Creightons (CRL) AI Stock Analysis

• Market Cap: £24.36M
• Dividend Yield: 2.88%
• Average Volume (3M): 210.10K
• Price to Earnings (P/E): 9.9
• Beta (1Y): 0.55
• Revenue Growth: 1.64%
• EPS Growth: N/A
• Country: UK
• Employees: 390
• Sector: Consumer Defensive
• Sector Strength: 67
• Industry: Household & Personal Products
• EPS (TTM): 0.02
• Shares Outstanding: 68,435,390
• 10 Day Avg. Volume: 70,314
• 30 Day Avg. Volume: 210,105
• PEG Ratio: -0.05
• Price to Book (P/B): 0.79
• Price to Sales (P/S): 0.35
• P/FCF Ratio: 8.58
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: £40.00
• Price Target Upside: 21.21% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1

• Rating: 75 Outperform
• Price Target: 40.00p ▲(21.21% Upside)

Creightons' strong financial performance and attractive valuation are the primary drivers of its stock score. The strategic transition to AIM and insider buying further bolster confidence in the company's future. However, technical indicators suggest caution in the short term due to bearish trends.

Creightons Business Overview & Revenue Model

Company Description

Creightons Plc, together with its subsidiaries, develops, manufactures, and markets toiletries and fragrances in the United Kingdom and internationally. It offers haircare, skincare, bath and body, wellbeing, and male grooming products. The company also offers private label products for high street retailers and supermarket chains; and engages in the contract manufacturing business on behalf of third-party brand owners. It offers its products under the Argan Smooth, Balance Active Formula, Bambeautiful, Beautiful Brunette, Body Bliss, Bronze Ambition, Creightons, Charcoal, Creightons Frizz No More, Creightons H2O Boost, Creightons Pink Grapefruit, Creightons Pro Keratin, Crème de Cocunut & Keratin, Feather & Down, Humble Beauty, PureTouch, Salicylic Acid, Sunshine Blonde, Superfruits, and The Curl Company brands. The company also provides its products online. Creightons Plc was founded in 1954 and is based in Peterborough, the United Kingdom.

How the Company Makes Money

Creightons generates revenue primarily through the sale of its products in both retail and wholesale formats. The company operates a dual revenue model, where it earns income from its own branded products as well as from private label manufacturing for third-party businesses. Key revenue streams include direct sales to retailers, e-commerce sales, and bulk orders from clients seeking customized products. Additionally, strategic partnerships with major retail chains and online marketplaces contribute to its earnings, enabling Creightons to expand its market reach and enhance brand visibility.

Creightons Financial Statement Overview

Summary

Creightons faces challenges with declining revenues and negative net income, impacting its income statement. The balance sheet shows improved leverage but suffers from reduced equity and negative ROE. Cash flow performance remains strong, with positive operating and free cash flow, providing some financial stability. Continued focus on improving profitability and revenue growth is essential for future financial health.

Income Statement

The company has experienced declining revenues, dropping from 61.2M in 2021 to 53.2M in 2024. Gross profit margin decreased from 39.7% in 2022 to 42.9% in 2024, indicating challenges in maintaining profitability. Net income turned negative in 2024, resulting in a net profit margin of -6.6%, highlighting significant profitability issues.

Balance Sheet

The debt-to-equity ratio decreased from 0.32 in 2022 to 0.18 in 2024, indicating improved leverage. However, stockholder equity reduced to 22.1M in 2024. Return on equity turned negative at -16.0% in 2024, reflecting concerns over profitability. The equity ratio remained stable at 61.0% in 2024, showing a strong equity base.

