Pacific Online (0543) AI Stock Analysis

• Market Cap: HK$452.19M
• Dividend Yield: 12.27%
• Average Volume (3M): 79.36K
• Price to Earnings (P/E): 9.6
• Beta (1Y): 0.64
• Revenue Growth: -15.60%
• EPS Growth: N/A
• Country: HK
• Employees: 733
• Sector: Communication Services
• Sector Strength: 85
• Industry: Internet Content & Information
• EPS (TTM): 0.04
• Shares Outstanding: 1,135,597,700
• 10 Day Avg. Volume: 131,172
• 30 Day Avg. Volume: 79,359
• PEG Ratio: 0.97
• Price to Book (P/B): 0.92
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 42.02
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 65 Neutral
• Price Target: ―

Pacific Online scores a 65, reflecting a moderate overall outlook. The company's financial performance is mixed, with solid equity but declining revenue and inconsistent profitability. Technical analysis shows positive short-term momentum, while valuation metrics suggest the stock could be undervalued with an attractive dividend yield. The lack of specific earnings call data means these factors carry more weight in the assessment.

Pacific Online Business Overview & Revenue Model

Company Description

Pacific Online (0543) is a Hong Kong-based investment holding company primarily engaged in providing online advertising services. The company operates through its subsidiaries to offer a wide range of internet services, including the operation of internet portals and the provision of advertising spaces on these platforms. Its core business revolves around digital marketing and online promotional services, catering to a diverse clientele seeking to enhance their online presence and reach a broader audience.

How the Company Makes Money

Pacific Online makes money primarily through its online advertising services, which include selling advertisement space on its internet portals. These portals attract significant web traffic, making them attractive platforms for businesses looking to advertise their products and services. The company generates revenue by charging advertisers for display ads, sponsored content, and promotional campaigns. Additionally, Pacific Online may engage in partnerships with other internet companies or media enterprises to expand its service offerings and increase its advertising reach. These collaborations can contribute additional revenue streams through joint marketing initiatives or revenue-sharing agreements.

Pacific Online Financial Statement Overview

Summary

Pacific Online's financial performance presents a mixed picture. The company faces declining revenue and inconsistent profitability, yet it maintains a solid balance sheet with low debt levels. Cash flows have been unstable, reflecting challenges in consistent cash generation. While the equity position provides a buffer, the overall trends suggest moderate financial health with potential growth limitations.

Income Statement

Pacific Online has seen declining revenue over the years with a notable drop from 2020 to 2024. Gross profit margins have decreased from 62.8% in 2019 to 42.1% in 2024, indicating reduced efficiency in managing production costs. The net profit margin improved to 6.9% in 2024 after facing negative margins in 2023 and 2022, suggesting a recovery in profitability. However, the overall revenue decline and fluctuating profitability indicate moderate performance.

Balance Sheet

The company maintains a strong equity base, with an equity ratio consistently above 60% from 2019 to 2024, indicating financial stability. The debt-to-equity ratio remains low, at 0.06 in 2024, showing conservative leverage usage. However, the overall decrease in total assets and equity over the years suggests a reduction in the company's scale and potential growth constraints.

Cash Flow

Operating cash flow has been volatile, with significant declines in 2023 but improvement in 2024. The free cash flow to net income ratio was positive in 2024, suggesting healthy cash conversion. However, the overall cash flow from operations has decreased from 2019 levels, and the company has faced periods of negative free cash flow, indicating challenges in sustaining cash generation.

