Character Group PLC (GB:CCT)
LSE:CCT
Top Page
Character
(LSE:CCT)
Select Model
Select Model
Rating:46Neutral
Price Target:
235.00 p
â–¼(-2.08% Downside)
Action:ReiteratedDate:12/19/25
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
Positive Factors
Business Model Strength
A diversified revenue model with in-app purchases, subscriptions, and partnerships enhances resilience against market fluctuations.
Negative Factors
Declining Revenue
Declining revenue indicates potential loss of market share or demand, challenging long-term growth prospects.
Read all positive and negative factors
Positive Factors
Negative Factors
Business Model Strength
A diversified revenue model with in-app purchases, subscriptions, and partnerships enhances resilience against market fluctuations.
Read all positive factors
Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£39.29M
Dividend Yield5.32%
Average Volume (3M)19.74K
Price to Earnings (P/E)―
Beta (1Y)-0.10
Revenue Growth-18.60%
EPS Growth-128.39%
CountryUK
Employees212
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-0.20
Shares Outstanding17,460,150
10 Day Avg. Volume11,193
30 Day Avg. Volume19,736
Financial Highlights & Ratios
PEG Ratio0.36
Price to Book (P/B)1.72
Price to Sales (P/S)0.57
P/FCF Ratio9.96
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.13
Revenue Forecast (FY)£100.00M
Character Business Overview & Revenue Model
Company Description
Character (CCT) is a leading company in the digital entertainment sector, specializing in the creation and distribution of unique, interactive characters for various platforms including gaming, virtual reality, and mobile applications. With a stro...
How the Company Makes Money
Character generates revenue through multiple streams, primarily from in-app purchases and subscriptions related to its character-based applications and games. Additionally, the company earns money through partnerships with larger gaming platforms ...
Character Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
60
Neutral
Cash Flow
50
Neutral
| Breakdown | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 100.47M | 123.42M | 122.59M | 176.40M | 140.00M |
| Gross Profit | 26.37M | 32.75M | 32.79M | 41.37M | 40.44M |
| EBITDA | 1.10M | 9.23M | 8.52M | 14.32M | 18.15M |
| Net Income | -1.24M | 4.95M | 3.50M | 9.39M | 12.16M |
Balance Sheet | |||||
| Total Assets | 65.22M | 74.14M | 71.33M | 93.02M | 86.92M |
| Cash, Cash Equivalents and Short-Term Investments | 13.29M | 14.60M | 10.89M | 26.65M | 35.92M |
| Total Debt | 1.38M | 2.31M | 2.03M | 7.85M | 1.50M |
| Total Liabilities | 32.13M | 35.51M | 31.96M | 54.12M | 42.07M |
| Stockholders Equity | 33.09M | 38.63M | 39.37M | 38.90M | 44.85M |
Cash Flow | |||||
| Free Cash Flow | 5.70M | 9.78M | -7.13M | 107.00K | 16.73M |
| Operating Cash Flow | 6.77M | 12.02M | -2.97M | 3.62M | 25.48M |
| Investing Cash Flow | -2.57M | -2.22M | -4.00M | -3.29M | -6.23M |
| Financing Cash Flow | -4.80M | -6.16M | -3.92M | -17.16M | -2.53M |
Character Technical Analysis
Negative
240.00
Price Trends
240.46
Negative
246.53
Negative
264.30
Negative
Market Momentum
-3.96
Positive
29.17
Positive
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CCT, the sentiment is Negative. The current price of 240 is above the 20-day moving average (MA) of 233.90, below the 50-day MA of 240.46, and below the 200-day MA of 264.30, indicating a bearish trend. The MACD of -3.96 indicates Positive momentum. The RSI at 29.17 is Positive, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CCT.
