Hertz Global (HTZ) AI Stock Analysis

• Market Cap: $1.60B
• Dividend Yield: N/A
• Average Volume (3M): 15.46M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.36
• Revenue Growth: -7.36%
• EPS Growth: 62.27%
• Country: US
• Employees: 26,000
• Sector: Industrials
• Sector Strength: 72
• Industry: Rental & Leasing Services
• EPS (TTM): 0.12
• Shares Outstanding: 311,592,900
• 10 Day Avg. Volume: 10,485,585
• 30 Day Avg. Volume: 15,461,696
• PEG Ratio: <0.01
• Price to Book (P/B): 7.32
• Price to Sales (P/S): 0.12
• P/FCF Ratio: -0.13
• Enterprise Value/Market Cap: 12.84
• Enterprise Value/Revenue: 2.41
• Enterprise Value/Gross Profit: 22.09
• Enterprise Value/Ebitda: 8.58
• 1Y Price Target: $3.00
• Price Target Upside: -52.68% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 1
• EPS Forecast (FY): -1.83
• Revenue Forecast (FY): $8.47B

• Rating: 45 Neutral
• Price Target: $4.50 ▼(-29.02% Downside)

Hertz Global's overall stock score is primarily impacted by its poor financial performance and unattractive valuation. Despite positive developments in the latest earnings call, such as improved revenue and customer satisfaction, the company's high leverage and negative profitability weigh heavily on its score. Technical indicators also suggest bearish momentum, further contributing to the low score.

Positive Factors

Fleet Management Improvement

The successful fleet refresh enhances operational efficiency and asset utilization, positioning Hertz for improved profitability and competitive advantage.

Customer Satisfaction

Improved customer satisfaction can drive repeat business and brand loyalty, supporting long-term revenue growth and market position.

Revenue and EBITDA Growth

Significant revenue and EBITDA growth indicate successful strategic initiatives and operational improvements, enhancing financial stability.

Negative Factors

High Leverage

High leverage poses financial risk, limiting flexibility and increasing vulnerability to economic downturns, affecting long-term sustainability.

Negative Profit Margins

Sustained negative profit margins highlight ongoing profitability challenges, potentially hindering reinvestment and growth opportunities.

Fleet Recalls Impact

Fleet recalls reduce vehicle availability and utilization, affecting revenue and operational efficiency, with potential long-term impacts on customer trust.

Hertz Global Business Overview & Revenue Model

Company Description

Hertz Global Holdings, Inc. is an American car rental company that operates under the Hertz, Dollar, and Thrifty brands. The company provides a wide range of vehicle rental services, including short-term and long-term rentals, as well as leasing and fleet management solutions to both consumers and businesses. Hertz is a prominent player in the global mobility sector, catering to leisure and business travelers alike, with locations at airports, city centers, and neighborhoods worldwide.

How the Company Makes Money

Hertz generates revenue primarily through its car rental operations, which include daily and weekly rental fees from both individual customers and corporate accounts. The company also earns income from ancillary services such as insurance, GPS rentals, and fuel services. Additionally, Hertz has a significant presence in the leasing and fleet management sector, providing vehicles to businesses. Partnerships with travel and tourism companies, as well as loyalty programs, help drive customer retention and increase booking frequency, contributing further to its revenue streams.

Hertz Global Financial Statement Overview

Summary

Hertz Global faces significant financial challenges. The income statement shows substantial losses with a negative net profit margin and declining revenues. The balance sheet is burdened with high leverage and negative equity, indicating financial risk. Cash flow analysis reveals negative free cash flow, though operating cash flow remains positive, suggesting some operational efficiency.

Income Statement

Hertz Global's income statement shows significant challenges, with a negative net profit margin of -29.58% in the TTM period, indicating substantial losses. The revenue growth rate is also negative, reflecting a decline in sales. While EBITDA margin remains positive at 11.88%, the overall profitability is concerning due to negative EBIT and net income figures.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio of -39.17 in the TTM period, indicating significant leverage and financial risk. The negative stockholders' equity further exacerbates this risk. Return on equity is also negative, highlighting the company's inability to generate profits from its equity base.

Cash Flow

Cash flow analysis shows a mixed picture. Operating cash flow remains positive, but free cash flow is negative, indicating cash outflows after capital expenditures. The free cash flow to net income ratio is negative, reflecting challenges in converting earnings into free cash flow. However, the operating cash flow to net income ratio is relatively stable, suggesting some operational efficiency.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	8.52B	9.05B	9.37B	8.69B	7.34B	5.26B
Gross Profit	927.00M	283.00M	1.73B	3.03B	2.74B	-376.00M
EBITDA	2.39B	1.85B	3.64B	3.84B	1.95B	1.04B
Net Income	-1.03B	-2.86B	616.00M	2.06B	366.00M	-1.71B
Balance Sheet
Total Assets	22.99B	21.80B	24.61B	22.50B	19.78B	16.91B
Cash, Cash Equivalents and Short-Term Investments	1.09B	592.00M	764.00M	943.00M	2.26B	1.10B
Total Debt	7.94B	18.41B	17.83B	15.66B	4.50B	6.32B
Total Liabilities	23.31B	21.65B	21.51B	19.85B	16.81B	16.82B
Stockholders Equity	-317.00M	153.00M	3.09B	2.65B	2.98B	56.00M
Cash Flow
Free Cash Flow	1.97B	-8.40B	-7.23B	-1.71B	-5.42B	-4.69B
Operating Cash Flow	1.85B	2.22B	2.47B	2.54B	1.81B	953.00M
Investing Cash Flow	-1.38B	-2.93B	-4.02B	-4.23B	-3.54B	4.59B
Financing Cash Flow	179.00M	658.00M	1.31B	487.00M	2.85B	-5.37B

