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The Hershey Company (HSY)
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The Hershey Company (HSY) AI Stock Analysis

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HSY

The Hershey Company

(NYSE:HSY)

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Outperform 76 (OpenAI - 4o)
Rating:76Outperform
Price Target:
$210.00
▲(15.73% Upside)
The Hershey Company demonstrates strong financial performance and positive earnings call sentiment, which are the most significant factors driving the score. Technical analysis indicates potential short-term weakness, while valuation suggests the stock may be slightly overvalued. Overall, the company's strategic initiatives and robust cash flows support a favorable outlook, despite challenges from cocoa prices and tariffs.
Positive Factors
Revenue Growth
Consistent revenue growth highlights Hershey's ability to maintain market presence and expand its product offerings, ensuring long-term business stability.
Margin Expansion
The planned margin expansion through pricing and operational efficiencies will enhance profitability, supporting sustainable growth and competitive positioning.
Cash Flow Generation
Strong cash flow generation provides financial flexibility for investments in innovation and expansion, ensuring long-term resilience and shareholder value.
Negative Factors
Rising Debt Levels
Increasing debt levels, if not managed carefully, could strain financial resources and limit strategic opportunities, impacting long-term financial health.
Cocoa Prices and Tariffs
Sustained high cocoa prices and tariffs pose a risk to cost structures, potentially affecting margins and profitability if not mitigated effectively.
Pressure in Take-home Chocolate Segment
Increased competition in the take-home chocolate segment could erode market share and impact revenue growth, necessitating strategic adjustments to remain competitive.

The Hershey Company (HSY) vs. SPDR S&P 500 ETF (SPY)

The Hershey Company Business Overview & Revenue Model

Company DescriptionThe Hershey Company (HSY) is a leading American confectionery manufacturer known for its iconic chocolate products and snacks. Founded in 1894 and headquartered in Hershey, Pennsylvania, the company operates in the global chocolate and non-chocolate confectionery sectors. Hershey's core product offerings include a wide range of chocolate bars, candies, and snacks, with well-known brands such as Hershey's, Reese's, Kit Kat, and Dove. In addition to its core chocolate products, Hershey also produces a variety of non-chocolate confectionery items and snack foods, catering to diverse consumer preferences across various markets.
How the Company Makes MoneyThe Hershey Company's revenue model is primarily driven by the sales of its confectionery products, which include both chocolate and non-chocolate items. Key revenue streams come from retail sales through supermarkets, convenience stores, and online platforms. Hershey also benefits from partnerships with various retailers and distributors, which enhance its market reach. Additionally, the company invests in advertising and promotional campaigns to drive brand awareness and consumer engagement. Seasonal promotions, particularly around holidays like Halloween and Valentine's Day, further boost sales. Hershey's international expansion and product innovation, such as introducing new flavors and healthier snack options, contribute to its overall earnings.

The Hershey Company Key Performance Indicators (KPIs)

Any
Any
EBIT by Segment
EBIT by Segment
Shows earnings before interest and taxes for each business segment, highlighting which areas are most profitable and where the company might focus its strategic efforts.
Chart InsightsHershey's North America Confectionary segment shows fluctuating EBIT, with a notable dip in mid-2024, likely due to cocoa inflation and tariff challenges. However, the latest earnings call highlights optimism in pricing strategies and innovation, suggesting potential recovery. The North America Salty Snacks segment demonstrates resilience, supported by strong performance from Dot's and SkinnyPop, as noted in the call. International EBIT remains volatile, reflecting ongoing challenges. Hershey's strategic focus on pricing and operational efficiencies, alongside potential tariff relief, could bolster future profitability despite current pressures.
Data provided by:Main Street Data

