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Creightons PLC (GB:CRL)
LSE:CRL
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Creightons (CRL) AI Stock Analysis

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GB:CRL

Creightons

(LSE:CRL)

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Neutral 66 (OpenAI - 4o)
Rating:66Neutral
Price Target:
33.00p
▲(10.00% Upside)
Creightons' overall stock score is driven by its strong financial performance and attractive valuation. However, technical indicators suggest a bearish trend, which impacts the overall score. The lack of earnings call data and corporate events means these factors do not influence the score.

Creightons (CRL) vs. iShares MSCI United Kingdom ETF (EWC)

Creightons Business Overview & Revenue Model

Company DescriptionCreightons Plc, together with its subsidiaries, develops, manufactures, and markets toiletries and fragrances in the United Kingdom and internationally. It offers haircare, skincare, bath and body, wellbeing, and male grooming products. The company also offers private label products for high street retailers and supermarket chains; and engages in the contract manufacturing business on behalf of third-party brand owners. It offers its products under the Argan Smooth, Balance Active Formula, Bambeautiful, Beautiful Brunette, Body Bliss, Bronze Ambition, Creightons, Charcoal, Creightons Frizz No More, Creightons H2O Boost, Creightons Pink Grapefruit, Creightons Pro Keratin, Crème de Cocunut & Keratin, Feather & Down, Humble Beauty, PureTouch, Salicylic Acid, Sunshine Blonde, Superfruits, and The Curl Company brands. The company also provides its products online. Creightons Plc was founded in 1954 and is based in Peterborough, the United Kingdom.
How the Company Makes MoneyCreightons generates revenue primarily through the sale of its products in both retail and wholesale formats. The company operates a dual revenue model, where it earns income from its own branded products as well as from private label manufacturing for third-party businesses. Key revenue streams include direct sales to retailers, e-commerce sales, and bulk orders from clients seeking customized products. Additionally, strategic partnerships with major retail chains and online marketplaces contribute to its earnings, enabling Creightons to expand its market reach and enhance brand visibility.

Creightons Financial Statement Overview

Summary
Creightons demonstrates a strong financial position with improving revenue and profitability margins. The balance sheet is robust with low leverage, enhancing financial stability. However, the decline in free cash flow growth poses a risk and needs attention. The company is on a positive trajectory but should focus on enhancing cash flow generation to support future growth.
Income Statement
75
Positive
Creightons has shown a positive revenue growth rate of 2.56% in the latest year, recovering from a decline in previous years. The gross profit margin has improved to 44.67%, indicating efficient cost management. However, the net profit margin is relatively low at 4.54%, suggesting room for improvement in profitability. The EBIT and EBITDA margins have also improved, reflecting better operational efficiency.
Balance Sheet
80
Positive
The company maintains a strong balance sheet with a low debt-to-equity ratio of 0.13, indicating low leverage and financial stability. The return on equity is 10.12%, showing effective use of equity to generate profits. The equity ratio is healthy, suggesting a solid capital structure with a good proportion of equity financing.
Cash Flow
65
Positive
Creightons experienced a significant decline in free cash flow growth, down by 59.86%, which is a concern. However, the operating cash flow to net income ratio is 0.31, indicating that the company generates sufficient cash from operations relative to its net income. The free cash flow to net income ratio is 0.77, showing decent cash generation relative to profits.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue54.07M54.07M53.19M58.57M61.16M61.60M
Gross Profit23.97M24.15M22.83M24.05M25.75M24.48M
EBITDA5.24M5.24M-1.21M2.69M5.34M6.94M
Net Income2.45M2.45M-3.53M514.00K3.11M4.33M
Balance Sheet
Total Assets38.14M38.14M36.14M45.54M47.85M33.55M
Cash, Cash Equivalents and Short-Term Investments3.66M3.66M3.14M1.65M840.00K6.56M
Total Debt3.25M3.25M3.92M7.28M8.22M3.96M
Total Liabilities13.91M13.91M14.09M20.06M22.17M13.46M
Stockholders Equity24.22M24.22M22.05M25.48M25.68M20.09M
Cash Flow
Free Cash Flow2.39M2.23M5.42M4.67M-508.00K4.17M
Operating Cash Flow2.82M2.91M6.03M5.81M1.22M5.41M
Investing Cash Flow-662.00K-662.00K-608.00K-2.64M-8.09M-1.07M
Financing Cash Flow-1.65M-1.73M-3.95M-2.35M1.16M-1.46M

Creightons Technical Analysis

Technical Analysis Sentiment
Negative
Last Price30.00
Price Trends
50DMA
33.60
Negative
100DMA
36.20
Negative
200DMA
33.31
Negative
Market Momentum
MACD
-0.72
Negative
RSI
29.11
Positive
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CRL, the sentiment is Negative. The current price of 30 is below the 20-day moving average (MA) of 31.53, below the 50-day MA of 33.60, and below the 200-day MA of 33.31, indicating a bearish trend. The MACD of -0.72 indicates Negative momentum. The RSI at 29.11 is Positive, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:CRL.

