PZ Cussons (PZC) AI Stock Analysis

• Market Cap: £286.09M
• Dividend Yield: 5.23%
• Average Volume (3M): 1.09M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.31
• Revenue Growth: -2.67%
• EPS Growth: 89.86%
• Country: UK
• Employees: 2,600
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): -0.03
• Shares Outstanding: 428,724,950
• 10 Day Avg. Volume: 597,987
• 30 Day Avg. Volume: 1,088,669
• PEG Ratio: 0.70
• Price to Book (P/B): 1.67
• Price to Sales (P/S): 0.71
• P/FCF Ratio: 22.09
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 49 Neutral
• Price Target: 74.00p ▲(7.56% Upside)

PZ Cussons' overall stock score reflects its mixed financial performance and valuation concerns, which are the most significant factors. While the company has shown some positive momentum in key markets and strategic initiatives, these are offset by profitability challenges and a negative P/E ratio. The technical indicators provide a neutral outlook, and the earnings call highlights both opportunities and risks.

PZ Cussons Business Overview & Revenue Model

Company Description

PZ Cussons (PZC) is a multinational consumer goods company headquartered in the United Kingdom, primarily engaged in the production and distribution of personal care, home care, and baby care products. The company operates in various sectors, including beauty and personal care, where it offers well-known brands such as Imperial Leather, Carex, and Sanctuary Spa. PZ Cussons also has a strong presence in the home care sector with products designed for household cleaning and laundry. Additionally, the company has a range of baby care products, including the popular brand, Cussons Baby.

How the Company Makes Money

PZ Cussons generates revenue primarily through the sale of its consumer products across various retail channels, including supermarkets, drugstores, and online platforms. The company's revenue model is driven by multiple key streams: direct sales of its branded products, private label offerings, and partnerships with retailers for exclusive distributions. The company benefits from economies of scale in manufacturing and distribution, allowing it to maintain competitive pricing. Additionally, PZ Cussons invests in marketing to enhance brand visibility and consumer loyalty, which contributes to steady sales growth. Significant partnerships with large retail chains and e-commerce platforms also play a crucial role in expanding the company's market reach and driving revenue.

PZ Cussons Financial Statement Overview

Summary

PZ Cussons presents a mixed financial picture. While the company has achieved some revenue growth, it struggles with profitability and cash flow management. The balance sheet shows moderate stability with manageable leverage, but the negative return on equity is a concern. To enhance its financial standing, PZ Cussons needs to focus on improving profitability and cash flow generation.

Income Statement

PZ Cussons shows a mixed performance in its income statement. The company has experienced a slight revenue growth of 2.74% in the most recent year, but it has struggled with profitability, as indicated by a negative net profit margin of -1.13%. The gross profit margin is relatively healthy at 40.25%, but the EBIT and EBITDA margins are modest at 8.54% and 10.10%, respectively. The company needs to address its profitability challenges to improve its financial health.

Balance Sheet

The balance sheet of PZ Cussons reflects moderate financial stability. The debt-to-equity ratio stands at 0.78, indicating a manageable level of leverage. However, the return on equity is negative at -2.64%, highlighting inefficiencies in generating returns for shareholders. The equity ratio is not explicitly provided, but the company's total assets and equity suggest a reasonable level of equity financing. Overall, the balance sheet shows stability but lacks strong profitability.

Cash Flow

PZ Cussons faces challenges in its cash flow management. The free cash flow growth rate is negative at -5.68%, indicating a decline in cash generation. The operating cash flow to net income ratio is low at 0.10, suggesting limited cash flow relative to net income. The free cash flow to net income ratio is healthier at 0.71, but overall cash flow performance needs improvement to support long-term financial health.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	513.80M	513.80M	527.90M	656.30M	592.80M	603.30M
Gross Profit	206.80M	206.80M	131.10M	238.20M	207.30M	216.30M
EBITDA	51.90M	51.90M	-55.30M	86.10M	81.50M	89.80M
Net Income	-5.80M	-5.80M	-57.00M	36.40M	47.90M	36.90M
Balance Sheet
Total Assets	615.20M	615.20M	649.60M	988.40M	941.90M	780.50M
Cash, Cash Equivalents and Short-Term Investments	45.10M	45.10M	51.30M	256.90M	164.30M	87.30M
Total Debt	172.00M	172.00M	178.70M	264.20M	191.00M	129.80M
Total Liabilities	401.70M	401.70M	414.40M	566.30M	493.00M	409.00M
Stockholders Equity	219.70M	219.70M	242.30M	395.60M	427.00M	352.70M
Cash Flow
Free Cash Flow	16.60M	16.60M	6.80M	51.50M	44.90M	43.10M
Operating Cash Flow	23.50M	23.50M	12.90M	58.20M	53.10M	52.00M
Investing Cash Flow	-1.70M	700.00K	12.40M	19.50M	-5.70M	2.70M
Financing Cash Flow	-28.30M	-28.70M	-109.70M	43.30M	26.60M	-38.60M

PZ Cussons Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 68.80
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PZC, the sentiment is Negative. The current price of 68.8 is below the 20-day moving average (MA) of 72.69, below the 50-day MA of 73.53, and below the 200-day MA of 74.64, indicating a bearish trend. The MACD of -1.53 indicates Positive momentum. The RSI at 37.88 is Neutral, neither overbought nor oversold. The STOCH value of 20.98 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PZC.

