PZ Cussons (PZC) AI Stock Analysis

• Market Cap: £299.94M
• Dividend Yield: 4.82%
• Average Volume (3M): 1.09M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.13
• Revenue Growth: -2.67%
• EPS Growth: 89.86%
• Country: UK
• Employees: 2,600
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): -0.03
• Shares Outstanding: 428,724,950
• 10 Day Avg. Volume: 597,987
• 30 Day Avg. Volume: 1,088,669
• PEG Ratio: 0.70
• Price to Book (P/B): 1.67
• Price to Sales (P/S): 0.71
• P/FCF Ratio: 22.09
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 54 Neutral
• Price Target: 78.00p ▲(7.88% Upside)

PZ Cussons' overall stock score reflects a mixed financial performance with challenges in profitability and cash flow. However, positive earnings guidance and strong corporate events suggest potential for improvement. Technical indicators and valuation metrics indicate a cautious market sentiment.

Positive Factors

Strategic Cost Savings

The planned cost savings and strategic portfolio simplification, including asset sales, are expected to strengthen the balance sheet and improve financial health.

Market Growth in Asia Pacific

Consistent revenue growth in Indonesia and market share gains in Australia indicate strong market positioning and potential for sustained growth in the Asia Pacific region.

Brand Building Success

Effective brand-building campaigns enhance consumer loyalty and market penetration, supporting long-term revenue growth and competitive advantage.

Negative Factors

Profitability Challenges

The negative net profit margin indicates ongoing profitability challenges, which could hinder the company's ability to reinvest in growth and maintain financial stability.

Revenue Decline

A decline in group revenue, particularly impacted by currency fluctuations, suggests potential vulnerabilities in international markets and revenue streams.

Cash Flow Management Issues

Negative free cash flow growth indicates challenges in cash generation, which may impact the company's ability to fund operations and strategic initiatives.

PZ Cussons Business Overview & Revenue Model

Company Description

PZ Cussons Plc manufactures, distributes, markets, and sells baby, beauty, and hygiene products in Europe, the Americas, the Asia Pacific, and Africa. It offers toiletries, pharmaceuticals, electrical goods, fats and spreads, nutritional products, shampoos, body washes, toothpastes, toothbrushes, skin and hair care, food pouches, cereals, snacks, flavors, and fragrances; beauty soaps, lotions, wipes, creams, shower gels, foam-bursts, bar soaps, deodorants, bath infusions, handwashes, and conditioners; dishwashing liquids, dishwasher tablets, dishwasher gels, dishwasher capsules, rinse aids, liquid detergents, laundry soaps, and laundry solutions; and cooking and vegetable oils. The company also provides refrigerators, freezers and air conditioners, washing machines, microwaves, table and standing cookers, generators, stabilizers, TVs, DVDs, and home theatres. It sells its products under the Cussons Kids, Rafferty's Garden, Cussons Baby, St.Tropez, Sanctuary Spa, Fudge Professional, Charles Worthington, Fudge Urban, Venus for You, Carex, Imperial Leather, Original Source, Premier Cool, Joy, Premier Cool, Haier Thermocool, Morning Fresh, Bayley's of Bond Street, Canoe, Zip, Robb, Radiant, Mamador, and Devon King's brand names. The company was formerly known as Paterson Zochonis Plc and changed its name to PZ Cussons Plc in 2002. PZ Cussons Plc was incorporated in 1884 and is headquartered in Manchester, the United Kingdom.

How the Company Makes Money

PZ Cussons generates revenue primarily through the sale of its consumer products across various retail channels, including supermarkets, drugstores, and online platforms. The company's revenue model is driven by multiple key streams: direct sales of its branded products, private label offerings, and partnerships with retailers for exclusive distributions. The company benefits from economies of scale in manufacturing and distribution, allowing it to maintain competitive pricing. Additionally, PZ Cussons invests in marketing to enhance brand visibility and consumer loyalty, which contributes to steady sales growth. Significant partnerships with large retail chains and e-commerce platforms also play a crucial role in expanding the company's market reach and driving revenue.

