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Games Workshop Group PLC (GB:GAW)
LSE:GAW

Games Workshop (GAW) AI Stock Analysis

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GB:GAW

Games Workshop

(LSE:GAW)

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Outperform 78 (OpenAI - 5.2)
Rating:78Outperform
Price Target:
22,525.00p
▲(20.07% Upside)
Games Workshop's strong financial performance and positive corporate events are the most significant factors driving the score. Technical analysis suggests strong momentum but warns of potential overbought conditions. The valuation is relatively high, which slightly offsets the positive outlook.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Profitability
High profitability margins reflect efficient operations and cost management, ensuring sustainable earnings and competitive advantage.
Cash Flow Generation
Strong cash flow generation allows for reinvestment in growth opportunities and provides financial flexibility for strategic initiatives.
Negative Factors
Market Valuation
High valuation may limit upside potential and increase vulnerability to market corrections, impacting investor sentiment.
Overbought Conditions
Overbought conditions can lead to short-term volatility, potentially affecting investor confidence and stock performance.
Lack of Recent Corporate Events
Absence of recent corporate events may indicate a lack of strategic initiatives or partnerships, potentially affecting growth momentum.

Games Workshop (GAW) vs. iShares MSCI United Kingdom ETF (EWC)

Games Workshop Business Overview & Revenue Model

Company DescriptionGames Workshop Group PLC, together with its subsidiaries, designs, manufactures, distributes, and sells miniature figures and games in the United Kingdom, Continental Europe, North America, Australia, New Zealand, Asia, and internationally. It operates in two segments, Core and Licensing. The company offers games under the Warhammer: Age of Sigmar and Warhammer 40,000 names, as well as Horus Heresy, an off shoot of Warhammer 40,000. It also publishes short stories, audio dramas, full length novels, and audio books under the Black Library name; and develops digital content for animation and TV. In addition, the company provides painting and modelling products, boxed games, and gifts; and engages in the newsstand and trustee businesses. It offers its products through its retail stores, social media sites, and warhammer-community.com; and physical bookstores, third party online platforms, and other retail and specialist stores. The company operated 518 stores in 23 countries; 400 single staff stores; and 118 multi-staff stores. Games Workshop Group PLC was incorporated in 1991 and is headquartered in Nottingham, the United Kingdom.
How the Company Makes MoneyGames Workshop primarily generates revenue through the sale of its miniatures, games, and related accessories. The core revenue streams include direct sales from their retail stores and online platform, where customers purchase miniatures, rulebooks, paints, and hobby supplies. Additionally, the company earns revenue from licensing its intellectual property for video games and other media adaptations. Games Workshop has a significant community-driven model, hosting events and tournaments that foster engagement and encourage additional purchases. Strategic partnerships with entertainment companies for adaptations and collaborations also contribute to their earnings, while their subscription services and exclusive products enhance customer loyalty and recurring revenue.

