Greenlane Holdings (GNLN) AI Stock Analysis

• Market Cap: $4.62M
• Dividend Yield: N/A
• Average Volume (3M): 175.85K
• Price to Earnings (P/E): ―
• Beta (1Y): 2.39
• Revenue Growth: -72.92%
• EPS Growth: 85.19%
• Country: US
• Employees: 49
• Sector: Consumer Defensive
• Sector Strength: 46
• Industry: Tobacco
• EPS (TTM): -3.18
• Shares Outstanding: 1,386,551
• 10 Day Avg. Volume: 92,825
• 30 Day Avg. Volume: 175,854
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: <0.01
• Enterprise Value/Revenue: <0.01
• Enterprise Value/Gross Profit: <0.01
• Enterprise Value/Ebitda: >-0.01
• 1Y Price Target: $3.00
• Price Target Upside: -9.91% Downside
• Rating Consensus: Moderate Sell
• Number of Analyst Covering: 0

• Rating: 38 Underperform
• Price Target: $3.00 ▼(-9.91% Downside)

Greenlane Holdings' overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues and persistent losses. The technical analysis further indicates bearish momentum, with the stock trading below major moving averages. Valuation metrics are unattractive due to negative earnings and lack of dividends. The recent corporate event of terminating the Chief Growth Officer adds uncertainty to the company's strategic direction.

Greenlane Holdings Business Overview & Revenue Model

Company Description

Greenlane Holdings, Inc. develops and distributes cannabis accessories, child-resistant packaging, vape solutions, and lifestyle products in the United States, Canada, and Europe. It operates through two segments, Consumer Goods and Industrial Goods. The company provides consumption accessories, vaporizers, pipes, rolling papers and packaging, grinders, and apparel lines, as well as bubblers, rigs, and other smoking and vaporization related accessories and merchandise. It offers its products under the VIBES rolling papers, Pollen Gear, the Marley Natural accessory line, Aerospaced & Groove grinders, Marley Natural, K. Haring Glass Collections, Eyce silicone pipes, Higher Standards, and DaVinci vaporizers brands. The company also operates e-commerce websites, such as Vapor.com, Higherstandards.com, Aerospaced.com, DaVincivaporizer.com, Harringglass.com, Eycemolds.com, Vapor.ca, Vaposhop.com, and Puffitup.com. It serves customers through a network of 8,500 smoke shops, cannabis dispensaries, and specialty retailers. Greenlane Holdings, Inc. was founded in 2005 and is headquartered in Boca Raton, Florida.

How the Company Makes Money

Greenlane generates revenue through multiple channels, primarily through wholesale distribution and retail sales. Its wholesale segment sells products to various dispensaries and retailers, enabling a broad distribution network and volume-based sales. The direct-to-consumer segment leverages e-commerce platforms to sell branded products directly to consumers, which typically yields higher margins. Additionally, Greenlane has established strategic partnerships with major brands in the cannabis space, allowing it to expand its product offerings and enhance brand recognition. The company's revenue model is further supported by ongoing trends toward legalization and the increasing consumer acceptance of cannabis products, which contribute to rising demand for its offerings.

Greenlane Holdings Financial Statement Overview

Summary

Greenlane Holdings faces significant financial challenges, with sharp revenue declines, negative net profit margins, and persistent net losses. Although there are some improvements in balance sheet stability, cash flow issues remain a major concern, necessitating strategic restructuring.

Income Statement

Greenlane Holdings has faced significant revenue decline, with total revenue dropping sharply from $137.1M in 2022 to $9.8M in the TTM period. The company's gross profit margin is strong at 55.9%, but the net profit margin is deeply negative at -173.3%, indicating substantial net losses. The EBIT and EBITDA margins also reflect negative profitability, showing operational inefficiencies.

Balance Sheet

The balance sheet shows improvement in stockholders' equity, increasing to $23.3M in the TTM period. However, the debt-to-equity ratio has improved to a low 0.03, indicating lower leverage risk. The equity ratio stands at 61.2%, which is a positive sign of financial stability. Despite these improvements, the company still faces challenges with asset utilization and liquidity.

