and a 24% growth in GMV for physical goods, excluding corporate sales. Additionally, Jumia's logistics platform as a service expanded in several countries, contributing to its strategic goals. Looking ahead, Jumia anticipates GMV growth to accelerate in the second half of the year, supported by strong consumer demand and improved operational efficiencies.

Jumia Technologies AG Financial Statement Overview

Summary
Jumia Technologies AG faces significant financial challenges across its income statement, balance sheet, and cash flow. Despite some revenue growth and manageable debt levels, profitability and cash flow generation remain critical issues.
Income Statement
45
Neutral
Jumia Technologies AG shows a mixed performance in its income statement. The company has a positive revenue growth rate of 5.92% in the TTM, indicating some recovery. However, the net profit margin remains negative at -42.52%, reflecting ongoing profitability challenges. Gross profit margin is relatively strong at 55.24%, but high operating losses are evident with an EBIT margin of -59.09% and an EBITDA margin of -54.20%. Overall, while there is some revenue growth, profitability remains a significant concern.
Balance Sheet
50
Neutral
The balance sheet of Jumia Technologies AG shows moderate leverage with a debt-to-equity ratio of 0.24, indicating manageable debt levels. However, the return on equity is negative at -89.37%, highlighting inefficiencies in generating returns for shareholders. The equity ratio stands at 33.32%, suggesting a reasonable proportion of equity financing. While the company maintains a stable capital structure, the negative ROE is a critical weakness.
Cash Flow
40
Negative
Cash flow analysis reveals ongoing challenges for Jumia Technologies AG. The operating cash flow to net income ratio is -0.89, indicating that cash flow from operations is insufficient to cover net losses. Free cash flow growth is positive at 4.99%, but the free cash flow to net income ratio of 1.05 suggests that free cash flow is barely covering net losses. Overall, cash flow management remains a concern despite some improvement in free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue164.02M167.49M186.40M203.30M167.62M195.44M
Gross Profit90.60M99.53M107.10M118.17M101.47M132.26M
EBITDA-88.89M-86.39M-86.59M-192.80M-195.86M-208.32M
Net Income-69.73M-99.09M-104.16M-238.23M-226.87M-225.26M
Balance Sheet
Total Assets160.74M192.07M189.94M330.07M577.73M536.86M
Cash, Cash Equivalents and Short-Term Investments98.28M133.94M120.57M227.83M512.80M461.40M
Total Debt12.64M11.20M12.15M13.85M12.54M16.47M
Total Liabilities107.72M105.79M121.22M155.37M165.14M198.74M
Stockholders Equity53.56M86.79M69.23M175.17M413.04M338.63M
Cash Flow
Free Cash Flow-91.51M-60.88M-75.23M-251.34M-178.31M
Operating Cash Flow-87.15M-57.20M-72.98M-240.18M-171.12M-148.53M
Investing Cash Flow44.96M-10.40M62.53M212.82M-404.81M90.57M
Financing Cash Flow89.41M89.46M-7.41M-8.76M334.25M282.26M

Jumia Technologies AG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price10.88
Price Trends
50DMA
10.35
Positive
100DMA
7.38
Positive
200DMA
5.16
Positive
Market Momentum
MACD
0.08
Positive
RSI
48.21
Neutral
STOCH
23.49
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JMIA, the sentiment is Positive. The current price of 10.88 is below the 20-day moving average (MA) of 11.65, above the 50-day MA of 10.35, and above the 200-day MA of 5.16, indicating a neutral trend. The MACD of 0.08 indicates Positive momentum. The RSI at 48.21 is Neutral, neither overbought nor oversold. The STOCH value of 23.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JMIA.

Jumia Technologies AG Risk Analysis

Jumia Technologies AG disclosed 93 risk factors in its most recent earnings report. Jumia Technologies AG reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Jumia Technologies AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
$6.97B20.9422.92%2.79%10.93%-10.89%
70
Outperform
$10.31B22.6014.54%10.47%
66
Neutral
$7.32B59.102.38%-38.88%
62
Neutral
$56.79B156.858.55%18.69%-65.55%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
50
Neutral
$1.33B-176.48%-13.39%
49
Neutral
$1.10B-58.93%-10.39%14.92%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
JMIA
Jumia Technologies AG
10.88
5.78
113.33%
ETSY
Etsy
73.90
25.13
51.53%
MNSO
MINISO Group Holding
22.11
3.46
18.55%
CPNG
Coupang
31.15
5.20
20.04%
TDUP
thredUP
8.93
8.22
1157.75%
CART
Maplebear
39.15
-5.35
-12.02%

Jumia Technologies AG Corporate Events

Jumia Technologies AG Appoints New Supervisory Board Member
Sep 2, 2025

Jumia Technologies AG, a leading e-commerce company in Africa, has announced a significant change to its Supervisory Board. Effective September 1, 2025, Mr. Hassanein Hiridjee has been appointed as a new member, following a decision by the Local Court in Charlottenburg, Berlin, Germany. This appointment is expected to bring fresh perspectives to the board, potentially impacting the company’s strategic direction and governance.

Jumia Technologies AG Announces Supervisory Board Changes
Aug 26, 2025

On August 25, 2025, Jumia Technologies AG announced a significant change in its Supervisory Board. The company filed a petition to appoint Mr. Hassanein Hiridjee, founder of Axian Telecom, as a new member following the resignation of Angela K. Mwanza on June 23, 2025. This move is expected to impact the company’s strategic direction and governance structure.

Jumia Technologies Reports Strong Q2 2025 Results with Increased Revenue and Reduced Losses
Aug 7, 2025

On August 7, 2025, Jumia Technologies AG announced its financial results for the second quarter ending June 30, 2025, highlighting a 25% increase in revenue to $45.6 million compared to the previous year. The company reported a significant reduction in cash burn and operating losses, reflecting improved operational efficiencies and strong consumer demand, particularly in Nigeria. Jumia’s strategic focus on profitability is evident as it raises its full-year guidance for 2025, aiming for breakeven by the end of 2026 and full-year profitability by 2027.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025