PZ Cussons Financial Statement Overview

Summary

PZ Cussons presents a mixed financial picture. While the company has achieved some revenue growth, it struggles with profitability and cash flow management. The balance sheet shows moderate stability with manageable leverage, but the negative return on equity is a concern. To enhance its financial standing, PZ Cussons needs to focus on improving profitability and cash flow generation.

Income Statement

PZ Cussons shows a mixed performance in its income statement. The company has experienced a slight revenue growth of 2.74% in the most recent year, but it has struggled with profitability, as indicated by a negative net profit margin of -1.13%. The gross profit margin is relatively healthy at 40.25%, but the EBIT and EBITDA margins are modest at 8.54% and 10.10%, respectively. The company needs to address its profitability challenges to improve its financial health.

Balance Sheet

The balance sheet of PZ Cussons reflects moderate financial stability. The debt-to-equity ratio stands at 0.78, indicating a manageable level of leverage. However, the return on equity is negative at -2.64%, highlighting inefficiencies in generating returns for shareholders. The equity ratio is not explicitly provided, but the company's total assets and equity suggest a reasonable level of equity financing. Overall, the balance sheet shows stability but lacks strong profitability.

Cash Flow

PZ Cussons faces challenges in its cash flow management. The free cash flow growth rate is negative at -5.68%, indicating a decline in cash generation. The operating cash flow to net income ratio is low at 0.10, suggesting limited cash flow relative to net income. The free cash flow to net income ratio is healthier at 0.71, but overall cash flow performance needs improvement to support long-term financial health.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	513.80M	513.80M	527.90M	656.30M	592.80M	603.30M
Gross Profit	206.80M	206.80M	131.10M	238.20M	207.30M	216.30M
EBITDA	51.90M	51.90M	-55.30M	86.10M	81.50M	89.80M
Net Income	-5.80M	-5.80M	-57.00M	36.40M	47.90M	36.90M
Balance Sheet
Total Assets	615.20M	615.20M	649.60M	988.40M	941.90M	780.50M
Cash, Cash Equivalents and Short-Term Investments	45.10M	45.10M	51.30M	256.90M	164.30M	87.30M
Total Debt	172.00M	172.00M	178.70M	264.20M	191.00M	129.80M
Total Liabilities	401.70M	401.70M	414.40M	566.30M	493.00M	409.00M
Stockholders Equity	219.70M	219.70M	242.30M	395.60M	427.00M	352.70M
Cash Flow
Free Cash Flow	16.60M	16.60M	6.80M	51.50M	44.90M	43.10M
Operating Cash Flow	23.50M	23.50M	12.90M	58.20M	53.10M	52.00M
Investing Cash Flow	-1.70M	700.00K	12.40M	19.50M	-5.70M	2.70M
Financing Cash Flow	-28.30M	-28.70M	-109.70M	43.30M	26.60M	-38.60M

PZ Cussons Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 72.30
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:PZC, the sentiment is Negative. The current price of 72.3 is below the 20-day moving average (MA) of 73.58, below the 50-day MA of 73.67, and below the 200-day MA of 73.92, indicating a bearish trend. The MACD of -0.90 indicates Positive momentum. The RSI at 44.69 is Neutral, neither overbought nor oversold. The STOCH value of 21.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:PZC.

PZ Cussons Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
RKT	76 Outperform	£41.51B	34.00	17.41%	3.44%	-2.41%	-16.41%
MCB	74 Outperform	£253.27M	7.50	42.11%	2.12%	-0.89%	1.30%
W7L	74 Outperform	£155.11M	9.68	25.14%	5.97%	6.38%	-10.55%
CRL	72 Outperform	£19.53M	8.41	9.67%	3.17%	2.83%	―
ULVR	72 Outperform	£103.45B	22.28	28.78%	3.85%	-2.98%	-16.90%
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
PZC	54 Neutral	£299.94M	-52.10	-2.51%	4.82%	-2.67%	89.86%

