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Hertz Global (HTZ)
NASDAQ:HTZ
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Hertz Global (HTZ) AI Stock Analysis

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HTZ

Hertz Global

(NASDAQ:HTZ)

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Neutral 49 (OpenAI - 4o)
Rating:49Neutral
Price Target:
$6.50
▼(-1.22% Downside)
Hertz Global's overall stock score is primarily impacted by its weak financial performance, with significant losses and high leverage posing substantial risks. While the earnings call provided some positive developments, such as improved fleet management and customer satisfaction, ongoing challenges like fleet recalls and pricing pressures remain. Technical analysis shows mixed signals, and the valuation is unattractive due to negative earnings. The company's strategic focus on fleet optimization and cost management offers some hope for future improvement.
Positive Factors
Fleet Transformation
The successful fleet transformation with a younger average fleet age enhances operational efficiency and customer satisfaction, supporting long-term growth.
Customer Satisfaction
Improved customer satisfaction can lead to higher retention rates and increased bookings, providing a competitive edge and supporting revenue stability.
International Performance
Strong international performance with improved margins and pricing power indicates robust market positioning and potential for revenue diversification.
Negative Factors
High Leverage
High leverage increases financial risk and limits flexibility, potentially affecting the company's ability to invest in growth opportunities.
Negative Revenue Growth
Declining revenue growth indicates challenges in maintaining market share and could pressure profitability if not addressed.
Fleet Recalls
Fleet recalls can disrupt operations and reduce fleet availability, potentially impacting revenue and customer satisfaction if not managed effectively.

Hertz Global (HTZ) vs. SPDR S&P 500 ETF (SPY)

Hertz Global Business Overview & Revenue Model

Company DescriptionHertz Global Holdings, Inc. is an American car rental company that operates under the Hertz, Dollar, and Thrifty brands. The company provides a wide range of vehicle rental services, including short-term and long-term rentals, as well as leasing and fleet management solutions to both consumers and businesses. Hertz is a prominent player in the global mobility sector, catering to leisure and business travelers alike, with locations at airports, city centers, and neighborhoods worldwide.
How the Company Makes MoneyHertz generates revenue primarily through its car rental operations, which include daily and weekly rental fees from both individual customers and corporate accounts. The company also earns income from ancillary services such as insurance, GPS rentals, and fuel services. Additionally, Hertz has a significant presence in the leasing and fleet management sector, providing vehicles to businesses. Partnerships with travel and tourism companies, as well as loyalty programs, help drive customer retention and increase booking frequency, contributing further to its revenue streams.

Hertz Global Key Performance Indicators (KPIs)

Any
Any
Income Before Taxes by Segment
Income Before Taxes by Segment
Shows profitability across different business segments, highlighting which areas drive earnings and where there might be financial challenges.
Chart InsightsHertz Global's U.S. Rental Cars segment has shown a volatile recovery, with a significant turnaround in Q2 2025, moving from deep losses to a positive income. This aligns with the company's strategic focus on fleet optimization and cost management, as highlighted in their earnings call. Despite challenges like pricing pressures and recall impacts, Hertz's improved fleet utilization and strong retail vehicle sales indicate a positive trajectory. The International Rental Cars segment also returned to profitability, reflecting operational improvements. The earnings call underscores a cautiously optimistic outlook, aiming for a $1 billion adjusted corporate EBITDA by 2027.
Data provided by:Main Street Data

Hertz Global Earnings Call Summary

Earnings Call Date:Nov 04, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 19, 2026
Earnings Call Sentiment Positive
The call was generally positive with significant improvements in revenue, fleet management, and customer satisfaction. However, challenges remain due to fleet recalls, pricing pressures, and system outages impacting revenue.
Q3-2025 Updates
Positive Updates
Record Revenue and Significant EBITDA Improvement
Achieved $2.5 billion in revenue and an adjusted corporate EBITDA of $190 million, which is a $350 million year-over-year improvement. Achieved positive EPS for the first time in 2 years.
Fleet Transformation Success
Completed a transformative fleet refresh, achieving a record high utilization rate since 2018. The average fleet age is now under 12 months.
Hertz Car Sales Expansion
Hertz car sales transformed into a profit accretive engine with the rent-to-buy program available in over 100 cities, achieving a 70% conversion rate.
Improvement in Customer Satisfaction
Net Promoter Score in North America increased by nearly 50% year-over-year.
Strong International Performance
International segment saw strong margins with larger RPD and RPU gains in a strong pricing environment.
Negative Updates
Challenges with Fleet Recalls
Over 2% of the U.S. fleet was under recall, impacting utilization.
Decline in Government Demand
Significant decline in government demand since November due to federal government issues, impacting revenue.
Pricing Pressure and RPD Decline
Global RPD was down approximately 4% year-over-year, with fleet mix changes negatively impacting RPD by 2%.
System Outages Impacting Q4 Revenue
Three different external system outages affected operations, potentially costing $10 million to $20 million in Q4 revenue.
Company Guidance
In the third quarter of 2025, Hertz Global Holdings reported $2.5 billion in revenue and an adjusted corporate EBITDA of $190 million, marking a $350 million year-over-year improvement. This quarter also saw Hertz achieve positive EPS for the first time in two years. The company completed a significant fleet refresh, resulting in a record high utilization rate since 2018, despite 2% of the U.S. fleet being under recall. Hertz maintained a sub-$350 DPU goal and made progress toward an annual target RPU of over $1,500. The Net Promoter Score in North America increased nearly 50% year-over-year, reflecting enhanced customer satisfaction. Hertz aims to scale its Hertz car sales and e-commerce channels, targeting a $2,000 incremental margin benefit per vehicle. The company's strategic focus includes expanding its rent-a-car, fleet, service, and mobility platforms to unlock new revenue streams and create a diversified value-creating platform.