Creightons Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
72
Outperform
25.14M18.10-1.43%1016.67%
70
Outperform
209.63M6.35-0.89%0.36%
66
Neutral
£21.59M8.8010.60%3.02%1.64%
65
Neutral
169.65M10.7424.88%5.24%6.38%-10.55%
50
Neutral
337.69M-58.331.86%-2.67%89.86%
40
Underperform
25.09M-0.53101.01%-25.46%-260.71%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CRL
Creightons
30.00
-2.05
-6.40%
GB:MCB
McBride
122.80
2.80
2.33%
GB:PZC
PZ Cussons
80.50
-12.91
-13.82%
GB:W7L
Warpaint London
210.00
-358.98
-63.09%
GB:VINO
Virgin Wines UK PLC
48.50
8.50
21.25%
GB:REVB
Revolution Beauty Group plc
2.88
-15.76
-84.55%

Creightons Corporate Events

Regulatory Filings and Compliance
Creightons Announces Total Voting Rights Update
Neutral
Aug 29, 2025

Creightons plc has announced the total number of its ordinary shares in issue, which stands at 70,133,123, with 1,600,000 held in treasury. This results in 68,533,123 shares having voting rights. This information is crucial for shareholders to determine their notification requirements under the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules.

The most recent analyst rating on (GB:CRL) stock is a Buy with a £40.00 price target. To see the full list of analyst forecasts on Creightons stock, see the GB:CRL Stock Forecast page.

Executive/Board ChangesStock BuybackShareholder Meetings
Creightons plc Successfully Passes All AGM Resolutions
Neutral
Aug 28, 2025

Creightons plc announced that all resolutions presented at its Annual General Meeting were approved by shareholders. The resolutions included the re-election and appointment of directors, approval of the Directors’ Remuneration Report, and authorization for equity securities allotment and share buyback. The board is committed to engaging with major shareholders to understand their views on certain resolutions related to securities allotment and share buyback.

The most recent analyst rating on (GB:CRL) stock is a Buy with a £40.00 price target. To see the full list of analyst forecasts on Creightons stock, see the GB:CRL Stock Forecast page.

Regulatory Filings and Compliance
Creightons Announces Share Option Exercise and Voting Rights Update
Neutral
Aug 14, 2025

Creightons plc has announced the exercise of options by its CEO, Philippa Clark, and other employees, resulting in the issuance of 97,740 new ordinary shares. This transaction increases the company’s total voting rights to 68,533,123, impacting shareholder calculations under the FCA’s Disclosure Guidance and Transparency Rules.

Financial DisclosuresShareholder Meetings
Creightons Releases FY25 Annual Report and AGM Notice
Neutral
Jul 30, 2025

Creightons has announced the availability of its Annual Report and Accounts for the fiscal year ending March 31, 2025, along with the notice for its upcoming Annual General Meeting (AGM). These documents are accessible on the company’s website, and hard copies are being distributed to shareholders. The AGM is scheduled for August 28, 2025, at the company’s registered office. This announcement ensures transparency and keeps stakeholders informed about the company’s financial performance and strategic decisions.

Business Operations and StrategyExecutive/Board ChangesDelistings and Listing ChangesFinancial Disclosures
Creightons plc Reports Strong Financial Performance and Strategic Transition to AIM
Positive
Jul 16, 2025

Creightons plc reported its audited results for the year ending 31 March 2025, showcasing a revenue increase of 1.6% to £54.1m, driven primarily by private label sales. The company achieved significant improvements in profitability, with a 57.9% rise in EBITDA and a turnaround from a loss to a profit after tax of £2.5m, attributed to cost mitigation, manufacturing efficiencies, and reduced distribution costs. The transition to AIM aims to reduce compliance costs and enhance growth opportunities, while the company continues to focus on operational efficiencies and scalable growth. The board has seen changes with new appointments to align with AIM market requirements, and the adoption of the QCA Corporate Governance Code marks a shift in corporate governance practices.

Financial Disclosures
Creightons Plc to Announce FY25 Results and Host Investor Presentation
Neutral
Jul 9, 2025

Creightons Plc has announced that it will release its financial results for the year ended 31 March 2025 on 16 July 2025. The company will also host an in-person presentation for analysts and investors on 17 July 2025, indicating its commitment to engaging with stakeholders and providing transparency about its financial performance.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 10, 2025