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Marshalls PLC (GB:MSLH)
LSE:MSLH

Marshalls (MSLH) AI Stock Analysis

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GB:MSLH

Marshalls

(LSE:MSLH)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
190.00p
▲(4.40% Upside)
Marshalls' overall score reflects a generally positive financial performance with improved margins and cash flow. Technical indicators show mixed signals, with short-term bullish momentum but longer-term caution. The valuation is moderate, supported by a solid dividend yield. Corporate events, including leadership changes and insider share purchases, add a positive outlook.
Positive Factors
Margin Improvement
Improved margins suggest that Marshalls is managing costs effectively, enhancing profitability. This efficiency can lead to sustainable earnings growth and a stronger competitive position in the off-price retail market.
Cash Flow Management
Positive free cash flow growth indicates that Marshalls is effectively converting its income into cash, providing the company with the financial flexibility to invest in growth opportunities, manage debt, and return capital to shareholders.
Balance Sheet Health
A reduced debt-to-equity ratio enhances Marshalls' financial stability, lowering financial risk and improving its ability to withstand economic downturns or invest in strategic initiatives without over-reliance on debt.
Negative Factors
Revenue Decline
A decline in revenue suggests challenges in maintaining sales growth, which could impact long-term profitability and market share if not addressed through strategic initiatives or market expansion.
Industry Competition
The highly competitive nature of the off-price retail market may pressure Marshalls to continually innovate and adapt to consumer preferences, which can strain resources and impact margins if not managed effectively.
Market Sentiment
While technical indicators are typically short-term, a prolonged bearish trend could reflect broader market concerns about Marshalls' growth prospects, potentially affecting investor confidence and access to capital.

Marshalls (MSLH) vs. iShares MSCI United Kingdom ETF (EWC)

Marshalls Business Overview & Revenue Model

Company DescriptionMarshalls plc manufactures and supplies hard landscaping products in the United Kingdom and internationally. It offers interior, garden, and driveways products, including garden paving, driveways, garden paths, kerbs and edging products, and garden walling products; artificial grass; garden and driveway design tools; and stone products. The company also provides landscaping solutions for the commercial construction sector, such as paving, kerb, linear drainage, walling, landscape protection, landscape furniture, mortar and screed, aggregate, sand and block stone, masonry and façade, and traffic calming products. In addition, it engages in the property management activities; supply of street furniture; sourcing and distribution of natural stone products; and operation of a quarry, as well as supply of various paving products. The company provides its products to local authorities, commercial architects, specifiers, contractors, house builders, DIY enthusiasts, professional landscapers, driveway installers, and garden designers. Marshalls plc was founded in 1890 and is based in Halifax, the United Kingdom.
How the Company Makes MoneyMarshalls generates revenue primarily through the sale of discounted merchandise across its retail stores. The company sources products from various manufacturers and wholesalers, enabling it to offer significant price reductions compared to traditional retail outlets. Key revenue streams include clothing, footwear, home decor, and seasonal items. Marshalls benefits from a unique buying model that allows it to purchase excess inventory, closeouts, and overruns from brand-name manufacturers, which helps maintain low prices. Additionally, its parent company, TJX Companies, provides operational support and strategic partnerships that enhance Marshalls' supply chain efficiency and product assortment, contributing to its overall earnings. The company's ability to attract a steady flow of customers looking for bargains further solidifies its revenue model and market position.

