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Intuit (INTU)
NASDAQ:INTU

Intuit (INTU) AI Stock Analysis

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Intuit

(NASDAQ:INTU)

Rating:80Outperform
Price Target:
$828.00
▲(9.26%Upside)
Intuit's strong financial performance and positive earnings call are the primary drivers of the overall score. The company's robust growth, profitability, and strategic use of AI position it well for future success. However, the high valuation and potential short-term technical corrections temper the outlook slightly.
Positive Factors
AI Adoption
Intuit is strategically positioning itself to capitalize on AI adoption across its product suite, including TurboTax, Credit Karma, QuickBooks, and Mailchimp.
Consumer Segment Performance
A strong fiscal 3Q fueled by the best performance in the Consumer segment in several years has cooled worries about the long-term tax opportunity.
Growth Opportunities
Significant runway exists to drive growth in the under-penetrated Assisted category, with several levers to sustain mid/high-teens growth in QuickBooks.
Negative Factors
Competitive Challenges
Despite capturing differentiated data, competition in AI offerings remains intense, challenging Intuit's ability to maintain its technological edge.
Market Volatility
Shares have lagged peers in the latest period of market volatility, creating challenges despite long-term growth potential.

Intuit (INTU) vs. SPDR S&P 500 ETF (SPY)

Intuit Business Overview & Revenue Model

Company DescriptionIntuit Inc. is a global technology company that specializes in financial software and services. Headquartered in Mountain View, California, Intuit develops and sells business and financial management solutions for small and mid-sized businesses, consumers, and accounting professionals. Its core products include TurboTax, QuickBooks, Mint, and Credit Karma, which provide tools for tax preparation, accounting, personal finance, and credit monitoring, respectively.
How the Company Makes MoneyIntuit generates revenue primarily through the sale of its software products and services, which are offered via subscription and transaction-based models. The company's key revenue streams include its Small Business & Self-Employed segment, driven by QuickBooks accounting software and related services; the Consumer segment, powered by TurboTax, which offers tax preparation solutions; and the Credit Karma segment, which earns through credit services and financial product recommendations. Intuit also monetizes through its strategic partnerships with financial institutions, leveraging data-driven insights to enhance customer engagement and deliver personalized financial solutions.

Intuit Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Breaks down sales across Intuit's various business lines, revealing which areas are strongest and where there might be opportunities or challenges.
Chart InsightsIntuit's Small Business and Self-Employed segment continues its robust growth trajectory, supported by QuickBooks Online's strong performance. The Consumer segment shows seasonal peaks, with TurboTax Live driving significant revenue increases, reflecting a strategic focus on AI-driven innovations. Credit Karma's revenue growth has accelerated, contributing to Intuit's raised fiscal 2025 guidance. However, challenges remain with TurboTax user experience and stagnant Mailchimp revenue, which the company aims to address. Overall, Intuit's strategic initiatives in AI and mid-market penetration are expected to sustain its growth momentum.
Data provided by:Main Street Data

Intuit Earnings Call Summary

Earnings Call Date:May 22, 2025
(Q3-2025)
|
% Change Since: 13.78%|
Next Earnings Date:Aug 21, 2025
Earnings Call Sentiment Positive
The earnings call was predominantly positive with strong revenue growth, successful TurboTax Live performance, and significant progress in AI-driven innovations and mid-market penetration. However, there were some challenges in user experience for TurboTax and stagnant Mailchimp revenue that need to be addressed.
Q3-2025 Updates
Positive Updates
Strong Revenue Growth
Intuit Inc. delivered an exceptional quarter with a 15% revenue growth, raising guidance across all total company metrics, including revenue, operating income, operating margin, and earnings per share.
TurboTax Live Performance
TurboTax Live customers grew by 24%, resulting in a 47% growth in TurboTax Live revenue, significantly surpassing the long-term expectation of 15% to 20% revenue growth.
AI-Driven Innovations
Intuit Inc.'s global AI-driven expert platform strategy is accelerating innovation, with AI agents and AI-enabled human experts redefining possibilities for consumers, small and mid-market businesses, and accountants.
Mid-Market Progress
Progress in serving mid-market customers with QBO Advanced and Intuit Enterprise Suite, which includes a strong adoption by industries such as construction, IT services, and legal services.
Credit Karma Growth
Credit Karma revenue grew 31% in Q3, with strong performance in credit cards, personal loans, and auto insurance, leading to an increase in fiscal 2025 revenue growth guidance from 5%-8% to 28%.
Negative Updates
Challenges with TurboTax User Experience
Despite improvements, there were challenges in providing a seamless experience for users transitioning from assisted tax services, with friction in user authentication processes.
Mailchimp Revenue Stagnation
Mailchimp's revenue was relatively flat year-over-year, with expectations for several quarters to deliver improved outcomes at scale.
Company Guidance
During Intuit Inc.'s third-quarter fiscal 2025 conference call, the company provided optimistic guidance, raising expectations across key financial metrics. Revenue for the quarter grew by 15% to $7.8 billion, and GAAP operating income increased by 20% to $3.7 billion. Non-GAAP operating income reached $4.3 billion, marking a 17% rise, and GAAP diluted earnings per share climbed 19% to $10.02. The company anticipates a 15% revenue growth for fiscal 2025, up from prior guidance of 12% to 13%. Intuit's consumer group revenue grew by 11% in Q3, driven by a notable 47% increase in TurboTax Live revenue. The Global Business Solutions Group revenue rose 19%, with QuickBooks Online accounting revenue up 21%. Credit Karma also contributed to the growth, with a 31% revenue increase in Q3. The company highlighted its strategic focus on leveraging AI to drive innovation and efficiency, contributing to a projected 100 basis point margin expansion for the fiscal year.

