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Games Workshop Group PLC (GB:GAW)
LSE:GAW

Games Workshop (GAW) AI Stock Analysis

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GB:GAW

Games Workshop

(LSE:GAW)

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Outperform 78 (OpenAI - 5.2)
Rating:78Outperform
Price Target:
19,480.00 p
▲(14.19% Upside)
Action:ReiteratedDate:12/07/25
Games Workshop's strong financial performance and positive corporate events are the most significant factors driving the score. Technical analysis suggests strong momentum but warns of potential overbought conditions. The valuation is relatively high, which slightly offsets the positive outlook.
Positive Factors
High profitability margins
Sustained, industry-leading gross and net margins indicate durable product-level pricing power and cost control across manufacturing and publishing. High margins provide structural capacity to invest in IP, stores, and product development while insulating returns from cyclical revenue swings.
Strong cash generation
Robust operating cash conversion and double-digit free cash flow growth signal durable cash generation from core hobby economics. Reliable FCF supports reinvestment in stores, new product launches, licensing deals and dividends without relying on external financing.
Low leverage and high ROE
A conservative capital structure combined with very high ROE reflects efficient use of capital and financial flexibility. Low leverage reduces refinancing risk and preserves capacity for strategic investments or opportunistic M&A while sustaining shareholder returns.
Negative Factors
Single-IP concentration
Revenue and brand value are heavily tied to continued Warhammer engagement; any erosion in IP popularity or missteps in core releases could materially reduce product demand and licensing income. Limited franchise diversification raises structural revenue concentration risk.
Cyclical leisure demand
As a leisure/hobby business, long-term sales remain exposed to discretionary consumer spending cycles. Prolonged macro weakness or shifts in leisure preferences can structurally depress unit volumes for miniatures, paints and retail visits, pressuring revenue and margin sustainability.
Limited visibility on recurring revenue
The company operates a subscription and media initiative but contribution is unspecified, creating uncertainty around the scale and stickiness of recurring revenue. Limited visibility hampers forecasting of stable, annuity-like cash flows and long-term margin predictability.

Games Workshop (GAW) vs. iShares MSCI United Kingdom ETF (EWC)

Games Workshop Business Overview & Revenue Model

Company DescriptionGames Workshop Group PLC, together with its subsidiaries, designs, manufactures, distributes, and sells miniature figures and games in the United Kingdom, Continental Europe, North America, Australia, New Zealand, Asia, and internationally. It operates in two segments, Core and Licensing. The company offers games under the Warhammer: Age of Sigmar and Warhammer 40,000 names, as well as Horus Heresy, an off shoot of Warhammer 40,000. It also publishes short stories, audio dramas, full length novels, and audio books under the Black Library name; and develops digital content for animation and TV. In addition, the company provides painting and modelling products, boxed games, and gifts; and engages in the newsstand and trustee businesses. It offers its products through its retail stores, social media sites, and warhammer-community.com; and physical bookstores, third party online platforms, and other retail and specialist stores. The company operated 518 stores in 23 countries; 400 single staff stores; and 118 multi-staff stores. Games Workshop Group PLC was incorporated in 1991 and is headquartered in Nottingham, the United Kingdom.
How the Company Makes MoneyGames Workshop primarily makes money by monetizing its Warhammer IP through a mix of direct product sales, retail distribution, and licensing. (1) Product sales (miniatures, hobby supplies, and publications): The company designs and manufactures miniature figures and sells them along with paints, tools, and hobby accessories that support the miniature-collecting and model-building ecosystem. It also produces and sells rulebooks, codexes, and other publications that enable gameplay and drive ongoing engagement. These products are sold through multiple channels: (a) Direct (D2C): Sales via Games Workshop’s own branded retail stores and its webstores typically capture full retail margin and provide direct customer relationship and community-building opportunities (in-store events, demos, and hobby support). (b) Trade/wholesale: Sales to independent retailers and distributors provide volume reach across geographies and hobby stores, albeit at wholesale margins. (2) IP licensing royalties: Games Workshop licenses Warhammer-related rights to third parties—most notably to video game developers/publishers—and earns licensing income (typically royalty-based and/or including upfront fees depending on contract terms). This revenue stream leverages the IP without requiring Games Workshop to develop the licensed products itself, and can be meaningful when licensed titles perform well. (3) Media and subscription-related revenue: The company operates Warhammer+ (a subscription service). Specific contribution to total revenue or profitability is not available here and is therefore null. (4) Other/ancillary: The group may generate additional revenue from limited-edition releases, collectibles, or other branded merchandise; specifics beyond the general model are not available here and are therefore null. Key factors supporting earnings include: strong proprietary IP that encourages repeat purchasing (new factions, rules updates, and releases), a high-engagement hobby community that drives recurring demand for miniatures and consumables (paints/tools), global multi-channel distribution (direct and trade), and a scalable licensing program that monetizes the brand across external products (especially video games). Specific named partnership terms or counterparties are not available here and are therefore null.

