Strong Easter Sell-Through and Confection Resilience
Easter sell-through exceeded expectations; overall confection category grew in the high single-digits year-over-year and Hershey exited spring resets in a net positive position across items and key channels.
Branded Growth Momentum (Hershey & Reese's)
Nonseasonal growth for core brands was notable: Hershey brand nonseasonal grew ~11% and Reese's nonseasonal grew ~10%, supported by tentpole events (e.g., March Madness) and marketing.
Snacks Performance and Salty Core Strength
Snacks segment grew ~5% in the quarter; core salty brands were up nearly 10%, with Dots, SkinnyPop and LesserEvil driving exceptional growth and operating income for salty expected to increase by double-digits.
Margin Inflection Expected Starting in Q2
Management expects gross margin to increase by nearly 300 basis points year-over-year in Q2 with further acceleration in the back half of the year, driven by lapping higher input costs and productivity actions.
Favorable Price Elasticities and Stable Consumer Behavior
Price elasticities have run better-than-modeled so far, and consumer behavior through Q1 tracked within company assumptions (GLP-1 and SNAP impacts described as mild to manageable), giving confidence in the full-year outlook.
Product & Portfolio Innovation Pipeline
New innovation plans include an elevated Hershey premium product in H2, ongoing Brookside/Cadbury work, smores product activations, and continued investment in sweets, premium and 'better-for-you' R&D; innovation contribution is mid-to-high single-digit percent of sales.
International Expansion Progress (Reese's)
Reese's growth in the U.K. and other European markets continues; the company is scaling via imports and local manufacturing where appropriate and is expanding into markets like Brazil and Mexico.
Tentpoles and Seasonal Execution to Drive H2
Management expects tentpole activations (including Americana/Hershey movie and 4th of July programming) to add ~1 full point of growth for the year, supported by shelf resets, increased facings, and perimeter merchandising.