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Shanshan Brand Management Co. Ltd. Class H (HK:1749)
:1749
Hong Kong Market

Shanshan Brand Management Co. Ltd. Class H (1749) AI Stock Analysis

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HK

Shanshan Brand Management Co. Ltd. Class H

(1749)

Rating:70Outperform
Price Target:
HK$1.00
▲(3.09%Upside)
The most significant factor is the company's strong valuation, driven by a low P/E ratio and high dividend yield, suggesting undervaluation. However, financial performance and technical analysis reveal challenges, including cash flow issues and bearish momentum, which temper the overall score.

Shanshan Brand Management Co. Ltd. Class H (1749) vs. iShares MSCI Hong Kong ETF (EWH)

Shanshan Brand Management Co. Ltd. Class H Business Overview & Revenue Model

Company DescriptionShanshan Brand Management Co. Ltd. Class H (1749) operates in the fashion and apparel sector, specializing in the design, marketing, and retail of branded clothing and related accessories. The company primarily focuses on developing and managing its portfolio of fashion brands, catering to a diverse range of consumer preferences and demographics.
How the Company Makes MoneyShanshan Brand Management Co. Ltd. generates revenue through multiple streams, primarily focusing on the sale of branded apparel and accessories. The company operates retail outlets and online platforms for direct consumer sales, as well as wholesaling its products to third-party retailers. Key revenue streams include direct sales from flagship stores, online sales through its e-commerce platform, and distribution agreements with retail partners. Strategic partnerships with fashion designers and other brands enhance product offerings and market reach, contributing to its earnings. The company also engages in brand licensing, allowing third parties to manufacture and sell products under the Shanshan brand name for a fee, further diversifying its revenue sources.

Shanshan Brand Management Co. Ltd. Class H Financial Statement Overview

Summary
Shanshan Brand Management Co. Ltd. demonstrates stable profitability with opportunities for improvement in revenue growth and cash flow generation. The balance sheet indicates effective debt management, but persistent liabilities need monitoring. Consistency in maintaining gross and net profit margins amid revenue fluctuations is commendable, but cash flow concerns highlight potential operational challenges.
Income Statement
70
Positive
The company has shown a modest revenue growth rate of 4.42% from 2022 to 2023 and a slight decline of 5.04% from 2023 to 2024. Gross profit margin remained strong at around 37.61% for 2024. However, net profit margin slightly improved to 3.30% in 2024, indicating better cost management. Despite this, revenue decline in the latest year indicates potential challenges in market demand or competition.
Balance Sheet
75
Positive
The company's balance sheet reflects a healthy equity ratio of 33.72% in 2024, suggesting stability. Debt-to-equity improved to 0.59 in 2024, showing reduced leverage compared to previous years. However, consistently high total liabilities indicate potential long-term financial commitments. Return on equity stands at a reasonable 12.01% for 2024, highlighting effective use of shareholder funds.
Cash Flow
60
Neutral
Cash flow metrics highlight challenges, with a significant drop in operating cash flow to net income ratio from 2023 to 2024. Free cash flow was zero in 2024, indicating a potential inability to generate surplus cash. This reflects potential liquidity constraints or reinvestment strategies. However, previous years showed positive free cash flow, indicating periods of effective cash management.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.01B1.06B881.20M993.03M899.69M
Gross Profit379.20M397.24M385.89M485.22M423.27M
EBITDA82.68M84.95M70.14M83.53M24.31M
Net Income33.17M31.61M16.01M17.98M-75.94M
Balance Sheet
Total Assets819.55M726.39M758.58M825.43M888.61M
Cash, Cash Equivalents and Short-Term Investments107.10M143.48M114.97M84.27M111.33M
Total Debt162.68M145.92M172.66M200.68M245.10M
Total Liabilities543.27M472.61M531.07M613.93M681.94M
Stockholders Equity276.28M253.77M227.51M211.50M199.13M
Cash Flow
Free Cash Flow-8.47M77.79M64.47M24.30M17.64M
Operating Cash Flow38.19M134.07M83.23M56.58M50.27M
Investing Cash Flow-52.50M-51.61M-3.69M-26.99M35.80M
Financing Cash Flow-22.45M-53.93M-49.12M-56.65M-112.21M

Shanshan Brand Management Co. Ltd. Class H Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.97
Price Trends
50DMA
1.01
Negative
100DMA
0.98
Positive
200DMA
0.89
Positive
Market Momentum
MACD
-0.02
Positive
RSI
45.43
Neutral
STOCH
53.57
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1749, the sentiment is Neutral. The current price of 0.97 is below the 20-day moving average (MA) of 1.07, below the 50-day MA of 1.01, and above the 200-day MA of 0.89, indicating a neutral trend. The MACD of -0.02 indicates Positive momentum. The RSI at 45.43 is Neutral, neither overbought nor oversold. The STOCH value of 53.57 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:1749.

