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Character Group plc (GB:CCT)
:CCT
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Character (CCT) AI Stock Analysis

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GB

Character

(LSE:CCT)

Rating:73Outperform
Price Target:
3.00p
▼(-98.92%Downside)
Character Group PLC shows strong financial stability with low leverage and a positive shift in cash flow. The technical analysis reveals bullish momentum, though overbought conditions suggest caution. Valuation metrics highlight the stock as undervalued with a very high dividend yield. Additionally, ongoing share buybacks enhance shareholder value and reflect management's confidence in the company's prospects.

Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)

Character Business Overview & Revenue Model

Company DescriptionThe Character Group plc designs, develops, and distributes toys, games, and gifts in the United Kingdom and internationally. The company sells its products under the Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X, Instaglam, Mashems, Teletubbies, and Ben & Holly's Little Kingdom brands. It also imports and distributes gifts; and invests in properties. The Character Group plc was founded in 1991 and is headquartered in New Malden, the United Kingdom.
How the Company Makes MoneyCharacter (CCT) generates revenue primarily through subscription-based services and licensing fees for its AI solutions. Businesses pay recurring fees to access and integrate Character's AI technologies into their existing systems, while developers and enterprises may also pay for premium features, API access, and customization options. Additionally, Character may engage in partnerships with technology firms and enterprises to expand its market reach and integrate its AI solutions into broader service offerings, thereby enhancing its revenue potential.

Character Financial Statement Overview

Summary
Character's financial performance is characterized by stable revenue growth and effective cost management. The balance sheet is strong with low leverage, providing financial stability. The recent positive turn in free cash flow is promising, though cash flow volatility remains a point of concern. Overall, the company displays a solid financial foundation with opportunities for enhanced profitability.
Income Statement
70
Positive
The company has shown a modest revenue growth of 0.67% in the latest period, indicating stability in sales. Gross Profit Margin was 26.54%, and Net Profit Margin was 4.01%, showing effective cost management but limited profitability. EBITDA Margin is also moderate at 7.53%, indicating decent operational efficiency. Overall, the income statement reflects stable performance with room for improvement in profitability.
Balance Sheet
75
Positive
The debt-to-equity ratio is 0.06, which is very low, indicating a conservative approach to leverage. Return on Equity (ROE) stands at 12.82%, showing decent profitability relative to equity. The Equity Ratio is 52.11%, suggesting a strong equity base. The balance sheet is solid, with low leverage, though growth opportunities might be limited by conservative debt usage.
Cash Flow
65
Positive
Impressive Free Cash Flow growth, turning from negative to positive at 178.61%, reflects improvement in cash management. The Operating Cash Flow to Net Income Ratio is 2.43, indicating strong cash generation relative to profits. Overall, the cash flow statement suggests strengthened cash position, but historical fluctuations in cash flows should be monitored.
BreakdownSep 2024Sep 2023Sep 2022Sep 2021Sep 2020
Income Statement
Total Revenue123.42M122.59M176.40M140.00M108.87M
Gross Profit32.75M32.79M41.37M40.44M30.16M
EBITDA9.23M8.60M14.32M18.15M7.05M
Net Income4.95M3.50M9.39M12.16M3.15M
Balance Sheet
Total Assets74.14M71.33M93.02M86.92M68.83M
Cash, Cash Equivalents and Short-Term Investments14.60M10.89M26.65M35.92M22.29M
Total Debt2.31M2.03M7.85M1.50M5.26M
Total Liabilities35.51M31.96M54.12M42.07M34.79M
Stockholders Equity38.63M39.37M38.90M44.85M34.39M
Cash Flow
Free Cash Flow9.78M-7.13M107.00K16.73M15.27M
Operating Cash Flow12.02M-2.97M3.62M25.48M17.57M
Investing Cash Flow-2.22M-4.00M-3.29M-6.23M-2.29M
Financing Cash Flow-6.16M-3.92M-17.16M-2.53M-2.66M

Character Technical Analysis

Technical Analysis Sentiment
Positive
Last Price277.00
Price Trends
50DMA
251.96
Positive
100DMA
253.52
Positive
200DMA
254.69
Positive
Market Momentum
MACD
7.45
Negative
RSI
77.79
Negative
STOCH
68.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CCT, the sentiment is Positive. The current price of 277 is above the 20-day moving average (MA) of 266.34, above the 50-day MA of 251.96, and above the 200-day MA of 254.69, indicating a bullish trend. The MACD of 7.45 indicates Negative momentum. The RSI at 77.79 is Negative, neither overbought nor oversold. The STOCH value of 68.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CCT.

