Company DescriptionHexagon AB is a global leader in digital reality solutions, combining sensor, software, and autonomous technologies. The company operates primarily in the fields of geospatial and industrial manufacturing, offering products and services that enhance productivity and quality. Its core offerings include 3D laser scanning, measurement technologies, and software solutions designed for industries such as construction, manufacturing, automotive, and aerospace.
How the Company Makes MoneyHexagon makes money primarily by selling software, hardware/sensors, and related services that help customers capture and use measurement and location data across the lifecycle of assets and products.
1) Software revenue (licenses and subscriptions): A major part of Hexagon’s business is software used for design/engineering, geospatial/land and infrastructure workflows, and industrial data/quality and production-related applications. Revenue is generated through software licensing and, where offered, recurring subscription/maintenance and support arrangements. These recurring elements typically include updates, technical support, and ongoing access to software capabilities.
2) Hardware and sensor systems: Hexagon sells measurement and sensing equipment used in metrology and positioning—such as instruments and systems that capture high-precision dimensional data in manufacturing and other industrial settings, and positioning-related devices used for surveying, construction, and other field operations. Revenue is recognized from product sales, often complemented by associated installation and configuration work.
3) Services and solutions delivery: Hexagon also earns revenue from professional services tied to its products, including implementation, integration, training, consulting, and support services. These services help customers deploy Hexagon solutions, connect them to existing systems, and tailor workflows to specific operational needs.
4) Solution bundling and enterprise deployments: Many customer engagements involve bundled offerings (software + hardware + services) to deliver end-to-end workflows—for example, capturing real-world data with sensors, processing it in software, and using analytics/visualization to drive operational decisions. This approach can increase deal sizes and attach rates for maintenance/support and services.
5) Partnerships and ecosystem effects: null