The Hershey Company Earnings Call Summary

Earnings Call Date:Jul 30, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call reflects a positive sentiment with strong performance in key segments, effective innovation strategies, and a clear path for margin recovery. However, challenges remain due to high cocoa prices and tariffs, which could impact future profitability.
Q2-2025 Updates
Positive Updates
Profit Recovery Plans and Margin Expansion
Hershey has implemented profit recovery plans and anticipates 500 basis points or more of gross margin expansion in 2026, supported by pricing and other initiatives.
Strong Performance in Salty Snacks
Dot's and SkinnyPop brands have shown strength, delivering above-category trends due to strategic marketing, innovation, and expanded distribution.
Supportive Innovation and Marketing Initiatives
The company is executing strong innovation and marketing initiatives, including launching Reese's peanut butter filled pretzels and leveraging partnerships like the Jennifer Aniston program for SkinnyPop.
Positive Outlook for Halloween and Seasonal Products
Hershey is optimistic about another strong Halloween season with early shipments and innovative consumer engagement strategies.
Negative Updates
Impact of Cocoa and Tariffs
The company faces challenges from high cocoa prices and tariffs, which have not been fully offset by recent pricing actions.
Pressure in Take-home Chocolate Segment
The take-home chocolate segment has been pressured by private label competitors and better-for-you insurgent brands.
Convenience Store Traffic Decline
Despite category growth, convenience store traffic remains down, impacting sales in this segment.
Company Guidance
During the call, The Hershey Company provided guidance with several key metrics and expectations for the future. They announced a mid-teens impact from pricing adjustments, expected to significantly contribute to 2026's gross margin recovery, with 80% of the profit benefit realized in 2026 and some continuing into 2027. The expectation for elasticity was roughly 1:1 on new pricing, which is slightly more favorable than historical trends. They anticipate a 500 basis point or more expansion in gross margin before considering potential impacts from cocoa costs and tariffs. Despite the challenging cocoa market, the company remains optimistic, noting improvements in cocoa supply dynamics and a potential tariff exemption on cocoa. Hershey's 2026 outlook suggests on-algorithm earnings growth, with potential for higher growth if cocoa prices decrease or tariff exemptions are secured. The company plans to continue investing in brands and innovation to sustain growth, with a focus on maintaining competitive pricing and value.

The Hershey Company Financial Statement Overview

Summary
The Hershey Company maintains a strong financial profile with consistent revenue growth and healthy profitability margins. The balance sheet is stable, albeit with increasing leverage that warrants monitoring. Cash flows are solid, underpinned by strong operational cash generation. While the company's financial health is sound, careful attention to debt levels and cash flow trends will be crucial for sustaining long-term growth.
Income Statement
85
Very Positive
The Hershey Company demonstrated a strong income performance with a consistent increase in total revenue over the years, reaching $11.3 billion TTM. The gross profit margin remains robust at approximately 40.1% TTM. However, the net profit margin has slightly declined to 13.5% TTM from 19.8% in 2024. Revenue growth has been consistent, though slower at 0.8% from the previous year, indicating stable but moderate growth. EBIT and EBITDA margins are healthy at 18.7% and 21.2% respectively, reflecting operational efficiency.
Balance Sheet
75
Positive
The balance sheet reflects a stable financial position with a debt-to-equity ratio of 1.18, indicating manageable leverage. The equity ratio is at 33.1%, providing a decent buffer against liabilities. Return on Equity (ROE) is strong at 33.9% TTM, signifying effective equity utilization. However, the increase in total debt over the years poses a potential risk if not managed carefully.
Cash Flow
80
Positive
Hershey's cash flow statement indicates robust cash generation with an operating cash flow to net income ratio of 1.40 TTM, suggesting strong cash flow relative to profits. The free cash flow to net income ratio is also strong at 1.23 TTM. However, free cash flow has slightly decreased by 2.2% from the previous year, which could impact future investments if the trend continues.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue11.30B11.20B11.16B10.42B8.97B8.15B
Gross Profit4.53B5.30B5.00B4.50B4.05B3.70B
EBITDA2.39B3.10B2.75B2.44B2.24B1.94B
Net Income1.53B2.22B1.86B1.64B1.48B1.28B
Balance Sheet
Total Assets13.65B12.95B11.90B10.95B10.41B9.13B
Cash, Cash Equivalents and Short-Term Investments912.35M730.75M401.90M463.89M329.27M1.14B
Total Debt6.00B5.45B5.13B5.12B5.38B4.82B
Total Liabilities9.13B8.23B7.80B7.65B7.66B6.89B
Stockholders Equity4.51B4.71B4.10B3.30B2.76B2.23B
Cash Flow
Free Cash Flow1.58B1.93B1.55B1.81B1.59B1.26B
Operating Cash Flow2.15B2.53B2.32B2.33B2.08B1.70B
Investing Cash Flow-872.36M-960.31M-1.20B-787.38M-2.22B-531.28M
Financing Cash Flow-866.12M-1.30B-1.15B-1.42B-681.14M-499.23M

The Hershey Company Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price181.45
Price Trends
50DMA
186.76
Negative
100DMA
180.14
Positive
200DMA
170.44
Positive
Market Momentum
MACD
-1.59
Positive
RSI
39.39
Neutral
STOCH
7.34
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HSY, the sentiment is Neutral. The current price of 181.45 is below the 20-day moving average (MA) of 188.68, below the 50-day MA of 186.76, and above the 200-day MA of 170.44, indicating a neutral trend. The MACD of -1.59 indicates Positive momentum. The RSI at 39.39 is Neutral, neither overbought nor oversold. The STOCH value of 7.34 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HSY.

