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Character
(LSE:CCT)
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Select Model
Rating:46Neutral
Price Target:
289.00 p
▲(20.42% Upside)
Action:Reiterated
Date:12/19/25
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
Positive Factors
Conservative leverage
Low debt-to-equity provides durable financial flexibility: with limited leverage the company can better absorb continued revenue pressure, access financing on better terms if needed, and prioritize operational turnaround or targeted investments over the next several months.
Negative Factors
Sustained revenue decline
Material top-line contraction is a structural risk: recurring revenue declines reduce scale economics, pressure gross margins and operating leverage, and constrain reinvestment capacity. Without clear demand recovery or new revenue streams, profitability recovery will be harder.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative leverage
Low debt-to-equity provides durable financial flexibility: with limited leverage the company can better absorb continued revenue pressure, access financing on better terms if needed, and prioritize operational turnaround or targeted investments over the next several months.
Read all positive factors
Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£51.25M
Dividend Yield5.32%
Average Volume (3M)19.74K
Price to Earnings (P/E)―
Beta (1Y)-0.13
Revenue Growth-19.44%
EPS Growth-132.34%
CountryUK
Employees212
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-0.09
Shares Outstanding17,371,948
10 Day Avg. Volume11,193
30 Day Avg. Volume19,736
Financial Highlights & Ratios
PEG Ratio0.36
Price to Book (P/B)1.72
Price to Sales (P/S)0.57
P/FCF Ratio9.96
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.22
Revenue Forecast (FY)£100.00M
Character Business Overview & Revenue Model
Company Description
The Character Group Plc engages in the design, development, and distribution of toys, games and playthings. It operates through the following geographical segments: United Kingdom, Far East, and Scandinavia. The company was founded by Richard King...
How the Company Makes Money
null...
Character Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
60
Neutral
Cash Flow
50
Neutral
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 95.73M | 100.47M | 123.42M | 122.59M | 176.40M | 140.00M |
| Gross Profit | 26.15M | 26.37M | 32.75M | 32.79M | 41.37M | 40.44M |
| EBITDA | 1.79M | 1.10M | 9.23M | 8.52M | 14.32M | 18.15M |
| Net Income | -1.75M | -1.24M | 4.95M | 3.50M | 9.39M | 12.16M |
Balance Sheet | ||||||
| Total Assets | 52.50M | 65.22M | 74.14M | 71.33M | 93.02M | 86.92M |
| Cash, Cash Equivalents and Short-Term Investments | 13.91M | 13.29M | 14.60M | 10.89M | 26.65M | 35.92M |
| Total Debt | 834.00K | 1.38M | 2.31M | 2.03M | 7.85M | 1.50M |
| Total Liabilities | 19.12M | 32.13M | 35.51M | 31.96M | 54.12M | 42.07M |
| Stockholders Equity | 33.38M | 33.09M | 38.63M | 39.37M | 38.90M | 44.85M |
Cash Flow | ||||||
| Free Cash Flow | 3.26M | 5.70M | 9.78M | -7.13M | 107.00K | 16.73M |
| Operating Cash Flow | 4.12M | 6.77M | 12.02M | -2.97M | 3.62M | 25.48M |
| Investing Cash Flow | -2.44M | -2.57M | -2.22M | -4.00M | -3.29M | -6.23M |
| Financing Cash Flow | -3.80M | -4.80M | -6.16M | -3.92M | -17.16M | -2.53M |
Character Technical Analysis
Positive
240.00
Price Trends
277.64
Positive
258.52
Positive
258.28
Positive
Market Momentum
4.17
Negative
74.80
Negative
75.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CCT, the sentiment is Positive. The current price of 240 is below the 20-day moving average (MA) of 288.25, below the 50-day MA of 277.64, and below the 200-day MA of 258.28, indicating a bullish trend. The MACD of 4.17 indicates Negative momentum. The RSI at 74.80 is Negative, neither overbought nor oversold. The STOCH value of 75.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CCT.
Character Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £228.90M | 7.58 | 9.00% | 7.08% | 7.41% | -34.98% | |
68 Neutral | £37.80M | 10.04 | 8.41% | 11.65% | -3.78% | -43.43% | |
65 Neutral | £772.02M | 16.28 | -113.93% | 1.40% | 6.54% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
53 Neutral | £48.19M | 5.56 | 63.25% | ― | -2.65% | -18.90% | |
47 Neutral | £77.14M | -36.74 | -56.70% | ― | -38.65% | -792.57% | |
46 Neutral | £51.25M | -32.78 | -5.25% | 5.32% | -19.44% | -132.34% |
* Consumer Cyclical Sector Average
GB:CCT
Character
295.00
26.40
9.83%
GB:CARD
Card Factory
67.90
-14.36
-17.45%
GB:IGR
IG Design
82.00
5.50
7.19%
GB:ULTP
Ultimate Products plc
46.70
-9.15
-16.38%
GB:WRKS
TheWorks.co.uk plc
77.10
18.85
32.36%
GB:MOON
Moonpig Group Plc
261.60
52.26
24.96%
Character Corporate Events
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Continues Buyback, Cuts Shares in Issue and Updates Voting Rights
Positive
Jul 9, 2026
The Character Group plc has continued its previously announced share buyback programme with the purchase of 9,000 ordinary shares on 9 July 2026 at a price of 295 pence per share. The repurchased shares have been cancelled, reducing the number of ...
Business Operations and StrategyStock Buyback
Character Group Cancels 5,000 Shares in Ongoing Buyback Programme
Positive
Jul 2, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, purchasing 5,000 ordinary shares at a price of 292 pence per share. The shares, acquired via Panmure Liberum on AIM, have been cancelled, reflecting...