Hertz Global Financial Statement Overview

Summary
Hertz Global faces significant financial challenges. The income statement shows substantial losses with a negative net profit margin and declining revenues. The balance sheet is burdened with high leverage and negative equity, indicating financial risk. Cash flow analysis reveals negative free cash flow, though operating cash flow remains positive, suggesting some operational efficiency.
Income Statement
35
Negative
Hertz Global's income statement shows significant challenges, with a negative net profit margin of -29.58% in the TTM period, indicating substantial losses. The revenue growth rate is also negative, reflecting a decline in sales. While EBITDA margin remains positive at 11.88%, the overall profitability is concerning due to negative EBIT and net income figures.
Balance Sheet
30
Negative
The balance sheet reveals a high debt-to-equity ratio of -39.17 in the TTM period, indicating significant leverage and financial risk. The negative stockholders' equity further exacerbates this risk. Return on equity is also negative, highlighting the company's inability to generate profits from its equity base.
Cash Flow
40
Negative
Cash flow analysis shows a mixed picture. Operating cash flow remains positive, but free cash flow is negative, indicating cash outflows after capital expenditures. The free cash flow to net income ratio is negative, reflecting challenges in converting earnings into free cash flow. However, the operating cash flow to net income ratio is relatively stable, suggesting some operational efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue8.52B9.05B9.37B8.69B7.34B5.26B
Gross Profit312.00M-390.00M1.73B3.03B2.72B-420.00M
EBITDA1.77B1.84B3.65B3.73B1.95B1.04B
Net Income-1.03B-2.86B616.00M2.06B366.00M-1.71B
Balance Sheet
Total Assets22.99B21.80B24.61B22.50B19.78B16.91B
Cash, Cash Equivalents and Short-Term Investments1.09B592.00M764.00M943.00M2.26B1.10B
Total Debt7.94B18.41B17.83B15.66B4.50B6.32B
Total Liabilities23.31B21.65B21.51B19.85B16.81B16.82B
Stockholders Equity-317.00M153.00M3.09B2.65B2.98B56.00M
Cash Flow
Free Cash Flow1.97B-8.40B-7.23B-1.71B-5.42B-4.69B
Operating Cash Flow1.85B2.22B2.47B2.54B1.81B953.00M
Investing Cash Flow-1.38B-2.93B-4.02B-4.23B-3.54B4.59B
Financing Cash Flow179.00M658.00M1.31B487.00M2.85B-5.37B

Hertz Global Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.58
Price Trends
50DMA
5.92
Positive
100DMA
6.23
Positive
200DMA
5.71
Positive
Market Momentum
MACD
0.09
Negative
RSI
61.05
Neutral
STOCH
71.61
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HTZ, the sentiment is Positive. The current price of 6.58 is above the 20-day moving average (MA) of 5.49, above the 50-day MA of 5.92, and above the 200-day MA of 5.71, indicating a bullish trend. The MACD of 0.09 indicates Negative momentum. The RSI at 61.05 is Neutral, neither overbought nor oversold. The STOCH value of 71.61 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HTZ.

Hertz Global Risk Analysis

Hertz Global disclosed 50 risk factors in its most recent earnings report. Hertz Global reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Hertz Global Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$2.65B18.2212.70%1.84%4.77%-35.44%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
63
Neutral
$4.53B-4.05%2.02%19.40%-120.47%
62
Neutral
$842.98M7.4018.91%0.84%27.90%19.25%
61
Neutral
$3.79B34.749.82%1.15%-2.34%-37.24%
49
Neutral
$2.08B-567.03%-7.36%62.27%
41
Neutral
$4.87B-1.22%-639.34%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HTZ
Hertz Global
6.58
3.43
108.89%
CAR
Avis Budget
143.31
50.36
54.18%
WSC
WillScot Mobile Mini Holdings
18.28
-20.60
-52.98%
HRI
Herc Holdings
137.05
-92.20
-40.22%
MGRC
Mcgrath Rentcorp
104.62
-13.45
-11.39%
WLFC
Willis Lease Finance
120.38
-79.77
-39.86%

Hertz Global Corporate Events

Hertz Global Holdings Inc. Reports Q3 2025 Earnings
Nov 5, 2025

Hertz Global Holdings Inc., a leading vehicle rental company operating globally under the Hertz, Dollar, and Thrifty brands, has released its latest earnings report for the quarter ending September 30, 2025. The company, headquartered in Estero, Florida, is known for its extensive network of rental locations across the United States and internationally, as well as its vehicle sales through Hertz Car Sales.