Breakdown
Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
635.04M	740.11M	813.73M	852.15M	967.47M
	Gross Profit
267.31M	262.70M	331.13M	399.37M	560.46M
	EBIT
45.17M	-1.24M	13.94M	98.27M	185.56M
	EBITDA
57.66M	15.95M	8.58M	68.62M	207.87M
	Net Income Common Stockholders
43.73M	-32.34M	-7.01M	49.92M	161.89M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
263.49M	271.82M	399.99M	481.75M	474.06M
	Total Assets
982.30M	1.05B	1.23B	1.31B	1.51B
	Total Debt
415.00K	922.00K	380.00K	549.00K	382.00K
	Net Debt
-263.07M	-270.90M	-399.61M	-390.46M	-356.43M
	Total Liabilities
286.46M	343.36M	384.48M	347.32M	448.24M
	Stockholders Equity
695.83M	697.76M	842.18M	958.30M	1.06B
Cash Flow		Free Cash Flow
18.62M	-20.07M	18.52M	125.97M	159.84M
	Operating Cash Flow
20.50M	-16.52M	21.74M	129.55M	206.26M
	Investing Cash Flow
21.00M	4.09M	97.06M	61.85M	-150.77M
	Financing Cash Flow
-49.61M	-114.17M	-113.94M	-157.85M	-122.78M

Pacific Online Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0543, the sentiment is Positive. The current price of 0.4 is above the 20-day moving average (MA) of 0.39, above the 50-day MA of 0.39, and above the 200-day MA of 0.32, indicating a bullish trend. The MACD of <0.01 indicates Positive momentum. The RSI at 54.62 is Neutral, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0543.

Pacific Online Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
0150	73 Outperform	$307.16M	5.86	11.43%	21.51%	-14.09%	5.79%
3601	67 Neutral	HK$271.69M	7.18	5.31%	9.90%	64.11%	-20.33%
0543	65 Neutral	HK$452.19M	9.57	6.28%	12.27%	-15.60%	―
Sector *	61 Neutral	$14.56B	5.82	-4.02%	6.41%	2.72%	-31.67%
1980	55 Neutral	$728.55M	34.90	0.88%	61.54%	-85.34%	―
1739	47 Neutral	HK$191.96M	―	-13.24%	25.88%	-12.47%	-30.56%
2008	47 Neutral	HK$559.29M	―	-8.33%	―	-9.43%	2.47%

Pacific Online Corporate Events

Pacific Online Limited Declares Final Dividend for 2024

Pacific Online Limited has announced a final cash dividend of RMB 0.045 per share for the financial year ending December 31, 2024, which will be paid in Hong Kong dollars at an exchange rate of RMB 1 to HKD 1.07639. This announcement reflects the company’s financial health and commitment to returning value to shareholders, with the payment date set for June 6, 2025.

Pacific Online Limited Successfully Passes All AGM Resolutions

Pacific Online Limited announced that all resolutions proposed at its Annual General Meeting on May 6, 2025, were successfully passed. Key resolutions included the approval of the audited financial statements for 2024, the declaration of a final dividend, the re-election of directors, and the re-appointment of auditors. The company also granted mandates to its directors for share repurchase and issuance, indicating a strategic focus on financial management and shareholder value.

Pacific Online Limited Announces 2025 Annual General Meeting

Pacific Online Limited has announced its Annual General Meeting to be held on May 6, 2025, in Hong Kong. The meeting will cover several key agenda items, including the approval of the audited financial statements for 2024, declaration of a final dividend, re-election of directors, and re-appointment of auditors. Additionally, resolutions will be considered for authorizing the directors to purchase company shares and to issue new shares, which could impact the company’s market operations and shareholder value.

Pacific Online Declares Final Dividend for 2024

Pacific Online Limited has announced a final ordinary cash dividend of RMB 0.045 per share for the financial year ending December 31, 2024. The dividend will be paid on June 6, 2025, following shareholder approval on May 6, 2025. The announcement reflects the company’s commitment to returning value to shareholders and may influence investor sentiment positively.

Pacific Online Limited Reports Strong Financial Turnaround in 2024

Pacific Online Limited reported its audited consolidated results for the year ending December 31, 2024, showing a significant turnaround with a profit of RMB 43,735,000 compared to a loss of RMB 31,947,000 in 2023. This improvement was driven by reduced costs in selling, marketing, administrative, and product development, alongside a notable decrease in income tax expenses, positioning the company more favorably within its industry.

Pacific Online Schedules Board Meeting to Review Annual Results

Pacific Online Limited has announced an upcoming board meeting scheduled for March 31, 2025, to discuss and approve the consolidated annual results for the year ending December 31, 2024. The meeting will also consider the recommendation of a final dividend, impacting the company’s financial strategy and shareholder returns.