Revolution Beauty Group plc (REVB) AI Stock Analysis

• Market Cap: £34.05M
• Dividend Yield: N/A
• Average Volume (3M): 3.16M
• Price to Earnings (P/E): ―
• Beta (1Y): 0.18
• Revenue Growth: -31.02%
• EPS Growth: -4458.82%
• Country: UK
• Employees: 318
• Sector: Consumer Defensive
• Sector Strength: 42
• Industry: Household & Personal Products
• EPS (TTM): -0.06
• Shares Outstanding: 869,716,900
• 10 Day Avg. Volume: 1,840,987
• 30 Day Avg. Volume: 3,158,676
• PEG Ratio: <0.01
• Price to Book (P/B): -1.94
• Price to Sales (P/S): 0.23
• P/FCF Ratio: 28.33
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 42 Neutral
• Price Target: 3.50p ▲(2.94% Upside)

The score is primarily driven down by weak financial performance (declining revenue, ongoing losses, steep free cash flow drop, and negative equity). Technicals show short-term strength, but overbought conditions and a weaker longer-term trend limit the impact. Valuation is not supportive because the negative P/E reflects losses rather than value.

Positive Factors

Channel Diversification

Multiple sales channels (DTC, wholesale, influencer partnerships) provide durable revenue diversification and broaden distribution reach. This reduces dependence on any single route to market, supports resilience through retail cycles, and enables layered customer acquisition strategies over months and years.

Trend-driven Product Strategy

A fast, trend-responsive product model combined with accessible pricing supports sustained customer acquisition and repeat purchases. Speed-to-market and influencer alignment are structural advantages in cosmetics, enabling ongoing relevancy and the ability to capitalize on evolving beauty trends over multiple quarters.

Positive Operating Cash Flow

Generating positive operating cash flow despite losses indicates the core business converts some sales into cash. That operational cash generation provides runway to fund working capital and short-term investments, making a recovery or restructuring more feasible without immediate reliance on dilutive capital.

Negative Factors

Declining Revenue

Sustained top-line decline erodes scale economics and bargaining leverage with retailers, pressures gross margins, and limits reinvestment in product and marketing. Continued revenue contraction over months undermines long-term growth potential and makes profitable recovery harder to achieve.

Negative Equity

Negative shareholders’ equity reflects cumulative losses and weak capitalization. It constrains access to cost-effective debt or equity, increases refinancing and covenant risk, and can force dilutive raises or restructuring—impairing strategic flexibility and long-term investment capacity.

Sharp Free Cash Flow Decline

A steep fall in free cash flow materially reduces internal funding for inventory, marketing, and product development. Over several months this heightens reliance on external financing, raises liquidity risk, and can necessitate cutbacks or asset sales that impair competitive position and growth initiatives.

Revolution Beauty Group plc Business Overview & Revenue Model

Company Description

Revolution Beauty Group plc operates in the beauty and personal care business. It provides make up, skincare, and haircare products under various brands. The company sells its products through e-commerce operations, as well as physical and digital retailers through wholesale relationships. It has a retail footprint of c.15,000 doors across retail chains in the United Kingdom, the United States, and internationally. The company was founded in 2014 and is based in Queenborough, the United Kingdom.

How the Company Makes Money

Revolution Beauty generates revenue primarily through the sale of its beauty products across multiple channels, including direct-to-consumer sales via its e-commerce platform, wholesale distribution to retailers, and collaborations with beauty influencers. Key revenue streams include makeup sales, skincare products, and haircare lines, which are often marketed at accessible price points to attract a broad customer base. The company also engages in strategic partnerships with various retailers and online platforms, enhancing its market reach and driving sales growth. Seasonal product launches and limited editions further contribute to revenue fluctuations and consumer interest, helping to maintain a competitive edge in the dynamic beauty market.

Revolution Beauty Group plc Financial Statement Overview

Summary

Weak fundamentals: revenue declined (-17.73%), profitability is negative (negative net income and negative EBIT/EBITDA margins), free cash flow dropped sharply (-68.77%), and the balance sheet is a major concern with negative stockholders’ equity and significant leverage risk.

Income Statement

Revolution Beauty Group plc has experienced declining revenue over the past year, with a negative revenue growth rate of -17.73%. The company also reported negative net income, resulting in a negative net profit margin. The gross profit margin has decreased compared to previous years, indicating pressure on profitability. The EBIT and EBITDA margins are negative, reflecting operational challenges.

Balance Sheet

The balance sheet shows a concerning negative stockholders' equity, indicating financial instability. The debt-to-equity ratio is not meaningful due to negative equity, but the company has a significant amount of debt relative to its assets. The return on equity is negative, further highlighting profitability issues.

Cash Flow

The cash flow statement reveals a decline in free cash flow growth, with a significant drop of -68.77%. Operating cash flow is positive, but the free cash flow to net income ratio is low, indicating challenges in converting earnings into cash. The company needs to improve cash generation to support its operations.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	119.55M	142.58M	191.29M	187.84M	184.58M	157.64M
Gross Profit	42.12M	54.45M	88.36M	75.88M	71.03M	68.22M
EBITDA	-14.90M	-7.89M	19.69M	-20.28M	-32.19M	4.09M
Net Income	-24.75M	-17.23M	10.70M	-33.65M	-43.72M	-17.85M
Balance Sheet
Total Assets	72.06M	81.01M	119.05M	131.40M	139.22M	136.95M
Cash, Cash Equivalents and Short-Term Investments	1.84M	5.69M	8.64M	11.04M	15.62M	5.58M
Total Debt	32.78M	33.20M	36.16M	34.73M	28.20M	80.71M
Total Liabilities	105.86M	98.07M	118.87M	144.54M	118.20M	147.84M
Stockholders Equity	-33.80M	-17.06M	178.00K	-13.13M	21.02M	-10.89M
Cash Flow
Free Cash Flow	-2.62M	1.17M	1.98M	-8.57M	-26.77M	-10.61M
Operating Cash Flow	3.73M	8.17M	6.52M	-61.00K	-18.73M	-4.00K
Investing Cash Flow	-6.62M	-7.00M	-4.53M	-8.51M	-15.17M	-10.61M
Financing Cash Flow	-1.36M	-3.90M	-4.72M	4.70M	44.13M	7.44M

