Creightons (CRL) AI Stock Analysis

• Market Cap: £20.56M
• Dividend Yield: 3.17%
• Average Volume (3M): 174.87K
• Price to Earnings (P/E): 8.8
• Beta (1Y): 0.72
• Revenue Growth: 2.83%
• EPS Growth: N/A
• Country: UK
• Employees: 390
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): 0.02
• Shares Outstanding: 68,527,320
• 10 Day Avg. Volume: 159,513
• 30 Day Avg. Volume: 174,873
• PEG Ratio: -0.05
• Price to Book (P/B): 0.79
• Price to Sales (P/S): 0.35
• P/FCF Ratio: 8.58
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 72 Outperform
• Price Target: 32.00p ▲(6.67% Upside)

Creightons' strong financial performance and attractive valuation are the primary drivers of its overall score. The robust balance sheet and low P/E ratio suggest financial stability and potential undervaluation. However, technical indicators show a bearish trend, and the decline in free cash flow growth is a risk that needs addressing.

Positive Factors

Strong Balance Sheet

A low debt-to-equity ratio indicates financial stability, providing Creightons with the flexibility to invest in growth opportunities and withstand economic downturns.

Improving Profitability Margins

Improved gross profit margins suggest effective cost control, enhancing the company's ability to generate higher profits from its sales, which is crucial for long-term sustainability.

Revenue Growth

Consistent revenue growth reflects Creightons' ability to expand its market presence and adapt to consumer demands, supporting long-term business expansion.

Negative Factors

Decline in Free Cash Flow

A substantial decline in free cash flow growth can limit Creightons' ability to fund new projects, pay down debt, or return capital to shareholders, impacting future financial flexibility.

Low Net Profit Margin

A low net profit margin indicates that Creightons may not be converting enough of its revenue into profit, which could hinder its ability to reinvest in the business or weather economic challenges.

Free Cash Flow to Net Income Ratio

While the ratio indicates decent cash generation, the decline in free cash flow growth suggests potential challenges in sustaining cash flow levels, which could affect future investments and financial health.

Creightons Business Overview & Revenue Model

Company Description

Creightons Plc, together with its subsidiaries, develops, manufactures, and markets toiletries and fragrances in the United Kingdom and internationally. It offers haircare, skincare, bath and body, wellbeing, and male grooming products. The company also offers private label products for high street retailers and supermarket chains; and engages in the contract manufacturing business on behalf of third-party brand owners. It offers its products under the Argan Smooth, Balance Active Formula, Bambeautiful, Beautiful Brunette, Body Bliss, Bronze Ambition, Creightons, Charcoal, Creightons Frizz No More, Creightons H2O Boost, Creightons Pink Grapefruit, Creightons Pro Keratin, Crème de Cocunut & Keratin, Feather & Down, Humble Beauty, PureTouch, Salicylic Acid, Sunshine Blonde, Superfruits, and The Curl Company brands. The company also provides its products online. Creightons Plc was founded in 1954 and is based in Peterborough, the United Kingdom.

How the Company Makes Money

Creightons generates revenue through multiple streams, primarily by manufacturing private label products for major retailers, which account for a significant portion of its sales. Additionally, the company sells its own branded products directly to consumers and through third-party retailers. Key revenue streams include contracts with large retail chains, sales from its own brand lines, and international exports. Strategic partnerships with retailers enhance distribution and visibility, while the company's focus on product innovation and trend responsiveness helps maintain competitive pricing and customer interest, further driving sales.

Creightons Financial Statement Overview

Summary

Creightons shows strong financial performance with improving revenue and profitability margins. The balance sheet is robust with low leverage, enhancing financial stability. However, the significant decline in free cash flow growth is a concern and needs attention.

Income Statement

Creightons has shown a positive revenue growth rate of 2.56% in the latest year, recovering from a decline in previous years. The gross profit margin has improved to 44.67%, indicating efficient cost management. However, the net profit margin is relatively low at 4.54%, suggesting room for improvement in profitability. The EBIT and EBITDA margins have also improved, reflecting better operational efficiency.