Hertz Global Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.34
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HTZ, the sentiment is Negative. The current price of 6.34 is above the 20-day moving average (MA) of 5.65, above the 50-day MA of 5.82, and above the 200-day MA of 5.79, indicating a bearish trend. The MACD of -0.18 indicates Positive momentum. The RSI at 42.89 is Neutral, neither overbought nor oversold. The STOCH value of 29.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HTZ.

Hertz Global Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
WSC	66 Neutral	$3.67B	16.68	21.15%	1.15%	-3.64%	867.62%
Sector *	63 Neutral	$10.79B	15.43	7.44%	2.01%	2.89%	-14.66%
WLFC	62 Neutral	$821.24M	7.21	18.91%	0.95%	27.90%	19.25%
HRI	58 Neutral	$4.57B	―	-4.05%	2.01%	19.40%	-120.47%
MGRC	58 Neutral	$2.56B	17.58	12.70%	1.86%	4.77%	-35.44%
HTZ	45 Neutral	$1.60B	―	-567.03%	―	-7.36%	62.27%
CAR	41 Neutral	$4.71B	―	―	―	-1.22%	-639.34%

Hertz Global Corporate Events

Hertz Global Holdings Inc. Reports Q3 2025 Earnings

Hertz Global Holdings Inc., a leading vehicle rental company operating globally under the Hertz, Dollar, and Thrifty brands, has released its latest earnings report for the quarter ending September 30, 2025. The company, headquartered in Estero, Florida, is known for its extensive network of rental locations across the United States and internationally, as well as its vehicle sales through Hertz Car Sales.

Hertz Global Holdings: Positive Earnings Amid Challenges

The recent earnings call for Hertz Global Holdings Inc. painted a generally positive picture, highlighting significant improvements in revenue, fleet management, and customer satisfaction. However, the company acknowledged ongoing challenges, including fleet recalls, pricing pressures, and system outages that have impacted revenue.

Hertz Global Appoints Michael Moore as COO

On September 30, 2025, Hertz appointed Michael Moore as Executive Vice President, Chief Operating Officer. Moore, with over 25 years of experience in fleet operations, has held significant roles at Delta Air Lines and Virgin Galactic. His appointment is expected to enhance operational efficiency and financial performance at Hertz.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Completes $425M Notes Offering

On September 29, 2025, Hertz Corporation, a subsidiary of Hertz Global Holdings, completed an offering of $425 million in 5.500% Exchangeable Senior Notes due 2030. This financial move includes a premium exchange price and is aimed at enhancing the company’s financial flexibility. The Notes are guaranteed by Hertz Corp.’s subsidiaries and are subject to specific conditions regarding exchange and redemption. Additionally, Hertz entered into capped call transactions to mitigate potential stock dilution, reflecting strategic financial management to bolster its market position.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Announces Pricing of $375M Senior Notes

On September 25, 2025, Hertz Corp. announced the pricing of $375 million in 5.500% Exchangeable Senior Notes due 2030, with an option for initial purchasers to buy an additional $50 million. The proceeds will be used for partial redemption of existing Senior Notes due 2026 and general corporate purposes. The issuance aims to strengthen Hertz’s financial position and potentially impact its stock price through related derivative transactions.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Announces $250M Exchangeable Notes Offering

On September 24, 2025, Hertz Global Holdings announced that its subsidiary, The Hertz Corporation, plans to offer $250 million in Exchangeable Senior Notes due 2030 in a private offering. The proceeds from this offering will be used to fund capped call transactions and partially redeem or repurchase existing Senior Notes due 2026. This strategic financial move is expected to impact the company’s operations and market positioning by potentially affecting the market price of its common stock and the exchange price of the Notes.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Receives $154M Settlement Distribution

On September 23, 2025, Hertz Global Holdings, Inc. received notice of a pro rata settlement distribution amounting to $154,054,348.07 from a class action settlement in the Automotive Parts Antitrust Litigation. This settlement is expected to impact Hertz’s financial position positively, with the distribution anticipated around September 30, 2025.

The most recent analyst rating on (HTZ) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.

Hertz Global Announces Executive VP Resignation

On August 19, 2025, Hertz Global Holdings announced the resignation of Eric Leef, Executive Vice President and Chief Human Resources Officer, effective September 5, 2025. Christopher G. Berg will oversee the HR function during the transition as the company seeks a permanent successor, reflecting Hertz’s strategic succession planning.

The most recent analyst rating on (HTZ) stock is a Hold with a $5.50 price target. To see the full list of analyst forecasts on Hertz Global stock, see the HTZ Stock Forecast page.