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Revolution Beauty Group plc (GB:REVB)
LSE:REVB

Revolution Beauty Group plc (REVB) AI Stock Analysis

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GB:REVB

Revolution Beauty Group plc

(LSE:REVB)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
3.50p
▲(2.94% Upside)
Revolution Beauty Group plc's overall stock score is primarily impacted by its poor financial performance, with significant challenges in profitability and balance sheet strength. However, positive corporate events, including strategic leadership changes and successful fundraising, provide some optimism for future improvement. Technical indicators show mixed signals, with short-term momentum but longer-term bearish trends. The valuation remains unattractive due to negative earnings and lack of dividends.
Positive Factors
Direct-to-Consumer & Omnichannel Distribution
A diversified go-to-market model (DTC plus wholesale and retail partners) provides durable distribution breadth. This reduces channel concentration risk, supports repeat purchases, and enables scale of marketing and logistics investments, aiding sustainable revenue recovery over months.
Positive operating cash flow
Positive operating cash flow indicates underlying business cash generation from core activities. That operational cash provides runway to fund inventory, marketing and restructuring without immediate external financing, improving resilience during a multi‑quarter turnaround.
Leadership reset and fresh capital
Return of founders plus successful fundraising and insider share purchases are structural governance and capital events. They can align management incentives, supply committed capital for restructuring, and restore strategic focus needed to rebuild margins and execution over several quarters.
Negative Factors
Declining revenue and negative profitability
Sustained revenue decline and negative profitability signal structural demand, pricing or cost issues. Without margin recovery, the business cannot generate earnings to self‑fund growth, hampering long‑run viability and making operational fixes and product/price repositioning essential.
Weak balance sheet with negative equity
Negative equity and material indebtedness materially weaken financial flexibility. This constrains investment, raises refinancing risk, and can force prioritization of creditor demands over growth initiatives, limiting the company's ability to execute multi‑quarter strategic plans.
Severe free cash flow deterioration
A nearly 70% fall in free cash flow reduces capacity to fund working capital, marketing and product development internally. Persistently low FCF increases reliance on external capital, heightens dilution or debt needs, and undermines long‑term reinvestment and recovery prospects.

Revolution Beauty Group plc (REVB) vs. iShares MSCI United Kingdom ETF (EWC)

Revolution Beauty Group plc Business Overview & Revenue Model

Company DescriptionRevolution Beauty Group plc operates in the beauty and personal care business. It provides make up, skincare, and haircare products under various brands. The company sells its products through e-commerce operations, as well as physical and digital retailers through wholesale relationships. It has a retail footprint of c.15,000 doors across retail chains in the United Kingdom, the United States, and internationally. The company was founded in 2014 and is based in Queenborough, the United Kingdom.
How the Company Makes MoneyRevolution Beauty generates revenue primarily through the sale of its beauty products across multiple channels, including direct-to-consumer sales via its e-commerce platform, wholesale distribution to retailers, and collaborations with beauty influencers. Key revenue streams include makeup sales, skincare products, and haircare lines, which are often marketed at accessible price points to attract a broad customer base. The company also engages in strategic partnerships with various retailers and online platforms, enhancing its market reach and driving sales growth. Seasonal product launches and limited editions further contribute to revenue fluctuations and consumer interest, helping to maintain a competitive edge in the dynamic beauty market.

Revolution Beauty Group plc Financial Statement Overview

Summary
Revolution Beauty Group plc faces significant financial challenges, with declining revenues, negative profitability, and a weak balance sheet. The company needs to address its operational inefficiencies and improve cash flow generation to stabilize its financial position. The high level of debt and negative equity are major concerns that need to be addressed to ensure long-term sustainability.
Income Statement
Revolution Beauty Group plc has experienced declining revenue over the past year, with a negative revenue growth rate of -17.73%. The company also reported negative net income, resulting in a negative net profit margin. The gross profit margin has decreased compared to previous years, indicating pressure on profitability. The EBIT and EBITDA margins are negative, reflecting operational challenges.
Balance Sheet
The balance sheet shows a concerning negative stockholders' equity, indicating financial instability. The debt-to-equity ratio is not meaningful due to negative equity, but the company has a significant amount of debt relative to its assets. The return on equity is negative, further highlighting profitability issues.
Cash Flow
The cash flow statement reveals a decline in free cash flow growth, with a significant drop of -68.77%. Operating cash flow is positive, but the free cash flow to net income ratio is low, indicating challenges in converting earnings into cash. The company needs to improve cash generation to support its operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue119.55M142.58M191.29M187.84M184.58M157.64M
Gross Profit42.12M54.45M88.36M75.88M71.03M68.22M
EBITDA-14.90M-7.89M19.69M-20.28M-32.19M4.09M
Net Income-24.75M-17.23M10.70M-33.65M-43.72M-17.85M
Balance Sheet
Total Assets72.06M81.01M119.05M131.40M139.22M136.95M
Cash, Cash Equivalents and Short-Term Investments1.84M5.69M8.64M11.04M15.62M5.58M
Total Debt32.78M33.20M36.16M34.73M28.20M80.71M
Total Liabilities105.86M98.07M118.87M144.54M118.20M147.84M
Stockholders Equity-33.80M-17.06M178.00K-13.13M21.02M-10.89M
Cash Flow
Free Cash Flow-2.62M1.17M1.98M-8.57M-26.77M-10.61M
Operating Cash Flow3.73M8.17M6.52M-61.00K-18.73M-4.00K
Investing Cash Flow-6.62M-7.00M-4.53M-8.51M-15.17M-10.61M
Financing Cash Flow-1.36M-3.90M-4.72M4.70M44.13M7.44M

Revolution Beauty Group plc Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.40
Price Trends
50DMA
2.89
Positive
100DMA
2.93
Positive
200DMA
4.82
Negative
Market Momentum
MACD
0.17
Negative
RSI
81.44
Negative
STOCH
59.66
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:REVB, the sentiment is Positive. The current price of 3.4 is above the 20-day moving average (MA) of 3.07, above the 50-day MA of 2.89, and below the 200-day MA of 4.82, indicating a neutral trend. The MACD of 0.17 indicates Negative momentum. The RSI at 81.44 is Negative, neither overbought nor oversold. The STOCH value of 59.66 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:REVB.