Character Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
GBGAW
75
Outperform
£5.35B30.6065.47%3.73%17.40%25.15%
GBCCT
73
Outperform
£50.01M9.3914.34%7.94%-2.86%4.50%
GBIGR
67
Neutral
£71.94M5.784.42%-10.76%
59
Neutral
£98.19M49.701.70%3.94%-3.88%-83.28%
GBTPT
58
Neutral
£72.75M-93.27%8.65%6.55%-1914.81%
57
Neutral
HK$25.53B4.08-2.03%6.84%-0.31%-67.64%
GBMUL
43
Neutral
£64.80M-410.43%-15.07%-1078.90%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CCT
Character
277.00
-18.96
-6.41%
GB:TUNE
Focusrite
167.50
-205.41
-55.08%
GB:IGR
IG Design
75.50
-129.50
-63.17%
GB:TPT
Topps Tiles
37.00
-3.50
-8.64%
GB:MUL
Mulberry
92.50
-5.00
-5.13%
GB:GAW
Games Workshop
16,200.00
6,414.38
65.55%

Character Corporate Events

Stock Buyback
Character Group Executes Share Buyback, Cancels 6,000 Shares
Neutral
Jul 1, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback transaction as part of its ongoing share buyback programme. On July 1, 2025, Character purchased 6,000 of its ordinary shares at a price of 271.5 pence per share, which have since been cancelled. This transaction reduces the company’s total shares in issue to 18,054,899, impacting the total voting rights and potentially affecting shareholder interests in line with FCA’s regulations.

Regulatory Filings and Compliance
Character Group Announces Internal Share Transfer
Neutral
Jun 18, 2025

Character Group plc announced a share transaction involving its Group Marketing Director, Jerry Healy, who transferred 12,000 ordinary shares to his wife, Kathleen Ann Healy, without any financial consideration. This transaction did not alter Mr. Healy’s overall shareholding in the company, which remains at 64,817 shares, representing approximately 0.36% of the company’s issued voting share capital. This internal share transfer is in compliance with the Market Abuse Regulation and does not impact the company’s operations or market positioning.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Enhances Shareholder Value with Share Buyback
Positive
Jun 9, 2025

Character Group PLC announced the purchase and cancellation of 10,000 of its own ordinary shares as part of its ongoing share buyback programme. This transaction, conducted through Panmure Liberum, is part of the company’s strategy to manage its capital structure and enhance shareholder value. Following this buyback, the total voting rights in the company will be 18,060,899, which shareholders can use for calculating their interests under FCA’s rules.

Stock Buyback
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
Jun 6, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback transaction as part of its previously announced buyback programme. On June 5, 2025, Character purchased 22,000 of its ordinary shares at a price of 244 pence each, which have been subsequently cancelled. This transaction reduces the total number of shares in issue to 18,070,899, impacting the voting rights and shareholding calculations for stakeholders.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback
Neutral
Jun 4, 2025

Character Group PLC announced the repurchase of 22,000 of its ordinary shares as part of its ongoing share buyback programme. This transaction, executed at a consistent price of 240 pence per share, reflects the company’s strategy to manage its capital structure and potentially enhance shareholder value. The repurchased shares have been cancelled, adjusting the total voting rights to 18,092,899, which stakeholders can use to assess their shareholding interests under regulatory guidelines.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback
Neutral
Jun 3, 2025

Character Group PLC, a company involved in the toys and games industry, has announced the repurchase of 19,600 of its ordinary shares as part of its ongoing share buyback programme. This transaction, conducted through Panmure Liberum Limited, was executed at a consistent price of 239 pence per share, and the repurchased shares have been cancelled. Following this buyback, the company now holds 1,983,059 shares in treasury, with 18,114,899 shares remaining in issue. This move is part of Character’s strategy to manage its share capital and potentially enhance shareholder value.

