Physical Goods Order Growth
Physical goods orders grew by 18% year-over-year, indicating strong demand on the platform.
Increased Customer Engagement
Quarterly active customers increased by 8%, demonstrating the platform's strength and value.
Efficient Marketing Spend
Marketing spend decreased from $6.2 million in Q4 '23 to $4.8 million in Q4 '24, reflecting cost-efficient strategies.
Black Friday Success
The Black Friday sales event was the largest of the year, showing strong performance with major brand partnerships and significant international sourcing.
Operational Efficiency Improvements
Net Promoter Score increased by 17 points year-over-year, and the 90-day repurchase rate increased by 325 basis points, reflecting better customer loyalty and satisfaction.
Upcountry Expansion
Upcountry orders accounted for 56% of Q4 '24, up from 49% in Q4 '23, highlighting the success of expanding beyond main urban centers.