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Character Group PLC (GB:CCT)
LSE:CCT
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Character (CCT) AI Stock Analysis

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GB:CCT

Character

(LSE:CCT)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
320.00p
▲(11.11% Upside)
Character Group's stock is supported by solid financial performance and strategic corporate actions like share buybacks, which enhance shareholder value. The technical indicators show strong upward momentum, although caution is warranted due to overbought signals. The valuation is attractive, but the unusually high dividend yield requires further investigation. Overall, the stock presents a balanced investment opportunity with potential for growth.

Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)

Character Business Overview & Revenue Model

Company DescriptionCharacter (CCT) is a company focused on the development and distribution of innovative character-driven content across multiple sectors, including entertainment, gaming, and digital media. With a diverse portfolio of intellectual properties, CCT creates engaging experiences that resonate with audiences of all ages, offering products such as animated series, interactive video games, and immersive storytelling platforms.
How the Company Makes MoneyCharacter generates revenue through various streams, including the sale of licensing rights for its characters and content to other media companies, merchandising of branded products, and subscriptions to its digital platforms featuring exclusive content. Additionally, the company collaborates with strategic partners in the gaming and entertainment industries to create co-branded experiences, which also contribute significantly to its earnings. Advertising revenue from its digital platforms further enhances its financial performance.

Character Financial Statement Overview

Summary
Character exhibits solid financial health with stable revenue and profitability, strong cash flow generation, and a robust balance sheet. While the company shows potential for operational improvements, particularly in EBIT margins, its low leverage and strong cash flow position it well for future growth and stability. Investors should monitor the return on equity and operational efficiency to ensure continued financial performance.
Income Statement
75
Positive
Character's income statement shows a stable revenue base with a slight revenue growth of 0.68% from 2023 to 2024. The gross profit margin remains healthy at 26.54%, indicating efficient cost management. The net profit margin improved to 4.01% in 2024, reflecting enhanced profitability. However, the EBIT margin is relatively low at 5.30%, suggesting potential room for operational efficiency improvements.
Balance Sheet
70
Positive
The balance sheet reflects a strong equity position with an equity ratio of 52.11%, indicating financial stability. The debt-to-equity ratio is low at 0.06, showing prudent leverage management. However, the return on equity has decreased to 12.82% in 2024, which could be a concern for investors seeking high returns.
Cash Flow
80
Positive
Character's cash flow statement demonstrates a significant turnaround in free cash flow, which grew from negative in 2023 to a positive $9.78 million in 2024. The operating cash flow to net income ratio is strong at 2.43, indicating efficient cash generation relative to net income. The free cash flow to net income ratio is also robust at 1.98, underscoring strong cash flow management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue123.42M123.42M122.59M176.40M140.00M108.87M
Gross Profit32.75M32.75M32.79M41.37M40.44M30.16M
EBITDA9.23M9.23M8.60M14.32M18.15M7.05M
Net Income4.95M4.95M3.50M9.39M12.16M3.15M
Balance Sheet
Total Assets74.14M74.14M71.33M93.02M86.92M68.83M
Cash, Cash Equivalents and Short-Term Investments14.60M14.60M10.89M26.65M35.92M22.29M
Total Debt2.31M2.31M2.03M7.85M1.50M5.26M
Total Liabilities35.51M35.51M31.96M54.12M42.07M34.79M
Stockholders Equity38.63M38.63M39.37M38.90M44.85M34.39M
Cash Flow
Free Cash Flow11.16M9.78M-7.13M107.00K16.73M15.27M
Operating Cash Flow12.02M12.02M-2.97M3.62M25.48M17.57M
Investing Cash Flow-2.22M-2.22M-4.00M-3.29M-6.23M-2.29M
Financing Cash Flow-6.16M-6.16M-3.92M-17.16M-2.53M-2.66M

Character Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price288.00
Price Trends
50DMA
298.06
Negative
100DMA
272.90
Positive
200DMA
264.20
Positive
Market Momentum
MACD
-4.01
Positive
RSI
40.13
Neutral
STOCH
31.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CCT, the sentiment is Neutral. The current price of 288 is below the 20-day moving average (MA) of 296.95, below the 50-day MA of 298.06, and above the 200-day MA of 264.20, indicating a neutral trend. The MACD of -4.01 indicates Positive momentum. The RSI at 40.13 is Neutral, neither overbought nor oversold. The STOCH value of 31.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:CCT.

