Jumia Technologies AG (JMIA) AI Stock Analysis

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Jumia Technologies AG

(NYSE:JMIA)

Select Model

Neutral 43 (OpenAI - 4o)

Rating:43Neutral

Price Target:

$10.00

▼(-5.75% Downside)

Jumia Technologies AG's overall stock score reflects significant financial challenges and a concerning valuation. While there are positive signs of growth and operational improvements, the company's ongoing profitability issues and negative cash flow generation weigh heavily on its score. Technical analysis suggests potential bearish momentum, further impacting the stock's attractiveness.

Jumia Technologies AG (JMIA) vs. SPDR S&P 500 ETF (SPY)

Market Cap

$1.30B

Dividend YieldN/A

Average Volume (3M)3.20M

Price to Earnings (P/E)―

Beta (1Y)2.44

Revenue Growth-4.38%

EPS GrowthN/A

CountryUS

Employees2,163

SectorConsumer Cyclical

Sector Strength84

IndustrySpecialty Retail

Share Statistics

EPS (TTM)-0.10

Shares Outstanding122,462,820

10 Day Avg. Volume4,037,663

30 Day Avg. Volume3,196,504

Financial Highlights & Ratios

PEG Ratio-0.04

Price to Book (P/B)2.69

Price to Sales (P/S)1.40

P/FCF Ratio-3.84

Enterprise Value/Market Cap0.00

Enterprise Value/Revenue0.00

Enterprise Value/Gross Profit0.00

Enterprise Value/Ebitda0.00

Forecast

1Y Price Target

$11.25

Price Target Upside6.03% Upside

Rating ConsensusHold

Number of Analyst Covering2

EPS Forecast (FY)-0.41

Revenue Forecast (FY)$197.17M

Jumia Technologies AG Business Overview & Revenue Model

Company DescriptionJumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with consumers; logistics service that enables the shipment and delivery of packages from sellers to consumers; and payment service, which facilitates transactions to participants active on the company's platform in selected markets. Its marketplace offers various products in a range of categories, such as fashion and apparel, beauty and personal care, home and living, fast moving consumer goods, smartphones, and other electronics, as well as access to various services, including restaurant food delivery, airtime recharge, and utility bills payment services. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.

How the Company Makes MoneyJumia generates revenue through multiple streams, primarily from its marketplace and logistics services. The marketplace segment earns money by charging sellers commissions on sales made through its platform, which can vary depending on the product category. Additionally, Jumia offers advertising services, allowing brands to promote their products directly on the platform for a fee. Jumia's logistics services, which include warehousing and delivery, also contribute to revenue as they charge merchants for these services. Furthermore, JumiaPay, its payment processing platform, generates income through transaction fees. Key partnerships with local and international brands enhance product offerings, driving sales and increasing overall revenue.

Jumia Technologies AG Key Performance Indicators (KPIs)

Any

Quarterly Active Consumers

Quarterly Active Consumers
Tracks the number of unique consumers who made a purchase in a quarter, reflecting customer engagement and the platform's ability to attract and retain users.

Chart InsightsJumia's quarterly active consumers have been on a declining trend since 2023, reflecting challenges in maintaining user engagement. However, the recent earnings call highlights a 15% year-over-year growth in active customers ordering physical goods, suggesting a strategic shift towards enhancing customer engagement and order growth. Despite currency headwinds and a revenue decline, Jumia's focus on cost reduction and strategic expansions, such as increased international vendor growth and logistics services, could stabilize consumer numbers and drive future growth.

Data provided by:

Main Street Data

Jumia Technologies AG Earnings Call Summary

Earnings Call Date:Nov 12, 2025

(Q3-2025)

% Change Since: |

Next Earnings Date:Feb 25, 2026

Earnings Call Sentiment Neutral

The earnings call highlighted strong growth in physical goods GMV, revenue, and operational efficiencies, particularly in expansion into secondary cities and international seller partnerships. However, challenges persist with declining gross profit margins and continued losses before income tax.

Q3-2025 Updates

Positive Updates

Strong Growth in Physical Goods GMV

Physical goods GMV grew by 26% year-over-year in reported currency and 37% excluding corporate sales, reflecting strong consumer demand and order growth.

Revenue Increase

Revenue reached $45.6 million, up 25% year-over-year, driven by a combination of strong consumer demand and ongoing execution.

