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The Hershey Company (HSY)
NYSE:HSY
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The Hershey Company (HSY) AI Stock Analysis

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HSY

The Hershey Company

(NYSE:HSY)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
$189.00
▲(8.43% Upside)
Action:Reiterated
Date:07/31/26
HSY scores in the low-to-mid range primarily because financial performance is supported by strong cash generation but constrained by a meaningful margin step-down versus 2023–2024 and still-elevated leverage. The earnings call was moderately constructive with stronger H2 margin tailwinds and a small guidance lift, but tempered by logistics/supply-chain costs and slightly reduced gross-margin improvement guidance. Technicals are weaker with the stock below key longer-term moving averages, and valuation is a headwind given the high P/E despite the supportive dividend yield.
Positive Factors
Strong cash generation
Consistent high free cash flow and ~0.92x FCF conversion provide durable financial flexibility for reinvestment, dividend support, automation and capacity projects. Over a multi-quarter horizon this buffers the business against margin volatility and funds structural improvements.
Negative Factors
Elevated leverage
A relatively debt-heavy capital structure for a consumer staples company constrains financial flexibility for M&A, larger buybacks or cushion against extended margin pressure. Elevated leverage increases interest and refinancing risk if profitability stalls over coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistent high free cash flow and ~0.92x FCF conversion provide durable financial flexibility for reinvestment, dividend support, automation and capacity projects. Over a multi-quarter horizon this buffers the business against margin volatility and funds structural improvements.
Read all positive factors

The Hershey Company Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where The Hershey Company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsU.S. sales remain the dominant growth engine, marked by recurring Q1/tentpole spikes and predictable Q2 troughs that management attributes to timing (Easter pull‑forward) rather than demand loss; that explains the strong Q1s and the one-off midyear softness. “All Other” is growing steadily, reflecting international Reese’s expansion and diversification, which helps offset domestic cadence. Management’s call of a Q2 margin inflection and H2 tentpole momentum supports upside, though SNAP/GLP‑1 adoption and commodity/oil cost risk temper conviction.
Data provided by:The Fly

The Hershey Company (HSY) vs. SPDR S&P 500 ETF (SPY)

The Hershey Company Business Overview & Revenue Model

Company Description
The Hershey Company, operating with its various subsidiaries, serves as a key manufacturer and distributor of both sweet confections and general household pantry items. Its market reach extends across the United States and globally. The enterprise...
How the Company Makes Money
Hershey makes money primarily by selling branded packaged foods—mainly confectionery and snacks—to retailers and other distributors at wholesale prices, with revenue recognized from product shipments/sales into these channels. Its largest revenue ...

The Hershey Company Earnings Call Summary

Earnings Call Date:Jul 30, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Oct 22, 2026
Earnings Call Sentiment Positive
The call balanced strong demand signals, better-than-expected elasticities, commodity tailwinds (cocoa deflation visibility), productivity gains and targeted innovation against near-term supply-chain constraints, elevated freight/logistics costs and modestly reduced gross margin guidance. Management portrayed confidence in hitting longer-term framework and emphasized that many headwinds are being addressed via investments and hedging, while remaining prudent on back-half guidance.
Positive Updates
Underlying Consumption Strength
Reported U.S. confection retail consumption was about +3% in the quarter, but management said this understated real demand by roughly 2 percentage points (implying underlying demand ~5%), aided by non-measured channel growth and retail inventory replenishment.
Negative Updates
Supply Chain & Dots Operating Headwinds
Supply chain constraints in the dots business led to lower-than-expected operating margin in the quarter, requiring higher spot freight usage, elevated logistics costs, and constrained throughput before capacity/automation improvements come online.
Read all updates
Q2-2026 Updates
Negative
Underlying Consumption Strength
Reported U.S. confection retail consumption was about +3% in the quarter, but management said this understated real demand by roughly 2 percentage points (implying underlying demand ~5%), aided by non-measured channel growth and retail inventory replenishment.
Read all positive updates
Company Guidance
Hershey said its modest full-year guidance was nudged up after Q2 inventory replenishment completed earlier than expected, but management remains prudent on the back half given macro volatility; they expect gross-margin tailwinds to be stronger in H2 yet kept full-year gross-margin improvement guidance just below ~400 basis points versus prior ~400 bps, and see Q3 as the strongest year‑over‑year earnings-growth quarter with organic net‑sales growth expected in both Q3 and Q4 for North America Confection. Long‑term organic net‑sales guidance for North America confection remains 2%–4% (with 2% as the 2027 starting point) while salt and international are expected to be accretive; management noted U.S. confection retail scanner consumption (~3%) understated true demand by ~2 percentage points due to non‑measured channels (foodservice largest) and that roughly 1 point of Q3 merchandising shipments shifted into Q2 (largely offset by an extra shipping day in Q4). They flagged spot freight/logistics pressure and lower-than-expected segment operating margin in the quarter, said ANC expense was down ~3% in Q2, and reiterated capacity/automation investments (dots capacity online in 2027) with no additional share‑repurchase plan in the back half today.

