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Likewise Group Plc (GB:LIKE)
LSE:LIKE

Likewise Group Plc (LIKE) AI Stock Analysis

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GB:LIKE

Likewise Group Plc

(LSE:LIKE)

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Neutral 64 (OpenAI - 5.2)
Rating:64Neutral
Price Target:
27.00p
▲(22.73% Upside)
Likewise Group Plc's overall stock score reflects strong financial performance and positive corporate events, which are offset by weak technical indicators and a high valuation. The company's robust revenue growth and strategic investments position it well for future expansion, but current market conditions and valuation metrics suggest caution.
Positive Factors
Consistent Revenue Growth
Sustained revenue expansion from £30M to £149.8M over five years signals durable demand and successful scaling of distribution hubs. This underpins investment capacity in logistics, spreads fixed costs, and supports longer-term margin and cash generation improvements across market cycles.
Improving Gross and Operating Margins
A materially higher gross margin (30.7%) and improved EBIT/EBITDA margins reflect better cost control and product-mix management. These structural margin gains boost resilience to input cost swings and support reinvestment in distribution capacity and service levels over the medium term.
Strong Cash Flow Conversion
High operating cash flow conversion and growing free cash flow demonstrate real cash generation from operations, reducing financing dependency. This improves funding for working capital, logistics expansion and deleveraging, and provides flexibility to support sustained growth initiatives.
Negative Factors
Very Thin Net Profitability
A 0.5% net margin leaves limited buffer against cost inflation or demand shocks and constrains reinvestment and returns. Persistently thin bottom-line profitability increases vulnerability to cyclical downturns and limits ability to fund long-term strategic initiatives from earnings.
Low Return on Equity
ROE near 2% signals the business currently generates minimal returns on shareholder capital, indicating inefficiencies or heavy reinvestment. Over time this can pressure investor support and suggests management must improve capital allocation or margin expansion to deliver durable shareholder value.
Limited Pricing Power / Supplier Dependence
A distribution model reliant on third-party brands and volume-driven sales constrains control over pricing and margins versus branded manufacturers. Structural dependence on supplier terms and trade channel volumes can limit sustained margin expansion and amplify risk in competitive or supplier-concentrated markets.

Likewise Group Plc (LIKE) vs. iShares MSCI United Kingdom ETF (EWC)

Likewise Group Plc Business Overview & Revenue Model

Company DescriptionLikewise Group plc, together with its subsidiaries, distributes floorcoverings and matting products for domestic and commercial floorcovering markets in the United Kingdom and internationally. The company offers residential flooring products, such as carpet, vinyl, laminate, LVT, and artificial grass products, as well as underlays and accessories. It also manufactures and sells doormats, rugs, and runners. The company offers its products under the Dandy, BRUCE STRAKE, Marquee Floors, Likewise, The home of, LEWIS ABBOTT, FACTORY FLOORING, and H&V Carpets brand names. Likewise Group plc was incorporated in 2012 and is based in Solihull, the United Kingdom.
How the Company Makes MoneyLikewise Group Plc generates revenue primarily through the sale of its flooring products. The company's key revenue streams include wholesale distribution to retailers, direct sales to commercial clients, and online sales channels. Additionally, Likewise Group Plc benefits from strategic partnerships with manufacturers and suppliers, which allow it to offer a diverse range of products and competitive pricing. The company's extensive distribution network and focus on customer service contribute significantly to its earnings by enhancing market reach and customer satisfaction.

Likewise Group Plc Financial Statement Overview

Summary
Likewise Group Plc demonstrates a strong growth trajectory, particularly in revenue and cash flow generation. While profitability margins are improving, net profitability remains a challenge. The balance sheet reflects a solid equity position with manageable leverage, though returns on equity need enhancement. Overall, the company's financial health is robust, with room for improvement in profitability metrics.
Income Statement
72
Positive
The company's revenue has shown a consistent growth trajectory, increasing from £30M in 2019 to £149.8M in 2024. Gross profit margin improved to 30.7% in 2024, indicating effective cost management. Net profit margin, albeit positive at 0.5% in 2024, remains low, suggesting limited bottom-line profitability. Notably, EBIT and EBITDA margins have improved, reflecting enhanced operational efficiency.
Balance Sheet
68
Positive
The debt-to-equity ratio stands at 0.81, indicating a moderate leverage level that suggests manageable risk. The equity ratio is 39.7%, showing a stable asset financing structure through equity. However, the return on equity (ROE) is relatively low at 1.95%, suggesting limited returns generated from equity investments.
Cash Flow
75
Positive
The company has shown strong cash flow improvements with a robust operating cash flow to net income ratio of 9.34. Free cash flow has grown significantly over the years, enhancing financial flexibility. However, the free cash flow to net income ratio is 7.15, indicating a healthy conversion of profits into cash.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue157.00M149.79M139.54M123.64M60.49M47.32M
Gross Profit43.13M46.02M42.23M36.47M18.14M12.33M
EBITDA8.26M7.39M6.60M3.02M2.32M-1.31M
Net Income1.33M774.60K844.02K-836.30K-145.42K-3.07M
Balance Sheet
Total Assets106.97M99.93M101.59M97.01M56.07M37.12M
Cash, Cash Equivalents and Short-Term Investments2.99M2.20M5.71M5.91M8.45M2.82M
Total Debt32.95M32.13M30.39M28.00M16.31M10.01M
Total Liabilities67.14M60.25M62.07M57.90M33.72M25.54M
Stockholders Equity39.82M39.68M39.52M39.11M22.35M11.59M
Cash Flow
Free Cash Flow5.53M5.54M3.76M-3.33M-1.89M3.84M
Operating Cash Flow8.72M7.23M5.79M-1.33M-299.97K4.92M
Investing Cash Flow-3.39M-5.91M-2.82M-15.46M-3.05M-2.54M
Financing Cash Flow-5.53M-4.81M-3.17M14.25M8.97M-178.19K