The Hershey Company Risk Analysis

The Hershey Company disclosed 15 risk factors in its most recent earnings report. The Hershey Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

The Hershey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$36.36B23.8435.89%3.02%2.55%-16.52%
$78.63B22.1913.51%3.10%3.14%-5.80%
$8.75B10.319.65%7.57%-4.11%72.17%
$20.33B14.63-3.31%3.23%1.93%-12.26%
$3.13B30.1510.49%0.95%-3.75%-3.91%
$10.90B-21.32%4.25%2.54%-293.39%
$14.31M-2.85-56.79%8.09%17.25%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HSY
The Hershey Company
181.45
7.21
4.14%
CAG
Conagra Brands
18.50
-9.26
-33.36%
SJM
JM Smucker
104.77
-4.59
-4.20%
RMCF
Rocky Mountain Chocolate Factory
1.75
-0.95
-35.19%
TR
Tootsie Roll
35.38
6.90
24.23%
MDLZ
Mondelez International
61.66
-5.46
-8.13%

The Hershey Company Corporate Events

Private Placements and Financing
Hershey Enters New $1.875 Billion Credit Agreement
Neutral
Oct 21, 2025

On October 21, 2025, The Hershey Company entered into a new five-year credit agreement with several financial institutions, allowing it to borrow up to $1.875 billion, with an option to increase by $1 billion. This new agreement replaces a previous credit facility established in April 2023, which allowed for borrowing up to $1.35 billion. The updated credit agreement is expected to enhance Hershey’s financial flexibility for general corporate purposes.

The most recent analyst rating on (HSY) stock is a Hold with a $189.00 price target. To see the full list of analyst forecasts on The Hershey Company stock, see the HSY Stock Forecast page.

Executive/Board Changes
Hershey Board Member Juan R. Perez Announces Retirement
Neutral
Aug 27, 2025

On August 21, 2025, Juan R. Perez announced his retirement from The Hershey Company‘s Board of Directors and its associated committees, effective October 3, 2025. His decision to retire was not due to any disagreements with the company’s operations or policies, indicating a smooth transition for the board and no immediate impact on the company’s strategic direction.

The most recent analyst rating on (HSY) stock is a Hold with a $187.00 price target. To see the full list of analyst forecasts on The Hershey Company stock, see the HSY Stock Forecast page.

Executive/Board Changes
Huong Maria T. Kraus Appointed Hershey’s New Chairman
Neutral
Aug 18, 2025

Following the retirement of Michele G. Buck, Huong Maria T. Kraus has been appointed as the new Chairman of the Board of The Hershey Company, effective August 18, 2025. Ms. Kraus, who joined the Board in May 2023 and has extensive experience in governance and finance, also holds leadership roles at Hershey Trust Company and Milton Hershey School, indicating a strong continuity in strategic oversight for the company.

The most recent analyst rating on (HSY) stock is a Hold with a $202.00 price target. To see the full list of analyst forecasts on The Hershey Company stock, see the HSY Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Hershey Appoints Chris Brandt to Board of Directors
Positive
Aug 4, 2025

On July 30, 2025, The Hershey Company announced the appointment of Chris Brandt to its Board of Directors, effective August 11, 2025. Brandt, with over 25 years of marketing experience in the food and beverage industry, currently serves as President and Chief Brand Officer of Chipotle Mexican Grill. His extensive background in marketing and brand management is expected to enhance Hershey’s strategic initiatives in these areas.

The most recent analyst rating on (HSY) stock is a Hold with a $204.00 price target. To see the full list of analyst forecasts on The Hershey Company stock, see the HSY Stock Forecast page.

Hershey Company Reports Strong Q2 2025 Sales Growth
Jul 31, 2025

The Hershey Company, a leading player in the confectionery and salty snacks industry, is renowned for its iconic chocolate products and innovative snacking solutions. The company operates primarily in the North American market, with a growing international presence.

Hershey’s Earnings Call: Innovation Amid Challenges
Jul 31, 2025

The Hershey Company’s recent earnings call presented a cautiously optimistic outlook, with a balanced sentiment reflecting both significant achievements and ongoing challenges. The company highlighted its innovation and pricing strategy as key strengths, while also expressing hope for potential tariff relief. However, challenges such as cocoa inflation, tariffs, and a high tax rate were acknowledged as notable risks that temper the overall positive sentiment.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 22, 2025