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The Hershey Company (HSY)
:HSY

The Hershey Company (HSY) AI Stock Analysis

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The Hershey Company

(NYSE:HSY)

Rating:75Outperform
Price Target:
$188.00
▲(10.77%Upside)
The Hershey Company's overall stock score reflects a robust financial performance with strong profitability and efficient cash flow management. However, challenges from tariff impacts and rising Cocoa costs weigh on the outlook, as indicated by recent earnings call insights. Technical analysis and valuation present a mixed picture, with short-term bullish trends tempered by longer-term caution. Despite these challenges, the company's international growth and market position in sweets and salty snacks provide a foundation for future recovery.
Positive Factors
Earnings
The Hershey Company's first quarter exceeded expectations due to better sales in North America and improved margins.
Portfolio Diversification
HSY continues to diversify its snacking portfolio through agreement to acquire LesserEvil, a better-for-you snack manufacturer.
Retail Sales
Retail sales for the Easter season showed strong growth, with a reported increase of at least 16%.
Negative Factors
Cocoa Prices
There is ongoing concern about cocoa price volatility and the uncertainty surrounding the tariff situation, which affects future financial visibility.
Earnings Outlook
Analyst sees risk of a guidance cut due to the 10% tariff on imports, which could weigh on 2025 EPS by approximately $0.45.
Tariffs
The impact of tariffs is expected to result in significant financial implications if not mitigated, potentially affecting earnings in the second half of the year.

The Hershey Company (HSY) vs. SPDR S&P 500 ETF (SPY)

The Hershey Company Business Overview & Revenue Model

Company DescriptionThe Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, meat snacks, bars and snack bites, mixes, popcorn, and protein bars. The company provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Paqui, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. It markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
How the Company Makes MoneyThe Hershey Company primarily generates revenue through the sale of its confectionery products, which are distributed through a variety of channels including retail stores, online platforms, and wholesale distributors. Key revenue streams for Hershey include sales from its flagship chocolate brands like Hershey's, Reese's, and Kit Kat, as well as its non-chocolate products such as Twizzlers and Ice Breakers. The company leverages a strong brand portfolio and extensive distribution network to maintain a significant market presence in North America and internationally. Hershey also benefits from partnerships and licensing agreements that expand its brand reach and product offerings. Seasonal and holiday-related products contribute significantly to its earnings, with spikes in sales during periods like Halloween, Christmas, and Easter. Additionally, strategic acquisitions and innovations in product lines support Hershey's growth and revenue diversification.

The Hershey Company Key Performance Indicators (KPIs)

Any
Any
EBIT by Segment
EBIT by Segment
Shows earnings before interest and taxes for each business segment, highlighting which areas are most profitable and where the company might focus its strategic efforts.
Chart InsightsHershey's North America Confectionary segment shows fluctuating EBIT with a recent decline, reflecting tariff and Cocoa cost pressures. Despite challenges, the international segment is outperforming expectations, bolstered by strong sales in Brazil and India. The North America Salty Snacks segment remains resilient, gaining market share despite headwinds. Earnings call highlights suggest optimism for future growth, particularly in seasonal chocolates and international markets, but caution is warranted due to potential unmitigated tariff impacts and a projected EPS decline in 2025.
Data provided by:Main Street Data

The Hershey Company Earnings Call Summary

Earnings Call Date:May 01, 2025
(Q1-2025)
|
% Change Since: 2.37%|
Next Earnings Date:Jul 24, 2025
Earnings Call Sentiment Neutral
The earnings call reflects a balanced outlook with significant challenges posed by tariffs and rising Cocoa costs, which are being actively mitigated. However, strong performance in international markets and the sweets and salty snacks categories provide a counterbalance to these challenges.
Q1-2025 Updates
Positive Updates
Strong Seasonal Chocolate Performance
The company experienced strong growth in seasonal chocolates in the first half, driven by Easter and robust innovation plans for the second half, indicating potential for growth in non-seasonal chocolate as well.
Positive International Growth
The international segment performed ahead of expectations with strong organic sales growth in Brazil and share gains in India and other markets, driven by Reese’s brand activation and innovation.
Resilience in Sweets and Salty Snacks Categories
Sweets and salty snacks categories are performing well, with sweets up 10% and gaining 100 basis points in market share, and salty snacks showing growth despite private label reductions.
Negative Updates
Tariff and Cocoa Cost Concerns
Potential unmitigated impact of tariffs could reach $100 million per quarter in Q3 and Q4, with significant exposure to Cocoa and Canadian tariffs. Mitigation strategies are being explored, but the situation remains uncertain.
Decline in Q1 and Q2 EPS
The company expects a 30% decline in EPS for the first half of the year, with Q2 EPS decline driven by gross margin reduction of about 700 basis points and increased SG&A expenses.
Retail Environment and Consumer Sentiment
The company reported a challenging retail environment with softening consumer sentiment and increased value-seeking behaviors, particularly impacting the snacking segment.
Company Guidance
During The Hershey Company's Q1 2025 earnings call, significant guidance metrics were provided, including the expectation of a 15 to 20 base point impact on Q2 due to tariffs, with potential unmitigated impacts of up to $100 million per quarter for Q3 and Q4. EPS for the first half of the year is anticipated to decline by about 30%, with Q2 gross margin expected to be down approximately 700 basis points. SG&A dollars are projected to increase significantly, with high teens year-over-year growth in Q2. The company expects EPS for the full year to be down in the mid-30s, anticipating a 40% decline in the back half of the year. Despite challenges, Hershey remains optimistic about actions to mitigate tariff impacts and sees a path to earnings growth in 2026, even with current Cocoa levels.