Revolution Beauty Group plc Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 3.40
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:REVB, the sentiment is Neutral. The current price of 3.4 is below the 20-day moving average (MA) of 3.99, above the 50-day MA of 3.34, and below the 200-day MA of 4.19, indicating a neutral trend. The MACD of 0.23 indicates Positive momentum. The RSI at 60.13 is Neutral, neither overbought nor oversold. The STOCH value of 26.44 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:REVB.

Revolution Beauty Group plc Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
W7L	78 Outperform	£180.16M	11.25	25.14%	5.97%	6.38%	-10.55%
CRL	72 Outperform	£18.85M	8.11	9.67%	3.17%	2.83%	―
ULVR	72 Outperform	£108.86B	23.45	28.78%	3.85%	-2.98%	-16.90%
VLG	65 Neutral	£84.00M	―	―	―	―	―
Sector *	62 Neutral	$20.33B	14.63	-3.31%	3.23%	1.93%	-12.26%
PZC	54 Neutral	£315.88M	-54.86	-2.51%	4.82%	-2.67%	89.86%
REVB	42 Neutral	£34.05M	-0.52	―	―	-31.02%	-4458.82%

Revolution Beauty Group plc Corporate Events

Revolution Beauty Confirms Total Voting Rights at Year-End 2025

Revolution Beauty Group plc has confirmed that, as of 31 December 2025, its issued share capital comprises 869,685,571 ordinary shares of 1 pence each, all carrying voting rights and with no shares held in treasury. The company highlighted that this total number of voting rights will serve as the reference figure for shareholders when assessing whether they must disclose new or changing interests in the group under regulatory transparency rules, providing clarity for investors and the market on its current capital and governance structure.

The most recent analyst rating on (GB:REVB) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty CEO Restructures Share Ownership

Revolution Beauty Group plc announced a significant internal share transaction involving its CEO, Tom Allsworth, who transferred legal title of over 76 million shares to Lynchwood Nominees Limited and shifted beneficial ownership of 40 million shares to a discretionary trust. Despite these transactions, Allsworth’s overall beneficial interest in the company remains unchanged at 14.4% of the issued share capital. This move, compliant with the EU Market Abuse Regulation, highlights internal restructuring efforts, potentially impacting stakeholder perceptions and the company’s market positioning.

The most recent analyst rating on (GB:REVB) stock is a Hold with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty Announces Updated Share Capital Structure

Revolution Beauty Group plc has announced that as of 28 November 2025, its total issued share capital consists of 869,685,571 ordinary shares, all with voting rights. This update is crucial for shareholders to determine their interests and any changes in their holdings, impacting their engagement with the company’s governance and strategic decisions.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £3.00 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty’s Chairman Increases Stake with Significant Share Purchase

Revolution Beauty Group plc announced that Iain McDonald, the Non-Executive Chairman, has purchased 1,000,000 ordinary shares of the company at a price of 2.49 pence per share. This transaction increases McDonald’s beneficial interest to 3,000,000 shares, representing 0.35% of the company’s issued share capital. This move is in compliance with the EU Market Abuse Regulation as incorporated into UK law, signaling confidence in the company’s future prospects and potentially impacting stakeholder perceptions positively.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty Sees Revenue Decline but Eyes Recovery with New Leadership

Revolution Beauty Group plc reported a challenging first half of 2025, with a 31.8% decline in revenue to £49.4 million, largely due to strategic and operational disruptions from the previous year. Despite a significant operating loss, the company has taken steps to stabilize its financial position through successful refinancing and the return of its founders, which has been positively received by stakeholders. The new management team is focused on restoring sales momentum and improving financial discipline, with early signs of recovery evident in positive EBITDA generation in September and October. The company has also undertaken significant cost-cutting measures, including a substantial reduction in headcount, and is optimistic about future growth with new product developments planned for Spring 2026.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty Initiates Strategic Reset with Founders’ Return

Revolution Beauty Group Plc has announced the return of its founders, Tom Allsworth as CEO and Adam Minto in a consultancy role, to implement a strategic reset aimed at restoring growth and creating long-term value. This move is part of a broader plan that successfully secured an equity fundraise, with key stakeholders supporting the strategy. The consultancy agreement with Minto, who holds a significant share in the company, is seen as beneficial due to his extensive industry experience, despite ongoing regulatory investigations and past financial settlements.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.

Revolution Beauty Announces Total Voting Rights Update

Revolution Beauty Group plc has announced its total voting rights as of October 31, 2025, with an issued share capital consisting of 869,685,571 ordinary shares, all carrying voting rights. This update is significant for shareholders as it provides the necessary denominator for calculating their interests in the company, ensuring transparency and compliance with regulatory requirements.

The most recent analyst rating on (GB:REVB) stock is a Sell with a £2.50 price target. To see the full list of analyst forecasts on Revolution Beauty Group plc stock, see the GB:REVB Stock Forecast page.