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Warpaint London PLC (GB:W7L)
LSE:W7L
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Warpaint London (W7L) AI Stock Analysis

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GB:W7L

Warpaint London

(LSE:W7L)

Rating:65Neutral
Price Target:
392.00p
▲(37.54% Upside)
Warpaint London scores strongly on financial performance due to impressive growth and a solid balance sheet. However, technical indicators show bearish sentiment, and valuation metrics suggest the stock is fairly valued. Positive corporate events and strategic initiatives provide a promising outlook, potentially offsetting short-term technical weaknesses.

Warpaint London (W7L) vs. iShares MSCI United Kingdom ETF (EWC)

Warpaint London Business Overview & Revenue Model

Company DescriptionWarpaint London (W7L) is a cosmetics company based in the UK, specializing in high-performance, cruelty-free makeup products. The brand is particularly known for its innovative formulas and vibrant color palettes that cater to a diverse clientele. Warpaint London operates in the beauty and personal care sector, offering a range of products that include foundations, lipsticks, and eye makeup, aimed at both everyday consumers and professional makeup artists.
How the Company Makes MoneyWarpaint London generates revenue primarily through the sale of its makeup products across various channels, including direct-to-consumer online sales, retail partnerships, and distribution in beauty supply stores. Key revenue streams include product sales from their e-commerce platform, wholesale agreements with retailers, and potential collaborations with beauty influencers and makeup artists to promote their products. Additionally, the company may benefit from seasonal promotions and limited-edition product launches that drive consumer interest and sales.

Warpaint London Financial Statement Overview

Summary
Warpaint London demonstrates strong financial performance with impressive revenue growth, solid profitability, and a stable financial structure. The company's robust income statement, healthy balance sheet, and consistent cash flow generation position it well for continued growth.
Income Statement
85
Very Positive
Warpaint London has demonstrated impressive revenue growth over recent years, with a strong top-line increase from £40.3 million in 2020 to £101.6 million in 2024. Gross profit margins have remained relatively stable, indicating a consistent ability to manage production costs effectively. The net profit margin has improved significantly, reflecting greater operational efficiency and cost control. EBIT and EBITDA margins are also strong, showcasing the company's robust profitability. Overall, the income statement highlights Warpaint London's solid financial performance with substantial growth and profitability.
Balance Sheet
78
Positive
The company's balance sheet reveals a healthy financial position, with a significant increase in stockholders' equity from £37.8 million in 2022 to £73.3 million in 2024, indicating strong retained earnings and growth. The debt-to-equity ratio is low, signifying prudent leverage and risk management. Additionally, the equity ratio is high, reflecting strong asset backing by equity. However, there is a need to maintain this trajectory to ensure continued financial stability.
Cash Flow
80
Positive
Warpaint London has shown consistent free cash flow generation, with a positive free cash flow in recent years. The operating cash flow to net income ratio remains favorable, indicating effective cash generation from operations. Although free cash flow experienced slight fluctuations, the overall trend remains strong, supporting the company's ability to fund operations and growth initiatives.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue101.61M89.59M64.06M50.00M40.29M
Gross Profit39.63M33.77M23.33M16.91M12.54M
EBITDA26.34M20.45M11.69M7.55M2.79M
Net Income18.23M13.90M6.25M2.83M-999.00K
Balance Sheet
Total Assets85.56M65.03M51.35M47.57M45.97M
Cash, Cash Equivalents and Short-Term Investments21.89M9.05M5.87M4.07M4.88M
Total Debt4.25M5.45M5.86M3.15M3.96M
Total Liabilities12.27M18.22M13.57M11.42M8.60M
Stockholders Equity73.29M46.80M37.78M36.15M37.37M
Cash Flow
Free Cash Flow6.90M9.77M7.59M4.49M6.58M
Operating Cash Flow9.14M10.29M8.43M5.09M7.46M
Investing Cash Flow-2.67M-518.00K-843.00K-599.00K-860.00K
Financing Cash Flow6.39M-6.67M-5.80M-5.29M-4.45M

Warpaint London Technical Analysis

Technical Analysis Sentiment
Negative
Last Price285.00
Price Trends
50DMA
368.47
Negative
100DMA
393.47
Negative
200DMA
422.21
Negative
Market Momentum
MACD
-20.10
Negative
RSI
25.00
Positive
STOCH
23.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:W7L, the sentiment is Negative. The current price of 285 is below the 20-day moving average (MA) of 314.65, below the 50-day MA of 368.47, and below the 200-day MA of 422.21, indicating a bearish trend. The MACD of -20.10 indicates Negative momentum. The RSI at 25.00 is Positive, neither overbought nor oversold. The STOCH value of 23.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:W7L.

