Phoenix Media Investment (Holdings) (2008) AI Stock Analysis

• Market Cap: $574.27M
• Dividend Yield: N/A
• Average Volume (3M): 67.97K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.57
• Revenue Growth: -9.43%
• EPS Growth: 2.47%
• Country: HK
• Employees: 2,401
• Sector: Communication Services
• Sector Strength: 83
• Industry: Internet Content & Information
• EPS (TTM): N/A
• Shares Outstanding: 499,365,940
• 10 Day Avg. Volume: 48,780
• 30 Day Avg. Volume: 67,966
• PEG Ratio: 0.31
• Price to Book (P/B): 0.53
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 10.46
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $1.02
• Price Target Upside: -11.26% Downside
• Rating Consensus: Hold
• Number of Analyst Covering: 1

• Rating: 49 Neutral
• Price Target: HK$1.00 ▼(-13.04%Downside)

Phoenix Media Investment (Holdings) faces financial difficulties with declining revenues and negative profitability. The technical analysis indicates mixed momentum, and the valuation is weak with a negative P/E ratio. Improvement in financial health and cash flow generation is crucial for future growth.

Phoenix Media Investment (Holdings) Business Overview & Revenue Model

Company Description

Phoenix Media Investment (Holdings) Limited, an investment holding company, provides satellite television broadcasting services in the People's Republic of China and internationally. The company operates through five segments: Television Broadcasting, Internet Media, Outdoor Media, Real Estate, and Other Activities. The Television Broadcasting segment engages in broadcasting television programs and commercials; and provision of promotion activities through the operation of Phoenix Chinese and Phoenix InfoNews channels, as well as Phoenix Movies, Phoenix North America Chinese, Phoenix Chinese News and Entertainment, Phoenix Hong Kong, and other channels. The Internet Media segment offers website portal and value-added telecommunication services. The Outdoor Media segment provides outdoor advertising services. The Real Estate segment is involved in the property development and investment activities. The Other Activities segment offers program production and ancillary services, merchandising services, magazine publication and distribution, and other related services. It also provides radio broadcasting; research and development; cultural development; software and games development; trademark and property holding; hotel management; publishing and distributing periodicals; technical and financial consulting; aircraft chartering; exhibition; education technology; programme production; real estate brokerage; mobile value-add; capital market; and management and related services. The company was founded in 1996 and is headquartered in Tai Po, Hong Kong.

How the Company Makes Money

Phoenix Media Investment (Holdings) Limited generates revenue through multiple channels. Its primary revenue stream comes from advertising sales across its various media platforms, including television, internet, and outdoor advertising. The company also earns income from content distribution and licensing agreements, where it provides its content to third-party platforms for a fee. Additionally, Phoenix Media offers subscription-based services and premium content, contributing to its revenue. Significant partnerships with other media companies and brands further enhance its earnings potential by expanding its reach and audience engagement.

Phoenix Media Investment (Holdings) Financial Statement Overview

Summary

Phoenix Media Investment (Holdings) faces significant financial challenges, with declining revenues and persistent losses impacting profitability. While the balance sheet shows a stable equity position with improving leverage, the company's ability to generate positive cash flow is constrained. The firm must focus on reversing revenue declines and improving operational efficiencies to achieve sustainable financial health.

Income Statement

Phoenix Media Investment (Holdings) has shown a consistent decline in revenue over the years, with a revenue decrease from HKD 3,688,231,000 in 2019 to HKD 2,235,129,000 in 2024. Gross profit margins have also decreased, indicating challenges in maintaining cost efficiency. Net profit margins and EBIT margins are negative, reflecting ongoing losses. However, EBITDA has seen some improvement in recent years, suggesting potential operational efficiency gains.

Balance Sheet

The company's balance sheet reflects a relatively stable equity position, with a debt-to-equity ratio that has improved over time, indicating decreasing leverage. Stockholders' equity has decreased, yet remains a significant portion of total assets. The equity ratio is strong, suggesting financial stability, although the overall decline in total assets is a concern.

Cash Flow

Phoenix Media's cash flow statements reveal fluctuating free cash flow with negative growth in recent years. The operating cash flow to net income ratio is not meaningful due to negative net income and zero operating cash flow in 2024. The free cash flow to net income ratio is also challenging to assess under these circumstances. The company has struggled to generate positive free cash flow consistently, posing a risk to liquidity.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	2.24B	2.47B	3.00B	3.16B	3.03B
Gross Profit	125.29M	140.20M	71.04M	160.88M	238.39M
EBITDA	-14.01M	47.01M	8.53M	-102.03M	-1.16B
Net Income	-252.60M	-258.99M	-382.50M	-456.20M	-1.04B
Balance Sheet
Total Assets	5.83B	6.69B	7.22B	8.78B	9.35B
Cash, Cash Equivalents and Short-Term Investments	2.54B	2.26B	2.62B	3.19B	3.81B
Total Debt	582.65M	933.96M	847.85M	962.57M	1.08B
Total Liabilities	2.08B	2.52B	2.79B	3.37B	3.48B
Stockholders Equity	2.86B	3.19B	3.41B	4.04B	4.41B
Cash Flow
Free Cash Flow	302.16M	-125.15M	171.95M	-264.10M	-796.54M
Operating Cash Flow	352.66M	-44.19M	295.29M	-167.06M	-728.88M
Investing Cash Flow	346.28M	514.91M	296.17M	-250.21M	1.41B
Financing Cash Flow	-181.32M	-104.79M	-417.93M	-449.33M	-567.75M