Likewise Group Plc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price22.00
Price Trends
50DMA
23.61
Positive
100DMA
25.19
Negative
200DMA
24.21
Positive
Market Momentum
MACD
0.36
Positive
RSI
46.87
Neutral
STOCH
28.91
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:LIKE, the sentiment is Negative. The current price of 22 is below the 20-day moving average (MA) of 25.45, below the 50-day MA of 23.61, and below the 200-day MA of 24.21, indicating a neutral trend. The MACD of 0.36 indicates Positive momentum. The RSI at 46.87 is Neutral, neither overbought nor oversold. The STOCH value of 28.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:LIKE.

Likewise Group Plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£59.40M9.4519.42%0.55%2.64%23.89%
68
Neutral
£48.44M8.4612.08%11.65%-3.45%-44.02%
64
Neutral
£62.31M46.303.37%1.76%9.26%31.71%
64
Neutral
£48.94M9.668.35%7.98%-3.45%-35.25%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
49
Neutral
£33.96M-2.21-19.58%3.45%-4.23%-435.86%
48
Neutral
£13.44M150.790.17%-3.72%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:LIKE
Likewise Group Plc
24.50
5.55
29.29%
GB:CHH
Churchill China
435.00
-116.24
-21.09%
GB:CFX
Colefax
1,150.00
345.59
42.96%
GB:PMP
Portmeirion
95.00
-70.00
-42.42%
GB:ULTP
Ultimate Products plc
57.80
-23.76
-29.13%
GB:SDG
Sanderson Design Group PLC
47.00
-3.94
-7.73%

Likewise Group Plc Corporate Events

Business Operations and StrategyFinancial Disclosures
Likewise Group Schedules Online Investor Presentation on 2025 Pre-Close and 2026 Outlook
Neutral
Jan 21, 2026

Likewise Group plc has announced that chief executive Tony Brewer will deliver a live online investor presentation on 28 January 2026 via the Investor Meet Company platform, following its recent trading update and covering the 2025 pre-close position and 2026 outlook. The event, which is open to all existing and prospective shareholders who register through the platform, underscores the company’s efforts to enhance engagement with investors and provide greater transparency around its current trading performance and strategic plans for the coming year.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £26.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Likewise Group Lifts Revenue and Invests to Exceed £200m Sales Target
Positive
Jan 15, 2026

Likewise Group plc reported an 8.6% rise in total group revenue to £163.8 million for the year to 31 December 2025, with Likewise Floors sales up 13.3%, and said it remains on track to meet market expectations for profit before tax while targeting and potentially surpassing its original £200 million sales objective. The company is rolling out industry-wide price increases across multiple product categories in early 2026 to support margin improvement, while continuing heavy investment in logistics infrastructure, fleet expansion and a growing team of experienced sales executives, positioning the group for further profitable growth in 2026 and enhanced market share among independent flooring retailers and contractors.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £27.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Likewise Group Updates Market on SAYE Option Exercise and Voting Rights
Neutral
Jan 14, 2026

Likewise Group plc has confirmed that 13,861 share options granted under its 2024 Save As You Earn Scheme have been exercised by a departing employee classified as a good leaver, at an exercise price of 12.4 pence per share, with the shares satisfied through the transfer of existing treasury stock rather than issuing new equity. Following this transaction, the company’s issued share capital remains at 252,983,480 shares, but the number of shares held in treasury has reduced to 2,304,034, leaving 250,679,446 voting shares in circulation, a figure that shareholders should now use when assessing disclosure thresholds under the FCA’s transparency rules.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £24.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Other
Likewise Group’s PDMR Share Transaction Maintains Ownership Structure
Neutral
Nov 27, 2025

Likewise Group plc, a company listed on the AIM market, has announced a transaction involving Adrian Laffey, a person discharging managerial responsibilities. On November 25, 2025, Laffey transferred 888,888 ordinary shares to a Self-Invested Personal Pension (SIPP) through a sale and immediate repurchase, resulting in no change in his beneficial ownership, which remains at 7,473,911 shares or 2.98% of the company’s issued share capital. This transaction, conducted on the London Stock Exchange, is part of routine financial management and does not alter the company’s shareholding structure.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £25.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Likewise Group Plc Reports Strong Sales Growth Amid Market Challenges
Positive
Nov 19, 2025

Likewise Group Plc reports a 7.4% increase in sales revenue for the second half of the financial year, with a notable 13.3% rise in sales for Likewise Floors by the end of October. Despite challenging market conditions and increased costs, the company anticipates profits to surpass previous years and remains on track to achieve its medium-term objectives. The construction of a new distribution hub in Newport and enhancements to logistics networks are expected to boost capacity and support future growth. Additionally, key executives, including the CEO and a non-executive director, have reinvested their interim dividends into company shares, signaling confidence in the company’s future prospects.

The most recent analyst rating on (GB:LIKE) stock is a Hold with a £30.00 price target. To see the full list of analyst forecasts on Likewise Group Plc stock, see the GB:LIKE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025