Stock Buyback
Character Group Executes Share Buyback, Enhancing Shareholder Value
Positive
Jun 3, 2025

Character Group PLC has executed a share buyback, purchasing 8,500 of its ordinary shares at prices ranging from 232 to 243 pence, as part of its ongoing share buyback program. This transaction reduces the number of shares in circulation, potentially increasing the value of remaining shares and reflecting the company’s confidence in its financial health, which may positively impact shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group Expands Share Buyback Program to £3 Million
Positive
May 30, 2025

Character Group PLC has announced an extension and increase to its share buyback program, initially set at £2.0 million, now expanded by an additional £1.0 million to a total of £3.0 million. The program’s expiry date has been extended to 15 January 2026, and it will be terminated if any party acquires 29% or more of the company’s voting rights to avoid triggering a mandatory offer under the Takeover Code. This strategic move aims to reduce the company’s share capital and potentially enhance shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
May 29, 2025

Character Group PLC, a company involved in the toy industry, announced a transaction involving the repurchase of 4,000 of its ordinary shares at a price of 246 pence each as part of its ongoing share buyback programme. This move, executed through Panmure Liberum Limited, results in the cancellation of these shares and adjusts the total voting rights to 18,142,999, which shareholders can use for regulatory calculations. The buyback reflects the company’s strategic financial management and potentially impacts shareholder value and market perception.

Stock Buyback
Character Group Executes Share Buyback to Strengthen Market Position
Positive
May 29, 2025

Character Group PLC has executed a share buyback, purchasing 10,000 of its ordinary shares at a price of 244 pence each. This transaction is part of the company’s ongoing share buyback programme, initially announced in October 2024. The repurchased shares have been cancelled, resulting in a total of 18,146,999 shares in issue, excluding treasury shares. This move is likely aimed at consolidating the company’s share capital and potentially enhancing shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback to Optimize Capital Structure
Positive
May 27, 2025

Character Group PLC announced the repurchase of 12,500 ordinary shares as part of its ongoing share buyback programme. The shares were bought at a price of 244 pence each and have been subsequently cancelled, reducing the total number of shares in issue to 18,156,999. This move is part of the company’s strategy to enhance shareholder value and manage its capital structure effectively.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback
Positive
May 23, 2025

The Character Group plc, a company involved in the toy industry, announced a transaction in its own shares as part of a share buyback programme. On 23 May 2025, the company repurchased 19,000 of its ordinary shares at a price of 240.5789 pence per share from Panmure Liberum Limited. These shares have been cancelled, leaving the company with 18,169,499 shares in issue, excluding treasury shares. This transaction is part of an ongoing effort to manage the company’s capital structure and enhance shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback of 10,000 Shares
Neutral
May 21, 2025

Character Group PLC announced the repurchase of 10,000 of its ordinary shares at a price of 240 pence each as part of its ongoing share buyback programme. This transaction, executed through Panmure Liberum, results in the cancellation of the repurchased shares, adjusting the total voting rights to 18,188,499. This move is part of Character’s strategy to manage its share capital and potentially enhance shareholder value.

Stock Buyback
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
May 21, 2025

Character Group PLC has executed a share buyback, purchasing 18,000 of its ordinary shares at a price of 240 pence each. This transaction is part of the company’s ongoing share buyback program initiated in October 2024. The repurchased shares have been cancelled, reducing the total number of shares in issue to 18,198,499, which will affect shareholder voting rights calculations. This move is likely aimed at consolidating shareholder value and optimizing the company’s capital structure.

Stock BuybackRegulatory Filings and Compliance
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
May 19, 2025

Character Group PLC, a company involved in the toy and games industry, has executed a share buyback as part of its previously announced programme. On May 19, 2025, the company repurchased 17,000 ordinary shares at a price of 242.5 pence each, which have been subsequently cancelled. This action reduces the total number of shares in issue to 18,216,499, affecting the total voting rights and potentially impacting shareholder calculations under regulatory guidelines.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback Programme
Neutral
May 16, 2025

Character Group PLC, a company involved in the toy and games industry, announced a transaction involving the repurchase of 10,000 of its ordinary shares as part of its ongoing share buyback programme. This move, executed through Panmure Liberum Limited, reflects the company’s strategy to manage its share capital and potentially enhance shareholder value. The repurchased shares have been cancelled, adjusting the total voting rights to 18,233,499, which stakeholders can use for regulatory calculations.

