Profit Recovery Plans and Margin Expansion
Hershey has implemented profit recovery plans and anticipates 500 basis points or more of gross margin expansion in 2026, supported by pricing and other initiatives.
Strong Performance in Salty Snacks
Dot's and SkinnyPop brands have shown strength, delivering above-category trends due to strategic marketing, innovation, and expanded distribution.
Supportive Innovation and Marketing Initiatives
The company is executing strong innovation and marketing initiatives, including launching Reese's peanut butter filled pretzels and leveraging partnerships like the Jennifer Aniston program for SkinnyPop.
Positive Outlook for Halloween and Seasonal Products
Hershey is optimistic about another strong Halloween season with early shipments and innovative consumer engagement strategies.