Games Workshop Financial Statement Overview

Summary
Games Workshop exhibits strong financial health with consistent revenue and profit growth, efficient operations, and a solid balance sheet with low leverage. Cash flow generation is robust, supporting future growth and stability.
Income Statement
85
Very Positive
Games Workshop has demonstrated strong revenue growth with a 6.93% increase in the latest year, building on consistent growth over the past few years. The company maintains high profitability with a gross profit margin of 72.06% and a net profit margin of 31.76%. EBIT and EBITDA margins are also robust at 42.79% and 49.89%, respectively, indicating efficient operations and cost management.
Balance Sheet
78
Positive
The balance sheet reflects a solid financial position with a low debt-to-equity ratio of 0.16, suggesting prudent financial leverage. Return on equity is impressive at 69.84%, indicating effective use of shareholder funds. The equity ratio is healthy, supporting the company's stability and growth potential.
Cash Flow
82
Very Positive
Cash flow analysis shows strong operational cash generation with an operating cash flow to net income ratio of 3.89. Free cash flow has grown by 15.95%, and the free cash flow to net income ratio is 0.83, highlighting the company's ability to generate cash and reinvest in growth opportunities.
BreakdownTTMMay 2024May 2023May 2022May 2021May 2020
Income Statement
Total Revenue650.10M617.50M470.80M414.80M369.50M269.70M
Gross Profit469.70M445.00M319.80M282.70M269.30M177.00M
EBITDA323.40M308.10M211.00M192.90M178.10M115.10M
Net Income206.40M196.10M134.70M128.40M122.00M71.30M
Balance Sheet
Total Assets432.30M383.00M326.80M321.10M281.70M207.60M
Cash, Cash Equivalents and Short-Term Investments171.10M132.60M90.20M71.40M85.20M52.90M
Total Debt87.30M45.20M49.90M48.90M47.00M37.00M
Total Liabilities113.10M102.20M91.70M86.40M85.40M73.90M
Stockholders Equity319.20M280.80M235.10M234.70M196.30M133.70M
Cash Flow
Free Cash Flow256.40M206.50M165.60M89.40M102.90M80.00M
Operating Cash Flow283.30M247.40M193.90M121.70M132.90M104.60M
Investing Cash Flow-43.50M-38.00M-28.30M-32.30M-30.00M-24.60M
Financing Cash Flow-193.50M-183.30M-146.60M-103.60M-70.00M-56.80M

Games Workshop Technical Analysis

Technical Analysis Sentiment
Positive
Last Price17060.00
Price Trends
50DMA
17466.74
Negative
100DMA
17662.13
Negative
200DMA
16449.13
Positive
Market Momentum
MACD
-32.23
Negative
RSI
50.54
Neutral
STOCH
56.04
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:GAW, the sentiment is Positive. The current price of 17060 is below the 20-day moving average (MA) of 17313.00, below the 50-day MA of 17466.74, and above the 200-day MA of 16449.13, indicating a neutral trend. The MACD of -32.23 indicates Negative momentum. The RSI at 50.54 is Neutral, neither overbought nor oversold. The STOCH value of 56.04 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:GAW.