PZ Cussons Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
ULVR	77 Outperform	£114.01B	24.57	28.78%	3.33%	-2.98%	-16.91%
RKT	75 Outperform	£39.62B	32.35	17.41%	3.52%	-2.41%	-16.41%
CRL	72 Outperform	£20.56M	8.38	10.60%	3.39%	1.64%	―
W7L	69 Neutral	£181.77M	11.35	25.14%	5.54%	6.38%	-10.55%
MCB	66 Neutral	£198.64M	5.82	42.11%	2.68%	-0.89%	1.30%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
PZC	49 Neutral	£286.09M	-49.42	-2.51%	5.23%	-2.67%	89.86%

PZ Cussons Corporate Events

PZ Cussons Executives Participate in Share Incentive Plan

PZ Cussons plc announced the purchase of partnership shares and the grant of matching shares under the Share Incentive Plan 2020 by key executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary. This move reflects the company’s commitment to aligning management interests with shareholder value, potentially impacting its market positioning and stakeholder confidence positively.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Announces LTIP Awards to Key Executives

PZ Cussons has announced the grant of awards over ordinary shares under its Long Term Incentive Plan to key managerial personnel, including the CEO, Chief Supply Chain Officer, and Company Secretary. The decision not to grant an award to Sarah Pollard following her resignation notice highlights a strategic move in managing leadership transitions. This announcement reflects the company’s ongoing commitment to incentivizing its leadership team, which could impact its operational strategies and stakeholder relations.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Announces Deferred Share Awards for CEO and CFO

PZ Cussons has announced the grant of deferred share awards to its CEO, Jonathan Myers, and CFO, Sarah Pollard, as part of the PZ Cussons Deferred Bonus Plan. This move reflects the company’s commitment to aligning management incentives with shareholder interests, potentially impacting its operational focus and stakeholder confidence.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons CFO Sarah Pollard to Depart for New Role

PZ Cussons announced that Sarah Pollard, the Chief Financial Officer, will be leaving the company to pursue a new role. CEO Jonathan Myers expressed gratitude for her contributions over nearly five years, noting her role in navigating a crucial development phase for the company. The company will announce her replacement and departure date soon.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Releases 2025 Annual Report and Announces AGM

PZ Cussons has announced the publication of its Annual Report and Accounts for the year ending 31 May 2025, along with the Notice of its Annual General Meeting (AGM). These documents are available on the company’s website and have been submitted to the National Storage Mechanism for public inspection. The AGM is scheduled to take place on 20 November 2025 in Manchester, and stakeholders can submit questions in advance via email. This announcement highlights the company’s commitment to transparency and regulatory compliance, providing stakeholders with essential information about its financial performance and strategic direction.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Engage in Share Transactions Under Incentive Plans

PZ Cussons has announced the acquisition and sale of ordinary shares by key executives, including the CEO, CFO, and other senior officers, as part of their long-term incentive and deferred bonus plans. These transactions, conducted on September 23, 2025, involve acquiring shares at no cost and selling some to cover tax and national insurance obligations, reflecting the company’s ongoing commitment to aligning executive interests with shareholder value.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Engage in Share Transactions Under Incentive Plan

PZ Cussons has announced transactions involving the purchase and grant of shares under its Share Incentive Plan 2020 by key executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary. These transactions, conducted on 17 September 2025, reflect the company’s ongoing commitment to aligning management interests with shareholder value, potentially impacting its market positioning and stakeholder confidence.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons’ Earnings Call: Mixed Sentiments and Strategic Plans

PZ Cussons’ recent earnings call painted a picture of both triumphs and challenges. The company reported strong performance in key markets like the UK and Indonesia, alongside strategic cost-saving measures and successful brand-building initiatives. However, these positives were tempered by revenue declines influenced by currency fluctuations and difficulties with the St. Tropez brand, resulting in a mixed sentiment overall.

PZ Cussons Reports Strategic Progress and Financial Strengthening

PZ Cussons reported continued progress against its strategic goals for the fiscal year ending May 2025, with a focus on operational performance and business transformation. The company saw strong brand activity in the UK and Indonesia, and revenue growth in ANZ, despite a 2.7% decline in reported revenue due to foreign exchange impacts. The sale of its 50% stake in PZ Wilmar for $70 million is expected to strengthen its financial position, and the decision to retain the St.Tropez brand aims to create more value. The company is also reviewing its African business and has implemented cost-saving measures to enhance brand-building capabilities. Looking ahead, PZ Cussons anticipates a 10% LFL revenue growth in FY26, driven by significant growth in Africa and APAC.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Acquire Shares Under Incentive Plan

PZ Cussons has announced transactions involving its executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary, acquiring ordinary shares under the Share Incentive Plan 2020. This move, involving the purchase and grant of matching shares, reflects the company’s commitment to aligning management interests with shareholder value, potentially enhancing stakeholder confidence and reinforcing its market position.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £1.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.