Games Workshop Financial Statement Overview

Summary
Games Workshop demonstrates strong financial health with consistent revenue and profit growth, efficient operations, and a solid balance sheet with low leverage. Cash flow generation is robust, supporting future growth and stability.
Income Statement
Games Workshop has demonstrated strong revenue growth with a 6.93% increase in the latest year, building on consistent growth over the past few years. The company maintains high profitability with a gross profit margin of 72.06% and a net profit margin of 31.76%. EBIT and EBITDA margins are also robust at 42.79% and 49.89%, respectively, indicating efficient operations and cost management.
Balance Sheet
The balance sheet reflects a solid financial position with a low debt-to-equity ratio of 0.16, suggesting prudent financial leverage. Return on equity is impressive at 69.84%, indicating effective use of shareholder funds. The equity ratio is healthy, supporting the company's stability and growth potential.
Cash Flow
Cash flow analysis shows strong operational cash generation with an operating cash flow to net income ratio of 3.89. Free cash flow has grown by 15.95%, and the free cash flow to net income ratio is 0.83, highlighting the company's ability to generate cash and reinvest in growth opportunities.
BreakdownTTMDec 2024Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue617.50M525.70M617.50M470.80M414.80M369.50M
Gross Profit446.20M374.50M445.00M319.80M282.70M269.30M
EBITDA292.80M243.30M308.10M211.00M192.90M178.10M
Net Income196.10M151.10M196.10M134.70M128.40M122.00M
Balance Sheet
Total Assets383.00M351.30M383.00M326.80M321.10M281.70M
Cash, Cash Equivalents and Short-Term Investments132.60M107.60M132.60M90.20M71.40M85.20M
Total Debt45.20M47.20M45.20M49.90M48.90M47.00M
Total Liabilities102.20M99.90M102.20M91.70M86.40M85.40M
Stockholders Equity280.80M251.40M280.80M235.10M234.70M196.30M
Cash Flow
Free Cash Flow224.90M163.60M206.50M165.60M89.40M102.90M
Operating Cash Flow248.90M196.20M247.40M193.90M121.70M132.90M
Investing Cash Flow-40.90M-30.10M-38.00M-28.30M-32.30M-30.00M
Financing Cash Flow-183.30M-148.50M-183.30M-146.60M-103.60M-70.00M

Games Workshop Technical Analysis

Technical Analysis Sentiment
Positive
Last Price18760.00
Price Trends
50DMA
18106.85
Positive
100DMA
16450.04
Positive
200DMA
15815.42
Positive
Market Momentum
MACD
35.66
Positive
RSI
51.57
Neutral
STOCH
41.37
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:GAW, the sentiment is Positive. The current price of 18760 is below the 20-day moving average (MA) of 19042.51, above the 50-day MA of 18106.85, and above the 200-day MA of 15815.42, indicating a neutral trend. The MACD of 35.66 indicates Positive momentum. The RSI at 51.57 is Neutral, neither overbought nor oversold. The STOCH value of 41.37 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:GAW.

Games Workshop Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
£6.20B31.5373.69%2.96%17.46%29.67%
71
Outperform
£1.38B10.766.16%1.18%9.51%-31.96%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
60
Neutral
£21.44M2.4963.08%-1.96%28.69%
46
Neutral
£41.85M-32.16-3.47%5.32%-18.60%-128.39%
46
Neutral
£801.54M-5.68-11.61%4.48%-19.03%-318.35%
43
Neutral
£1.72M-1.65-169.50%-54.59%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:GAW
Games Workshop
18,760.00
6,019.11
47.24%
GB:CCT
Character
237.00
-15.33
-6.07%
GB:GFIN
Gfinity
0.03
-0.03
-46.77%
GB:SMWH
WH Smith
643.50
-457.36
-41.55%
GB:CURY
Currys plc
131.50
49.26
59.90%
GB:WRKS
TheWorks.co.uk plc
34.30
14.08
69.63%

Games Workshop Corporate Events

Business Operations and StrategyExecutive/Board Changes
Games Workshop Refreshes Board with New Non-Executive Director and Remuneration Chair
Positive
Dec 19, 2025

Games Workshop has strengthened its board with the appointment of Nilufer Kheraj OBE as a Non-Executive Director, effective 1 January 2026. Kheraj brings extensive corporate and commercial legal experience from a 31-year career at law firm Slaughter and May, where she was a partner for 27 years, and currently serves as a Non-Executive Director at Legal & General Group. The company also confirmed that Kate Marsh, a long-serving Non-Executive Director and Chair of the Remuneration Committee, will step down from the board on 31 December 2025, with Randal Casson taking over as Chair of the Remuneration Committee from 1 January 2026. In line with UK corporate governance provisions, Games Workshop has begun recruiting an additional Non-Executive Director, underscoring its focus on board refreshment, succession planning and maintaining strong governance structures as it continues to grow.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

DividendsFinancial Disclosures
Games Workshop Announces Increased Dividend for 2025/26
Positive
Dec 17, 2025

