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Pacific Online Ltd. (HK:0543)
:0543

Pacific Online (0543) AI Stock Analysis

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HK

Pacific Online

(OTC:0543)

Rating:56Neutral
Price Target:
HK$0.50
▲(31.58%Upside)
Pacific Online's stock score reflects moderate financial performance with stable balance sheet but declining revenue and cash flow challenges. Technical analysis indicates neutral momentum, while valuation metrics suggest potential undervaluation due to a low P/E ratio and high dividend yield. The absence of earnings call and corporate events data limited additional insights.

Pacific Online (0543) vs. iShares MSCI Hong Kong ETF (EWH)

Pacific Online Business Overview & Revenue Model

Company DescriptionPacific Online (0543) is a Hong Kong-based investment holding company primarily engaged in providing online advertising services. The company operates through its subsidiaries to offer a wide range of internet services, including the operation of internet portals and the provision of advertising spaces on these platforms. Its core business revolves around digital marketing and online promotional services, catering to a diverse clientele seeking to enhance their online presence and reach a broader audience.
How the Company Makes MoneyPacific Online makes money primarily through its online advertising services, which include selling advertisement space on its internet portals. These portals attract significant web traffic, making them attractive platforms for businesses looking to advertise their products and services. The company generates revenue by charging advertisers for display ads, sponsored content, and promotional campaigns. Additionally, Pacific Online may engage in partnerships with other internet companies or media enterprises to expand its service offerings and increase its advertising reach. These collaborations can contribute additional revenue streams through joint marketing initiatives or revenue-sharing agreements.

Pacific Online Financial Statement Overview

Summary
Pacific Online's financial performance presents a mixed picture. The company faces declining revenue and inconsistent profitability, yet it maintains a solid balance sheet with low debt levels. Cash flows have been unstable, reflecting challenges in consistent cash generation. While the equity position provides a buffer, the overall trends suggest moderate financial health with potential growth limitations.
Income Statement
55
Neutral
Pacific Online has seen declining revenue over the years with a notable drop from 2020 to 2024. Gross profit margins have decreased from 62.8% in 2019 to 42.1% in 2024, indicating reduced efficiency in managing production costs. The net profit margin improved to 6.9% in 2024 after facing negative margins in 2023 and 2022, suggesting a recovery in profitability. However, the overall revenue decline and fluctuating profitability indicate moderate performance.
Balance Sheet
60
Neutral
The company maintains a strong equity base, with an equity ratio consistently above 60% from 2019 to 2024, indicating financial stability. The debt-to-equity ratio remains low, at 0.06 in 2024, showing conservative leverage usage. However, the overall decrease in total assets and equity over the years suggests a reduction in the company's scale and potential growth constraints.
Cash Flow
50
Neutral
Operating cash flow has been volatile, with significant declines in 2023 but improvement in 2024. The free cash flow to net income ratio was positive in 2024, suggesting healthy cash conversion. However, the overall cash flow from operations has decreased from 2019 levels, and the company has faced periods of negative free cash flow, indicating challenges in sustaining cash generation.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue635.04M740.11M813.73M852.15M967.47M
Gross Profit267.31M262.70M331.13M399.37M560.46M
EBITDA57.66M15.95M8.58M68.62M207.87M
Net Income43.73M-32.34M-7.01M49.92M161.89M
Balance Sheet
Total Assets982.30M1.05B1.23B1.31B1.51B
Cash, Cash Equivalents and Short-Term Investments263.49M271.82M399.99M481.75M474.06M
Total Debt415.00K922.00K380.00K549.00K382.00K
Total Liabilities286.46M343.36M384.48M347.32M448.24M
Stockholders Equity695.83M697.76M842.18M958.30M1.06B
Cash Flow
Free Cash Flow18.62M-20.07M18.52M125.97M159.84M
Operating Cash Flow20.50M-16.52M21.74M129.55M206.26M
Investing Cash Flow21.00M4.09M97.06M61.85M-150.77M
Financing Cash Flow-49.61M-114.17M-113.94M-157.85M-122.78M

Pacific Online Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.38
Price Trends
50DMA
0.39
Negative
100DMA
0.36
Positive
200DMA
0.32
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
44.06
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0543, the sentiment is Negative. The current price of 0.38 is below the 20-day moving average (MA) of 0.39, below the 50-day MA of 0.39, and above the 200-day MA of 0.32, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 44.06 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0543.

Pacific Online Peers Comparison

Overall Rating
UnderperformOutperform
Sector (54)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$315.35M6.52-4.67%4.77%-14.09%5.79%
72
Outperform
HK$274.38M7.255.31%9.80%64.11%-20.33%
56
Neutral
HK$429.58M9.096.28%12.94%-15.60%
54
Neutral
HK$64.26B-2.16-3.61%7.14%-4.24%-17.51%
54
Neutral
HK$184.06M-13.24%26.99%-12.47%-30.56%
51
Neutral
$728.55M34.900.88%2.98%-85.34%
49
Neutral
$584.26M-8.33%-9.43%2.47%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0543
Pacific Online
0.38
0.09
28.81%
HK:3601
360 Ludashi Holdings Limited
1.00
0.26
35.14%
HK:1739
Qeeka Home (Cayman) Inc.
0.17
-0.05
-22.73%
HK:0150
Hypebeast
0.15
-0.07
-31.56%
HK:1980
Tian Ge Interactive Holdings
0.67
0.17
33.47%
HK:2008
Phoenix Media Investment (Holdings)
1.15
-0.35
-23.33%

Pacific Online Corporate Events

Pacific Online Limited Declares Final Dividend for 2024
May 6, 2025

Pacific Online Limited has announced a final cash dividend of RMB 0.045 per share for the financial year ending December 31, 2024, which will be paid in Hong Kong dollars at an exchange rate of RMB 1 to HKD 1.07639. This announcement reflects the company’s financial health and commitment to returning value to shareholders, with the payment date set for June 6, 2025.

Pacific Online Limited Successfully Passes All AGM Resolutions
May 6, 2025

Pacific Online Limited announced that all resolutions proposed at its Annual General Meeting on May 6, 2025, were successfully passed. Key resolutions included the approval of the audited financial statements for 2024, the declaration of a final dividend, the re-election of directors, and the re-appointment of auditors. The company also granted mandates to its directors for share repurchase and issuance, indicating a strategic focus on financial management and shareholder value.

Pacific Online Limited Announces 2025 Annual General Meeting
Apr 11, 2025

Pacific Online Limited has announced its Annual General Meeting to be held on May 6, 2025, in Hong Kong. The meeting will cover several key agenda items, including the approval of the audited financial statements for 2024, declaration of a final dividend, re-election of directors, and re-appointment of auditors. Additionally, resolutions will be considered for authorizing the directors to purchase company shares and to issue new shares, which could impact the company’s market operations and shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 08, 2025