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Marshalls PLC (GB:MSLH)
LSE:MSLH

Marshalls (MSLH) AI Stock Analysis

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GB:MSLH

Marshalls

(LSE:MSLH)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
190.00p
▲(7.22% Upside)
Marshalls' overall score reflects a generally positive financial performance with improved margins and cash flow. Technical indicators show mixed signals, with short-term bullish momentum but longer-term caution. The valuation is moderate, supported by a solid dividend yield. Corporate events, including leadership changes and insider share purchases, add a positive outlook.
Positive Factors
Margin Improvement
Improved margins suggest that Marshalls is managing costs effectively, enhancing profitability. This efficiency can lead to sustainable earnings growth and a stronger competitive position in the off-price retail market.
Cash Flow Management
Positive free cash flow growth indicates that Marshalls is effectively converting its income into cash, providing the company with the financial flexibility to invest in growth opportunities, manage debt, and return capital to shareholders.
Balance Sheet Health
A reduced debt-to-equity ratio enhances Marshalls' financial stability, lowering financial risk and improving its ability to withstand economic downturns or invest in strategic initiatives without over-reliance on debt.
Negative Factors
Revenue Decline
A decline in revenue suggests challenges in maintaining sales growth, which could impact long-term profitability and market share if not addressed through strategic initiatives or market expansion.
Industry Competition
The highly competitive nature of the off-price retail market may pressure Marshalls to continually innovate and adapt to consumer preferences, which can strain resources and impact margins if not managed effectively.
Market Sentiment
While technical indicators are typically short-term, a prolonged bearish trend could reflect broader market concerns about Marshalls' growth prospects, potentially affecting investor confidence and access to capital.

Marshalls (MSLH) vs. iShares MSCI United Kingdom ETF (EWC)

Marshalls Business Overview & Revenue Model

Company DescriptionMarshalls plc manufactures and supplies hard landscaping products in the United Kingdom and internationally. It offers interior, garden, and driveways products, including garden paving, driveways, garden paths, kerbs and edging products, and garden walling products; artificial grass; garden and driveway design tools; and stone products. The company also provides landscaping solutions for the commercial construction sector, such as paving, kerb, linear drainage, walling, landscape protection, landscape furniture, mortar and screed, aggregate, sand and block stone, masonry and façade, and traffic calming products. In addition, it engages in the property management activities; supply of street furniture; sourcing and distribution of natural stone products; and operation of a quarry, as well as supply of various paving products. The company provides its products to local authorities, commercial architects, specifiers, contractors, house builders, DIY enthusiasts, professional landscapers, driveway installers, and garden designers. Marshalls plc was founded in 1890 and is based in Halifax, the United Kingdom.
How the Company Makes MoneyMarshalls generates revenue primarily through the sale of discounted merchandise across its retail stores. The company sources products from various manufacturers and wholesalers, enabling it to offer significant price reductions compared to traditional retail outlets. Key revenue streams include clothing, footwear, home decor, and seasonal items. Marshalls benefits from a unique buying model that allows it to purchase excess inventory, closeouts, and overruns from brand-name manufacturers, which helps maintain low prices. Additionally, its parent company, TJX Companies, provides operational support and strategic partnerships that enhance Marshalls' supply chain efficiency and product assortment, contributing to its overall earnings. The company's ability to attract a steady flow of customers looking for bargains further solidifies its revenue model and market position.

