Intuit (INTU) AI Stock Analysis

• Market Cap: $190.45B
• Dividend Yield: 0.63%
• Average Volume (3M): 1.88M
• Price to Earnings (P/E): 50.0
• Beta (1Y): 0.79
• Revenue Growth: 15.63%
• EPS Growth: 30.62%
• Country: US
• Employees: 18,800
• Sector: Technology
• Sector Strength: 88
• Industry: Software - Application
• EPS (TTM): 2.75
• Shares Outstanding: 278,805,000
• 10 Day Avg. Volume: 1,352,136
• 30 Day Avg. Volume: 1,882,204
• PEG Ratio: 1.86
• Price to Book (P/B): 11.15
• Price to Sales (P/S): 11.67
• P/FCF Ratio: 36.14
• Enterprise Value/Market Cap: 1.17
• Enterprise Value/Revenue: 11.87
• Enterprise Value/Gross Profit: 14.80
• Enterprise Value/Ebitda: 37.94
• 1Y Price Target: $831.40
• Price Target Upside: 21.66% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 17

• Rating: 73 Outperform
• Price Target: $761.00 ▲(11.36% Upside)

Intuit's strong financial performance and positive earnings call are the primary drivers of its stock score. The company's strategic focus on AI and mid-market expansion is promising. However, the high P/E ratio and modest dividend yield suggest potential overvaluation, and technical indicators show neutral momentum.

Positive Factors

Revenue Growth

Consistent revenue growth indicates strong market demand and effective business strategies, supporting long-term financial stability.

AI and Innovation Initiatives

Investments in AI enhance product offerings and customer experience, positioning Intuit as a leader in fintech innovation.

Mid-Market Expansion

Expansion into the mid-market segment opens new revenue streams and strengthens Intuit's competitive position in a large TAM.

Negative Factors

Mailchimp Revenue Decline

Mailchimp's underperformance may hinder overall growth, requiring strategic adjustments to regain momentum in this segment.

SEO Search Concerns

SEO challenges could impact customer acquisition and revenue growth, necessitating investment in alternative marketing strategies.

Increasing Debt Levels

Rising debt levels could constrain financial flexibility and increase risk, impacting long-term financial health if not managed carefully.

Intuit Business Overview & Revenue Model

Company Description

Intuit Inc. (INTU) is a leading financial software company headquartered in Mountain View, California. Founded in 1983, Intuit specializes in developing products that simplify financial management for individuals, small businesses, and accountants. Its core offerings include QuickBooks for accounting, TurboTax for tax preparation, and Mint for personal finance management. Intuit operates primarily in the financial technology sector, providing solutions that empower users to manage their finances, optimize tax processes, and streamline business operations.

How the Company Makes Money

Intuit generates revenue through several key streams. The largest portion comes from subscription fees associated with its software products, particularly QuickBooks, which offers various tiers of service based on user needs. TurboTax generates revenue through direct sales of its tax preparation software, with additional income from premium features and services. Moreover, Intuit earns money through transaction fees from payments processed via QuickBooks Payments and other related services. Advertising and partnerships also contribute to revenue, especially through Mint, which offers targeted financial product recommendations. Intuit's strategic partnerships with financial institutions and other technology firms enhance its ecosystem, driving user acquisition and retention, which in turn fuels its revenue growth.

Intuit Financial Statement Overview

Summary

Intuit's financial statements reflect strong profitability with consistent revenue growth and robust margins. The balance sheet shows prudent leverage and effective equity utilization, though recent declines in free cash flow growth should be monitored.

Income Statement

Intuit's income statement shows strong profitability with a consistent gross profit margin above 80% and a net profit margin improving to over 20% in recent years. Revenue growth has been steady, albeit slowing slightly, with a 3.56% increase in the latest year. EBIT and EBITDA margins are robust, indicating efficient operations. Overall, the company demonstrates strong revenue generation and profitability, though the slowing growth rate could be a concern.