Character Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £36.87M | 6.55 | 8.41% | 11.65% | -3.45% | -44.02% | |
67 Neutral | £218.94M | 16.03 | 12.51% | 7.08% | 6.18% | 4.22% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | £26.88M | -1.20 | 63.25% | ― | -1.96% | 28.69% | |
56 Neutral | £647.99M | 8.84 | -113.93% | 1.40% | 3.94% | ― | |
52 Neutral | £49.07M | -3.03 | -43.73% | ― | -38.64% | -792.57% | |
46 Neutral | £39.29M | -45.67 | -3.46% | 5.32% | -18.60% | -128.39% |
* Consumer Cyclical Sector Average
GB:CCT
Character
225.00
-30.85
-12.06%
GB:CARD
Card Factory
63.30
-12.76
-16.77%
GB:IGR
IG Design
51.50
0.50
0.98%
GB:ULTP
Ultimate Products plc
44.00
-16.79
-27.62%
GB:WRKS
TheWorks.co.uk plc
43.00
23.60
121.65%
GB:MOON
Moonpig Group Plc
210.00
2.63
1.27%
Character Corporate Events
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Continues Share Buyback, Sets New Voting Rights Total
Positive
Jan 8, 2026
The Character Group plc has continued executing its previously announced share buyback programme with the repurchase of 6,400 ordinary shares on 7 January 2026 at a price of 240 pence per share, all of which have been cancelled. Following this tra...
Stock BuybackRegulatory Filings and Compliance
Character Group Continues Buyback, Updates Share Capital and Voting Rights
Positive
Jan 5, 2026
The Character Group plc has continued its ongoing share buyback programme by repurchasing and cancelling 6,750 ordinary shares at a price of 242 pence per share on 5 January 2026, in line with the parameters of the previously announced programme m...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels Further Shares Under Ongoing Buyback Programme
Positive
Dec 30, 2025
The Character Group plc has continued to execute its previously announced share buyback programme by repurchasing 8,000 ordinary shares at 240 pence per share on 30 December 2025 through Panmure Liberum. The repurchased shares have been cancelled,...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels 8,000 Shares Under Ongoing Buyback Programme
Positive
Dec 29, 2025
The Character Group plc has repurchased 8,000 of its own ordinary shares at 246 pence per share as part of its ongoing share buyback programme, originally launched in October 2024 and subsequently extended and increased in May 2025. The repurchase...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels Additional Shares Under Ongoing Buyback Programme
Positive
Dec 29, 2025
The Character Group plc has continued to execute its share buyback programme, repurchasing 7,000 ordinary shares at 242 pence each on 24 December 2025 through Panmure Liberum Limited. These shares have been cancelled, leaving the company with 17,6...
Stock BuybackRegulatory Filings and Compliance
Character Group Continues Buyback, Updates Share Capital and Voting Rights
Neutral
Dec 19, 2025
The Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 8,500 ordinary shares at 242 pence each on 19 December 2025 through Panmure Liberum Limited. The shares have been cancelled, leaving th...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels 8,000 Shares Under Ongoing Buyback Programme
Neutral
Dec 18, 2025
The Character Group plc has repurchased 8,000 of its own ordinary shares at 243 pence each under its ongoing share buyback programme, with the shares subsequently cancelled. Following this transaction, the company now holds 1,983,059 shares in tre...
Stock BuybackRegulatory Filings and Compliance
Character Group Further Reduces Share Capital Through Share Buyback
Positive
Dec 18, 2025
The Character Group plc has executed a further share repurchase under its ongoing buyback programme, acquiring 5,500 ordinary shares at prices ranging between 236.5p and 245p, with a volume-weighted average price of 241.73p. The repurchased shares...
Business Operations and StrategyStock BuybackFinancial Disclosures
Character Group Faces Challenging Year Amid Global Uncertainties
Negative
Dec 17, 2025
Character Group PLC reported a challenging financial year ending 31 August 2025, with a significant drop in revenue to £100.5 million from £123.4 million the previous year, largely due to tariffs on imports to the USA and global economic...
Business Operations and StrategyStock Buyback
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
Dec 15, 2025
Character Group PLC, a company involved in the production and distribution of toys and games, has announced a transaction involving the repurchase of its own shares. On December 15, 2025, Character Group purchased 7,000 of its ordinary shares at a...
Stock Buyback
Character Group PLC Executes Share Buyback, Cancels 5,000 Shares
Neutral
Dec 9, 2025
Character Group PLC announced the repurchase of 5,000 of its ordinary shares at a price of 264 pence each as part of its ongoing share buyback programme. The repurchased shares have been cancelled, reducing the total number of shares in issue to 1...