Character Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
4.91B24.9669.84%3.76%17.46%29.67%
67
Neutral
£51.64M9.8314.34%4.86%-2.86%4.50%
55
Neutral
123.11M60.092.25%3.26%-3.88%-83.28%
46
Neutral
67.63M-7.02-233.36%5.81%6.55%-1914.81%
46
Neutral
68.41M-2.071166.96%-21.23%16.09%
43
Neutral
51.93M-0.66-37.92%-10.23%-380.84%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CCT
Character
288.00
19.55
7.28%
GB:TUNE
Focusrite
210.00
-63.63
-23.25%
GB:GAW
Games Workshop
14,880.00
4,713.87
46.37%
GB:IGR
IG Design
54.50
-116.50
-68.13%
GB:MUL
Mulberry
97.50
-17.50
-15.22%
GB:TPT
Topps Tiles
34.40
-8.66
-20.11%

Character Corporate Events

Other
Character Group Directors Announce Share Transfers
Neutral
Aug 12, 2025

Character Group PLC announced share transactions involving its directors, with Jon Diver transferring 150,000 shares to each of his two sons and Joe Kissane transferring 263,519 shares to his wife, all for nil consideration. These transactions, which do not alter the overall shareholding percentages of the directors, reflect internal family arrangements and are in accordance with market regulations, maintaining transparency in the company’s operations.

Executive/Board ChangesBusiness Operations and Strategy
Character Group Grants Share Options to Key Executives
Neutral
Jul 30, 2025

The Character Group plc has granted options over 320,000 ordinary shares to certain employees, including executive directors Jerry Healy and Hamun Shah. This move is part of the company’s 2017 Share Option Plan, with options exercisable from July 2028. The grants aim to align management interests with shareholder value, potentially impacting the company’s market positioning and stakeholder confidence.

Stock Buyback
Character Group Executes Share Buyback, Cancels 6,000 Shares
Neutral
Jul 1, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback transaction as part of its ongoing share buyback programme. On July 1, 2025, Character purchased 6,000 of its ordinary shares at a price of 271.5 pence per share, which have since been cancelled. This transaction reduces the company’s total shares in issue to 18,054,899, impacting the total voting rights and potentially affecting shareholder interests in line with FCA’s regulations.

Regulatory Filings and Compliance
Character Group Announces Internal Share Transfer
Neutral
Jun 18, 2025

Character Group plc announced a share transaction involving its Group Marketing Director, Jerry Healy, who transferred 12,000 ordinary shares to his wife, Kathleen Ann Healy, without any financial consideration. This transaction did not alter Mr. Healy’s overall shareholding in the company, which remains at 64,817 shares, representing approximately 0.36% of the company’s issued voting share capital. This internal share transfer is in compliance with the Market Abuse Regulation and does not impact the company’s operations or market positioning.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Enhances Shareholder Value with Share Buyback
Positive
Jun 9, 2025

Character Group PLC announced the purchase and cancellation of 10,000 of its own ordinary shares as part of its ongoing share buyback programme. This transaction, conducted through Panmure Liberum, is part of the company’s strategy to manage its capital structure and enhance shareholder value. Following this buyback, the total voting rights in the company will be 18,060,899, which shareholders can use for calculating their interests under FCA’s rules.

Stock Buyback
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
Jun 6, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback transaction as part of its previously announced buyback programme. On June 5, 2025, Character purchased 22,000 of its ordinary shares at a price of 244 pence each, which have been subsequently cancelled. This transaction reduces the total number of shares in issue to 18,070,899, impacting the voting rights and shareholding calculations for stakeholders.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback
Neutral
Jun 4, 2025

Character Group PLC announced the repurchase of 22,000 of its ordinary shares as part of its ongoing share buyback programme. This transaction, executed at a consistent price of 240 pence per share, reflects the company’s strategy to manage its capital structure and potentially enhance shareholder value. The repurchased shares have been cancelled, adjusting the total voting rights to 18,092,899, which stakeholders can use to assess their shareholding interests under regulatory guidelines.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback
Neutral
Jun 3, 2025

Character Group PLC, a company involved in the toys and games industry, has announced the repurchase of 19,600 of its ordinary shares as part of its ongoing share buyback programme. This transaction, conducted through Panmure Liberum Limited, was executed at a consistent price of 239 pence per share, and the repurchased shares have been cancelled. Following this buyback, the company now holds 1,983,059 shares in treasury, with 18,114,899 shares remaining in issue. This move is part of Character’s strategy to manage its share capital and potentially enhance shareholder value.

Stock Buyback
Character Group Executes Share Buyback, Enhancing Shareholder Value
Positive
Jun 3, 2025

Character Group PLC has executed a share buyback, purchasing 8,500 of its ordinary shares at prices ranging from 232 to 243 pence, as part of its ongoing share buyback program. This transaction reduces the number of shares in circulation, potentially increasing the value of remaining shares and reflecting the company’s confidence in its financial health, which may positively impact shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group Expands Share Buyback Program to £3 Million
Positive
May 30, 2025

Character Group PLC has announced an extension and increase to its share buyback program, initially set at £2.0 million, now expanded by an additional £1.0 million to a total of £3.0 million. The program’s expiry date has been extended to 15 January 2026, and it will be terminated if any party acquires 29% or more of the company’s voting rights to avoid triggering a mandatory offer under the Takeover Code. This strategic move aims to reduce the company’s share capital and potentially enhance shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
May 29, 2025

Character Group PLC, a company involved in the toy industry, announced a transaction involving the repurchase of 4,000 of its ordinary shares at a price of 246 pence each as part of its ongoing share buyback programme. This move, executed through Panmure Liberum Limited, results in the cancellation of these shares and adjusts the total voting rights to 18,142,999, which shareholders can use for regulatory calculations. The buyback reflects the company’s strategic financial management and potentially impacts shareholder value and market perception.