Business Operations and StrategyStock Buyback
Character Group Tightens Share Capital with New Buyback
Positive
Jul 1, 2026
The Character Group plc has executed a further purchase of its own shares under an existing share buyback programme, acquiring 6,000 ordinary shares at a price of 282 pence per share. The repurchased shares have been cancelled, and the company now...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Tightens Capital Base with Share Buyback and Cancellation
Positive
Jun 29, 2026
The Character Group plc has continued its previously announced share buyback programme, purchasing 6,500 ordinary shares at a price of 285 pence per share through Panmure Liberum. The repurchased shares have been cancelled, leaving 17,391,949 shar...
Stock BuybackRegulatory Filings and Compliance
Character Group Tightens Share Capital with Further Buyback
Positive
Jun 29, 2026
The Character Group plc has continued execution of its previously announced share buyback programme, repurchasing 5,000 ordinary shares at a price of 289 pence per share. The shares have been cancelled, leaving the company with 1,983,059 shares he...
Business Operations and StrategyM&A Transactions
Character Group to Sell Infinity House for £9.8 Million, Unlocking Cash from Non‑Earning Asset
Positive
Jun 26, 2026
Character Group has confirmed that its subsidiary has received notice from Robertsbridge Property Co to exercise an option to purchase the freehold and leasehold interests in its Infinity House warehouse and office complex in Middleton, Lancashire...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Share Count Following Share Buyback
Positive
Jun 25, 2026
The Character Group plc has continued its previously announced share buyback programme by repurchasing 6,500 ordinary shares at a price of 285 pence per share, with the shares subsequently cancelled. Following this transaction, the company now hol...
Business Operations and StrategyExecutive/Board Changes
Character Group Aligns Executive Incentives with New EMI Share Option Scheme
Positive
Jun 25, 2026
The Character Group has restructured incentives for senior management by moving two executive directors from its 2017 Share Option Plan to a newly adopted Enterprise Management Incentive share option scheme. The options, over treasury-held ordinar...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Market on Latest Share Buyback and Voting Rights
Positive
Jun 23, 2026
The Character Group plc said it has continued its previously announced share buyback programme, acquiring 6,000 ordinary shares at a price of 290 pence each through Panmure Liberum. The repurchased shares have been cancelled, demonstrating the com...
Business Operations and Strategy
Character Group launches tax-advantaged EMI share scheme to drive long-term growth
Positive
Jun 23, 2026
The Character Group plc has introduced a new Enterprise Management Incentive share option scheme for eligible employees as part of its long-term growth and retention strategy. The plan, which complements the existing 2017 Share Option Plan, is des...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Updates Share Capital After Latest Buyback
Neutral
Jun 5, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 5,000 ordinary shares on 4 June 2026 at a price of 283 pence per share. The transaction was carried out through Panmure Liberum and the...
Other
Character Group bosses boost stakes with fresh share purchases
Positive
May 22, 2026
The Character Group has reported insider share purchases by its two joint group managing directors, underscoring increased management alignment with shareholders. Jon Diver acquired 833 ordinary shares at 276p each via his personal pension, liftin...
Regulatory Filings and Compliance
Character Group bosses boost stakes with pension-plan share buys
Positive
May 20, 2026
The Character Group has disclosed that joint group managing directors Jon Diver and Kiran Shah have increased their holdings in the company through purchases made via their personal pension plans. Diver acquired 1,666 shares at 276p, lifting his s...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Character Group lifts profits, hikes dividend and signals earnings beat despite tariff hit
Positive
May 12, 2026
The Character Group reported a resilient first half, lifting profit before tax and highlighted items by 15% to £2.4m despite a 9% fall in revenue to £48.3m, as gross margins improved to 31.7% and overheads fell. Underlying earnings per s...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Advances Buyback, Updates Share Capital and Voting Rights
Positive
May 11, 2026
The Character Group plc has continued execution of its previously announced share buyback programme, repurchasing 4,500 ordinary shares at a price of 246 pence per share through Panmure Liberum. The repurchased shares have been cancelled, leaving ...
Stock BuybackRegulatory Filings and Compliance
Character Group Tightens Share Base with Latest Buyback and Cancellation
Positive
May 6, 2026
The Character Group plc has continued its previously announced share buyback programme by purchasing 5,000 ordinary shares at 247.5 pence each through its broker Panmure Liberum, with the repurchased shares subsequently cancelled. Following this t...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Market on Latest Share Buyback and Voting Rights
Neutral
May 5, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 5,800 ordinary shares on 5 May 2026 at a price of 248 pence per share. The transaction was conducted through Panmure Liberum on the AIM...
Business Operations and StrategyStock Buyback
Character Group Reduces Share Capital with Latest Buyback Tranche
Positive
May 1, 2026
The Character Group has continued to execute its previously announced share buyback programme, repurchasing 5,900 ordinary shares at a price of 250 pence per share on 1 May 2026 through Panmure Liberum. The shares have been cancelled, leaving the ...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels 5,000 Shares in Ongoing Buyback Programme
Positive
May 1, 2026
The Character Group has continued executing its previously announced share buyback programme, repurchasing 5,000 ordinary shares at 248 pence each on 30 April 2026 via Panmure Liberum. The purchased shares have been cancelled, leaving the company ...
Stock BuybackRegulatory Filings and Compliance
Character Group Continues Share Buyback, Updates Voting Rights Count
Positive
Apr 17, 2026
The Character Group plc has continued executing its previously announced share buyback programme by repurchasing 6,500 ordinary shares at a price of 248 pence per share. The transaction, executed through Panmure Liberum on AIM, is part of the comp...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.