Intuit (INTU) AI Stock Analysis

• Market Cap: $138.84B
• Dividend Yield: 0.64%
• Average Volume (3M): 2.17M
• Price to Earnings (P/E): 34.4
• Beta (1Y): 0.68
• Revenue Growth: 17.14%
• EPS Growth: 41.18%
• Country: US
• Employees: 18,800
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 3.34
• Shares Outstanding: 278,274,080
• 10 Day Avg. Volume: 3,024,483
• 30 Day Avg. Volume: 2,172,639
• PEG Ratio: 1.86
• Price to Book (P/B): 11.15
• Price to Sales (P/S): 11.67
• P/FCF Ratio: 36.14
• Enterprise Value/Market Cap: 1.02
• Enterprise Value/Revenue: 7.32
• Enterprise Value/Gross Profit: 9.06
• Enterprise Value/Ebitda: 23.08
• 1Y Price Target: $806.35
• Price Target Upside: 61.62% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 18
• EPS Forecast (FY): 23.2
• Revenue Forecast (FY): $21.22B

• Rating: 71 Outperform
• Price Target: $556.00 ▲(11.44% Upside)

The score is driven primarily by strong financial performance and a positive earnings outlook (solid margins, cash flow strength, and upbeat FY2026 guidance). Offsetting this is notably weak technical positioning (below all major moving averages with negative MACD), while valuation remains premium with a modest dividend yield.

Positive Factors

High Profit Margins

Sustained gross margins above 80% and net margins over 20% reflect a high-margin software model and pricing power. These margins provide durable operating leverage, enabling ongoing R&D and AI investment, supporting cash returns and reinvestment without immediate margin compression.

Strong Cash Generation

Robust free cash flow conversion and a high FCF-to-net-income ratio show efficient earnings-to-cash translation. Durable cash generation funds strategic investments (AI, product dev, M&A), dividends and buybacks, and provides financial flexibility across multi-quarter execution cycles.

AI & Mid-Market Expansion

Rapid AI adoption (QuickBooks Live +61%) and 40% online growth for QBO Advanced indicate meaningful mid-market traction. These trends increase product stickiness, cross-sell potential and ecosystem value, supporting sustainable revenue diversification beyond legacy offerings.

Negative Factors

Mailchimp Revenue Decline

A decline in Mailchimp revenue signals integration or competitive issues in the marketing platform. Persistent weakness would limit cross-sell synergies, compress segment contribution to growth, and force incremental investment or strategic fixes to restore durable expansion.

Desktop Revenue Deceleration

Slowing desktop revenue reflects legacy product erosion and migration challenges to cloud. Prolonged deceleration increases churn and reduces long-term recurring revenue mix, requiring sustained migration effort and investment which can pressure margins and growth execution.

Slowing Revenue Growth Trend

A deceleration in revenue growth reduces organic expansion runway and raises reliance on strategic initiatives (AI, mid-market) to meet targets. Execution shortfalls in those initiatives could constrain top-line momentum and limit sustainable margin expansion over the medium term.

Intuit Business Overview & Revenue Model

Company Description

Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally. The company operates in four segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect. The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; QuickBooks Commerce, a solution for product-based businesses; QuickBooks Online Accountant and QuickBooks Accountant Desktop Plus solutions; and payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state payroll tax forms. This segment also offers payment-processing solutions, including credit and debit cards, Apple Pay, and ACH payment services; QuickBooks Cash business bank account; and financial supplies and financing for small businesses. The Consumer segment provides TurboTax income tax preparation products and services; and personal finance. The Credit Karma segment offers consumers with a personal finance platform that provides personalized recommendations of home, auto, and personal loans, as well as credit cards and insurance products. The ProConnect segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services. It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels. The company was founded in 1983 and is headquartered in Mountain View, California.

How the Company Makes Money

Intuit primarily generates revenue through subscription services, software licenses, and transaction-based fees. Its key revenue streams include: 1) **TurboTax**: Revenue is generated from software purchases, e-filing fees, and value-added services, such as live tax advice. 2) **QuickBooks**: This product line earns money through subscription fees for cloud-based services, as well as one-time sales of desktop versions. 3) **Payments and Payroll Services**: Intuit receives transaction fees from businesses that process payments through QuickBooks and payroll services. 4) **Consumer Services**: Intuit also offers additional financial products and services that contribute to revenue, such as credit monitoring and personal finance tools. Significant partnerships with banks and financial institutions enhance its ecosystem, driving customer acquisition and retention, thereby boosting overall earnings.

Intuit Financial Statement Overview

Summary

Strong profitability (gross margin consistently above 80% and net margin over 20% TTM) and robust cash generation (healthy operating cash flow conversion and positive free cash flow growth). Balance sheet leverage is moderate (debt-to-equity ~0.37) with strong ROE, though revenue growth is noted as steady but slowing.

Income Statement

Intuit's income statement reflects strong profitability with a consistent gross profit margin above 80% and a net profit margin over 20% in the TTM period. Revenue growth is steady, albeit slowing compared to previous years. The EBIT and EBITDA margins are robust, indicating efficient cost management and operational effectiveness.

Balance Sheet

The balance sheet shows a healthy financial position with a manageable debt-to-equity ratio around 0.37 in the TTM period, indicating moderate leverage. Return on equity remains strong, reflecting effective use of equity capital. The equity ratio suggests a solid capital structure with a significant portion of assets financed by equity.

