Shanshan Brand Management Co. Ltd. Class H (HK:1749)
:1749
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Shanshan Brand Management Co. Ltd. Class H
(1749)
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Rating:45Neutral
Price Target:
HK$0.56
▼(-25.87% Downside)
Action:Downgraded
Date:04/23/26
The score is held down primarily by deteriorating financial performance (shrinking revenue, sharp margin compression, higher leverage, and deeply negative free cash flow) and a clearly bearish technical setup (below major moving averages with negative MACD). Valuation offers partial offset via a very high dividend yield, but the negative P/E limits confidence in earnings-based valuation.
Positive Factors
Balance-sheet buffer
The company maintains positive, fairly stable equity despite recent headwinds, which provides a durable capital cushion. That equity base supports creditor confidence and gives management flexibility to absorb short-term losses or refinance, preserving operational continuity.
Negative Factors
Sustained revenue decline
Two consecutive years of top-line decline, including a sharp -12.1% in 2025, indicate weakening demand or lost market share. Persistent revenue contraction erodes operating leverage, reduces pricing power, and constrains the company's ability to invest in growth or restore margins over the next several months.
Read all positive and negative factors
Positive Factors
Negative Factors
Balance-sheet buffer
The company maintains positive, fairly stable equity despite recent headwinds, which provides a durable capital cushion. That equity base supports creditor confidence and gives management flexibility to absorb short-term losses or refinance, preserving operational continuity.
Read all positive factors
Shanshan Brand Management Co. Ltd. Class H (1749) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$76.04M
Dividend Yield12.12%
Average Volume (3M)268.03K
Price to Earnings (P/E)10.9
Beta (1Y)0.18
Revenue Growth-14.26%
EPS Growth-76.67%
CountryHK
Employees265
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)0.06
Shares Outstanding33,400,000
10 Day Avg. Volume108,100
30 Day Avg. Volume268,033
Financial Highlights & Ratios
PEG Ratio-0.14
Price to Book (P/B)0.32
Price to Sales (P/S)0.10
P/FCF Ratio-1.81
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Shanshan Brand Management Co. Ltd. Class H Business Overview & Revenue Model
Company Description
Shanshan Brand Management Co., Ltd. engages in the design, marketing, and sale of formal and casual business menswear in the People's Republic of China. The company primarily offers its products under the Firs and Shanshan brand names. As of Decem...
How the Company Makes Money
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Shanshan Brand Management Co. Ltd. Class H Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
52
Neutral
Cash Flow
28
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 862.80M | 1.01B | 1.06B | 881.20M | 993.03M |
| Gross Profit | 333.95M | 379.20M | 397.24M | 385.89M | 485.22M |
| EBITDA | 30.82M | 73.22M | 84.95M | 70.14M | 83.53M |
| Net Income | 7.90M | 33.17M | 31.61M | 16.01M | 12.37M |
Balance Sheet | |||||
| Total Assets | 792.80M | 819.55M | 726.39M | 758.58M | 825.43M |
| Cash, Cash Equivalents and Short-Term Investments | 113.18M | 107.10M | 143.48M | 114.97M | 84.27M |
| Total Debt | 245.00M | 162.68M | 145.92M | 172.66M | 200.68M |
| Total Liabilities | 519.18M | 543.27M | 472.61M | 531.07M | 613.93M |
| Stockholders Equity | 273.62M | 276.28M | 253.77M | 227.51M | 211.50M |
Cash Flow | |||||
| Free Cash Flow | -47.74M | -8.47M | 77.79M | 64.47M | 24.30M |
| Operating Cash Flow | 8.49M | 38.19M | 134.07M | 83.23M | 56.58M |
| Investing Cash Flow | -48.34M | -52.50M | -51.61M | -3.69M | -26.99M |
| Financing Cash Flow | 43.37M | -22.45M | -53.93M | -49.12M | -56.65M |
Shanshan Brand Management Co. Ltd. Class H Technical Analysis
Negative
0.75
Price Trends
0.61
Negative
0.76
Negative
0.80
Negative
Market Momentum
>-0.01
Negative
45.01
Neutral
30.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1749, the sentiment is Negative. The current price of 0.75 is above the 20-day moving average (MA) of 0.57, above the 50-day MA of 0.61, and below the 200-day MA of 0.80, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 45.01 is Neutral, neither overbought nor oversold. The STOCH value of 30.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1749.
Shanshan Brand Management Co. Ltd. Class H Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
83 Outperform | HK$10.32B | 3.38 | 38.33% | 6.92% | 6.62% | 11.13% | |
78 Outperform | HK$4.14B | 7.17 | 10.39% | 8.21% | 11.68% | 9.03% | |
78 Outperform | HK$49.74B | 10.32 | 21.66% | 6.15% | 5.52% | 3.94% | |
72 Outperform | HK$910.27M | 5.23 | 5.84% | 6.04% | -1.81% | -2.23% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
45 Neutral | HK$76.04M | 10.93 | 2.89% | 12.12% | -14.26% | -76.67% | |
44 Neutral | HK$130.95M | -0.62 | -20.24% | ― | 1.51% | 32.19% |
* Consumer Cyclical Sector Average
HK:1749
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0.57
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Shanshan Brand Management Co. Ltd. Class H Corporate Events
Shanshan Brand Management to Overhaul Articles for New Listing and PRC Company Law Rules
May 19, 2026
Shanshan Brand Management Co., Ltd. plans to revise its articles of association to align with recent changes to Hong Kong Listing Rules and the PRC Company Law, including adoption of core shareholder protection standards and expansion of the paper...
Shanshan Brand Management Adds Special Resolution to 2026 AGM Agenda
May 19, 2026
Shanshan Brand Management Co., Ltd. has issued a supplemental notice confirming that its 2026 Annual General Meeting will proceed as originally scheduled on 8 June 2026 in Ningbo, Zhejiang Province. The meeting will be held at the company’s ...
Shanshan Brand Management Sets 2026 AGM to Approve 2025 Results and Share Buyback Mandate
Apr 20, 2026
Shanshan Brand Management Co., Ltd. has called its 2026 annual general meeting for 8 June 2026 in Ningbo, Zhejiang Province, where shareholders will review the board and supervisory committee work reports and the audited financial statements for t...
Shanshan Brand Management Profit Slumps on Lower Revenue and Margin Pressure in 2025
Mar 20, 2026
Shanshan Brand Management Co. reported a decline in revenue to RMB 862.8 million for 2025 from RMB 1,006.6 million a year earlier, reflecting softer top-line performance in its apparel and brand operations. Despite lower sales, the Group maintaine...
Shanshan Brand Management Secures Exclusive Rights to Key Trademarks From Controlling Shareholder
Mar 20, 2026
Shanshan Brand Management has signed a trademark licensing agreement with its controlling shareholder Shanshan Group, securing exclusive global rights to use all relevant “Shanshan” and “FIRS” trademarks for clothing, texti...
Shanshan Brand Management Sets March 2026 Board Meeting for 2025 Results and Dividend Plan
Mar 10, 2026
Shanshan Brand Management Co., Ltd. has scheduled a board meeting for 20 March 2026 to review and approve its audited consolidated financial results for the year ended 31 December 2025. The board will also consider recommending a final dividend, s...
Shanshan Brand Management Flags Sharp Profit Drop on Weak Apparel Demand
Mar 6, 2026
Shanshan Brand Management has warned that its consolidated net profit for the year ended 31 December 2025 is expected to drop sharply to about RMB7.0 million, down from RMB33.2 million a year earlier. The decline is attributed to weak market deman...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.