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Victoria PLC (GB:VCP)
LSE:VCP
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Victoria (VCP) AI Stock Analysis

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GB:VCP

Victoria

(LSE:VCP)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
43.00p
▼(-6.62% Downside)
Victoria's stock is rated at the lowest score due to significant financial distress, weak technical indicators, and unattractive valuation metrics. The company's declining revenues, negative profitability, and high leverage are major concerns. Additionally, the bearish market momentum and lack of earnings call or corporate events data further contribute to the low score.

Victoria (VCP) vs. iShares MSCI United Kingdom ETF (EWC)

Victoria Business Overview & Revenue Model

Company DescriptionVictoria PLC, together with its subsidiaries, designs, manufactures, and distributes flooring products primarily in the United Kingdom, Spain, Italy, the Netherlands, Belgium, Turkey, the United States, and Australia. The company operates through four segments: UK & Europe Soft Flooring, UK & Europe Ceramic Tiles, Australia, and North America. It offers a range of wool and synthetic broadloom carpets, ceramic and porcelain tiles, flooring underlays, luxury vinyl tiles (LVT), hardwood flooring products, artificial grass, carpet tiles, and flooring accessories, as well as markets and distributes LVT and hardwood flooring products. The company also offers logistics services. It provides its products under various brands. The company was founded in 1895 and is headquartered in Kidderminster, the United Kingdom.
How the Company Makes MoneyVictoria generates revenue through the sale of its wide range of flooring products, which includes carpets, luxury vinyl tiles, and laminate flooring. The company primarily earns money by selling directly to retailers and distributors, as well as through direct sales to commercial clients in sectors such as hospitality and healthcare. Key revenue streams include wholesale distribution, retail partnerships, and online sales channels. Victoria also benefits from significant partnerships with various construction and design firms, which help to secure large contracts for commercial projects. Additionally, the company's focus on sustainable practices and innovative product development attracts environmentally conscious consumers, contributing to its earnings.

Victoria Financial Statement Overview

Summary
Victoria is facing significant financial challenges with declining revenues, negative profitability, and high leverage. The income statement, balance sheet, and cash flow scores are all low, reflecting operational inefficiencies and financial distress.
Income Statement
35
Negative
Victoria's income statement shows declining revenue and profitability. The company experienced a negative revenue growth rate of -6.36% in the most recent year, and net profit margins have deteriorated significantly to -23.65%. The EBIT and EBITDA margins are also negative, indicating operational challenges. The gross profit margin remains relatively stable but is insufficient to offset the overall losses.
Balance Sheet
25
Negative
The balance sheet reflects a highly leveraged position with a negative stockholders' equity, resulting in a concerning debt-to-equity ratio of -3.57. Return on equity is positive due to negative equity, but this is misleading as it indicates financial distress rather than profitability. The equity ratio is negative, highlighting the company's reliance on debt financing.
Cash Flow
40
Negative
Cash flow analysis reveals a significant improvement in free cash flow growth, but the operating cash flow remains negative. The free cash flow to net income ratio is high at 36.09, suggesting that cash generation is better than accounting profits indicate, but the overall cash flow situation is unstable.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.19B1.12B1.27B1.48B1.02B662.30M
Gross Profit345.50M336.10M390.80M402.30M324.60M208.10M
EBITDA-111.70M-100.90M66.90M91.90M140.60M111.80M
Net Income-258.10M-264.40M-108.00M-91.80M-12.40M2.80M
Balance Sheet
Total Assets1.46B1.33B1.63B1.87B1.64B1.35B
Cash, Cash Equivalents and Short-Term Investments92.90M77.60M94.80M93.30M273.60M348.80M
Total Debt1.22B975.50M934.80M1.20B984.70M834.80M
Total Liabilities1.64B1.60B1.65B1.75B1.44B1.15B
Stockholders Equity-180.20M-273.10M-22.20M119.00M202.60M208.20M
Cash Flow
Free Cash Flow-32.10M-79.40M-7.30M-10.50M14.80M29.00M
Operating Cash Flow32.50M-2.20M55.20M89.10M68.10M57.50M
Investing Cash Flow-3.70M-32.00M-38.10M-218.60M-188.60M-45.70M
Financing Cash Flow-36.50M16.90M-17.90M-41.10M30.40M163.00M

Victoria Technical Analysis

Technical Analysis Sentiment
Negative
Last Price46.05
Price Trends
50DMA
61.40
Negative
100DMA
69.25
Negative
200DMA
78.73
Negative
Market Momentum
MACD
-3.79
Positive
RSI
29.07
Positive
STOCH
3.21
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:VCP, the sentiment is Negative. The current price of 46.05 is below the 20-day moving average (MA) of 55.08, below the 50-day MA of 61.40, and below the 200-day MA of 78.73, indicating a bearish trend. The MACD of -3.79 indicates Positive momentum. The RSI at 29.07 is Positive, neither overbought nor oversold. The STOCH value of 3.21 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:VCP.