The Hershey Company Financial Statement Overview

Summary
The Hershey Company exhibits strong profitability with high gross and net profit margins. Despite a minor revenue decline, the company's operational efficiency remains robust, supported by stable EBIT and EBITDA margins. The balance sheet is well-capitalized with a manageable debt-to-equity ratio, although there's room for further debt reduction. Cash flow management is effective with strong operating cash flows, though free cash flow growth recently declined slightly.
Income Statement
85
Very Positive
The Hershey Company demonstrates strong profitability with consistently high gross and net profit margins. Despite a slight dip in total revenue from the previous year, the company maintains solid EBIT and EBITDA margins, reflecting strong operational efficiency. Revenue growth has been robust over the years, although it showed a minor decline recently.
Balance Sheet
78
Positive
The company exhibits a stable financial structure with a reasonable debt-to-equity ratio, indicating manageable leverage. The return on equity is commendable, reflecting efficient use of shareholder funds. The equity ratio indicates a well-capitalized balance sheet, though there is room for improvement in reducing debt levels.
Cash Flow
82
Very Positive
Hershey's cash flow management is strong, with robust operating cash flows and healthy free cash flow. The operating cash flow to net income ratio signifies effective cash conversion. However, there has been a slight decline in free cash flow growth recently, which warrants attention.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
10.75B11.20B11.16B10.42B8.97B8.15B
Gross Profit
4.62B5.30B5.00B4.50B4.05B3.70B
EBIT
2.29B2.90B2.56B1.68B1.61B1.38B
EBITDA
2.50B3.10B2.75B2.38B2.20B1.90B
Net Income Common Stockholders
1.65B2.22B1.86B1.64B1.48B1.28B
Balance SheetCash, Cash Equivalents and Short-Term Investments
1.52B730.75M401.90M463.89M329.27M1.14B
Total Assets
13.97B12.95B11.90B10.95B10.41B9.13B
Total Debt
6.29B5.45B5.13B5.08B5.34B4.78B
Net Debt
4.78B4.72B4.72B4.62B5.01B3.64B
Total Liabilities
9.28B8.23B7.80B7.65B7.66B6.89B
Stockholders Equity
4.68B4.71B4.10B3.30B2.76B2.24B
Cash FlowFree Cash Flow
1.82B1.93B1.55B1.81B1.59B1.26B
Operating Cash Flow
2.36B2.53B2.32B2.33B2.08B1.70B
Investing Cash Flow
-879.73M-960.31M-1.20B-787.38M-2.22B-531.28M
Financing Cash Flow
-537.77M-1.30B-1.15B-1.42B-681.14M-499.23M

The Hershey Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price169.72
Price Trends
50DMA
163.45
Positive
100DMA
163.66
Positive
200DMA
169.81
Negative
Market Momentum
MACD
2.23
Negative
RSI
59.01
Neutral
STOCH
66.41
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HSY, the sentiment is Positive. The current price of 169.72 is above the 20-day moving average (MA) of 163.05, above the 50-day MA of 163.45, and below the 200-day MA of 169.81, indicating a neutral trend. The MACD of 2.23 indicates Negative momentum. The RSI at 59.01 is Neutral, neither overbought nor oversold. The STOCH value of 66.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HSY.

The Hershey Company Risk Analysis

The Hershey Company disclosed 15 risk factors in its most recent earnings report. The Hershey Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

The Hershey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
TRTR
77
Outperform
$2.97B27.7410.39%1.06%-5.52%-5.01%
HSHSY
75
Outperform
$34.39B20.9337.48%3.23%-5.91%-19.78%
72
Outperform
$85.91B24.6613.27%2.83%0.90%-14.60%
CACAG
67
Neutral
$10.26B31.463.67%6.51%-3.15%-65.38%
65
Neutral
$8.76B15.224.69%4.58%3.64%-2.90%
SJSJM
47
Neutral
$10.06B22.22-17.87%4.50%6.69%-261.88%
41
Neutral
$11.84M-69.52%-3.12%6.60%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HSY
The Hershey Company
169.72
-6.64
-3.77%
CAG
Conagra Brands
21.50
-5.87
-21.45%
SJM
JM Smucker
95.96
-8.60
-8.22%
RMCF
Rocky Mountain Chocolate Factory
1.54
-0.79
-33.91%
TR
Tootsie Roll
33.83
6.83
25.30%
MDLZ
Mondelez International
66.35
1.65
2.55%

The Hershey Company Corporate Events

Executive/Board ChangesShareholder Meetings
Hershey Company Holds Annual Stockholders Meeting
Neutral
May 8, 2025

On May 6, 2025, The Hershey Company held its Annual Meeting of Stockholders via webcast, during which several key proposals were voted on. The election of directors saw several individuals elected, while Ernst & Young LLP was ratified as the independent auditor for the fiscal year ending December 31, 2025. Additionally, the compensation of named executive officers was approved on a non-binding advisory basis, and an amended and restated certificate of incorporation was voted for.

Shareholder MeetingsBusiness Operations and Strategy
Hershey’s Annual Meeting to Review Business Update
Neutral
May 6, 2025

On May 6, 2025, The Hershey Company will conduct its Annual Meeting of Stockholders via a live webcast to provide a business review update. This event is significant for stakeholders as it offers insights into the company’s operations and strategic direction, although the presentation materials are not subject to certain regulatory liabilities.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.