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Marshalls PLC (GB:MSLH)
LSE:MSLH
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Marshalls (MSLH) AI Stock Analysis

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GB:MSLH

Marshalls

(LSE:MSLH)

Rating:67Neutral
Price Target:
222.00p
▲(17.96% Upside)
Marshalls' overall stock score is driven by a solid financial performance and positive corporate events, indicating internal confidence. However, technical analysis suggests bearish momentum, which tempers the overall outlook. The valuation is fair, with a reasonable P/E ratio and attractive dividend yield.

Marshalls (MSLH) vs. iShares MSCI United Kingdom ETF (EWC)

Marshalls Business Overview & Revenue Model

Company DescriptionMarshalls plc manufactures and supplies hard landscaping products in the United Kingdom and internationally. It offers interior, garden, and driveways products, including garden paving, driveways, garden paths, kerbs and edging products, and garden walling products; artificial grass; garden and driveway design tools; and stone products. The company also provides landscaping solutions for the commercial construction sector, such as paving, kerb, linear drainage, walling, landscape protection, landscape furniture, mortar and screed, aggregate, sand and block stone, masonry and façade, and traffic calming products. In addition, it engages in the property management activities; supply of street furniture; sourcing and distribution of natural stone products; and operation of a quarry, as well as supply of various paving products. The company provides its products to local authorities, commercial architects, specifiers, contractors, house builders, DIY enthusiasts, professional landscapers, driveway installers, and garden designers. Marshalls plc was founded in 1890 and is based in Halifax, the United Kingdom.
How the Company Makes MoneyMarshalls generates revenue primarily through the sale of discounted merchandise, capitalizing on the off-price retail model. The company purchases excess inventory, discontinued items, and closeouts from manufacturers and retailers, allowing it to offer products at prices that are typically 20-60% lower than standard retail. Key revenue streams include in-store sales, e-commerce transactions, and seasonal promotions that attract a diverse customer base. Additionally, Marshalls benefits from a strong supply chain network and partnerships with various brand manufacturers, which enable the company to maintain a consistent flow of inventory and introduce new products regularly. The company's ability to adapt to changing consumer trends and economic conditions also plays a significant role in sustaining its earnings.

Marshalls Financial Statement Overview

Summary
Marshalls shows a mixed but generally positive financial performance. Despite declining revenue, improved profit margins and cash flow metrics indicate better efficiency and cash management. The balance sheet reflects reduced leverage and a stronger equity position, contributing to financial stability.
Income Statement
65
Positive
Marshalls experienced a decline in total revenue from 2023 to 2024, showing a negative revenue growth rate. However, the company improved its gross profit margin and net profit margin, indicating better cost management. EBITDA margin remained stable, but EBIT margin improved, suggesting enhanced operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio decreased, reflecting a reduction in leverage, which enhances financial stability. The equity ratio improved, indicating a stronger equity position relative to assets. Return on equity increased, suggesting effective utilization of shareholder funds.
Cash Flow
75
Positive
Marshalls' free cash flow growth rate was positive, indicating improved cash generation. The operating cash flow to net income ratio suggests efficient conversion of income into cash, while free cash flow to net income ratio improved, signifying healthy cash flow management.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue619.20M671.20M719.37M589.26M469.45M
Gross Profit391.50M422.00M250.82M199.49M136.77M
EBITDA84.20M84.30M90.08M103.89M39.66M
Net Income31.00M18.60M26.80M54.81M2.37M
Balance Sheet
Total Assets1.08B1.11B1.21B595.97M614.43M
Cash, Cash Equivalents and Short-Term Investments19.90M34.50M56.26M41.21M103.71M
Total Debt188.20M252.10M292.87M82.33M179.27M
Total Liabilities414.80M472.80M547.80M251.66M326.58M
Stockholders Equity661.30M641.30M660.29M343.33M286.90M
Cash Flow
Free Cash Flow67.60M56.90M55.19M43.62M-2.38M
Operating Cash Flow76.80M77.70M85.34M65.54M12.38M
Investing Cash Flow-9.80M-18.20M-114.94M-7.03M-3.31M
Financing Cash Flow-82.70M-81.10M44.35M-120.95M41.41M