Warpaint London Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
£22.27M9.0810.60%2.97%1.64%
70
Outperform
£199.73M5.0064.21%0.81%125.55%
65
Neutral
£249.63M13.1730.36%3.73%13.41%30.17%
63
Neutral
$20.50B14.76-2.72%3.09%1.90%-4.74%
59
Neutral
£10.69M
-25.46%-260.71%
50
Neutral
£280.64M-2.48%2.19%-16.16%80.50%
39
Underperform
$940.53K-130.38%-100.00%37.84%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:W7L
Warpaint London
285.00
-248.79
-46.61%
GB:CRL
Creightons
32.50
4.39
15.62%
GB:MCB
McBride
117.80
-9.70
-7.61%
GB:PZC
PZ Cussons
68.10
-28.09
-29.20%
GB:CLAI
Cellular Goods Plc
0.13
0.04
44.44%
GB:REVB
Revolution Beauty Group plc
3.36
-17.24
-83.69%

Warpaint London Corporate Events

Shareholder MeetingsDividends
Warpaint London PLC Successfully Passes All AGM Resolutions
Positive
Jun 17, 2025

Warpaint London PLC announced that all resolutions were passed at their Annual General Meeting, reflecting strong shareholder support. This includes the approval of the director’s remuneration report, re-election of key directors, re-appointment of auditors, and the declaration of a final dividend of 7.5 pence per share. The successful passing of these resolutions indicates stability and continued confidence in the company’s leadership and strategic direction, potentially reinforcing its market position and stakeholder trust.

Product-Related AnnouncementsM&A TransactionsShareholder MeetingsDividendsBusiness Operations and StrategyFinancial Disclosures
Warpaint London Projects Strong Growth Amid New Acquisitions and Product Rollouts
Positive
Jun 17, 2025

Warpaint London PLC announced at its AGM that it expects robust trading for the first half of 2025, with sales projected between £50 million and £52 million, despite a slowdown in its US business due to higher tariffs. The company anticipates significant growth opportunities in the second half of the year, driven by new product rollouts and a strong Christmas order book, with Brand Architekts, acquired in February 2025, contributing to this growth. Warpaint maintains a strong balance sheet with no debt and a substantial cash reserve, and plans to pay a final dividend of 7.5 pence per share, reflecting confidence in meeting market expectations for the year.

Business Operations and StrategyRegulatory Filings and Compliance
Warpaint London PLC Announces Change in Major Holdings
Neutral
May 28, 2025

Warpaint London PLC has announced a change in its major holdings, with Rathbones Investment Management Ltd acquiring or disposing of voting rights. This adjustment results in Rathbones holding a total of 5.5757% of Warpaint’s voting rights, reflecting a significant stake in the company. This shift in holdings could impact Warpaint’s strategic decisions and influence its market positioning, as stakeholders like Rathbones play a crucial role in the company’s governance.

Business Operations and Strategy
Warpaint London Announces Shareholding Changes with Schroders PLC
Neutral
May 20, 2025

Warpaint London PLC has announced a change in its shareholding structure as Schroders PLC has adjusted its holdings in the company. The notification indicates that Schroders PLC now holds 10.990287% of Warpaint London’s shares, a slight decrease from the previous 11.243425%. This adjustment in shareholding could impact Warpaint London’s market dynamics and stakeholder interests, reflecting Schroders’ strategic investment decisions.

Shareholder MeetingsFinancial Disclosures
Warpaint London PLC Announces Annual Report and AGM Details
Neutral
May 20, 2025

Warpaint London PLC has announced the posting of its Annual Report for the year ending 31 December 2024, along with the Notice of its Annual General Meeting (AGM) to shareholders. The AGM is scheduled for 17 June 2025. This announcement may impact the company’s operations by keeping stakeholders informed and engaged, potentially influencing its market positioning and stakeholder relations.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 01, 2025