The Hershey Company Financial Statement Overview

Summary
Strong cash generation (TTM operating cash flow ~$2.29B; free cash flow ~$2.39B) supports business quality and flexibility, but profitability has stepped down versus 2023–2024 (TTM gross margin ~34.8%, EBIT margin ~13.8%, net margin ~9.1%) and leverage remains elevated (TTM debt-to-equity ~1.13x), which is a constraint if margin pressure persists.
Income Statement
72
Positive
Balance Sheet
63
Positive
Cash Flow
74
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue12.16B11.69B11.20B11.16B10.42B8.97B
Gross Profit4.64B3.89B5.30B5.00B4.50B4.05B
EBITDA2.61B1.95B3.10B2.75B2.44B2.24B
Net Income1.49B883.26M2.22B1.86B1.64B1.48B
Balance Sheet
Total Assets13.97B13.74B12.95B11.90B10.95B10.41B
Cash, Cash Equivalents and Short-Term Investments791.21M925.86M730.75M401.90M463.89M329.27M
Total Debt5.61B5.40B5.45B5.13B5.12B5.38B
Total Liabilities9.41B9.10B8.23B7.80B7.65B7.66B
Stockholders Equity4.56B4.64B4.71B4.10B3.30B2.76B
Cash Flow
Free Cash Flow2.54B1.75B1.93B1.55B1.81B1.59B
Operating Cash Flow2.66B2.28B2.53B2.32B2.33B2.08B
Investing Cash Flow-1.18B-1.28B-960.31M-1.20B-787.38M-2.22B
Financing Cash Flow-1.61B-803.36M-1.30B-1.15B-1.42B-681.14M

The Hershey Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price174.30
Price Trends
50DMA
176.53
Positive
100DMA
184.49
Negative
200DMA
188.69
Negative
Market Momentum
MACD
2.05
Negative
RSI
60.54
Neutral
STOCH
83.47
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HSY, the sentiment is Positive. The current price of 174.3 is below the 20-day moving average (MA) of 177.77, below the 50-day MA of 176.53, and below the 200-day MA of 188.69, indicating a neutral trend. The MACD of 2.05 indicates Negative momentum. The RSI at 60.54 is Neutral, neither overbought nor oversold. The STOCH value of 83.47 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HSY.

The Hershey Company Risk Analysis

The Hershey Company disclosed 15 risk factors in its most recent earnings report. The Hershey Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

The Hershey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
$3.01B31.4810.15%0.96%1.65%5.45%
66
Neutral
$81.19B23.3913.47%3.30%6.93%-0.53%
63
Neutral
$37.01B24.7932.20%3.24%7.69%-2.62%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$12.97B-93.38-2.44%3.72%3.72%88.76%
62
Neutral
$30.25B-8.92-8.44%6.23%-1.62%36.06%
61
Neutral
$20.96B-230.59-0.99%6.77%-5.45%-104.44%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HSY
The Hershey Company
184.22
11.04
6.38%
GIS
General Mills
39.20
-7.26
-15.62%
SJM
JM Smucker
121.39
14.33
13.38%
TR
Tootsie Roll
40.92
3.46
9.25%
MDLZ
Mondelez International
63.61
3.85
6.44%
KHC
Kraft Heinz
25.51
-0.04
-0.18%

The Hershey Company Corporate Events

Business Operations and StrategyExecutive/Board Changes
Hershey Adds Digital Transformation Leader to Board
Positive
Jun 9, 2026
On June 3, 2026, The Hershey Company’s board of directors appointed Joe Park, a veteran technology and digital transformation executive, to join the board effective June 29, 2026, and to serve on its Audit and Finance and Risk Management Com...
Business Operations and StrategyExecutive/Board Changes
Hershey Announces New Chief Supply Chain Leadership Transition
Positive
May 28, 2026
On May 28, 2026, The Hershey Company announced that longtime executive Jason Reiman will retire in the second quarter of 2027 after a 30-year career, stepping down as chief supply chain officer on June 22, 2026, and transitioning to a supply chain...
Executive/Board ChangesShareholder Meetings
Hershey Shareholders Approve Directors, Auditor and Executive Pay
Positive
May 8, 2026
On May 5, 2026, The Hershey Company held its 2026 Annual Meeting of Stockholders via live webcast, where shareholders elected a full slate of directors, including both common and Class B representatives, for the coming term. The strong vote totals...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 31, 2026