Marshalls Financial Statement Overview

Summary
Marshalls shows a mixed but generally positive financial performance. Despite a decline in revenue, improved margins and cash flow metrics indicate better efficiency and cash management. The balance sheet reflects reduced leverage and a stronger equity position, contributing to financial stability.
Income Statement
65
Positive
Marshalls experienced a decline in total revenue from 2023 to 2024, showing a negative revenue growth rate. However, the company improved its gross profit margin and net profit margin, indicating better cost management. EBITDA margin remained stable, but EBIT margin improved, suggesting enhanced operational efficiency.
Balance Sheet
70
Positive
The company's debt-to-equity ratio decreased, reflecting a reduction in leverage, which enhances financial stability. The equity ratio improved, indicating a stronger equity position relative to assets. Return on equity increased, suggesting effective utilization of shareholder funds.
Cash Flow
75
Positive
Marshalls' free cash flow growth rate was positive, indicating improved cash generation. The operating cash flow to net income ratio suggests efficient conversion of income into cash, while free cash flow to net income ratio improved, signifying healthy cash flow management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue472.25M619.20M671.20M719.37M589.26M469.45M
Gross Profit292.10M391.50M220.10M250.82M199.49M136.77M
EBITDA58.00M84.20M84.30M90.08M103.89M39.66M
Net Income19.35M31.00M18.60M26.80M54.81M2.37M
Balance Sheet
Total Assets1.10B1.08B1.11B1.21B595.97M614.43M
Cash, Cash Equivalents and Short-Term Investments16.70M18.90M34.50M56.26M41.21M103.71M
Total Debt208.60M188.20M252.10M292.87M82.33M179.27M
Total Liabilities430.70M414.80M472.80M547.80M251.66M326.58M
Stockholders Equity670.50M661.30M641.30M660.29M343.33M286.90M
Cash Flow
Free Cash Flow39.35M67.60M56.90M55.19M43.62M-2.38M
Operating Cash Flow49.25M76.80M77.70M85.34M65.54M12.38M
Investing Cash Flow-15.40M-9.80M-18.20M-114.94M-7.03M-3.31M
Financing Cash Flow-51.70M-82.70M-81.10M44.35M-120.95M41.41M

Marshalls Technical Analysis

Technical Analysis Sentiment
Positive
Last Price182.00
Price Trends
50DMA
173.31
Positive
100DMA
175.57
Positive
200DMA
215.09
Negative
Market Momentum
MACD
2.28
Negative
RSI
57.77
Neutral
STOCH
69.48
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSLH, the sentiment is Positive. The current price of 182 is above the 20-day moving average (MA) of 177.79, above the 50-day MA of 173.31, and below the 200-day MA of 215.09, indicating a neutral trend. The MACD of 2.28 indicates Negative momentum. The RSI at 57.77 is Neutral, neither overbought nor oversold. The STOCH value of 69.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:MSLH.

Marshalls Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£1.14B12.687.90%4.47%7.83%-7.40%
74
Outperform
£1.44B31.826.07%32.27%
72
Outperform
£78.03M15.095.71%5.35%-0.29%-33.41%
69
Neutral
£386.27M24.627.03%2.13%15.99%96.05%
68
Neutral
£458.06M19.343.57%4.18%1.31%10.19%
67
Neutral
£548.60M45.133.10%2.39%5.58%66.49%
61
Neutral
$10.43B7.12-0.05%2.87%2.86%-36.73%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSLH
Marshalls
180.80
-99.93
-35.60%
GB:FORT
Forterra
183.40
22.87
14.25%
GB:IBST
Ibstock
139.00
-34.19
-19.74%
GB:MBH
Michelmersh Brick Holdings
86.50
-9.56
-9.95%
GB:SRC
SigmaRoc
127.60
55.70
77.47%
GB:BREE
Breedon
328.60
-100.76
-23.47%

Marshalls Corporate Events

Executive/Board ChangesPrivate Placements and FinancingBusiness Operations and Strategy
Marshalls Announces Leadership Change and Secures New Funding
Positive
Nov 27, 2025

Marshalls plc announced a leadership change with Matt Pullen stepping down as CEO, and Simon Bourne, the Chief Commercial Officer, appointed as Interim CEO. This transition aims to maintain continuity and accelerate the ‘Transform & Grow’ strategy, which Bourne helped develop. The company has also secured a new £270 million syndicated bank facility to strengthen its funding position. Despite the leadership change, Marshalls’ full-year 2025 expectations remain unchanged, with the company poised to benefit from market recovery and structural growth drivers.