Cash Flow

Intuit's cash flow statement indicates strong cash generation capabilities, with positive free cash flow growth and a high free cash flow to net income ratio. The operating cash flow to net income ratio is healthy, demonstrating efficient conversion of earnings into cash flow.

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	18.83B	16.29B	14.37B	12.73B	9.63B
Gross Profit	15.21B	12.82B	11.22B	10.32B	7.95B
EBITDA	5.89B	4.58B	4.04B	3.37B	2.95B
Net Income	3.87B	2.96B	2.38B	2.07B	2.06B
Balance Sheet
Total Assets	36.96B	32.13B	27.78B	27.73B	15.52B
Cash, Cash Equivalents and Short-Term Investments	4.55B	4.07B	3.66B	3.28B	3.87B
Total Debt	6.64B	6.57B	6.69B	7.54B	2.48B
Total Liabilities	17.25B	13.70B	10.51B	11.29B	5.65B
Stockholders Equity	19.71B	18.44B	17.27B	16.44B	9.87B
Cash Flow
Free Cash Flow	6.08B	4.63B	4.79B	3.66B	3.13B
Operating Cash Flow	6.21B	4.88B	5.05B	3.89B	3.25B
Investing Cash Flow	-2.32B	-227.00M	-922.00M	-5.42B	-3.96B
Financing Cash Flow	-1.51B	-397.00M	-4.27B	1.73B	-3.18B

Intuit Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 498.92
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For INTU, the sentiment is Negative. The current price of 498.92 is below the 20-day moving average (MA) of 578.79, below the 50-day MA of 626.20, and below the 200-day MA of 678.35, indicating a bearish trend. The MACD of -34.94 indicates Positive momentum. The RSI at 24.23 is Positive, neither overbought nor oversold. The STOCH value of 19.78 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for INTU.

Intuit Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CRM	80 Outperform	$198.92B	28.56	12.18%	0.63%	8.41%	22.92%
INTU	71 Outperform	$138.84B	34.44	21.99%	0.64%	17.14%	41.18%
WDAY	71 Outperform	$46.19B	73.74	7.34%	―	13.35%	-60.76%
SAP	69 Neutral	$230.20B	28.23	―	1.07%	11.85%	167.23%
ADSK	64 Neutral	$53.61B	49.09	40.33%	―	15.62%	2.59%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
SNOW	54 Neutral	$65.94B	-47.75	-53.32%	―	28.48%	-19.12%

Intuit Corporate Events

Intuit Secures New Short-Term Credit Facility for Refunds

On January 30, 2026, Intuit Inc. entered into a new Credit Agreement with a syndicate of lenders led by JPMorgan Chase Bank, establishing a $5.8 billion unsecured short-term revolving credit facility maturing on March 31, 2026, dedicated exclusively to funding the company’s early tax refund offering. The facility, which is incremental to Intuit’s existing commercial paper program and an earlier credit agreement dated January 9, 2026, allows borrowings at SOFR or a base rate plus a modest margin, carries a 0.07% commitment fee on unused commitments, and includes customary covenants such as a maximum consolidated leverage ratio, though Intuit had not drawn any funds as of the agreement date. The arrangement strengthens Intuit’s liquidity and operational capacity to advance federal tax refunds up to five days before IRS settlement—only after IRS confirmation and Treasury initiation of payment to a company-controlled account—reinforcing its position in consumer tax services while leveraging longstanding banking relationships for flexible seasonal funding support.

The most recent analyst rating on (INTU) stock is a Buy with a $598.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.

Intuit updates director pay and confirms board leadership

On January 22, 2026, Intuit’s board approved an amended compensation program for non-employee directors, signaling an update to how the company rewards its outside board members. On the same day, at its annual meeting of stockholders, shareholders elected eleven directors, gave advisory approval to the company’s executive compensation, and ratified Ernst & Young LLP as Intuit’s independent auditor for the fiscal year ending July 31, 2026, while a shareholder proposal requesting a report on the return on investment of the company’s diversity and inclusion programs failed to gain approval, underscoring continued support for existing leadership and governance practices but limited investor appetite for additional mandated reporting in this area.

The most recent analyst rating on (INTU) stock is a Hold with a $615.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.

Intuit Restructures Operations into Two Segments

On August 1, 2025, Intuit Inc. restructured its operations by merging its Consumer, Credit Karma, and ProTax businesses into a single Consumer segment to enhance service delivery. This change led to the company operating under two segments: Consumer and Global Business Solutions. Consequently, Intuit updated its financial reporting to reflect these changes, as seen in its recast financial information for the fiscal year ending July 31, 2025, without restating previous financial statements.

The most recent analyst rating on (INTU) stock is a Buy with a $880.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.

Intuit Announces New Director Appointments

Intuit announced the appointment of Adena Friedman and Bill McDermott as directors, effective August 1, 2026, to accommodate their existing commitments. Both will receive compensation in line with other non-employee directors, including restricted stock units valued at approximately $116,667. Additionally, the company declared a cash dividend of $1.20 per share, payable on January 16, 2026, to shareholders of record as of January 9, 2026.

The most recent analyst rating on (INTU) stock is a Buy with a $880.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.