Cash Flow

Operating cash flow was strong at 6.0M in 2024, and free cash flow improved to 5.4M in the same year. The operating cash flow to net income ratio is high, indicating good cash conversion despite a net income loss. Free cash flow growth showed resilience, with an increase from 4.7M in 2023 to 5.4M in 2024.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	54.07M	54.07M	53.19M	58.57M	61.16M	61.60M
Gross Profit	23.97M	24.15M	22.83M	24.05M	25.75M	24.48M
EBITDA	5.24M	5.24M	-1.21M	2.69M	5.34M	6.94M
Net Income	2.45M	2.45M	-3.53M	514.00K	3.11M	4.33M
Balance Sheet
Total Assets	38.14M	38.14M	36.14M	45.54M	47.85M	33.55M
Cash, Cash Equivalents and Short-Term Investments	3.66M	3.66M	3.14M	1.65M	840.00K	6.56M
Total Debt	3.25M	3.25M	3.92M	7.28M	8.22M	3.96M
Total Liabilities	13.91M	13.91M	14.09M	20.06M	22.17M	13.46M
Stockholders Equity	24.22M	24.22M	22.05M	25.48M	25.68M	20.09M
Cash Flow
Free Cash Flow	2.39M	2.23M	5.42M	4.67M	-508.00K	4.17M
Operating Cash Flow	2.82M	2.91M	6.03M	5.81M	1.22M	5.41M
Investing Cash Flow	-662.00K	-662.00K	-608.00K	-2.64M	-8.09M	-1.07M
Financing Cash Flow	-1.65M	-1.73M	-3.95M	-2.35M	1.16M	-1.46M

Creightons Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 33.00
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CRL, the sentiment is Negative. The current price of 33 is below the 20-day moving average (MA) of 36.05, below the 50-day MA of 38.04, and below the 200-day MA of 33.38, indicating a bearish trend. The MACD of -0.74 indicates Positive momentum. The RSI at 30.44 is Neutral, neither overbought nor oversold. The STOCH value of 24.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CRL.

Creightons Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CRL	75 Outperform	£24.36M	9.94	10.60%	2.88%	1.64%	―
VINO	72 Outperform	£40.85M	29.48	6.37%	―	-1.43%	1016.67%
MCB	70 Outperform	£210.31M	5.37	64.21%	―	0.81%	125.55%
W7L	65 Neutral	£262.56M	13.85	30.36%	3.55%	13.41%	30.17%
Sector *	63 Neutral	$21.01B	14.53	-7.26%	3.13%	3.36%	-7.91%
REVB	59 Neutral	£11.98M	―		―	-14.61%	97.35%
PZC	50 Neutral	£289.45M	―	-2.48%	2.17%	-16.16%	80.50%

Creightons Corporate Events

Creightons Releases FY25 Annual Report and AGM Notice

Creightons has announced the availability of its Annual Report and Accounts for the fiscal year ending March 31, 2025, along with the notice for its upcoming Annual General Meeting (AGM). These documents are accessible on the company’s website, and hard copies are being distributed to shareholders. The AGM is scheduled for August 28, 2025, at the company’s registered office. This announcement ensures transparency and keeps stakeholders informed about the company’s financial performance and strategic decisions.

Creightons plc Reports Strong Financial Performance and Strategic Transition to AIM

Creightons plc reported its audited results for the year ending 31 March 2025, showcasing a revenue increase of 1.6% to £54.1m, driven primarily by private label sales. The company achieved significant improvements in profitability, with a 57.9% rise in EBITDA and a turnaround from a loss to a profit after tax of £2.5m, attributed to cost mitigation, manufacturing efficiencies, and reduced distribution costs. The transition to AIM aims to reduce compliance costs and enhance growth opportunities, while the company continues to focus on operational efficiencies and scalable growth. The board has seen changes with new appointments to align with AIM market requirements, and the adoption of the QCA Corporate Governance Code marks a shift in corporate governance practices.

Creightons Plc to Announce FY25 Results and Host Investor Presentation

Creightons Plc has announced that it will release its financial results for the year ended 31 March 2025 on 16 July 2025. The company will also host an in-person presentation for analysts and investors on 17 July 2025, indicating its commitment to engaging with stakeholders and providing transparency about its financial performance.

Creightons Director Increases Stake with Share Acquisition

Creightons plc announced that Jemima Bird, a Non-Executive Director, has acquired 40,790 ordinary shares at a price of £0.3674 per share, increasing her total holding to 153,670 shares. This transaction, conducted under the UK Market Abuse Regulation, highlights the confidence of the company’s management in its market position and future prospects, potentially impacting stakeholder perceptions positively.