Games Workshop Group PLC has announced a dividend of 50 pence per share, bringing the total declared dividends for the fiscal year 2025/26 to £3.75 per share, compared to £2.65 in the previous year. This announcement reflects the company’s commitment to its dividend policy and indicates a positive financial performance, potentially enhancing shareholder value and reinforcing its strong market position.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £21000.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Announces Total Voting Rights Update
Neutral
Dec 1, 2025

Games Workshop Group PLC announced that as of December 1, 2025, the company has 33,042,147 issued ordinary shares, each carrying one vote at general meetings. This information is crucial for shareholders and others with notification obligations under the Disclosure and Transparency Rules, as it serves as a denominator for calculating changes in their interest in the company.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Games Workshop Appoints New Group Product Director
Neutral
Nov 26, 2025

Games Workshop has announced the appointment of Max Bottrill to its Board of Directors as Group Product Director, effective December 1, 2025. Bottrill, who has been with the company for 29 years, brings extensive experience in various business areas, including manufacturing and logistics, to his new role. The company also plans to recruit two additional Non-Executive Directors, aligning with the UK Corporate Governance Code, which may enhance its strategic oversight and governance.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Dividends
Games Workshop CEO Increases Stake with Share Purchase
Positive
Nov 25, 2025

Games Workshop Group PLC announced that its CEO, Kevin Rountree, has acquired 100 ordinary shares of the company through a dividend reinvestment plan, priced at £184 per share. This transaction increases Mr. Rountree’s total beneficial interest to 22,253 shares, representing approximately 0.07% of the company’s issued share capital, reflecting a modest but notable vote of confidence in the company’s future prospects.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

DividendsFinancial Disclosures
Games Workshop Increases Dividend Amid Strong Performance
Positive
Nov 20, 2025

Games Workshop Group PLC has announced a dividend of £1.00 per share, bringing the total declared dividends for 2025/26 to £3.25 per share, a significant increase from the previous year’s £1.85. This decision aligns with the company’s dividend policy and reflects its strong financial performance, potentially enhancing shareholder value and reinforcing its market position.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £18300.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Games Workshop Reports Strong Core Revenue Growth in Trading Update
Positive
Nov 20, 2025

Games Workshop Group PLC has released a trading update for the six months ending November 30, 2025, reporting an estimated core revenue of at least £310 million and a profit before tax of no less than £135 million. Despite a decrease in licensing revenue compared to the previous year, the company’s strong core revenue growth suggests a positive impact on its operations and market position, indicating robust demand for its products.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £18300.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Announces Total Voting Rights Update
Neutral
Oct 28, 2025

Games Workshop Group PLC announced that as of the date of the release, it has 32,975,051 issued ordinary shares, each carrying one vote in general meetings. This information is crucial for shareholders and others with notification obligations to determine changes in their interests under the Disclosure and Transparency Rules.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Business Operations and StrategyDividends
Games Workshop CEO Increases Stake in Company
Positive
Oct 7, 2025

Games Workshop announced that its CEO, Kevin Rountree, has acquired 84 ordinary shares in the company through its dividend reinvestment plan, at a price of £142.61 per share. This transaction increases Rountree’s beneficial interest to 22,153 shares, representing approximately 0.07% of the company’s issued share capital, signaling confidence in the company’s ongoing performance and potential growth.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Regulatory Filings and Compliance
Games Workshop Announces Total Voting Rights Update
Neutral
Oct 1, 2025

Games Workshop Group PLC announced that as of October 1, 2025, it has 32,974,680 issued ordinary shares, each carrying one vote at the company’s general meetings. This information is crucial for shareholders and others with notification obligations under the Disclosure and Transparency Rules to determine their interest in the company.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Executive/Board Changes
Games Workshop Announces New Directorship Appointment
Neutral
Oct 1, 2025

Games Workshop Group PLC has announced that Randal Casson, an independent non-executive director of the company, has been appointed to a similar role at The Smarter Web Company PLC. This move highlights the company’s commitment to fostering leadership talent and may influence its strategic positioning within the industry.

The most recent analyst rating on (GB:GAW) stock is a Buy with a £17394.00 price target. To see the full list of analyst forecasts on Games Workshop stock, see the GB:GAW Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025