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Chill Brands Group PLC (GB:CHLL)
LSE:CHLL

Chill Brands Group PLC (CHLL) AI Stock Analysis

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GB:CHLL

Chill Brands Group PLC

(LSE:CHLL)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
0.65p
▼(-16.54% Downside)
The score is driven primarily by very weak financial fundamentals (losses, volatile revenue, ongoing cash burn, and negative equity). Technical indicators also remain bearish with price below key moving averages and negative MACD, while valuation is neutral due to missing P/E and dividend data.
Positive Factors
Multi-channel distribution and focused product portfolio
A clear focus on nicotine-category consumer products combined with both third-party retail and direct‑to‑consumer distribution provides structural avenues to scale brand awareness and reach. Durable channel diversity can reduce concentration risk and support steady revenue growth if execution and regulatory access hold.
Improving cash burn and narrowing absolute losses
Sequential improvement in cash burn and smaller absolute losses indicate operational traction and tighter cost control. If sustained, this trend materially extends runway, lowers near‑term financing need, and gives management time to execute strategic initiatives toward cash‑flow breakeven.
Assets exceed total debt providing limited balance-sheet cushion
Despite negative equity, having total assets exceed total debt offers a tangible coverage buffer versus outright insolvency. This structural asset base can support restructuring, asset sales, or lender negotiations, preserving optionality while management works to stabilize operations.
Negative Factors
Negative shareholders' equity
A shift to negative equity materially weakens financial flexibility, constrains access to traditional financing, and raises covenant and solvency concerns. Over the medium term this increases dilution or refinancing risk and limits the company’s ability to invest in growth without external capital.
Highly volatile and collapsing revenue
An ~85% revenue decline demonstrates fragile demand or execution failures and undermines scale economics. Persistently volatile top‑line growth prevents sustainable margin recovery, complicates forecasting, and weakens the case for reinvesting in marketing or distribution to regain durable market share.
Persistent negative operating and free cash flow
Chronic negative operating and free cash flow force reliance on external funding and limit the firm's ability to self‑fund growth or service debt. Over several months this heightens refinancing and execution risk, and restricts strategic options such as product investment or channel expansion.

Chill Brands Group PLC (CHLL) vs. iShares MSCI United Kingdom ETF (EWC)

Chill Brands Group PLC Business Overview & Revenue Model

Company DescriptionChill Brands Group PLC engages in the research, development, production, and sale of cannabidiol (CBD) consumer products and other lifestyle goods in the United States and the United Kingdom. The company offers tobacco alternative products, including smokes and chew pouches. It provides oral tinctures, soft-gel capsules, massage oils, and topical cosmetic products. The company was formerly known as Zoetic International Plc and changed its name to Chill Brands Group PLC in August 2021. Chill Brands Group PLC was incorporated in 2014 and is headquartered in London, the United Kingdom.
How the Company Makes Money