Marshalls Technical Analysis

Technical Analysis Sentiment
Negative
Last Price188.20
Price Trends
50DMA
236.85
Negative
100DMA
252.11
Negative
200DMA
260.68
Negative
Market Momentum
MACD
-14.74
Negative
RSI
27.57
Positive
STOCH
6.72
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSLH, the sentiment is Negative. The current price of 188.2 is below the 20-day moving average (MA) of 198.33, below the 50-day MA of 236.85, and below the 200-day MA of 260.68, indicating a bearish trend. The MACD of -14.74 indicates Negative momentum. The RSI at 27.57 is Positive, neither overbought nor oversold. The STOCH value of 6.72 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MSLH.

Marshalls Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
£1.27B14.077.90%3.92%7.83%-7.40%
76
Outperform
£1.33B57.423.68%65.87%3.47%
70
Outperform
£94.91M15.636.47%4.03%-9.35%-35.39%
67
Neutral
£481.71M20.343.57%3.88%1.31%10.19%
61
Neutral
$10.10B6.130.58%2.90%3.10%-40.33%
59
Neutral
£564.37M46.433.10%2.34%5.58%66.49%
57
Neutral
£406.06M25.887.03%1.55%15.99%96.05%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSLH
Marshalls
188.20
-151.00
-44.52%
GB:FORT
Forterra
195.60
19.82
11.28%
GB:IBST
Ibstock
142.40
-40.16
-22.00%
GB:MBH
Michelmersh Brick Holdings
105.00
4.30
4.27%
GB:SRC
SigmaRoc
120.00
48.70
68.30%
GB:BREE
Breedon
373.80
-32.48
-7.99%

Marshalls Corporate Events

Other
Marshalls CEO Acquires Shares, Signaling Confidence
Positive
Aug 12, 2025

Marshalls plc has announced a transaction involving its Chief Executive, Matthew Pullen, who has purchased 7,734 ordinary shares at a price of 2.06 GBP each. This transaction, conducted on the London Stock Exchange, reflects a significant investment by the CEO, potentially signaling confidence in the company’s future performance and stability. Such moves can influence stakeholder perceptions and may impact the company’s market positioning.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls PLC Executives’ Associates Acquire Shares, Signaling Confidence
Positive
Aug 11, 2025

Marshalls PLC announced the purchase of shares by individuals closely associated with its top executives, specifically Alison Lockwood and Amanda Bourne. These transactions, conducted on the London Stock Exchange, reflect internal confidence in the company’s prospects, potentially influencing stakeholder perceptions and market positioning.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls plc Reports Revenue Growth Amid Challenging Markets
Positive
Aug 11, 2025

Marshalls plc reported a return to revenue growth in the first half of 2025, driven by its ‘Transform & Grow’ strategy, despite challenging market conditions. The company saw a 4% increase in revenue, with strong performances in Building and Roofing Products, while Landscaping Products faced profitability challenges. Marshalls is optimizing its manufacturing footprint and reducing costs, expecting significant savings by 2026. The company remains optimistic about future growth, supported by government investment in housing and infrastructure.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Executive/Board Changes
Marshalls Announces Board Changes and New Non-Executive Director Appointment
Neutral
Aug 7, 2025

Marshalls plc has announced the appointment of Paul Inman as a Non-Executive Director and Audit Committee Chair designate, effective from September 15, 2025. This appointment is part of the company’s succession planning as Graham Prothero, the current Senior Independent Director and Audit Committee Chair, plans to retire in 2026. Paul Inman, with extensive financial and operational experience, will work closely with Graham until he fully assumes the role. Diana Houghton will succeed Graham as Senior Independent Director. The board believes these changes will support Marshalls’ strategy execution and governance commitments.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls plc Reports Revenue Growth Amidst Market Challenges
Neutral
Jul 25, 2025