Phoenix Media Investment (Holdings) Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 1.15
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2008, the sentiment is Negative. The current price of 1.15 is above the 20-day moving average (MA) of 1.15, above the 50-day MA of 1.10, and below the 200-day MA of 1.28, indicating a neutral trend. The MACD of 0.02 indicates Negative momentum. The RSI at 52.66 is Neutral, neither overbought nor oversold. The STOCH value of 62.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:2008.

Phoenix Media Investment (Holdings) Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	61 Neutral	$40.40B	-0.91	-12.15%	3.89%	2.03%	-69.70%
2008	49 Neutral	$574.27M	―	-8.33%	―	-9.43%	2.47%
HYPPF		$40.17M	0.97	-4.67%	4.65%	―	―
PCOLF		$54.72M	7.22	6.28%	12.94%	―	―
TGRVF		$92.81M	26.24	0.88%	7.84%	―	―
5IK		€259.89M	11.05	4.11%	3.56%	―	―
2390	58 Neutral	HK$3.22B	―	-0.40%	―	-19.99%	98.97%

Phoenix Media Investment (Holdings) Corporate Events

Phoenix Media Investment Passes All AGM Resolutions Unanimously

Phoenix Media Investment (Holdings) Limited announced that all proposed resolutions at its Annual General Meeting held on June 2, 2025, were passed unanimously. These resolutions included the re-election of several directors, authorization for the board to manage share-related activities, and the re-appointment of PricewaterhouseCoopers as the company’s auditor. The successful passing of these resolutions reflects strong shareholder support and positions the company for continued strategic governance and financial oversight.

Phoenix Media Secures New Advertising Contract with CNHK Media

Phoenix Media Investment (Holdings) Limited has entered into a new agreement with CNHK Media, an advertising agent for CMCC Group, to sell advertising airtime on its TV channels and media platforms for the period from May 16, 2025, to December 31, 2026. The contract, valued at up to RMB30,000,000, is considered a continuing connected transaction under Hong Kong’s Listing Rules, requiring reporting and annual review but exempt from independent shareholder approval. This agreement signifies the continuation of a previous contract, emphasizing the company’s ongoing relationship with CMCC Group and its strategic positioning in the media advertising market.

Phoenix Media Announces Supplemental AGM Notice for Auditor Reappointment

Phoenix Media Investment (Holdings) Limited has announced a supplemental notice for its upcoming Annual General Meeting (AGM) scheduled for June 2, 2025, in Hong Kong. The company, incorporated in the Cayman Islands, is seeking shareholder approval to re-appoint PricewaterhouseCoopers as its auditor and authorize the board to fix the auditor’s remuneration. This move underscores the company’s commitment to maintaining robust financial oversight and transparency, which could positively impact its credibility and stakeholder confidence.

Phoenix Media Announces Q1 2025 Financial Results for Subsidiary

Phoenix Media Investment (Holdings) Limited announced the unaudited financial results for the first quarter of 2025 of its subsidiary, Phoenix New Media Limited, which is listed on the New York Stock Exchange. This announcement, made in accordance with Hong Kong Stock Exchange regulations, provides stakeholders with insights into the financial performance of Phoenix New Media, potentially impacting investor perceptions and market positioning.

Phoenix Media Announces 2025 AGM and Key Resolutions

Phoenix Media Investment (Holdings) Limited has announced its upcoming annual general meeting scheduled for June 2, 2025, in Hong Kong. Key agenda items include the consideration of the company’s audited financial statements for 2024, the re-election of several directors, and the authorization for the board to fix directors’ remuneration. Additionally, the meeting will address a resolution granting the board a mandate to issue new shares and securities, which could impact the company’s capital structure and market operations.

Phoenix Media’s Subsidiary Files Annual Report with SEC

Phoenix Media Investment (Holdings) Limited announced that its subsidiary, Phoenix New Media Limited, has filed an annual report for the fiscal year ended December 31, 2024, with the United States Securities and Exchange Commission. This filing, made under Form 20-F, highlights the company’s compliance with regulatory requirements and its commitment to transparency for stakeholders, potentially impacting its market positioning positively.