Cash Flow

Greenlane Holdings shows negative free cash flow, although there is a moderate improvement in operating cash flow over the periods. The free cash flow to net income ratio is negative, indicating cash flow issues. Despite positive financing cash flow, the company's operational cash flow remains negative, highlighting ongoing liquidity challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	7.95M	13.28M	65.37M	137.09M	166.06M	138.30M
Gross Profit	4.48M	6.28M	17.83M	24.98M	27.68M	22.77M
EBITDA	-13.44M	-10.92M	-24.63M	-172.38M	-48.15M	-44.55M
Net Income	-19.61M	-17.64M	-32.17M	-169.51M	-30.58M	-14.52M
Balance Sheet
Total Assets	31.78M	28.63M	38.09M	146.05M	285.83M	122.65M
Cash, Cash Equivalents and Short-Term Investments	5.72M	899.00K	463.00K	6.46M	12.86M	30.43M
Total Debt	553.00K	8.68M	9.17M	19.80M	31.70M	11.90M
Total Liabilities	11.83M	22.35M	27.10M	50.69M	89.46M	53.39M
Stockholders Equity	20.09M	6.43M	11.12M	38.97M	174.53M	15.06M
Cash Flow
Free Cash Flow	-14.43M	-6.99M	-2.80M	-29.21M	-42.05M	-14.61M
Operating Cash Flow	-14.27M	-6.75M	-1.79M	-26.43M	-37.33M	-12.30M
Investing Cash Flow	-161.00K	-244.00K	30.00K	12.03M	-19.69M	-4.14M
Financing Cash Flow	19.98M	7.43M	-10.14M	13.93M	38.96M	-1.06M

Greenlane Holdings Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 3.33
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Positive
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GNLN, the sentiment is Negative. The current price of 3.33 is below the 20-day moving average (MA) of 3.48, below the 50-day MA of 4.44, and below the 200-day MA of 1007.48, indicating a bearish trend. The MACD of -4.48 indicates Negative momentum. The RSI at 26.36 is Positive, neither overbought nor oversold. The STOCH value of 26.81 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GNLN.

Greenlane Holdings Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RLX	70 Outperform	$2.92B	29.20	4.56%	0.33%	61.64%	16.76%
TPB	70 Neutral	$1.78B	40.62	26.05%	0.29%	4.44%	-5.94%
Sector *	63 Neutral	$20.46B	14.47	-3.60%	3.13%	2.63%	-6.18%
ISPR	49 Neutral	$171.44M	―	-110.47%	―	-1.69%	-106.13%
GNLN	38 Underperform	$4.62M	―	-149.74%	―	-72.92%	85.19%
XXII	38 Underperform	$6.50M	―	-616.13%	―	-49.46%	99.12%
KAVL	31 Underperform	$11.22M	―	-88.92%	―	-86.91%	59.47%

Greenlane Holdings Corporate Events

Greenlane Holdings Announces Q2 2025 Financial Results

On August 14, 2025, Greenlane Holdings reported its financial results for the second quarter of 2025, highlighting a significant restructuring of its sales organization and a shift in its industrial product lines to a commission-based revenue model. Despite a decrease in total revenue to $0.8 million from $2.6 million in the prior year, the company is optimistic about future growth due to new leadership and strategic initiatives, including partnerships and marketing strategies aimed at improving customer acquisition and operational efficiency.

Greenlane Holdings Terminates Chief Growth Officer

On June 20, 2025, Greenlane Holdings, Inc. terminated Rob Shields from the position of Chief Growth Officer. This decision may impact the company’s strategic direction and growth initiatives, potentially affecting its market positioning and stakeholder interests.

Greenlane Holdings Approves Reverse Stock Split Proposal

On June 16, 2025, Greenlane Holdings, Inc. held a Special Meeting of Stockholders where a proposal for a reverse stock split was approved. The proposal allows the board to amend the articles of incorporation to combine shares at a ratio between one-for-250 to one-for-750, with the exact ratio to be determined by the board within a year.

Greenlane Holdings Granted Nasdaq Compliance Extension

On June 2, 2025, Greenlane Holdings announced that it received an extension from the Nasdaq Hearings Panel to comply with listing rules after failing to meet the minimum bid price requirement. The company must achieve a minimum closing bid price of $1.00 per share for ten consecutive business days by July 11, 2025, following a reverse stock split, to maintain its Nasdaq listing. The extension allows Greenlane to continue its strategic initiatives aimed at enhancing shareholder value and regaining compliance, which is crucial for its market positioning and investor confidence.

Greenlane Holdings Relocates Executive Offices in Boca Raton

On May 29, 2025, Greenlane Holdings, Inc. announced a relocation of its principal executive offices within Boca Raton, Florida, moving from 1095 Broken Sound Parkway to 4800 North Federal Highway. This move could potentially impact the company’s operational dynamics and may reflect strategic positioning within the industry.