Revolution Beauty Group plc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
£155.11M9.6825.14%5.97%6.38%-10.55%
72
Outperform
£19.53M8.419.67%3.17%2.83%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
£20.52M-8.16-9.81%5.11%8.41%-555.42%
54
Neutral
£299.94M-52.10-2.51%4.82%-2.67%89.86%
50
Neutral
£30.27M-0.49-31.02%-4458.82%
39
Underperform
£8.07M-0.59-100.00%37.84%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:REVB
Revolution Beauty Group plc
3.80
-14.02
-78.68%
GB:CRL
Creightons
28.50
-0.10
-0.35%
GB:PZC
PZ Cussons
71.90
0.24
0.33%
GB:RBN
Robinson
120.00
17.25
16.79%
GB:W7L
Warpaint London
192.00
-293.20
-60.43%
GB:ASTR
Astrid Intelligence
0.14
0.06
80.00%

Revolution Beauty Group plc Corporate Events

Regulatory Filings and Compliance
Revolution Beauty Confirms Total Voting Rights at Year-End 2025
Neutral
Jan 2, 2026

Revolution Beauty Group plc has confirmed that, as of 31 December 2025, its issued share capital comprises 869,685,571 ordinary shares of 1 pence each, all carrying voting rights and with no shares held in treasury. The company highlighted that this total number of voting rights will serve as the reference figure for shareholders when assessing whether they must disclose new or changing interests in the group under regulatory transparency rules, providing clarity for investors and the market on its current capital and governance structure.

The most recent analyst rating on (GB:REVB) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Revolution Beauty CEO Restructures Share Ownership
Neutral
Dec 15, 2025

Revolution Beauty Group plc announced a significant internal share transaction involving its CEO, Tom Allsworth, who transferred legal title of over 76 million shares to Lynchwood Nominees Limited and shifted beneficial ownership of 40 million shares to a discretionary trust. Despite these transactions, Allsworth’s overall beneficial interest in the company remains unchanged at 14.4% of the issued share capital. This move, compliant with the EU Market Abuse Regulation, highlights internal restructuring efforts, potentially impacting stakeholder perceptions and the company’s market positioning.

The most recent analyst rating on (GB:REVB) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Regulatory Filings and Compliance
Revolution Beauty Announces Updated Share Capital Structure
Neutral
Dec 1, 2025

Revolution Beauty Group plc has announced that as of 28 November 2025, its total issued share capital consists of 869,685,571 ordinary shares, all with voting rights. This update is crucial for shareholders to determine their interests and any changes in their holdings, impacting their engagement with the company’s governance and strategic decisions.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Regulatory Filings and Compliance
Revolution Beauty’s Chairman Increases Stake with Significant Share Purchase
Positive
Nov 27, 2025

Revolution Beauty Group plc announced that Iain McDonald, the Non-Executive Chairman, has purchased 1,000,000 ordinary shares of the company at a price of 2.49 pence per share. This transaction increases McDonald’s beneficial interest to 3,000,000 shares, representing 0.35% of the company’s issued share capital. This move is in compliance with the EU Market Abuse Regulation as incorporated into UK law, signaling confidence in the company’s future prospects and potentially impacting stakeholder perceptions positively.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesFinancial DisclosuresPrivate Placements and Financing
Revolution Beauty Sees Revenue Decline but Eyes Recovery with New Leadership
Neutral
Nov 27, 2025

Revolution Beauty Group plc reported a challenging first half of 2025, with a 31.8% decline in revenue to £49.4 million, largely due to strategic and operational disruptions from the previous year. Despite a significant operating loss, the company has taken steps to stabilize its financial position through successful refinancing and the return of its founders, which has been positively received by stakeholders. The new management team is focused on restoring sales momentum and improving financial discipline, with early signs of recovery evident in positive EBITDA generation in September and October. The company has also undertaken significant cost-cutting measures, including a substantial reduction in headcount, and is optimistic about future growth with new product developments planned for Spring 2026.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesPrivate Placements and Financing
Revolution Beauty Initiates Strategic Reset with Founders’ Return
Positive
Nov 26, 2025

Revolution Beauty Group Plc has announced the return of its founders, Tom Allsworth as CEO and Adam Minto in a consultancy role, to implement a strategic reset aimed at restoring growth and creating long-term value. This move is part of a broader plan that successfully secured an equity fundraise, with key stakeholders supporting the strategy. The consultancy agreement with Minto, who holds a significant share in the company, is seen as beneficial due to his extensive industry experience, despite ongoing regulatory investigations and past financial settlements.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Regulatory Filings and Compliance
Revolution Beauty Announces Total Voting Rights Update
Neutral
Nov 4, 2025

Revolution Beauty Group plc has announced its total voting rights as of October 31, 2025, with an issued share capital consisting of 869,685,571 ordinary shares, all carrying voting rights. This update is significant for shareholders as it provides the necessary denominator for calculating their interests in the company, ensuring transparency and compliance with regulatory requirements.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025