Improved Fulfillment Costs

Fulfillment cost per order decreased 22% year-over-year to $1.86, demonstrating structural efficiencies across the logistics network.

Significant Growth in Ghana

Ghana delivered outstanding performance with physical goods orders up 94% year-over-year and physical goods GMV increasing 157% in reported currency.

International Seller Partnerships

Sourced 3.4 million items from international sellers, representing a 52% year-over-year increase, enhancing product selection and competitive pricing.

Expansion into Secondary Cities

Orders from upcountry regions represented 60% of total volumes, up from 54% last year, unlocking growth opportunities beyond major urban centers.

Negative Updates

Gross Profit Margin Decline

Gross profit margin as a percentage of GMV was 12%, down from 14% in Q3 2024, primarily due to reduced corporate sales in Egypt.

Loss Before Income Tax

Loss before income tax was $17.7 million, a 1% decrease year-over-year, reflecting ongoing financial challenges despite operational improvements.

Decline in Marketing and Advertising Revenue

Marketing and advertising revenue totaled $1.3 million, down 24% year-over-year, indicating reduced spending from large sellers.

Company Guidance

During the third quarter of 2025, Jumia provided updated guidance and metrics reflecting significant growth and strategic progress. The company reported a 22% year-over-year increase in quarterly active customers and a notable rise in customer loyalty, evidenced by an NPS score improvement from 63 to 64. Physical goods GMV saw a 26% year-over-year increase, or 37% when excluding corporate sales, demonstrating strong customer demand and operational execution. The average order value decreased to $35 from $38, attributed to reduced corporate sales in Egypt. Jumia's revenue increased by 25% year-over-year, reaching $45.6 million, with advertising revenue constituting 1% of GMV. The company is focused on maintaining its strategic goal of achieving full-year profitability by 2027. To support this, Jumia has reduced fulfillment costs by 22% year-over-year and improved adjusted EBITDA loss to $14 million from $17 million. The call also highlighted strong country-specific performances, with Nigeria's physical goods orders up 30% and Ghana's GMV increasing by 157%. The company's focus on expanding into secondary cities and improving international seller partnerships, particularly with Chinese suppliers, is expected to drive sustained growth and competitive advantage.

Jumia Technologies AG Financial Statement Overview

Summary

Jumia Technologies AG faces significant financial challenges across its income statement, balance sheet, and cash flow. While there is some revenue growth and manageable debt levels, profitability and cash flow generation remain critical issues. The company needs to focus on improving operational efficiency and profitability to enhance its financial health.

Income Statement

Neutral

Jumia Technologies AG shows a mixed performance in its income statement. The company has a positive revenue growth rate of 5.92% in the TTM, indicating some recovery. However, the net profit margin remains negative at -42.52%, reflecting ongoing profitability challenges. Gross profit margin is relatively strong at 55.24%, but high operating losses are evident with an EBIT margin of -59.09% and an EBITDA margin of -54.20%. Overall, while there is some revenue growth, profitability remains a significant concern.

Balance Sheet

Negative

The balance sheet of Jumia Technologies AG shows moderate leverage with a debt-to-equity ratio of 0.24, indicating manageable debt levels. However, the return on equity is negative at -89.37%, highlighting inefficiencies in generating returns for shareholders. The equity ratio stands at 33.32%, suggesting a reasonable proportion of equity financing. While the company maintains a stable capital structure, the negative ROE is a critical weakness.

Cash Flow

Negative

Cash flow analysis reveals ongoing challenges for Jumia Technologies AG. The operating cash flow to net income ratio is -0.89, indicating that cash flow from operations is insufficient to cover net losses. Free cash flow growth is positive at 4.99%, but the free cash flow to net income ratio of 1.05 suggests that free cash flow is barely covering net losses. Overall, cash flow management remains a concern despite some improvement in free cash flow.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	173.22M	167.49M	186.40M	203.30M	167.62M	195.44M
Gross Profit	91.50M	99.53M	107.10M	118.17M	101.47M	132.26M
EBITDA	-87.62M	-86.39M	-86.59M	-192.80M	-195.86M	-208.32M
Net Income	-70.77M	-99.09M	-104.16M	-238.23M	-226.87M	-225.26M
Balance Sheet
Total Assets	144.26M	192.07M	189.94M	330.22M	577.73M	536.86M
Cash, Cash Equivalents and Short-Term Investments	82.53M	133.94M	120.57M	227.43M	512.80M	461.40M
Total Debt	12.53M	11.20M	12.15M	13.85M	12.54M	16.47M
Total Liabilities	109.32M	105.79M	121.22M	155.97M	165.14M	198.74M
Stockholders Equity	35.48M	86.79M	69.23M	174.72M	413.04M	338.63M
Cash Flow
Free Cash Flow	-77.59M	-60.88M	-75.23M	-251.32M	-178.31M	―
Operating Cash Flow	-72.73M	-57.20M	-72.98M	-240.18M	-171.12M	-148.53M
Investing Cash Flow	76.51M	-10.40M	62.53M	212.25M	-404.81M	90.57M
Financing Cash Flow	-8.26M	89.46M	-7.41M	-8.76M	334.25M	282.26M