Marshalls Financial Statement Overview

Summary
Marshalls shows a mixed but generally positive financial performance. Despite a decline in revenue, improved margins and cash flow metrics indicate better efficiency and cash management. The balance sheet reflects reduced leverage and a stronger equity position, contributing to financial stability.
Income Statement
Marshalls experienced a decline in total revenue from 2023 to 2024, showing a negative revenue growth rate. However, the company improved its gross profit margin and net profit margin, indicating better cost management. EBITDA margin remained stable, but EBIT margin improved, suggesting enhanced operational efficiency.
Balance Sheet
The company's debt-to-equity ratio decreased, reflecting a reduction in leverage, which enhances financial stability. The equity ratio improved, indicating a stronger equity position relative to assets. Return on equity increased, suggesting effective utilization of shareholder funds.
Cash Flow
Marshalls' free cash flow growth rate was positive, indicating improved cash generation. The operating cash flow to net income ratio suggests efficient conversion of income into cash, while free cash flow to net income ratio improved, signifying healthy cash flow management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue472.25M619.20M671.20M719.37M589.26M469.45M
Gross Profit292.10M391.50M220.10M250.82M199.49M136.77M
EBITDA58.00M84.20M84.30M90.08M103.89M39.66M
Net Income19.35M31.00M18.60M26.80M54.81M2.37M
Balance Sheet
Total Assets1.10B1.08B1.11B1.21B595.97M614.43M
Cash, Cash Equivalents and Short-Term Investments16.70M18.90M34.50M56.26M41.21M103.71M
Total Debt208.60M188.20M252.10M292.87M82.33M179.27M
Total Liabilities430.70M414.80M472.80M547.80M251.66M326.58M
Stockholders Equity670.50M661.30M641.30M660.29M343.33M286.90M
Cash Flow
Free Cash Flow39.35M67.60M56.90M55.19M43.62M-2.38M
Operating Cash Flow49.25M76.80M77.70M85.34M65.54M12.38M
Investing Cash Flow-15.40M-9.80M-18.20M-114.94M-7.03M-3.31M
Financing Cash Flow-51.70M-82.70M-81.10M44.35M-120.95M41.41M

Marshalls Technical Analysis

Technical Analysis Sentiment
Negative
Last Price177.20
Price Trends
50DMA
175.08
Positive
100DMA
173.87
Positive
200DMA
211.94
Negative
Market Momentum
MACD
0.54
Positive
RSI
46.45
Neutral
STOCH
41.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:MSLH, the sentiment is Negative. The current price of 177.2 is below the 20-day moving average (MA) of 179.57, above the 50-day MA of 175.08, and below the 200-day MA of 211.94, indicating a neutral trend. The MACD of 0.54 indicates Positive momentum. The RSI at 46.45 is Neutral, neither overbought nor oversold. The STOCH value of 41.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:MSLH.

Marshalls Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£1.15B12.627.90%4.47%7.83%-7.40%
74
Outperform
£1.51B32.726.07%32.27%
72
Outperform
£75.70M14.475.71%5.35%-0.29%-33.41%
69
Neutral
£381.21M23.737.03%2.13%15.99%96.05%
68
Neutral
£451.01M18.723.57%4.18%1.31%10.19%
67
Neutral
£540.71M43.643.10%2.39%5.58%66.49%
61
Neutral
$10.43B7.12-0.05%2.87%2.86%-36.73%
* Basic Materials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:MSLH
Marshalls
176.20
-76.94
-30.39%
GB:FORT
Forterra
176.80
18.62
11.77%
GB:IBST
Ibstock
134.40
-31.96
-19.21%
GB:MBH
Michelmersh Brick Holdings
82.50
-18.82
-18.57%
GB:SRC
SigmaRoc
131.20
58.60
80.72%
GB:BREE
Breedon
328.40
-76.36
-18.87%

Marshalls Corporate Events

Other
Marshalls CFO Purchases Shares Under Employee Plan
Neutral
Jan 9, 2026

Marshalls plc has disclosed a routine share purchase by its Chief Financial Officer, Justin Lockwood, under the company’s Employee Share Purchase Plan. Lockwood acquired 85 ordinary shares of 25 pence each at a price of £1.77 per share on 5 January 2026 via the London Stock Exchange’s Main Market, a standard transaction that underscores ongoing executive participation in the company’s equity and aligns management interests with those of shareholders.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £190.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Regulatory Filings and Compliance
Marshalls Interim CEO Increases Stake Through Employee Share Plan
Neutral
Jan 9, 2026