Stock Buyback
Character Group Executes Share Buyback to Strengthen Market Position
Positive
May 29, 2025

Character Group PLC has executed a share buyback, purchasing 10,000 of its ordinary shares at a price of 244 pence each. This transaction is part of the company’s ongoing share buyback programme, initially announced in October 2024. The repurchased shares have been cancelled, resulting in a total of 18,146,999 shares in issue, excluding treasury shares. This move is likely aimed at consolidating the company’s share capital and potentially enhancing shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback to Optimize Capital Structure
Positive
May 27, 2025

Character Group PLC announced the repurchase of 12,500 ordinary shares as part of its ongoing share buyback programme. The shares were bought at a price of 244 pence each and have been subsequently cancelled, reducing the total number of shares in issue to 18,156,999. This move is part of the company’s strategy to enhance shareholder value and manage its capital structure effectively.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback
Positive
May 23, 2025

The Character Group plc, a company involved in the toy industry, announced a transaction in its own shares as part of a share buyback programme. On 23 May 2025, the company repurchased 19,000 of its ordinary shares at a price of 240.5789 pence per share from Panmure Liberum Limited. These shares have been cancelled, leaving the company with 18,169,499 shares in issue, excluding treasury shares. This transaction is part of an ongoing effort to manage the company’s capital structure and enhance shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback of 10,000 Shares
Neutral
May 21, 2025

Character Group PLC announced the repurchase of 10,000 of its ordinary shares at a price of 240 pence each as part of its ongoing share buyback programme. This transaction, executed through Panmure Liberum, results in the cancellation of the repurchased shares, adjusting the total voting rights to 18,188,499. This move is part of Character’s strategy to manage its share capital and potentially enhance shareholder value.

Stock Buyback
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
May 21, 2025

Character Group PLC has executed a share buyback, purchasing 18,000 of its ordinary shares at a price of 240 pence each. This transaction is part of the company’s ongoing share buyback program initiated in October 2024. The repurchased shares have been cancelled, reducing the total number of shares in issue to 18,198,499, which will affect shareholder voting rights calculations. This move is likely aimed at consolidating shareholder value and optimizing the company’s capital structure.

Stock BuybackRegulatory Filings and Compliance
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
May 19, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback as part of its previously announced programme. On May 19, 2025, the company repurchased 17,000 ordinary shares at a price of 242.5 pence each, which have been subsequently cancelled. This action reduces the total number of shares in issue to 18,216,499, affecting the total voting rights and potentially impacting shareholder calculations under regulatory guidelines.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback Programme
Neutral
May 16, 2025

Character Group PLC, a company involved in the toy and games industry, announced a transaction involving the repurchase of 10,000 of its ordinary shares as part of its ongoing share buyback programme. This move, executed through Panmure Liberum Limited, reflects the company’s strategy to manage its share capital and potentially enhance shareholder value. The repurchased shares have been cancelled, adjusting the total voting rights to 18,233,499, which stakeholders can use for regulatory calculations.

DividendsFinancial Disclosures
Character Group PLC Corrects Dividend Timetable
Neutral
May 16, 2025

Character Group PLC, a company involved in the production and distribution of toys and games, announced a correction to its previously released half-year financial results. The correction pertains to the ex-dividend date for its interim dividend of 3.0p per share, which will now be marked on 10 July 2025 instead of the initially stated 24 July 2025. This adjustment ensures shareholders are accurately informed about the dividend schedule, with the payment date remaining unchanged at 25 July 2025.

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
Character Group PLC Maintains Profitability Amid Revenue Decline
Neutral
May 16, 2025

Character Group PLC reported a decrease in revenue for the first half of 2025, down to £53.0m from £57.6m in the same period in 2024. Despite this, the company maintained its pre-tax profits at £2.1m, thanks to improved gross margins and effective cash flow management. The company has no long-term debt and increased its cash reserves to £16m. However, due to current uncertainties, the board declared a reduced interim dividend of 3.0p per share. The company also continues its share buyback program and plans to extend it if the target is not met by the end of May 2025. The management’s strategic market insights and product portfolio have helped sustain profitability amid challenging trading conditions.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
May 14, 2025

Character Group PLC has executed a share buyback, purchasing 7,000 of its ordinary shares at a price of 257 pence each, as part of its ongoing share buyback program. This transaction reduces the number of shares in circulation, potentially increasing the value of remaining shares, and reflects the company’s strategy to optimize its capital structure, which may positively impact shareholder value.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 28, 2025