Marshalls plc reported a four percent increase in revenue to £319 million for the first half of 2025, despite facing challenges in its key markets. The Landscaping Products segment saw a slight revenue contraction due to market overcapacity and inflation in building materials, impacting profitability. To address these challenges, Marshalls is optimizing its manufacturing footprint, which is expected to yield significant cost savings. Meanwhile, the Building and Roofing Products divisions experienced growth, driven by strong performances in Water Management and Viridian Solar. The company remains focused on its ‘Transform & Grow’ strategy, aiming for improved performance in 2026 amidst ongoing market uncertainties.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and Strategy
Marshalls CCO Engages in Share Purchase, Reinforcing Stakeholder Confidence
Positive
Jul 17, 2025

Marshalls plc announced a transaction involving Simon Bourne, the company’s Chief Commercial Officer, who purchased 55 ordinary shares at £2.70 each under the Marshalls Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing commitment to employee investment and engagement, potentially strengthening stakeholder confidence in its leadership and operational strategies.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls CEO Acquires Shares, Signaling Confidence in Company
Positive
Jul 17, 2025

Marshalls plc announced a transaction involving its Chief Executive, Matthew Pullen, who purchased 56 ordinary shares at a price of £2.70 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights the executive’s confidence in the company’s performance and future prospects, potentially reinforcing stakeholder trust and market positioning.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls CFO Acquires Shares, Signaling Confidence in Company
Positive
Jul 17, 2025

Marshalls plc announced a transaction involving its Chief Financial Officer, Justin Lockwood, who purchased 56 ordinary shares at £2.70 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights the CFO’s confidence in the company’s future prospects and may positively influence stakeholder perception of the company’s stability and growth potential.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and Strategy
Marshalls CEO Acquires Shares, Signaling Confidence in Future
Positive
Jun 9, 2025

Marshalls plc announced a transaction involving its Chief Executive, Matthew Pullen, who purchased 54 ordinary shares at £2.76 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights the executive’s confidence in the company’s future performance and aligns with Marshalls’ strategy to engage key personnel in its growth trajectory.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls CCO Acquires Shares Under Employee Plan
Positive
Jun 9, 2025

Marshalls plc announced a transaction involving Simon Bourne, the Chief Commercial Officer, who purchased 55 ordinary shares at £2.76 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects an internal investment by a key executive, potentially signaling confidence in the company’s future performance.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and Strategy
Marshalls CFO Acquires Shares, Signaling Confidence
Positive
Jun 9, 2025

Marshalls plc announced a transaction involving its Chief Financial Officer, Justin Lockwood, who purchased 54 ordinary shares under the company’s Employee Share Purchase Plan 2015. The transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s performance and aligns with Marshalls’ commitment to employee investment in the firm.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Shareholder MeetingsBusiness Operations and Strategy
Marshalls plc AGM 2025: All Resolutions Passed
Positive
May 14, 2025

Marshalls plc announced the results of voting on 22 resolutions at its 2025 Annual General Meeting. All resolutions, including the approval of the annual report, reappointment of the auditor, and various incentive plans, were passed with significant majorities. This outcome reinforces Marshalls’ strategic direction and governance, ensuring continued shareholder support and operational stability.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls plc Reports Revenue Growth Amidst Market Challenges
Positive
May 14, 2025

Marshalls plc reported a return to revenue growth for the first four months of 2025, with a four percent increase to £207 million. The company saw improvements across all segments, particularly in Roofing, which grew by 15% due to the success of Viridian Solar and new product launches by Marley Roofing. Despite challenges in the Landscaping and Building Products segments, Marshalls remains optimistic about achieving further growth. The company’s strong balance sheet, with significant liquidity, positions it well to capitalize on market recovery.

The most recent analyst rating on (GB:MSLH) stock is a Buy with a £420.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 13, 2025