Victoria Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£47.52M8.4919.42%0.56%2.64%23.89%
70
Neutral
£64.80M48.153.37%1.41%9.26%31.71%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£39.59M7.828.35%7.64%-3.45%-35.25%
50
Neutral
£32.82M-19.58%3.30%-4.23%-435.86%
41
Neutral
£45.43M-1.00-19.28%-11.65%-273.57%
37
Underperform
£59.66M-0.22-12.17%-145.41%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:VCP
Victoria
46.05
-31.45
-40.58%
GB:CHH
Churchill China
355.00
-419.08
-54.14%
GB:CFX
Colefax
920.00
140.42
18.01%
GB:HEAD
Headlam
51.00
-85.50
-62.64%
GB:SDG
Sanderson Design Group PLC
45.50
-19.51
-30.01%
GB:LIKE
Likewise Group Plc
28.00
12.25
77.78%

Victoria Corporate Events

Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Victoria PLC Reports Mixed Half-Year Performance with Strong EBITDA Growth
Neutral
Nov 6, 2025

Victoria PLC reported a mixed performance in its half-year trading update, with revenue slightly behind last year due to soft market demand, though improved selling prices and cost savings helped boost underlying EBITDA to £53m. The company successfully completed self-help initiatives for £20m savings in FY26 and is progressing on further cost-saving measures, including relocating rug production to Turkey. Despite external risks, Victoria expects to improve margins and EBITDA, with a focus on cash generation and credit rating improvement. The company also refinanced its 2026 debt maturities, enhancing liquidity and strengthening its capital structure.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £52.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Withdraws Note Exchange Offer Amid Strategic Review
Neutral
Oct 21, 2025

Victoria PLC has decided to withdraw its offer to exchange its outstanding senior secured notes due 2028 for new second-priority notes. This decision follows feedback from certain bondholders, suggesting there may be more beneficial options available. The company plans to continue benefiting from the favorable terms of the 2028 notes, which have a medium-term maturity and a 3.75% coupon rate. This move reflects Victoria’s strategic approach to managing its financial obligations and optimizing its capital structure, potentially impacting its financial stability and stakeholder confidence.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Victoria PLC Announces CEO Transition Amid Strategic Initiatives
Positive
Oct 1, 2025

Victoria PLC announced the upcoming retirement of CEO Philippe Hamers, who has led the company for nearly nine years and successfully completed the refinancing of its 2026 debt maturities. The board is set to begin the search for a successor while maintaining focus on initiatives to improve annual EBITDA by £70 million, generate cash, and rebuild the company’s credit rating. Under Hamers’ leadership, Victoria transformed into Europe’s largest integrated flooring group, and the company aims to continue delivering value for shareholders.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Announces Strategic Debt Exchange Offer
Positive
Sep 22, 2025

Victoria PLC has announced a voluntary exchange offer for its 2028 Senior Secured Notes, aiming to extend debt maturity and reduce overall debt. This strategic move is expected to strengthen the company’s capital structure, reduce cash interest costs, and provide financial flexibility to invest in growth, ultimately benefiting all stakeholders.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Private Placements and Financing
Victoria PLC Launches Exchange Offer for 2028 Notes
Neutral
Sep 22, 2025

Victoria PLC has announced a voluntary exchange offer for its €250 million 3¾% Senior Secured Notes due 2028, allowing eligible holders to exchange them for new Second Priority Senior Secured PIK Notes due 2031. The new notes will bear a 12% interest rate and are secured by collateral, ranking junior to super senior facilities and senior to the original 2028 notes. This move is expected to impact the company’s financial structuring and provide holders with a premium on current trading prices, although participation is limited to qualified institutional buyers and non-U.S. persons.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyShareholder Meetings
Victoria PLC Successfully Passes All AGM Resolutions
Positive
Sep 5, 2025

Victoria PLC announced that all resolutions at its recent Annual General Meeting were passed by the requisite majority. This includes the re-appointment of auditors and granting directors authority to allot shares, reflecting strong shareholder support. The successful passing of these resolutions is expected to reinforce Victoria’s strategic initiatives and operational stability, potentially enhancing its market position and shareholder value.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Secures Debt Refinancing to Boost Operational Flexibility
Positive
Sep 5, 2025

Victoria PLC announced the successful refinancing of its 2026 senior debt maturities, providing the company with the flexibility needed to enhance operations amidst challenging market conditions. The company remains optimistic about medium-term recovery in its markets and is focused on initiatives aimed at improving annual EBITDA by £70 million, reducing debt, and improving its credit rating.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Achieves Key Refinancing Milestone
Positive
Aug 27, 2025

Victoria PLC has successfully refinanced its near-term senior debt maturities with €612 million of Senior Secured Notes due in 2029 and a new £130 million super senior credit facility maturing in 2030. This refinancing milestone provides the company with additional liquidity for growth initiatives, a significant maturity runway for operational improvements, and a strengthened capital structure, reflecting strong support from stakeholders. The board remains confident in a medium-term market recovery and is focused on improving credit ratings and generating cash to deleverage.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Secures Refinancing to Strengthen Capital Structure and Support Growth
Positive
Aug 27, 2025

Victoria PLC has successfully refinanced its near-term senior debt maturities, replacing them with €612 million of 9.875% Senior Secured Notes due July 2029 and a new £130 million super senior credit facility maturing in January 2030. This refinancing milestone provides additional liquidity for growth and margin improvement, extends the maturity runway for operational improvements, and strengthens the company’s capital structure, reflecting strong support from stakeholders. The board is optimistic about medium-term market recovery and is focused on rebuilding the company’s credit rating and generating cash to reduce leverage, aiming for significant EBITDA improvements.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Victoria PLC Announces Successful Consent Solicitation and Exchange Offer
Positive
Aug 21, 2025

Victoria PLC has announced the successful expiration and results of its 90% Consent Solicitation and Exchange Offer for its 2026 Notes, receiving over 98% valid consents and approximately €564.0 million in tendered notes. This move is expected to lead to the issuance of approximately €612.0 million in 9.875% Senior Secured Notes due 2029, with settlement anticipated on August 26, 2025. The announcement marks a significant step in Victoria’s financial strategy, potentially enhancing its liquidity and financial flexibility, which could positively impact its market position and stakeholder confidence.

The most recent analyst rating on (GB:VCP) stock is a Hold with a £83.00 price target. To see the full list of analyst forecasts on Victoria stock, see the GB:VCP Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 09, 2025