Business Operations and StrategyFinancial Disclosures
Marshalls plc Reports Revenue Growth and Strategic Progress Amid Market Challenges
Positive
Nov 12, 2025

Marshalls plc reported a two percent increase in group revenue for the ten months ending October 2025, with total revenue reaching £548 million. Despite challenging market conditions, the company maintained its full-year profit expectations. The Landscaping Products division saw stable revenue, while Building and Roofing Products experienced growth, driven by strong performances in Water Management, Mortars, and Viridian Solar. The company continues to execute its ‘Transform & Grow’ strategy, with significant cost-saving measures and strategic shifts expected to enhance profitability and market positioning.

Other
Marshalls CEO Acquires Shares, Signaling Confidence in Company
Positive
Nov 10, 2025

Marshalls plc announced a transaction involving its Chief Executive, Matthew Pullen, who purchased 88 ordinary shares at £1.69 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects the executive’s confidence in the company’s future prospects and may positively impact stakeholder perception.

Business Operations and Strategy
Marshalls CFO Acquires Shares, Signaling Confidence
Positive
Nov 10, 2025

Marshalls PLC announced that Justin Lockwood, the Chief Financial Officer, has purchased 88 ordinary shares of the company at £1.69 each under the Marshalls Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects managerial confidence in the company’s performance and may positively influence stakeholder perception.

Other
Marshalls CCO Acquires Shares in Employee Purchase Plan
Positive
Nov 10, 2025

Marshalls plc announced a transaction involving its Chief Commercial Officer, Simon Bourne, who purchased 89 ordinary shares at £1.69 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s performance and may positively influence stakeholder perception.

Business Operations and StrategyFinancial Disclosures
Marshalls to Release Trading Update for 2025
Neutral
Oct 30, 2025

Marshalls plc has announced that it will release a Trading Update for the ten months ending 31 October 2025 on 12 November 2025. This announcement is significant as it may provide insights into the company’s performance and strategic direction, impacting its operations and positioning within the industry.

Other
Marshalls CEO Acquires Shares, Signaling Confidence in Future
Positive
Oct 9, 2025

Marshalls plc announced a transaction involving its Chief Executive, Matthew Pullen, who purchased 85 ordinary shares at £1.76 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights the executive’s confidence in the company’s future performance and aligns with Marshalls’ commitment to employee investment in the company.

Other
Marshalls CFO Purchases Shares Under Employee Plan
Positive
Oct 9, 2025

Marshalls plc announced a transaction involving its Chief Financial Officer, Justin Lockwood, who purchased 85 ordinary shares at £1.76 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights ongoing insider investment in the company, potentially signaling confidence in its future performance.

Other
Marshalls CCO Engages in Share Purchase
Neutral
Oct 9, 2025

Marshalls plc announced a transaction involving Simon Bourne, the Chief Commercial Officer, who purchased 84 ordinary shares at £1.76 each under the company’s Employee Share Purchase Plan 2015. This transaction was conducted on the London Stock Exchange, Main Market, and reflects the company’s ongoing commitment to employee investment in its shares, potentially aligning managerial interests with shareholder value.

Business Operations and Strategy
Marshalls PLC CCO Acquires Shares Under Employee Plan
Positive
Sep 10, 2025

Marshalls PLC announced a transaction involving its Chief Commercial Officer, Simon Bourne, who purchased 87 ordinary shares at £1.73 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects the company’s ongoing commitment to aligning its leadership with shareholder interests, potentially strengthening stakeholder confidence in Marshalls’ market strategies.

Other
Marshalls CEO Acquires Shares, Signaling Confidence
Positive
Sep 10, 2025

Marshalls PLC has announced a transaction involving its Chief Executive, Matthew Pullen, who has purchased 86 ordinary shares at £1.73 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, highlights the executive’s commitment to the company and may be seen as a positive signal to stakeholders regarding confidence in the company’s future prospects.

Other
Marshalls CFO Acquires Shares Under Employee Plan
Positive
Sep 10, 2025

Marshalls PLC announced a transaction involving its Chief Financial Officer, Justin Lockwood, who purchased 86 ordinary shares at £1.73 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s performance and could positively influence stakeholder perception.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025