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The Hershey Company (HSY)
NYSE:HSY
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The Hershey Company (HSY) AI Stock Analysis

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HSY

The Hershey Company

(NYSE:HSY)

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Neutral 63 (OpenAI - 5.2)
Rating:63Neutral
Price Target:
$198.00
â–²(2.79% Upside)
Action:ReiteratedDate:05/01/26
HSY’s score is driven primarily by solid underlying financial quality (strong cash generation) and constructive earnings-call messaging around a Q2-to-H2 margin inflection and resilient core brand demand. These positives are offset by weak current technicals (broad downtrend/negative momentum) and a valuation headwind from a high P/E despite a ~3% dividend yield.
Positive Factors
Strong free cash flow generation
Hershey's FCF of roughly $2.28B (TTM) and FCF that tracks ~97% of net income indicate exceptional cash conversion and earnings quality. This durable cash generation funds capex, marketing, dividends and debt paydown, enabling reinvestment in innovation and balance sheet repair over cycles.
Negative Factors
Elevated leverage vs best-in-class peers
A debt-to-equity near 1.13x, while improved, leaves the company more leveraged than top-tier consumer staples peers. That elevated leverage narrows strategic flexibility, raises interest exposure and can constrain M&A or large share-return programs during downturns, limiting optionality.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong free cash flow generation
Hershey's FCF of roughly $2.28B (TTM) and FCF that tracks ~97% of net income indicate exceptional cash conversion and earnings quality. This durable cash generation funds capex, marketing, dividends and debt paydown, enabling reinvestment in innovation and balance sheet repair over cycles.
Read all positive factors

The Hershey Company (HSY) vs. SPDR S&P 500 ETF (SPY)

The Hershey Company Business Overview & Revenue Model

Company Description
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery,...
How the Company Makes Money
Hershey makes money primarily by selling packaged branded confectionery and snack products to retailers and distributors, recognizing revenue when products are delivered (subject to customer terms) and net of trade promotions, discounts, and retur...

The Hershey Company Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where The Hershey Company is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsHershey's U.S. revenue shows a robust upward trend, reflecting strong everyday confectionery growth and strategic pricing. However, the international segment faces challenges, with losses attributed to high cocoa costs and competitive pressures. Despite these hurdles, the company remains committed to innovation and brand strength, as evidenced by the positive impact of new product launches like REESE'S Oreo. Looking ahead, Hershey plans to navigate inflationary pressures and rebuild margins while maintaining a revenue growth algorithm of 2% to 4%, focusing on long-term market positioning.
Data provided by:The Fly

The Hershey Company Earnings Call Summary

Earnings Call Date:Apr 30, 2026
(Q1-2026)
|
% Change Since: |
Next Earnings Date:Jul 23, 2026
Earnings Call Sentiment Positive
The call conveyed solid underlying strength: strong branded growth (Hershey and Reese's), resilient confection demand, favorable elasticities, a clear margin inflection starting in Q2, and numerous product and seasonal initiatives that support H2 momentum. Near-term headwinds are largely timing-related (Q2 organic dip), some discrete snacks execution costs, competitive intensity in CMG, and macro uncertainties (SNAP, GLP-1, potential commodity or oil-driven cost pressure). Management maintained full-year guidance and emphasized that most negatives are manageable or temporary while positives are broad-based.
Positive Updates
Strong Easter Sell-Through and Confection Resilience
Easter sell-through exceeded expectations; overall confection category grew in the high single-digits year-over-year and Hershey exited spring resets in a net positive position across items and key channels.
Negative Updates
Near-Term Organic Sales Timing Pressures (Q2)
Headline organic sales are expected to be slightly down in Q2 due to timing effects: pull-forward of spring program shipments (including smores), stronger Easter sell-through, and some international customer pull-forward—management described Q2 weakness as timing-driven rather than structural.
Read all updates
Q1-2026 Updates
Negative
Strong Easter Sell-Through and Confection Resilience
Easter sell-through exceeded expectations; overall confection category grew in the high single-digits year-over-year and Hershey exited spring resets in a net positive position across items and key channels.
Read all positive updates
Company Guidance
Hershey said it is maintaining its full‑year outlook, noting Q1 strength but expecting a slight organic sales decline in Q2 driven by timing (Easter pull‑forward and some international shipment timing); Q1 results included confection/category up high‑single‑digits, Snacks up ~5%, salty core brands up nearly 10%, and nonseasonal Hershey and Reese’s growth of ~11% and ~10% respectively, with Easter sell‑through and share ahead of expectations. Management sees a margin inflection starting in Q2—gross margin improvement of nearly 300 basis points year‑over‑year in Q2 with further acceleration in the back half—and said Snacks operating income should resume double‑digit growth after Q1’s one‑time costs; marketing/SM&A (working media) is expected to increase double‑digits for the year. They emphasized confidence in H2 momentum from tentpoles (targeting roughly +1.0 percentage point of growth), innovation and spring resets, noted price elasticity is running favorable versus prior conservative modeling (previously planning around ~0.8%), and reiterated a preliminary 2027 organic sales target of 2%–4% while monitoring macro risks (oil, SNAP, GLP‑1 adoption) and commodity/hedging dynamics.