Balance Sheet

The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.13, indicating low leverage and financial stability. The return on equity is 10.12%, showing effective use of equity to generate profits. The equity ratio is healthy, suggesting a solid capital structure with a good proportion of equity financing.

Cash Flow

Creightons experienced a significant decline in free cash flow growth, down by 59.86%, which is a concern. However, the operating cash flow to net income ratio is 0.31, indicating that the company generates sufficient cash from operations relative to its net income. The free cash flow to net income ratio is 0.77, showing decent cash generation relative to profits.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	54.21M	54.07M	53.19M	58.57M	61.16M	61.60M
Gross Profit	24.15M	24.15M	22.83M	24.05M	25.75M	24.48M
EBITDA	5.02M	5.24M	-1.21M	2.69M	5.34M	6.94M
Net Income	2.32M	2.45M	-3.53M	514.00K	3.11M	4.33M
Balance Sheet
Total Assets	39.67M	38.14M	36.14M	45.54M	47.85M	33.55M
Cash, Cash Equivalents and Short-Term Investments	3.35M	3.66M	3.14M	1.65M	840.00K	6.56M
Total Debt	2.94M	3.25M	3.92M	7.28M	8.22M	3.96M
Total Liabilities	14.72M	13.91M	14.09M	20.06M	22.17M	13.46M
Stockholders Equity	24.95M	24.22M	22.05M	25.48M	25.68M	20.09M
Cash Flow
Free Cash Flow	2.43M	2.23M	5.42M	4.67M	-508.00K	4.17M
Operating Cash Flow	2.94M	2.91M	6.03M	5.81M	1.22M	5.41M
Investing Cash Flow	-802.00K	-662.00K	-608.00K	-2.64M	-8.09M	-1.07M
Financing Cash Flow	-1.02M	-1.73M	-3.95M	-2.35M	1.16M	-1.46M

Creightons Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 30.00
• 50DMA: Positive
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CRL, the sentiment is Negative. The current price of 30 is below the 20-day moving average (MA) of 30.65, above the 50-day MA of 29.30, and below the 200-day MA of 32.64, indicating a neutral trend. The MACD of 0.15 indicates Positive momentum. The RSI at 49.63 is Neutral, neither overbought nor oversold. The STOCH value of 44.50 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CRL.

Creightons Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MCB	74 Outperform	£250.33M	7.40	42.11%	2.08%	-0.89%	1.30%
W7L	74 Outperform	£155.52M	9.71	25.14%	5.97%	6.38%	-10.55%
CRL	72 Outperform	£20.56M	8.85	9.67%	3.17%	2.83%	―
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
VINO	60 Neutral	£27.14M	23.07	5.67%	―	0.03%	-5.67%
PZC	54 Neutral	£311.26M	-53.77	-2.51%	4.85%	-2.67%	89.86%
REVB	50 Neutral	£25.44M	-0.38	―	―	-31.02%	-4458.82%

Creightons Corporate Events

Creightons PLC Reports Interim Results with Strategic Focus on Growth and Efficiency

Creightons PLC reported its unaudited interim results for the first half of 2025, showing a slight increase in revenue but a decrease in overall profitability due to higher labor costs and customer-related disruptions. The company has made significant operational improvements, including warehouse and digital upgrades, and remains focused on private label growth, international expansion, and operational efficiency. Despite challenges, Creightons is optimistic about future growth, driven by strategic investments and a focus on market agility.

Creightons Updates on Employee Share Option Scheme and Voting Rights

Creightons has announced its six-monthly block listing return related to its Employee Share Option Scheme. During the period from March 12 to September 12, 2025, the company issued 91,940 securities, leaving a balance of 5,138,520 unallotted securities. Additionally, the total number of ordinary shares with voting rights now stands at 68,527,323, reflecting a slight decrease due to a previous miscalculation. This update is crucial for shareholders to accurately assess their holdings and comply with regulatory requirements.