PZ Cussons Corporate Events

PZ Cussons Names Jan Bramall as New Chief Financial Officer

PZ Cussons has appointed Jan Bramall as its new Chief Financial Officer and Board member, effective 23 March 2026, succeeding outgoing CFO Sarah Pollard. Bramall brings extensive international finance and strategy experience from roles at Severfield, Manchester Airports Group, Tyco and Johnson Controls, and will join at what the company describes as a pivotal time following its strategic review, with the board expecting her leadership to support the next phase of growth and improved profitability.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Increase Holdings Through Share Incentive Plan

PZ Cussons has disclosed a series of share dealings by senior management under its Share Incentive Plan 2020, involving the chief executive officer, chief financial officer, chief supply chain officer and the company secretary and general counsel. On 17 December 2025 each of these executives purchased 200 ordinary shares at £0.75 and received 133 matching shares at no cost, in transactions partly executed on the London Stock Exchange and partly outside a trading venue, underscoring ongoing alignment between leadership and shareholders through increased equity participation.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Retains Africa Business with Strategic Growth Plans

PZ Cussons has decided to retain its Africa business, focusing on growth through core brand expansion, category diversification, and pan-African market penetration. The strategic decision follows a review of its Africa operations and the sale of its stake in PZ Wilmar Limited. The company aims to leverage its brand strength and operational capabilities to capitalize on Africa’s growing market, supported by favorable economic trends and strategic risk management measures.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Increase Stake Through Share Purchases

PZ Cussons has announced that Sarah Pollard, the Chief Financial Officer, and Steve Noble, the Chief Supply Chain Officer, have both engaged in transactions involving the reinvestment of dividends and the purchase of ordinary shares in the company. These transactions, conducted on November 28, 2025, reflect a strategic move by key executives to increase their stake in the company, potentially signaling confidence in the company’s future performance and stability.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £80.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Reinvest Dividends in Share Incentive Plan

PZ Cussons announced that several of its key executives, including the CEO, CFO, Chief Supply Chain Officer, and General Counsel, have reinvested dividends to acquire additional shares under the company’s Share Incentive Plan 2020. This move reflects a commitment to the company’s growth and aligns the interests of the management with those of the shareholders, potentially strengthening investor confidence in the company’s future performance.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £80.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons PLC Successfully Passes All Resolutions at Annual General Meeting

PZ Cussons PLC held its Annual General Meeting on November 20, 2025, at which all proposed resolutions were passed. Key resolutions included the approval of financial statements, director remuneration, and the declaration of a final dividend. The re-election of several directors and the re-appointment of PricewaterhouseCoopers as the company’s auditor were also confirmed. The successful passing of these resolutions reflects strong shareholder support and positions the company for continued stability and growth.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Reports Strong H1 FY26 Growth and Raises Profit Guidance

PZ Cussons has reported a strong performance in the first half of FY26, with a like-for-like revenue growth of approximately 9%, driven largely by a 25% increase in Africa. This growth has led the company to raise its adjusted operating profit guidance for the year to between £50 and £55 million. Additionally, the company is on track to complete the sale of its 50% stake in PZ Wilmar by the end of the year and plans to announce the results of a strategic review of its Africa business by February 2026.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £65.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Engage in Share Incentive Transactions

PZ Cussons has announced transactions involving the purchase and grant of shares under its Share Incentive Plan 2020. Key executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary, participated in these transactions, reflecting the company’s commitment to aligning management interests with shareholder value. This move is likely to strengthen the company’s operational focus and enhance its market positioning.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £74.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.

PZ Cussons Executives Participate in Share Incentive Plan

PZ Cussons plc announced the purchase of partnership shares and the grant of matching shares under the Share Incentive Plan 2020 by key executives, including the CEO, CFO, Chief Supply Chain Officer, and Company Secretary. This move reflects the company’s commitment to aligning management interests with shareholder value, potentially impacting its market positioning and stakeholder confidence positively.

The most recent analyst rating on (GB:PZC) stock is a Hold with a £78.00 price target. To see the full list of analyst forecasts on PZ Cussons stock, see the GB:PZC Stock Forecast page.