The Hershey Company Financial Statement Overview

Summary
Fundamentals are solid, led by strong free cash flow generation (FCF ~2.28B TTM; ~97% of net income) and steady revenue growth, but the score is held back by meaningful margin compression versus prior years and an elevated (though improving) leverage profile (debt-to-equity ~1.13x).
Income Statement
72
Positive
Balance Sheet
63
Positive
Cash Flow
78
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue11.99B11.69B11.20B11.16B10.42B8.97B
Gross Profit4.17B3.89B5.30B5.00B4.50B4.05B
EBITDA2.04B1.45B3.10B2.75B2.44B2.24B
Net Income1.09B883.26M2.22B1.86B1.64B1.48B
Balance Sheet
Total Assets13.84B13.74B12.95B11.90B10.95B10.41B
Cash, Cash Equivalents and Short-Term Investments876.98M925.86M730.75M401.90M463.89M329.27M
Total Debt5.36B5.40B5.45B5.13B5.12B5.38B
Total Liabilities9.11B9.10B8.23B7.80B7.65B7.66B
Stockholders Equity4.73B4.64B4.71B4.10B3.30B2.76B
Cash Flow
Free Cash Flow2.17B1.75B1.93B1.55B1.81B1.59B
Operating Cash Flow2.35B2.28B2.53B2.32B2.33B2.08B
Investing Cash Flow-1.25B-1.28B-960.31M-1.20B-787.38M-2.22B
Financing Cash Flow-1.74B-803.36M-1.30B-1.15B-1.42B-681.14M

The Hershey Company Technical Analysis

Technical Analysis Sentiment
Negative
Last Price192.63
Price Trends
50DMA
216.98
Negative
100DMA
201.87
Negative
200DMA
190.36
Positive
Market Momentum
MACD
-5.97
Positive
RSI
31.45
Neutral
STOCH
5.94
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HSY, the sentiment is Negative. The current price of 192.63 is below the 20-day moving average (MA) of 206.02, below the 50-day MA of 216.98, and above the 200-day MA of 190.36, indicating a neutral trend. The MACD of -5.97 indicates Positive momentum. The RSI at 31.45 is Neutral, neither overbought nor oversold. The STOCH value of 5.94 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HSY.

The Hershey Company Risk Analysis

The Hershey Company disclosed 15 risk factors in its most recent earnings report. The Hershey Company reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

The Hershey Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$3.07B23.1911.02%0.95%1.29%16.13%
63
Neutral
$37.78B24.3819.20%3.00%11.50%-33.67%
63
Neutral
$79.42B32.9310.05%3.53%7.79%-25.10%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$18.72B20.2623.70%5.19%-6.48%-10.99%
61
Neutral
$10.33B-3.86-21.55%4.45%1.58%-389.82%
60
Neutral
$27.36B8.20-13.44%6.75%-3.50%-316.94%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HSY
The Hershey Company
186.41
22.77
13.91%
GIS
General Mills
35.07
-16.45
-31.93%
SJM
JM Smucker
96.83
-11.08
-10.27%
TR
Tootsie Roll
41.84
10.08
31.73%
MDLZ
Mondelez International
61.87
-3.14
-4.84%
KHC
Kraft Heinz
23.07
-3.47
-13.06%

The Hershey Company Corporate Events

Business Operations and StrategyExecutive/Board Changes
Hershey Announces Upcoming Change in U.S. Leadership
Neutral
Apr 14, 2026
The Hershey Company announced that Andrew Archambault, its President, U.S., will depart the company effective May 1, 2026. Hershey has initiated a search for his successor, signaling an upcoming leadership transition in its core U.S. business oper...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Hershey Unveils One Hershey Strategy at 2026 Investor Day
Positive
Mar 31, 2026
On March 31, 2026, The Hershey Company hosted its 2026 Investor Day at the New York Stock Exchange, where executives detailed a strategy to “Lead Next Generation Snacking” through an integrated “One Hershey” commercial mode...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 01, 2026