Stock Buyback
Character Group PLC Executes Share Buyback, Enhancing Shareholder Value
Positive
Dec 4, 2025
Character Group PLC has executed a share buyback, purchasing 6,500 of its ordinary shares at a price of 262.5 pence each, as part of its ongoing share buyback program. This transaction reduces the number of shares in circulation, potentially incre...
Stock Buyback
Character Group PLC Executes Share Buyback Programme
Positive
Dec 3, 2025
Character Group PLC has executed a share buyback, purchasing 5,000 of its ordinary shares at a price of 262.5 pence per share, as part of its ongoing buyback programme. This move reduces the number of shares in circulation, potentially increasing ...
Business Operations and StrategyStock Buyback
Character Group Executes Share Buyback to Optimize Capital Structure
Positive
Dec 2, 2025
Character Group PLC has executed a share buyback, purchasing 5,000 of its ordinary shares as part of its ongoing buyback programme. The shares were bought at a consistent price of 264 pence each and have been subsequently cancelled, adjusting the ...
Business Operations and StrategyStock Buyback
Character Group PLC Executes Share Buyback to Enhance Shareholder Value
Positive
Nov 28, 2025
Character Group PLC announced the repurchase of 5,000 of its ordinary shares as part of its ongoing share buyback program. This transaction, executed at a price of 272 pence per share, reflects the company’s strategy to manage its capital st...
Stock Buyback
Character Group Executes Share Buyback Programme
Positive
Nov 26, 2025
Character Group PLC has executed a share buyback, purchasing 6,000 of its ordinary shares at a price of 272.9 pence each. This transaction is part of an ongoing share buyback programme, which was announced in October 2024 and extended in May 2025....
Stock Buyback
Character Group PLC Executes Share Buyback
Neutral
Nov 25, 2025
Character Group PLC, a company involved in a share buyback programme, announced the repurchase of 6,300 of its ordinary shares at a price of 271.75 pence per share. This transaction is part of a previously announced programme aimed at reducing the...
Stock Buyback
Character Group PLC Executes Share Buyback
Neutral
Nov 24, 2025
Character Group PLC has executed a share buyback, purchasing 6,000 of its ordinary shares at a price of 271.75 pence each. This transaction is part of a previously announced buyback program, and the repurchased shares have been cancelled, impactin...
Business Operations and StrategyStock Buyback
Character Group PLC Executes Share Buyback Program
Positive
Nov 21, 2025
Character Group PLC has executed a share buyback, purchasing 4,700 of its ordinary shares at a consistent price of 274 pence per share. This move is part of an ongoing share buyback program, which aims to optimize the company’s capital struc...
Stock Buyback
Character Group PLC Executes Share Buyback
Neutral
Nov 18, 2025
Character Group PLC has announced the purchase of 4,000 of its own ordinary shares at a price of 274 pence each as part of its ongoing share buyback programme. This transaction, executed through Panmure Liberum Limited, results in the cancellation...
Stock Buyback
Character Group Executes Share Buyback to Enhance Shareholder Value
Positive
Nov 17, 2025
Character Group PLC has executed a share buyback transaction, purchasing 5,900 of its ordinary shares at a price of 273.5 pence each, as part of its ongoing share buyback programme. This move reduces the number of shares in circulation, potentiall...
Business Operations and StrategyStock Buyback
Character Group PLC Executes Share Buyback to Optimize Capital Structure
Positive
Nov 10, 2025
Character Group PLC announced the repurchase of 5,000 of its ordinary shares as part of its ongoing share buyback programme. The shares were purchased at a consistent price of 277 pence each and have been subsequently cancelled, impacting the tota...
Stock Buyback
Character Group PLC Executes Share Buyback, Cancels 5,800 Shares
Neutral
Nov 6, 2025
Character Group PLC announced the purchase and cancellation of 5,800 ordinary shares as part of its ongoing share buyback programme. This transaction, executed at a price of 275 pence per share, reduces the total number of shares in issue to 17,78...