Marshalls plc has disclosed that its interim chief executive officer, Simon Bourne, has purchased ordinary shares in the company through an employee share purchase scheme. The transaction, involving the acquisition of 84 shares at £1.77 each on the London Stock Exchange, signals executive participation in the firm’s equity and provides shareholders with transparent insight into insider dealings under regulatory disclosure requirements.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £190.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls Sets Date for Full-Year 2025 Trading Update
Neutral
Jan 6, 2026

Marshalls plc has announced that it will release a trading update for the year ended 31 December 2025 on Monday 19 January 2026. The scheduled update will provide investors and other stakeholders with the latest view on the group’s trading performance and operational progress as it pursues its strategy in sustainable building solutions.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £190.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and Strategy
Marshalls plc’s EBT Acquires 40,000 Shares to Support Employee Incentive Plans
Neutral
Dec 9, 2025

Marshalls plc announced that its Employee Benefit Trust (EBT) has acquired 40,000 ordinary shares at an average price of 172 pence per share. This purchase is intended to satisfy awards under the company’s employee share schemes, funded by a loan from Marshalls’ existing cash resources. The transaction increases the EBT’s total shareholding to 83,589 shares, representing 0.03% of the company’s total voting rights. This move is part of Marshalls’ ongoing efforts to incentivize and retain its employees, potentially impacting the company’s operational efficiency and stakeholder engagement.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £190.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesPrivate Placements and Financing
Marshalls Announces Leadership Change and Secures New Funding
Positive
Nov 27, 2025

Marshalls plc announced a leadership change with Matt Pullen stepping down as CEO, and Simon Bourne, the Chief Commercial Officer, appointed as Interim CEO. This transition aims to maintain continuity and accelerate the ‘Transform & Grow’ strategy, which Bourne helped develop. The company has also secured a new £270 million syndicated bank facility to strengthen its funding position. Despite the leadership change, Marshalls’ full-year 2025 expectations remain unchanged, with the company poised to benefit from market recovery and structural growth drivers.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls plc Reports Revenue Growth and Strategic Progress Amid Market Challenges
Positive
Nov 12, 2025

Marshalls plc reported a two percent increase in group revenue for the ten months ending October 2025, with total revenue reaching £548 million. Despite challenging market conditions, the company maintained its full-year profit expectations. The Landscaping Products division saw stable revenue, while Building and Roofing Products experienced growth, driven by strong performances in Water Management, Mortars, and Viridian Solar. The company continues to execute its ‘Transform & Grow’ strategy, with significant cost-saving measures and strategic shifts expected to enhance profitability and market positioning.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls CEO Acquires Shares, Signaling Confidence in Company
Positive
Nov 10, 2025

Marshalls plc announced a transaction involving its Chief Executive, Matthew Pullen, who purchased 88 ordinary shares at £1.69 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects the executive’s confidence in the company’s future prospects and may positively impact stakeholder perception.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and Strategy
Marshalls CFO Acquires Shares, Signaling Confidence
Positive
Nov 10, 2025

Marshalls PLC announced that Justin Lockwood, the Chief Financial Officer, has purchased 88 ordinary shares of the company at £1.69 each under the Marshalls Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects managerial confidence in the company’s performance and may positively influence stakeholder perception.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Other
Marshalls CCO Acquires Shares in Employee Purchase Plan
Positive
Nov 10, 2025

Marshalls plc announced a transaction involving its Chief Commercial Officer, Simon Bourne, who purchased 89 ordinary shares at £1.69 each under the company’s Employee Share Purchase Plan 2015. This transaction, conducted on the London Stock Exchange, reflects internal confidence in the company’s performance and may positively influence stakeholder perception.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Marshalls to Release Trading Update for 2025
Neutral
Oct 30, 2025

Marshalls plc has announced that it will release a Trading Update for the ten months ending 31 October 2025 on 12 November 2025. This announcement is significant as it may provide insights into the company’s performance and strategic direction, impacting its operations and positioning within the industry.

The most recent analyst rating on (GB:MSLH) stock is a Hold with a £187.00 price target. To see the full list of analyst forecasts on Marshalls stock, see the GB:MSLH Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025