Full-Year Adjusted EBITDA Improvement
Hertz achieved a full-year adjusted EBITDA improvement of more than $1.0 billion year-over-year for 2025, reflecting material progress on profitability versus the prior year.
Sequential Revenue and RPU/RPD Recovery
Revenue showed strong sequential improvement through 2025, with Q4 2025 being the company's strongest revenue result in nearly two years; adjusted Q4 revenue was about $2.0 billion and, excluding a prior-year loyalty adjustment, revenue grew year-over-year with RPD nearly flat.
Q4 and Q1 Momentum
Q4 adjusted revenue improved sequentially by ~4 percentage points (from down ~4% to about flat); early 2026 trends show January and February with positive year-over-year revenue and RPD, and management expects Q1 2026 revenue to be up mid-single digits year-over-year with low-single-digit fleet growth.
Unit Economics and Cost Improvement
Adjusted DOE (direct operating expense) per transaction day improved 6% year-over-year to $36.39, moving closer to the North Star target (low 30s), and adjusted EBITDA improved ~$150 million year-over-year in Q4.
Fleet Health and Rotation
Fleet rotation completed and model year 2026 purchases secured at target prices and volumes; average fleet age reduced to under 10 months — the youngest in almost a decade — and global fleet was 3% smaller year-over-year while delivering stronger revenue performance.
Customer Experience Gains
Net Promoter Score (customer satisfaction) improved nearly 50% year-over-year in 2025, with near-term effects on organic demand and direct website growth.
Hertz Car Sales and Retail Strategy
Hertz car sales is being transformed into an omnichannel retail-focused business; currently ~1/3 of cars sold via retail channels with an aspirational target of ~80%, and the business already ranks among the top 5 used car dealers by sales volume.
Mobility and Rideshare Growth
Mobility business (including rideshare) is growing revenue in double digits and Hertz operates the largest rideshare rental fleet in the world, representing a material long-term growth opportunity.