Games Workshop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£5.73B15.3473.69%2.96%17.46%29.67%
73
Outperform
£1.50B23.585.88%1.18%9.51%-31.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
£23.00M-1.2063.25%-1.96%28.69%
50
Neutral
£2.74M-169.50%-54.59%
46
Neutral
£41.52M-45.67-3.46%5.32%-18.60%-128.39%
46
Neutral
£701.90M-6.05-11.61%4.48%-19.03%-318.35%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:GAW
Games Workshop
17,330.00
3,507.44
25.37%
GB:CCT
Character
237.00
-20.80
-8.07%
GB:GFIN
Gfinity
0.05
-0.04
-42.86%
GB:SMWH
WH Smith
563.50
-483.08
-46.16%
GB:CURY
Currys plc
143.80
56.37
64.47%
GB:WRKS
TheWorks.co.uk plc
36.80
17.53
90.92%

Games Workshop Corporate Events

Other
Games Workshop Chair Increases Personal Stake with Modest Share Purchase
Positive
Mar 11, 2026

Games Workshop has disclosed that its Non-Executive Chair, Mark Lam, purchased 110 ordinary shares in the company on 11 March 2026 at a price of £171.385101 per share on the London Stock Exchange’s Main Market. Following this transaction, Lam’s total beneficial holding stands at 311 ordinary shares, representing a negligible proportion of the company’s issued share capital but signaling personal financial commitment from a key board member.

The share purchase is relatively small in the context of Games Workshop’s overall equity base and is unlikely to have a direct impact on the company’s operations or capital structure. However, director share buying is often read by investors as a modest vote of confidence in the company’s prospects and governance, potentially offering a marginally positive signal to the market despite the low percentage holding involved.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19217.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and ComplianceShareholder Meetings
Games Workshop investors back director fee changes and new articles
Positive
Mar 5, 2026

Games Workshop shareholders have approved both resolutions put to a general meeting on 5 March 2026, including the ratification of past non-executive directors’ fee payments that exceeded the existing cap in the company’s articles and an increase to the annual limit on such fees. Investors also backed the adoption of new articles of association, with around 73% of issued share capital voting, signalling strong support for governance changes that formalise director remuneration arrangements and update the company’s constitutional framework.

Resolution 1 was passed in line with UK company law requirements, excluding votes from directors involved in the original fee decisions and related shareholders, underscoring an effort to manage potential conflicts of interest. The high level of approval for both resolutions indicates shareholder confidence in the board’s approach to aligning governance structures and pay policies with the company’s growth and operational needs.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19776.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Games Workshop Reports Modest Share Issuance Under Employee Option Scheme
Neutral
Mar 2, 2026

Games Workshop has reported its latest six‑monthly block listing return for its Savings‑Related Share Option Scheme to the UK Financial Conduct Authority, covering the period from 1 September 2025 to 2 March 2026. The disclosure details how many shares have been issued under the employee scheme and confirms the total equity in issue, offering investors transparency on potential dilution.

During the period, 71,761 shares were issued or allotted under the scheme, leaving 33,825 shares still available but not yet allotted, out of a long‑standing series of option pool admissions dating back to 2006. Following these issuances, Games Workshop’s total shares in issue stand at 33,043,899, underscoring the modest scale of dilution from the employee scheme and signalling continued use of equity‑based incentives in the company’s capital management strategy.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19879.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Confirms Total Voting Rights and Share Capital
Neutral
Mar 2, 2026

Games Workshop Group PLC reported that it has 33,043,899 issued ordinary shares of 5 pence each in circulation, with each share conferring one vote at the company’s general meetings. The company confirmed it holds no shares in treasury, meaning all issued shares are currently voting shares, and this figure serves as the reference total for investors assessing disclosure obligations under U.K. transparency rules.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19879.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and ComplianceShareholder Meetings
Games Workshop Seeks Shareholder Backing for Director Pay Cap Rise and New Articles
Neutral
Feb 10, 2026

Games Workshop Group PLC has called a General Meeting for 5 March 2026 in Nottingham, issuing a circular to shareholders that outlines proposed changes to director remuneration and governance documents. The board unanimously backs the measures and is urging investors to support them, signalling a bid to formalise past fee practices and modernise the company’s constitutional framework.

The first resolution seeks shareholder approval to ratify prior payments of non-executive directors’ fees that exceeded limits in the current articles of association and to raise the annual cap on such fees going forward. A second, special resolution asks investors to adopt new articles of association, a step that could give the board greater flexibility on governance and remuneration as the company continues to manage its growth and stakeholder expectations.