Balance Sheet

The balance sheet reflects a solid financial position with a manageable debt-to-equity ratio around 0.33, indicating prudent leverage. Return on equity has been improving, reaching nearly 20%, showcasing effective use of equity capital. The equity ratio is healthy, suggesting a stable asset base. However, the increase in total debt over the years warrants monitoring.

Cash Flow

Cash flow analysis reveals strong operating cash flow relative to net income, though free cash flow growth has been negative recently, which could impact future flexibility. The free cash flow to net income ratio remains high, indicating efficient cash generation. Despite the recent decline in free cash flow growth, the company maintains solid cash flow metrics overall.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	18.83B	18.83B	16.29B	14.37B	12.73B	9.63B
Gross Profit	15.10B	15.21B	12.82B	11.22B	10.32B	7.95B
EBITDA	5.89B	5.89B	4.58B	4.04B	3.37B	2.95B
Net Income	3.87B	3.87B	2.96B	2.38B	2.07B	2.06B
Balance Sheet
Total Assets	36.96B	36.96B	32.13B	27.78B	27.73B	15.52B
Cash, Cash Equivalents and Short-Term Investments	4.55B	4.55B	4.07B	3.66B	3.28B	3.87B
Total Debt	6.64B	6.64B	6.57B	6.69B	7.54B	2.48B
Total Liabilities	17.25B	17.25B	13.70B	10.51B	11.29B	5.65B
Stockholders Equity	19.71B	19.71B	18.44B	17.27B	16.44B	9.87B
Cash Flow
Free Cash Flow	6.08B	6.08B	4.63B	4.79B	3.66B	3.13B
Operating Cash Flow	6.21B	6.21B	4.88B	5.05B	3.89B	3.25B
Investing Cash Flow	-2.32B	-2.32B	-227.00M	-922.00M	-5.42B	-3.96B
Financing Cash Flow	-1.51B	-1.51B	-397.00M	-4.27B	1.73B	-3.18B

Intuit Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 683.39
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For INTU, the sentiment is Positive. The current price of 683.39 is above the 20-day moving average (MA) of 665.85, above the 50-day MA of 671.19, and above the 200-day MA of 666.23, indicating a bullish trend. The MACD of -0.28 indicates Negative momentum. The RSI at 57.40 is Neutral, neither overbought nor oversold. The STOCH value of 88.26 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for INTU.

Intuit Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CRM	―	$242.60B	37.01	11.20%	0.65%	8.33%	19.69%
WDAY	―	$64.81B	110.49	6.66%	―	14.21%	-62.56%
INTU	―	$190.45B	49.96	20.29%	0.63%	15.63%	30.62%
SAP	―	$316.98B	40.04	16.30%	0.97%	11.85%	167.23%
ADSK	―	$66.64B	65.01	40.20%	―	13.99%	-0.95%
SNOW	―	$87.39B	―	-42.45%	―	28.37%	-35.49%
Sector *	―	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%

Intuit Corporate Events

Intuit’s Earnings Call Highlights Robust Growth and AI Focus

Intuit Inc. recently held its earnings call, revealing a generally positive sentiment despite some challenges. The company showcased strong financial performance, particularly in TurboTax Live and Credit Karma, while emphasizing its strategic focus on AI and mid-market expansions. However, Mailchimp’s underperformance and potential SEO challenges were noted, though the positive outcomes were deemed to outweigh these issues.

Intuit Inc. Reports Strong Fiscal 2025 Results

Intuit Inc., a global financial technology platform known for products like TurboTax, Credit Karma, QuickBooks, and Mailchimp, operates in the financial software industry, providing solutions that empower consumers and businesses to achieve financial success.

Intuit Declares Cash Dividend of $1.20 Per Share

On August 21, 2025, Intuit announced that its Board of Directors approved a cash dividend of $1.20 per share, to be paid on October 17, 2025, to shareholders of record as of October 9, 2025. This decision reflects Intuit’s commitment to returning value to its shareholders, with future dividends subject to the Board’s discretion.

The most recent analyst rating on (INTU) stock is a Buy with a $850.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.