DividendsFinancial Disclosures
Character Group PLC Corrects Dividend Timetable
Neutral
May 16, 2025

Character Group PLC, a company involved in the production and distribution of toys and games, announced a correction to its previously released half-year financial results. The correction pertains to the ex-dividend date for its interim dividend of 3.0p per share, which will now be marked on 10 July 2025 instead of the initially stated 24 July 2025. This adjustment ensures shareholders are accurately informed about the dividend schedule, with the payment date remaining unchanged at 25 July 2025.

Stock BuybackDividendsBusiness Operations and StrategyFinancial Disclosures
Character Group PLC Maintains Profitability Amid Revenue Decline
Neutral
May 16, 2025

Character Group PLC reported a decrease in revenue for the first half of 2025, down to £53.0m from £57.6m in the same period in 2024. Despite this, the company maintained its pre-tax profits at £2.1m, thanks to improved gross margins and effective cash flow management. The company has no long-term debt and increased its cash reserves to £16m. However, due to current uncertainties, the board declared a reduced interim dividend of 3.0p per share. The company also continues its share buyback program and plans to extend it if the target is not met by the end of May 2025. The management’s strategic market insights and product portfolio have helped sustain profitability amid challenging trading conditions.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
May 14, 2025

Character Group PLC has executed a share buyback, purchasing 7,000 of its ordinary shares at a price of 257 pence each, as part of its ongoing share buyback program. This transaction reduces the number of shares in circulation, potentially increasing the value of remaining shares, and reflects the company’s strategy to optimize its capital structure, which may positively impact shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group Executes Share Buyback Program
Neutral
May 7, 2025

Character Group PLC, a company involved in the toy and games industry, has announced the repurchase of 17,500 of its ordinary shares at a price of 243 pence each as part of its ongoing share buyback program. This transaction, executed through Panmure Liberum Limited, results in the cancellation of the repurchased shares, leaving the company with 1,983,059 shares in treasury and 18,250,499 shares in issue. The buyback is part of Character’s strategy to manage its capital structure and potentially enhance shareholder value.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Enhances Shareholder Value with Share Buyback
Positive
May 6, 2025

Character Group PLC has executed a share buyback, purchasing 10,000 of its ordinary shares at a price of 241.4 pence each. This move is part of the company’s ongoing share buyback programme, which aims to optimize capital structure and enhance shareholder value. The repurchased shares have been cancelled, reducing the total number of shares in issue and potentially increasing the value of remaining shares. This strategic financial maneuver is expected to positively impact the company’s market positioning and provide greater returns to its shareholders.

Stock BuybackRegulatory Filings and Compliance
Character Group Executes Share Buyback, Adjusts Shareholder Voting Rights
Neutral
May 2, 2025

Character Group PLC announced the purchase and cancellation of 18,000 of its own ordinary shares as part of its ongoing share buyback programme. This transaction, conducted at a consistent price of 246 pence per share, reduces the total number of shares in issue to 18,277,999, which will affect shareholder voting rights and disclosures under the FCA’s rules.

Stock Buyback
Character Group PLC Executes Share Buyback
Neutral
May 1, 2025

Character Group PLC, a company involved in the toy industry, has executed a share buyback transaction as part of its ongoing share buyback programme. On May 1, 2025, the company repurchased 15,192 of its ordinary shares at a price of 245 pence per share, which have since been canceled. This action reduces the number of shares in circulation and adjusts the total voting rights to 18,295,999, potentially impacting shareholder calculations under the FCA’s Disclosure Guidance and Transparency Rules.

Stock BuybackRegulatory Filings and Compliance
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
May 1, 2025

The Character Group plc, a company involved in the toy and games industry, has executed a share buyback program by purchasing 13,800 of its ordinary shares at a price of 250 pence per share. This move is part of a previously announced buyback program and results in the company holding 1,983,059 shares in treasury, with 18,311,191 shares remaining in issue. The cancellation of these shares impacts the total voting rights, which will be used by shareholders for regulatory compliance purposes.

Stock BuybackBusiness Operations and Strategy
Character Group PLC Executes Share Buyback
Positive
Apr 25, 2025

Character Group PLC, a company involved in the toy industry, has announced the repurchase of 2,500 of its ordinary shares as part of its ongoing share buyback programme. The shares were purchased at a consistent price of 250 pence each and have been subsequently cancelled, reducing the total number of shares in circulation and potentially increasing shareholder value. This move aligns with the company’s strategy to manage its capital structure and enhance shareholder returns.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 09, 2025