Shanshan Brand Management Co. Ltd. Class H Peers Comparison

Overall Rating
UnderperformOutperform
Sector (56)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
70
Outperform
HK$129.40M3.6012.55%64.74%-6.75%3.61%
67
Neutral
HK$164.00M2.6528.06%9.26%48.01%
56
Neutral
HK$24.58B3.79-2.03%6.58%-0.32%-67.68%
46
Neutral
HK$144.67M-26.22%35.51%66.67%
44
Neutral
HK$142.13M-2.32%9.73%72.62%
44
Neutral
HK$181.64M-19.24%-10.08%-417.56%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1749
Shanshan Brand Management Co. Ltd. Class H
1.00
0.21
26.58%
HK:8471
Reach New Holdings Ltd.
0.12
0.00
0.00%
HK:1433
Cirtek Holdings Limited
0.08
0.04
100.00%
HK:0122
Crocodile Garments Limited
2.00
-0.20
-9.09%
HK:1388
Embry Holdings Limited
0.42
0.07
20.00%

Shanshan Brand Management Co. Ltd. Class H Corporate Events

Shanshan Brand Management Appoints Independent Financial Adviser for Offer Evaluation
Jul 3, 2025

Shanshan Brand Management Co., Ltd. has appointed Grande Capital Limited as the independent financial adviser to assist with the evaluation of offers related to a joint announcement made with Mr. Luo Yefei. This appointment, approved by the Independent Board Committee, aims to ensure the fairness and reasonableness of the offers, potentially impacting the company’s strategic decisions and stakeholder interests.

Mr. Luoyefei’s Strategic Acquisition in Shanshan Brand Management
Jun 30, 2025

Shanshan Brand Management Co., Ltd. is involved in a significant transaction where Mr. Luoyefei has acquired 46.50% of the share capital of Ningbo Liankangcai Brand Management Co., Ltd. This acquisition has led to Mr. Luoyefei, along with associated parties, holding a substantial interest in the company. As a result of this acquisition, Mr. Luoyefei is required to make mandatory conditional cash offers for all the remaining domestic and H shares of Shanshan Brand Management Co., Ltd. that are not already owned or agreed to be acquired by him and his concert parties. This move could potentially shift the control dynamics within the company and impact its market positioning.

Shanshan Brand Management Enhances Transparency with Supervisor Emolument Details
Jun 11, 2025

Shanshan Brand Management Co., Ltd. has released a supplemental announcement to provide additional details regarding the emoluments of its supervisors and past supervisors for the years ending from 2018 to 2020. This disclosure aims to enhance transparency and provide stakeholders with a clearer understanding of the company’s financial allocations towards its supervisory personnel.

Shanshan Brand Management Co., Ltd. Successfully Concludes 2025 AGM with All Resolutions Passed
Jun 9, 2025

Shanshan Brand Management Co., Ltd. held its 2025 Annual General Meeting (AGM) where all proposed resolutions were passed, including the approval of the work reports for the board and supervisory committee, audited financial statements, and the re-election and appointment of directors and supervisors. The AGM was conducted in compliance with PRC laws and regulations, with a significant shareholder turnout representing over 55% of the total issued shares. This successful AGM reinforces the company’s governance and operational transparency, potentially strengthening stakeholder confidence.

Shanshan Brand Management Announces Board and Committee Structure
Jun 9, 2025

Shanshan Brand Management Co., Ltd. has announced the composition of its board of directors, which includes executive, non-executive, and independent non-executive directors. The company has also detailed the membership of its three board committees: Audit, Remuneration, and Nomination. This announcement provides clarity on the governance structure of the company, potentially impacting its strategic direction and decision-making processes. Stakeholders may find this information relevant as it outlines the leadership responsible for guiding the company’s future operations.

Shanshan Brand Management Announces Final Dividend for 2024
Jun 9, 2025

Shanshan Brand Management Co., Ltd. has announced a final cash dividend for the year ending December 31, 2024. The dividend is set at RMB 0.08 per share, with the equivalent in Hong Kong dollars being HKD 0.0873 per share, based on an exchange rate of RMB 1 to HKD 1.0916. The ex-dividend date is set for June 12, 2025, and the payment will be made on August 8, 2025. The announcement also details the withholding tax rates applicable to non-resident shareholders, which vary depending on their country of residence and existing tax treaties with China.

Shanshan Brand Management Secures New Lease Agreement for 2025
May 30, 2025

Shanshan Brand Management Co., Ltd. has entered into a new lease agreement with Ningbo Yiduofu for a property in Ningbo City, Zhejiang province, effective from June 1, 2025, to May 31, 2026. The agreement, valued at approximately RMB8,000,000, will be recognized as an acquisition of right-of-use assets under HKFRS 16, constituting a discloseable transaction under Hong Kong’s Listing Rules. This move ensures the company maintains its operational spaces for warehousing, workshops, and offices, supporting its ongoing business activities.

Shanshan Brand Management Co., Ltd. Announces 2025 AGM and Key Resolutions
Apr 22, 2025

Shanshan Brand Management Co., Ltd. has announced its 2025 Annual General Meeting to be held on June 9, 2025, in Ningbo, Zhejiang Province, China. The meeting will address several key resolutions, including the approval of the 2024 financial statements, profit distribution plan, re-election of directors and supervisors, and the reappointment of auditors. Additionally, a special resolution will be considered to authorize the board to repurchase up to 10% of the company’s H Shares, reflecting strategic financial management and potential shareholder value enhancement.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 05, 2025