Ebiquity (EBQ) AI Stock Analysis

• Market Cap: £17.93M
• Dividend Yield: N/A
• Average Volume (3M): 350.40K
• Price to Earnings (P/E): ―
• Beta (1Y): -0.11
• Revenue Growth: -0.79%
• EPS Growth: -100.22%
• Country: UK
• Employees: 665
• Sector: Communication Services
• Sector Strength: 97
• Industry: Advertising Agencies
• EPS (TTM): >-0.01
• Shares Outstanding: 141,256,290
• 10 Day Avg. Volume: 351,830
• 30 Day Avg. Volume: 350,396
• PEG Ratio: 0.43
• Price to Book (P/B): 0.77
• Price to Sales (P/S): 0.36
• P/FCF Ratio: 35.00
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 48 Neutral
• Price Target: 15.00p ▲(17.65% Upside)

Ebiquity's overall stock score is primarily driven by its mixed financial performance and bearish technical indicators. The company's ongoing profitability challenges and negative valuation metrics weigh heavily on the score. However, positive corporate events and strategic improvements provide some optimism for future performance.

Positive Factors

Operational Efficiency

The improvement in EBIT margin indicates enhanced operational efficiency, which can lead to better profitability and competitive positioning over time.

Cash Flow Improvement

Positive free cash flow reflects improved cash management, enhancing financial flexibility and the ability to invest in growth opportunities.

Stable Balance Sheet

A solid equity base with a healthy equity ratio suggests financial stability, providing a buffer against economic fluctuations and supporting long-term growth.

Negative Factors

Revenue Decline

The decline in revenue indicates challenges in market demand or competitive pressures, which could affect long-term growth prospects if not addressed.

Profitability Challenges

Persistent net losses and negative profit margins highlight ongoing profitability challenges, potentially limiting reinvestment and growth capacity.

Gross Margin Decline

A significant drop in gross margin suggests rising costs or pricing pressures, which could impact long-term profitability and competitive edge.

Ebiquity Business Overview & Revenue Model

Company Description

Ebiquity plc, together with its subsidiaries, provides media consultancy and investment analysis services worldwide. The company operates through two segments, Media and Analytics & Tech. It offers analysis and advisory services in the areas of media management, media performance, marketing effectiveness, technology advisory, and contract compliance services. The company was formerly known as Thomson Intermedia Plc. Ebiquity plc was founded in 1997 and is based in London, the United Kingdom.

How the Company Makes Money

Ebiquity generates revenue primarily through consultancy fees and services related to media analytics and performance measurement. The company earns money by providing clients with insights derived from data analysis, which aids in optimizing their marketing campaigns and media spending. Key revenue streams include subscription-based analytics services, project-based consulting fees, and performance-based contracts. Ebiquity also benefits from significant partnerships with technology firms and media agencies, enhancing its service offerings and expanding its client base, contributing to its overall earnings.

Ebiquity Financial Statement Overview

Summary

Ebiquity shows mixed financial performance with some operational improvements but persistent profitability challenges. Revenue has fluctuated, and although operational efficiency has improved, net losses continue to affect return metrics. The balance sheet is relatively stable with manageable debt levels, and the cash flow statement indicates some progress in cash management. The company needs to focus on enhancing profitability and cash generation to strengthen its financial position.

Income Statement

Ebiquity's revenue has seen fluctuations over the years with a decline to $76.8M in 2024 from $80.2M in 2023. Gross profit margin decreased significantly from 28.1% in 2023 to 16.7% in 2024. The company consistently reported net losses, with a net profit margin of -4.7% in 2024. EBIT margin improved to 8.6% in 2024, indicating better operational efficiency compared to previous years. Overall, the income statement reflects mixed performance with some operational improvements but persistent challenges in achieving profitability.

Balance Sheet

The debt-to-equity ratio is relatively stable but slightly high at 0.77 in 2024, indicating a moderate level of leverage. Return on equity remains negative due to net losses, but the equity ratio is at a healthy 40.8%, suggesting a solid equity base. The balance sheet reflects moderate financial stability with manageable debt levels and sufficient equity, but profitability remains a concern.