Chill Brands Group PLC Financial Statement Overview

Summary
Overall financial profile is very weak: consistently loss-making with deeply negative margins, highly volatile revenue (FY2025 down ~85% YoY), persistent negative operating and free cash flow, and a deteriorated balance sheet with negative shareholders’ equity in FY2025—raising financing and execution risk despite some improvement in cash burn versus FY2024.
Income Statement
9
Very Negative
Profitability is very weak: the company is consistently loss-making, with FY2025 showing negative gross profit and deeply negative operating and net margins. Revenue is highly volatile—after growth in FY2024, FY2025 revenue fell sharply (down ~85% year over year), indicating limited scale and unstable demand. The main positive is that losses have narrowed versus prior years in absolute terms, but margins remain significantly negative and the business has not demonstrated a durable path to profitability.
Balance Sheet
18
Very Negative
Balance-sheet quality has deteriorated meaningfully: FY2025 shows negative shareholders’ equity, which increases financial risk and reduces flexibility. Debt remains material (about 1.74m) relative to the company’s size, and leverage metrics become distorted when equity turns negative. A strength is that total assets still exceed total debt, but the move from positive equity in FY2024 to negative equity in FY2025 is a clear red flag.
Cash Flow
12
Very Negative
Cash generation is consistently negative, with operating cash flow and free cash flow below zero across the full history provided. FY2025 cash burn improved versus FY2024 (smaller outflow), but free cash flow still declined year over year and remains a funding requirement. Overall, the company appears reliant on external capital to sustain operations until profitability and cash conversion improve.
BreakdownTTMDec 2025Dec 2023Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue305.70K305.70K82.84K1.91M624.19K320.88K
Gross Profit-395.58K-395.58K-206.86K472.81K-778.81K-40.64K
EBITDA-2.88M-2.88M-3.81M-2.75M-5.46M-4.78M
Net Income-3.30M-3.30M-4.29M-3.37M-5.71M-4.85M
Balance Sheet
Total Assets2.13M2.13M6.14M5.27M3.26M1.76M
Cash, Cash Equivalents and Short-Term Investments30.95K30.95K3.77M1.32M420.05K333.18K
Total Debt1.74M1.74M4.72M1.81M337.02K80.42K
Total Liabilities2.86M2.86M5.26M2.69M1.72M1.99M
Stockholders Equity-731.00K-731.00K878.67K2.57M1.54M-224.18K
Cash Flow
Free Cash Flow-1.22M-1.22M-3.15M-4.19M-5.61M-985.99K
Operating Cash Flow-1.22M-1.22M-2.51M-4.19M-4.96M-984.64K
Investing Cash Flow-982.00-982.00-639.19K0.00-644.64K300.54K
Financing Cash Flow-66.89K-66.89K6.61M1.74M5.64M623.25K

Chill Brands Group PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
£33.74B22.549.35%1.51%-2.12%42.10%
65
Neutral
£82.75M
63
Neutral
£114.81M-5.78-396.71%93.48%51.18%
57
Neutral
£730.83M-14.17-0.28%22.94%
53
Neutral
£25.80M-36.67-51.21%61.13%33.33%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
43
Neutral
£3.53M-1.18
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHLL
Chill Brands Group PLC
0.68
-1.47
-68.60%
GB:AGY
Allergy Therapeutics
11.90
6.10
105.17%
GB:PXS
Provexis
1.10
0.47
75.44%
GB:STX
Shield Therapeutics
10.75
8.05
298.15%
GB:VLG
Venture Life
66.50
32.00
92.75%
GB:HLN
Haleon PLC
378.90
10.02
2.72%

Chill Brands Group PLC Corporate Events

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Chill Brands Posts Extended 18-Month Results After Governance Turmoil and Strategic Reset
Negative
Jan 30, 2026

Chill Brands Group has released its audited final results for an extended 18‑month financial period to 30 September 2025, reflecting a highly unusual and transitional phase marked by governance disruption, operational challenges and a strategic reset. Following boardroom upheaval, frozen banking facilities, loss of key cash and digital assets, and a breakdown in oversight and trading continuity, the reconstituted board has focused on restoring control, rebuilding systems and processes, and repositioning the business around a more scalable distribution-led model built on initiatives such as Chill Connect and the longer-term potential of chill.com. Management acknowledges ongoing funding needs and the costs of remaining listed, but signals that the company has regained control of its core assets and is now aiming to stabilise trading and rebuild momentum, with further updates on current performance promised in due course.

The most recent analyst rating on (GB:CHLL) stock is a Sell with a £0.57 price target. To see the full list of analyst forecasts on Chill Brands Group PLC stock, see the GB:CHLL Stock Forecast page.

Business Operations and StrategyRegulatory Filings and Compliance
Chill Brands Group Appoints New Auditor
Neutral
Nov 25, 2025

Chill Brands Group plc has appointed RPG Crouch Chapman LLP as its new auditor for the 18-month period ending 30 September 2025, following a decision overseen by its Audit Committee. This change, confirmed by the resignation of the previous auditor PKF Littlejohn LLP, is expected to be ratified at the next Annual General Meeting, reflecting a strategic move in the company’s financial oversight.

Regulatory Filings and Compliance
Chill Brands Group Announces Share Capital Details
Neutral
Oct 31, 2025

Chill Brands Group PLC announced that its issued share capital consists of 522,926,812 ordinary shares, each with one voting right. This information is crucial for shareholders to determine their interests under the FCA’s Disclosure Guidance and Transparency Rules. The announcement reflects the company’s transparency and regulatory compliance, potentially impacting shareholder decisions and market perception.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 31, 2026