Mirriad Advertising plc (GB:MIRI)
LSE:MIRI
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Mirriad Advertising
(LSE:MIRI)
Select Model
Select Model
Rating:40Neutral
Price Target:
0.01 p
▲(0.00% Upside)
Action:N/ADate:01/04/26
The score is driven primarily by weak financial performance: sharp revenue contraction, very large losses, and significant ongoing cash burn with balance sheet erosion. With no usable technical indicators and limited valuation signals (negative P/E and no dividend yield provided), there are few offsets to the financial risks.
Mirriad Advertising (MIRI) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£512.17K
Dividend YieldN/A
Average Volume (3M)559.06M
Price to Earnings (P/E)―
Beta (1Y)-0.71
Revenue GrowthN/A
EPS GrowthN/A
CountryUK
Employees88
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)>-0.01
Shares Outstanding17,072,348,000
10 Day Avg. Volume978,612,173
30 Day Avg. Volume559,058,060
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.27
Price to Sales (P/S)1.26
P/FCF Ratio-0.17
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Mirriad Advertising Business Overview & Revenue Model
Company Description
Mirriad Advertising plc provides in-video advertising services to broadcasters, advertisers, brand owners, and their agencies. It inserts advertising imagery, such as products, signage formats, or videos into pre-existing video content. It serves ...
How the Company Makes Money
Mirriad makes money primarily by monetizing advertising inventory created through its in-content advertising technology. Revenue is generated when advertisers buy campaigns that use Mirriad-enabled virtual placements inserted into video content, t...
Mirriad Advertising Financial Statement Overview
Summary
Income Statement
12
Very Negative
Balance Sheet
38
Negative
Cash Flow
9
Very Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 719.00K | 1.00M | 1.80M | 1.51M | 2.01M | 2.18M |
| Gross Profit | 333.00K | 654.00K | 1.49M | 781.21K | 1.28M | 1.47M |
| EBITDA | -6.34M | -8.49M | -11.05M | -15.38M | -11.57M | -8.59M |
| Net Income | -6.72M | -8.41M | -10.94M | -15.35M | -10.97M | -9.06M |
Balance Sheet | ||||||
| Total Assets | 4.07M | 6.64M | 9.13M | 14.77M | 28.44M | 37.79M |
| Cash, Cash Equivalents and Short-Term Investments | 2.40M | 4.78M | 6.11M | 11.29M | 24.50M | 35.42M |
| Total Debt | 68.00K | 0.00 | 210.00K | 529.39K | 629.82K | 594.66K |
| Total Liabilities | 1.52M | 1.89M | 2.56M | 3.65M | 3.50M | 2.52M |
| Stockholders Equity | 2.54M | 4.75M | 6.58M | 11.13M | 24.94M | 35.27M |
Cash Flow | ||||||
| Free Cash Flow | -6.78M | -7.43M | -10.51M | -12.97M | -10.58M | -8.09M |
| Operating Cash Flow | -6.77M | -7.41M | -10.47M | -12.89M | -10.43M | -8.06M |
| Investing Cash Flow | -334.00K | -20.00K | -36.00K | -75.65K | -159.25K | -25.10K |
| Financing Cash Flow | 1.21M | 6.11M | 5.32M | -245.15K | -335.34K | 24.42M |
Mirriad Advertising Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | £39.08M | 67.27 | 19.89% | 2.29% | 3.32% | -10.58% | |
68 Neutral | £243.48M | -49.08 | 9.17% | 4.98% | -5.98% | -74.21% | |
65 Neutral | £138.60M | 18.54 | 24.52% | 1.09% | -21.19% | -29.54% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
58 Neutral | £231.72M | -5.55 | -4.92% | 6.33% | -14.27% | -15466.67% | |
57 Neutral | £4.05M | -2.52 | 4.93% | ― | ― | ― | |
40 Neutral | £512.17K | -0.02 | -114.93% | ― | ― | ― |
* Communication Services Sector Average
GB:MIRI
Mirriad Advertising
0.01
-0.22
-95.74%
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Mirriad Advertising Corporate Events
Business Operations and StrategyFinancial Disclosures
Mirriad Targets Emerging-Market JVs After 2025 Revenue Slump
Negative
Jan 14, 2026
Mirriad Advertising reported that its 2025 revenue is expected to be just over £0.4m, down from £1.0m in 2024, after a weaker-than-anticipated fourth quarter that mirrored wider underperformance across the media sales industry. Despite t...
Business Operations and StrategyFinancial Disclosures
Mirriad Targets Emerging-Market JVs After 2025 Revenue Slump
Negative
Jan 14, 2026
Mirriad Advertising reported that full-year 2025 revenue is expected to come in at just over £0.4 million, down from £1.0 million in 2024, following a weaker-than-anticipated fourth quarter that mirrored a broader downturn in media sales...
Financial DisclosuresPrivate Placements and Financing
Mirriad Boosts Cash Reserves with £346,000 R&D Tax Credit
Positive
Dec 24, 2025
Mirriad Advertising has received an RD tax credit of approximately £346,000 from HMRC for the financial year ended 31 December 2024, lifting its cash position to about £1.275 million. The additional funds modestly strengthen the company&...
Business Operations and StrategyFinancial Disclosures
Mirriad Signals Modest 2025 Revenue and Tight Cost Control in Trading Update
Neutral
Dec 19, 2025
Mirriad Advertising issued a trading update indicating it expects around £200,000 in revenue for the second half of 2025 and approximately £400,000 for the full year, with most recent income generated outside the US. The company reported...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.