Cash Flow

Free cash flow improved to $0.78M in 2024 from a negative position in 2023, indicating positive cash generation. The operating cash flow to net income ratio suggests better cash generation relative to reported losses. However, cash flow from operations is still low, and the company needs to enhance its cash management strategies. Overall, the cash flow statement indicates progress in cash management but highlights ongoing challenges in converting income into cash.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	76.81M	76.76M	80.20M	75.06M	63.09M	55.91M
Gross Profit	18.54M	12.81M	19.12M	68.75M	30.44M	24.69M
EBITDA	-2.05M	6.65M	6.59M	915.00K	275.00K	1.83M
Net Income	-12.41M	-3.64M	-4.15M	-7.46M	-7.03M	-3.70M
Balance Sheet
Total Assets	73.55M	86.80M	95.13M	109.17M	75.51M	79.93M
Cash, Cash Equivalents and Short-Term Investments	9.95M	9.14M	10.02M	11.31M	13.13M	11.12M
Total Debt	27.13M	27.42M	26.23M	27.22M	24.29M	27.79M
Total Liabilities	46.12M	51.01M	53.47M	72.91M	52.51M	49.19M
Stockholders Equity	27.07M	35.42M	41.31M	35.96M	22.73M	30.30M
Cash Flow
Free Cash Flow	4.27M	782.00K	-194.00K	724.00K	8.47M	1.68M
Operating Cash Flow	4.89M	1.58M	1.75M	1.17M	8.69M	2.99M
Investing Cash Flow	-1.94M	-2.00M	-1.57M	-17.47M	-3.04M	-3.44M
Financing Cash Flow	590.00K	-291.00K	-2.02M	14.96M	-3.27M	3.21M

Ebiquity Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 12.75
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:EBQ, the sentiment is Negative. The current price of 12.75 is below the 20-day moving average (MA) of 12.91, below the 50-day MA of 13.05, and below the 200-day MA of 18.39, indicating a bearish trend. The MACD of -0.05 indicates Negative momentum. The RSI at 40.57 is Neutral, neither overbought nor oversold. The STOCH value of 13.89 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:EBQ.

Ebiquity Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
YOU	75 Outperform	£244.56M	19.28	7.16%	3.68%	15.99%	―
WPP	71 Outperform	£2.77B	7.56	11.44%	9.68%	-4.54%	86.79%
SYS1	69 Neutral	£28.30M	10.04	21.43%	2.29%	3.32%	-10.58%
SAA	65 Neutral	£156.97M	21.12	18.23%	1.09%	-21.19%	-29.54%
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SFOR	54 Neutral	£165.42M	-0.49	-45.75%	6.33%	-14.27%	-15466.67%
EBQ	48 Neutral	£17.93M	-1.43	-37.24%	―	-0.79%	-100.22%

Ebiquity Corporate Events

Ebiquity Enters 2026 With Strong Contract Wins and Leaner Cost Base

Ebiquity plc reported an expected 2025 performance of approximately £73.4m in revenue, £8.1m in adjusted EBITDA and £4.6m in adjusted operating profit, with net debt reduced to around £13.1m thanks to tighter working capital management and cost discipline. The group ended 2025 with strong commercial momentum, securing three major three‑year marketing effectiveness contracts worth over £10m in total and several integrated service programmes for 2026, which enhance revenue visibility for the new financial year. After restructuring its North American operations and right‑sizing its cost base in response to regional macroeconomic pressures, Ebiquity begins 2026 with a leaner organisational structure aimed at sustainable, profitable growth. The board expects revenues and profits in 2026 to exceed 2025 levels, underpinned by efficiency gains, continued investment in marketing effectiveness and media performance capabilities, and robust client demand for its independent expertise.

The most recent analyst rating on (GB:EBQ) stock is a Sell with a £12.50 price target. To see the full list of analyst forecasts on Ebiquity stock, see the GB:EBQ Stock Forecast page.