Mirriad Advertising (MIRI) AI Stock Analysis

• Market Cap: £1.37M
• Dividend Yield: N/A
• Average Volume (3M): 559.06M
• Price to Earnings (P/E): ―
• Beta (1Y): -0.36
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: UK
• Employees: 88
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): >-0.01
• Shares Outstanding: 17,072,348,000
• 10 Day Avg. Volume: 978,612,173
• 30 Day Avg. Volume: 559,058,060
• PEG Ratio: <0.01
• Price to Book (P/B): 0.27
• Price to Sales (P/S): 1.26
• P/FCF Ratio: -0.17
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 40 Neutral
• Price Target: 0.01p ▲(0.00% Upside)

The score is driven primarily by weak financial performance: sharp revenue contraction, very large losses, and significant ongoing cash burn with balance sheet erosion. With no usable technical indicators and limited valuation signals (negative P/E and no dividend yield provided), there are few offsets to the financial risks.

Mirriad Advertising Business Overview & Revenue Model

Company Description

Mirriad Advertising plc provides in-video advertising services to broadcasters, advertisers, brand owners, and their agencies. It inserts advertising imagery, such as products, signage formats, or videos into pre-existing video content. It serves customers in the United Kingdom, the United States, China, and India. Mirriad Advertising plc was incorporated in 2015 and is based in London, the United Kingdom.

How the Company Makes Money

Mirriad Advertising Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	719.00K	1.00M	1.80M	1.51M	2.01M	2.18M
Gross Profit	333.00K	654.00K	1.49M	781.21K	1.28M	1.47M
EBITDA	-6.34M	-8.49M	-11.05M	-15.38M	-11.57M	-8.59M
Net Income	-6.72M	-8.41M	-10.94M	-15.35M	-10.97M	-9.06M
Balance Sheet
Total Assets	4.07M	6.64M	9.13M	14.77M	28.44M	37.79M
Cash, Cash Equivalents and Short-Term Investments	2.40M	4.78M	6.11M	11.29M	24.50M	35.42M
Total Debt	68.00K	0.00	210.00K	529.39K	629.82K	594.66K
Total Liabilities	1.52M	1.89M	2.56M	3.65M	3.50M	2.52M
Stockholders Equity	2.54M	4.75M	6.58M	11.13M	24.94M	35.27M
Cash Flow
Free Cash Flow	-6.78M	-7.43M	-10.51M	-12.97M	-10.58M	-8.09M
Operating Cash Flow	-6.77M	-7.41M	-10.47M	-12.89M	-10.43M	-8.06M
Investing Cash Flow	-334.00K	-20.00K	-36.00K	-75.65K	-159.25K	-25.10K
Financing Cash Flow	1.21M	6.11M	5.32M	-245.15K	-335.34K	24.42M

Mirriad Advertising Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SYS1	69 Neutral	£27.66M	9.77	21.43%	2.29%	3.32%	-10.58%
SAA	65 Neutral	£158.78M	20.73	18.23%	1.09%	-21.19%	-29.54%
NFG	63 Neutral	£365.72M	23.00	9.53%	4.98%	-5.98%	-74.21%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
DNM	59 Neutral	£4.95M	11.79	4.93%	―	―	―
SFOR	54 Neutral	£140.23M	-0.42	-45.75%	6.33%	-14.27%	-15466.67%
MIRI	40 Neutral	£1.37M	-0.02	-114.93%	―	―	―

Mirriad Advertising Corporate Events

Mirriad Boosts Cash Reserves with £346,000 R&D Tax Credit

Mirriad Advertising has received an R&D tax credit of approximately £346,000 from HMRC for the financial year ended 31 December 2024, lifting its cash position to about £1.275 million. The additional funds modestly strengthen the company’s balance sheet and liquidity as it continues to commercialise its virtual product placement technology in key markets, a development of note for investors monitoring its cash runway and operational resilience.

Mirriad Signals Modest 2025 Revenue and Tight Cost Control in Trading Update

Mirriad Advertising issued a trading update indicating it expects around £200,000 in revenue for the second half of 2025 and approximately £400,000 for the full year, with most recent income generated outside the US. The company reported cash of roughly £1 million at the end of November and anticipates a tax credit of about £350,000, while highlighting that its significantly reduced cost base now stands at around £220,000 per month, suggesting a continued focus on conserving resources ahead of a fuller trading update in January.

Mirriad Chairman Executes ‘Bed and SIPP’ Share Transaction

Mirriad Advertising plc announced a ‘Bed and SIPP’ transaction involving its Chairman, James Black, who sold and repurchased 8,000,000 ordinary shares, maintaining his total beneficial interest in the company. This transaction highlights the company’s ongoing management of its shareholding structure and reflects its strategic financial operations, with no change in the overall share capital held by the Chairman.

Mirriad Advertising Unveils CEO Video on Business Developments

Mirriad Advertising plc, a prominent player in virtual in-content advertising, has released a video presentation by CEO Louis Wakefield, discussing recent business developments and future outlook. The video showcases examples of Mirriad’s advertising solutions in UK and North American TV shows, highlighting the company’s innovative approach and potential impact on the advertising industry.