Hertz Global Holdings: Positive Earnings Amid Challenges
Nov 5, 2025

The recent earnings call for Hertz Global Holdings Inc. painted a generally positive picture, highlighting significant improvements in revenue, fleet management, and customer satisfaction. However, the company acknowledged ongoing challenges, including fleet recalls, pricing pressures, and system outages that have impacted revenue.

Business Operations and StrategyExecutive/Board Changes
Hertz Global Appoints Michael Moore as COO
Positive
Oct 3, 2025

On September 30, 2025, Hertz appointed Michael Moore as Executive Vice President, Chief Operating Officer. Moore, with over 25 years of experience in fleet operations, has held significant roles at Delta Air Lines and Virgin Galactic. His appointment is expected to enhance operational efficiency and financial performance at Hertz.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Hertz Global Completes $425M Notes Offering
Positive
Sep 29, 2025

On September 29, 2025, Hertz Corporation, a subsidiary of Hertz Global Holdings, completed an offering of $425 million in 5.500% Exchangeable Senior Notes due 2030. This financial move includes a premium exchange price and is aimed at enhancing the company’s financial flexibility. The Notes are guaranteed by Hertz Corp.’s subsidiaries and are subject to specific conditions regarding exchange and redemption. Additionally, Hertz entered into capped call transactions to mitigate potential stock dilution, reflecting strategic financial management to bolster its market position.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Private Placements and Financing
Hertz Global Announces Pricing of $375M Senior Notes
Positive
Sep 25, 2025

On September 25, 2025, Hertz Corp. announced the pricing of $375 million in 5.500% Exchangeable Senior Notes due 2030, with an option for initial purchasers to buy an additional $50 million. The proceeds will be used for partial redemption of existing Senior Notes due 2026 and general corporate purposes. The issuance aims to strengthen Hertz’s financial position and potentially impact its stock price through related derivative transactions.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Hertz Global Announces $250M Exchangeable Notes Offering
Neutral
Sep 25, 2025

On September 24, 2025, Hertz Global Holdings announced that its subsidiary, The Hertz Corporation, plans to offer $250 million in Exchangeable Senior Notes due 2030 in a private offering. The proceeds from this offering will be used to fund capped call transactions and partially redeem or repurchase existing Senior Notes due 2026. This strategic financial move is expected to impact the company’s operations and market positioning by potentially affecting the market price of its common stock and the exchange price of the Notes.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Financial DisclosuresLegal Proceedings
Hertz Global Receives $154M Settlement Distribution
Positive
Sep 23, 2025

On September 23, 2025, Hertz Global Holdings, Inc. received notice of a pro rata settlement distribution amounting to $154,054,348.07 from a class action settlement in the Automotive Parts Antitrust Litigation. This settlement is expected to impact Hertz’s financial position positively, with the distribution anticipated around September 30, 2025.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Executive/Board Changes
Hertz Global Announces Executive VP Resignation
Neutral
Aug 22, 2025

On August 19, 2025, Hertz Global Holdings announced the resignation of Eric Leef, Executive Vice President and Chief Human Resources Officer, effective September 5, 2025. Christopher G. Berg will oversee the HR function during the transition as the company seeks a permanent successor, reflecting Hertz’s strategic succession planning.

The most recent analyst rating on (HTZ) stock is a Hold with a $5.50 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Reports Strongest Earnings in Two Years
Aug 8, 2025

Hertz Global Holdings, Inc. is a prominent car rental and mobility solutions provider, operating well-known brands like Hertz, Dollar, Thrifty, and Firefly across more than 11,000 locations in 160 countries. The company also offers used car sales through Hertz Car Sales and car-sharing services in Europe.

Hertz Earnings Call: Mixed Sentiments Amid Achievements
Aug 8, 2025

Hertz Global Holdings Inc. recently held its earnings call, revealing a mixed sentiment among stakeholders. While the company celebrated notable achievements in operational efficiency, fleet management, and customer satisfaction, concerns were raised regarding revenue growth, pricing challenges, and supply chain delays. The overall positive developments were somewhat overshadowed by a cautious outlook and a decline in revenue.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 05, 2025