Jumia Technologies AG Technical Analysis

Technical Analysis Sentiment

Positive

Last Price10.61

Price Trends

50DMA

11.16

Negative

100DMA

8.52

Positive

200DMA

5.68

Positive

Market Momentum

MACD

-0.17

Positive

RSI

47.59

Neutral

STOCH

40.07

Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JMIA, the sentiment is Positive. The current price of 10.61 is below the 20-day moving average (MA) of 10.84, below the 50-day MA of 11.16, and above the 200-day MA of 5.68, indicating a neutral trend. The MACD of -0.17 indicates Positive momentum. The RSI at 47.59 is Neutral, neither overbought nor oversold. The STOCH value of 40.07 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JMIA.

Jumia Technologies AG Risk Analysis

Jumia Technologies AG disclosed 93 risk factors in its most recent earnings report. Jumia Technologies AG reported the most risks in the "Ability to Sell" category.

Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added 0 New Risks

Jumia Technologies AG Peers Comparison

Overall Rating

UnderperformOutperform

Sector (61)

Financial Indicators

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MNSO	78 Outperform	$6.67B	20.25	22.92%	2.88%	10.93%	-10.89%
CART	75 Outperform	$10.78B	22.55	15.33%	―	10.16%	18.29%
CPNG	66 Neutral	$51.55B	133.55	8.73%	―	16.63%	-62.54%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
ETSY	53 Neutral	$5.64B	39.92	―	―	1.98%	-20.98%
TDUP	52 Neutral	$936.06M	―	-35.37%	―	-4.90%	50.77%
JMIA	43 Neutral	$1.30B	―	-102.25%	―	-4.38%	―

* Consumer Cyclical Sector Average

Performance Comparison

JMIA

Jumia Technologies AG

10.61

6.87

183.69%

ETSY

Etsy

57.10

6.54

12.94%

MNSO

MINISO Group Holding

21.38

4.23

24.66%

CPNG

Coupang

28.22

3.86

15.85%

TDUP

thredUP

7.48

6.47

640.59%

CART

Maplebear

41.05

0.14

0.34%

Jumia Technologies AG Corporate Events

Jumia Technologies AG Reports Strong Q3 2025 Growth with 25% Revenue Increase

Nov 12, 2025

On November 12, 2025, Jumia Technologies AG announced its financial results for the third quarter ended September 30, 2025. The company reported a 25% increase in revenue and a 21% growth in Gross Merchandise Volume (GMV) compared to the same period in 2024. Jumia also highlighted a significant increase in orders and active customers, demonstrating strong market demand and consumer trust. The company has made strides in operational efficiency, reducing its operating loss by 13% year-over-year. Jumia’s strategic focus on execution and customer engagement is positioning it for sustainable growth, with expectations to reach breakeven in Q4 2026 and full-year profitability by 2027.

Jumia Technologies AG Appoints New Supervisory Board Member

Sep 2, 2025

Jumia Technologies AG, a leading e-commerce company in Africa, has announced a significant change to its Supervisory Board. Effective September 1, 2025, Mr. Hassanein Hiridjee has been appointed as a new member, following a decision by the Local Court in Charlottenburg, Berlin, Germany. This appointment is expected to bring fresh perspectives to the board, potentially impacting the company’s strategic direction and governance.

Jumia Technologies AG Announces Supervisory Board Changes

Aug 26, 2025

On August 25, 2025, Jumia Technologies AG announced a significant change in its Supervisory Board. The company filed a petition to appoint Mr. Hassanein Hiridjee, founder of Axian Telecom, as a new member following the resignation of Angela K. Mwanza on June 23, 2025. This move is expected to impact the company’s strategic direction and governance structure.

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 15, 2025