Intuit Financial Statement Overview

Summary
Intuit exhibits strong financial health with impressive revenue growth, robust profitability, and efficient operational margins. The balance sheet shows manageable leverage and high equity ratio, while cash flows are robust, supporting growth and operational needs efficiently.
Income Statement
88
Very Positive
Intuit's income statement shows impressive growth with a strong revenue increase of 11.65% from the previous year to TTM (Trailing-Twelve-Months). The gross profit margin stands at 79.73%, and the net profit margin is 19.07%, both indicating robust profitability. The EBIT margin of 24.37% and EBITDA margin of 28.33% further highlight operational efficiency. Overall, Intuit exhibits a healthy financial performance with consistent profitability and growth.
Balance Sheet
82
Very Positive
Intuit's balance sheet remains strong, with a debt-to-equity ratio of 0.36 indicating manageable leverage. The equity ratio of 54.99% shows a solid capital structure with substantial equity backing total assets. Return on equity stands at 17.23%, demonstrating effective use of equity to generate profits. The company maintains a stable financial position, though increased total liabilities warrant ongoing monitoring.
Cash Flow
85
Very Positive
The cash flow statement reveals a robust increase in free cash flow with a 31.66% growth rate in TTM (Trailing-Twelve-Months). The operating cash flow to net income ratio of 1.80 indicates strong cash generation relative to net income. Free cash flow to net income ratio is 1.76, reflecting effective conversion of income to cash flows. Intuit's cash flows are healthy, supporting its growth and operational needs efficiently.
BreakdownTTMSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue18.18B16.29B14.37B12.73B9.63B7.68B
Gross Profit14.50B12.82B11.22B10.32B7.95B6.30B
EBITDA5.15B4.58B4.04B3.37B2.95B2.43B
Net Income3.47B2.96B2.38B2.07B2.06B1.83B
Balance Sheet
Total Assets36.59B32.13B27.78B27.73B15.52B10.93B
Cash, Cash Equivalents and Short-Term Investments5.44B4.07B3.66B3.28B3.87B7.05B
Total Debt7.31B6.57B6.60B7.46B2.41B3.59B
Total Liabilities16.47B13.70B10.51B11.29B5.65B5.83B
Stockholders Equity20.13B18.44B17.27B16.44B9.87B5.11B
Cash Flow
Free Cash Flow6.10B4.63B4.79B3.66B3.13B2.28B
Operating Cash Flow6.24B4.88B5.05B3.89B3.25B2.41B
Investing Cash Flow-1.34B-227.00M-922.00M-5.42B-3.96B-97.00M
Financing Cash Flow-1.20B-397.00M-4.27B1.73B-3.18B2.03B

Intuit Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price757.86
Price Trends
50DMA
687.31
Positive
100DMA
639.67
Positive
200DMA
635.54
Positive
Market Momentum
MACD
19.61
Positive
RSI
62.25
Neutral
STOCH
45.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For INTU, the sentiment is Neutral. The current price of 757.86 is below the 20-day moving average (MA) of 761.98, above the 50-day MA of 687.31, and above the 200-day MA of 635.54, indicating a neutral trend. The MACD of 19.61 indicates Positive momentum. The RSI at 62.25 is Neutral, neither overbought nor oversold. The STOCH value of 45.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for INTU.

Intuit Risk Analysis

Intuit disclosed 34 risk factors in its most recent earnings report. Intuit reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Intuit Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
80
Outperform
$211.40B61.7617.84%0.55%14.99%12.89%
CRCRM
77
Outperform
$259.24B41.2010.31%0.61%7.97%14.85%
NONOW
75
Outperform
$203.09B135.2516.86%21.01%-20.93%
73
Outperform
$45.79B82.98-47.82%14.72%21.81%
72
Outperform
$63.86B132.085.70%15.38%-67.58%
71
Outperform
$52.22B-34.33%19.12%-161.42%
63
Neutral
$32.92B6.79-11.98%1.89%5.66%-22.06%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
INTU
Intuit
757.86
110.62
17.09%
FICO
Fair Isaac
1,893.45
415.94
28.15%
CRM
Salesforce
267.76
16.78
6.69%
WDAY
Workday
233.46
10.10
4.52%
NOW
ServiceNow
1,005.16
231.03
29.84%
TEAM
Atlassian
198.36
25.37
14.67%

Intuit Corporate Events

Executive/Board Changes
Intuit Announces Leadership Transition in People & Places
Neutral
Jun 16, 2025

On June 16, 2025, Intuit Inc. announced that Laura Fennell, the Executive Vice President and Chief People & Places Officer since August 2018, will transition to a new role effective July 31, 2025. During her transition period until September 1, 2027, she will receive a structured compensation package, and her equity awards will continue to vest. Caryl Hilliard, the current Senior Vice President, People & Places, will assume the role of Chief People & Places Officer starting August 1, 2025.

The most recent analyst rating on (INTU) stock is a Buy with a $730.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.

Dividends
Intuit Declares Cash Dividend of $1.04 Per Share
Positive
May 22, 2025

On May 22, 2025, Intuit announced that its Board of Directors approved a cash dividend of $1.04 per share, to be paid on July 18, 2025, to shareholders recorded by July 10, 2025. This decision reflects Intuit’s ongoing commitment to returning value to its shareholders and may influence investor perceptions positively regarding the company’s financial health and strategic direction.

The most recent analyst rating on (INTU) stock is a Buy with a $730.00 price target. To see the full list of analyst forecasts on Intuit stock, see the INTU Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 05, 2025