Shareholders are being sent the circular or notified electronically, and the documentation is available on the company’s investor website, at its Nottingham offices and via the UK’s National Storage Mechanism. The process underlines Games Workshop’s effort to align its corporate governance and pay structures with current practice while maintaining transparency through broad access to the meeting materials.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19400.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Confirms Current Share Capital and Voting Rights
Neutral
Feb 2, 2026

Games Workshop Group PLC has confirmed that, as of 2 February 2026, it has 33,043,643 issued ordinary shares of 5 pence each in circulation, with none held in treasury and each share carrying one vote at general meetings. The disclosure sets the official share capital and voting rights denominator for investors and other parties subject to UK Disclosure and Transparency Rules, clarifying the reference figure they must use when calculating and reporting any notifiable holdings or changes in their interest in the company.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19446.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop CEO Increases Stake via Dividend Reinvestment
Neutral
Feb 2, 2026

Games Workshop Group PLC announced that chief executive Kevin Rountree has acquired 124 ordinary shares in the company under its dividend reinvestment plan at a price of £176.50583 per share, increasing his total beneficial holding to 22,377 shares, or about 0.07% of the company’s issued share capital. The modest increase in the CEO’s stake underscores ongoing executive alignment with shareholder interests and provides routine transparency to investors on insider dealings, as required by market disclosure rules for London Stock Exchange-listed companies.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £19446.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

DividendsFinancial Disclosures
Games Workshop Lifts Total 2025/26 Payout With New £1.10 Dividend
Positive
Jan 13, 2026

Games Workshop Group PLC has declared an interim dividend of £1.10 per share, bringing total dividends declared so far for the 2025/26 financial year to £4.85 per share, up from £4.20 in the prior year and in line with its stated dividend policy. The dividend will be paid on 27 May 2026 to shareholders on the register as of 17 April 2026, with an ex-dividend date of 16 April 2026 and an option for investors to reinvest through a dividend re-investment plan administered by Equiniti, underscoring the company’s continued focus on returning cash to shareholders and signaling ongoing confidence in its cash generation.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Games Workshop Delivers Record Half-Year as Core Sales Outpace Licensing Slowdown
Positive
Jan 13, 2026

Games Workshop reported record half-year results for the 26 weeks to 30 November 2025, with total revenue rising to £332.1m from £299.5m and operating profit increasing to £140.4m from £126.1m, driven by strong core sales across all 23 core countries and all three primary channels despite a sharp fall in licensing revenue. Profit before tax climbed to £140.8m, earnings per share improved to 319.9p, and the group boosted its cash generation ahead of dividends while continuing to invest in UK manufacturing capacity, future-proofing warehousing, and planning a new Warhammer World flagship location in North America. The company has so far offset around £6m of new US tariffs through efficiency gains, moderate price increases and lower stock write-offs, while also expanding its pipeline of licensed video games and screen projects, including ongoing live-action and animated collaborations with Amazon MGM Studios, and maintaining a cautious stance on AI to protect its intellectual property and emphasise human creative work.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Confirms Total Voting Rights and Share Capital
Neutral
Jan 2, 2026

Games Workshop Group PLC has confirmed that, as of 2 January 2026, it has 33,043,385 issued ordinary shares of 5 pence each in circulation, all of which carry one voting right and none of which are held in treasury. This updated share capital and voting rights figure will serve as the reference denominator for investors and other interested parties when calculating whether they must disclose holdings or changes in holdings under UK disclosure and transparency regulations, ensuring continued clarity around the company’s ownership structure.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Games Workshop Refreshes Board with New Non-Executive Director and Remuneration Chair
Positive
Dec 19, 2025

Games Workshop has strengthened its board with the appointment of Nilufer Kheraj OBE as a Non-Executive Director, effective 1 January 2026. Kheraj brings extensive corporate and commercial legal experience from a 31-year career at law firm Slaughter and May, where she was a partner for 27 years, and currently serves as a Non-Executive Director at Legal & General Group. The company also confirmed that Kate Marsh, a long-serving Non-Executive Director and Chair of the Remuneration Committee, will step down from the board on 31 December 2025, with Randal Casson taking over as Chair of the Remuneration Committee from 1 January 2026. In line with UK corporate governance provisions, Games Workshop has begun recruiting an additional Non-Executive Director, underscoring its focus on board refreshment, succession planning and maintaining strong governance structures as it continues to grow.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025