Stock Buyback
Character Group Executes Share Buyback to Enhance Shareholder Value
Positive
Nov 4, 2025
Character Group PLC has executed a share buyback, purchasing 5,800 of its ordinary shares at a price of 275 pence each, as part of its ongoing buyback program. This move reduces the number of shares in circulation, potentially increasing the value...
Stock Buyback
Character Group Executes Share Buyback, Cancels Repurchased Shares
Positive
Nov 4, 2025
Character Group PLC has executed a share buyback, acquiring 5,900 of its ordinary shares at a price of 277 pence each, as part of its ongoing share buyback programme. This transaction reduces the number of shares in circulation, potentially enhanc...
Stock BuybackRegulatory Filings and Compliance
Character Group PLC Executes Share Buyback, Adjusts Voting Rights
Neutral
Oct 31, 2025
Character Group PLC, a company involved in a share buyback programme, announced the purchase and cancellation of 5,800 of its ordinary shares at a price of 274 pence per share. This transaction, conducted through Panmure Liberum Limited, reduces t...
Business Operations and StrategyStock Buyback
Character Group PLC Executes Share Buyback
Neutral
Oct 30, 2025
Character Group PLC, a company involved in the toy and games industry, has announced the repurchase of 6,400 of its ordinary shares as part of its ongoing share buyback programme. This transaction, executed through Panmure Liberum Limited, is part...
Stock BuybackRegulatory Filings and Compliance
Character Group Executes Share Buyback, Adjusts Voting Rights
Neutral
Oct 28, 2025
Character Group PLC, a company involved in the toy industry, has executed a share buyback as part of its ongoing program. On October 28, 2025, the company repurchased 7,500 ordinary shares at a price of 275 pence per share, which have been subsequ...
Business Operations and StrategyStock Buyback
Character Group Executes Share Buyback to Enhance Shareholder Value
Positive
Oct 27, 2025
Character Group PLC has executed a share buyback, purchasing 5,000 of its ordinary shares at a price of 272 pence each, as part of its ongoing share buyback programme. The repurchased shares have been cancelled, reducing the total number of shares...
Business Operations and StrategyStock Buyback
Character Group Executes Share Buyback to Enhance Shareholder Value
Positive
Oct 22, 2025
Character Group PLC has executed a share buyback, purchasing 7,000 of its ordinary shares at a price of 275 pence each, as part of its ongoing share buyback programme. The repurchased shares have been cancelled, reducing the total number of shares...
Stock Buyback
Character Group Executes Share Buyback
Neutral
Oct 21, 2025
Character Group PLC, a company involved in the toy and games industry, has executed a share buyback transaction as part of its ongoing share buyback programme. On 21 October 2025, Character repurchased 7,000 of its ordinary shares at a price of 27...
Stock Buyback
Character Group PLC Executes Share Buyback to Optimize Capital Structure
Positive
Oct 20, 2025
Character Group PLC has executed a share buyback transaction, purchasing 7,000 of its ordinary shares at a price of 272 pence each, as part of its ongoing share buyback programme. This move is expected to optimize the company’s capital struc...
Stock Buyback
Character Group Executes Share Buyback Programme
Neutral
Oct 16, 2025
Character Group PLC has executed a share buyback, purchasing 7,000 of its ordinary shares at a price of 272 pence each, as part of its ongoing share buyback programme. This transaction, conducted through Panmure Liberum, results in a total of 17,8...
Business Operations and StrategyStock Buyback
Character Group Executes Share Buyback to Enhance Shareholder Value
Positive
Oct 14, 2025
Character Group PLC has executed a share buyback, purchasing 7,500 of its ordinary shares at a price of 275 pence each, as part of its ongoing share buyback programme. This move reduces the total number of shares in circulation, potentially increa...
Business Operations and StrategyStock Buyback
Character Group PLC Executes Share Buyback to Optimize Capital Structure
Neutral
Oct 13, 2025
Character Group PLC announced the repurchase of 8,800 of its ordinary shares as part of its ongoing share buyback program. The shares were purchased at a volume-weighted average price of 270.1 pence per share and have been subsequently canceled, a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.