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Chill Brands Group PLC (GB:CHLL)
LSE:CHLL

Chill Brands Group PLC (CHLL) AI Stock Analysis

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GB:CHLL

Chill Brands Group PLC

(LSE:CHLL)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
0.58p
▼(-26.15% Downside)
Action:ReiteratedDate:02/10/26
The score is driven primarily by very weak financial performance (losses, sharp revenue decline, persistent cash burn, and negative equity), reinforced by bearish technicals (trading below key moving averages with negative MACD). Valuation provides limited offset because a negative P/E reflects ongoing losses and there is no dividend support.
Positive Factors
Nicotine category exposure & channels
Chill Brands operates in the nicotine pouch/related consumer category and uses both third-party retail and direct-to-consumer channels. That multi-channel distribution model supports long-term brand scaling and repeat purchase economics in a recurring consumables market.
Improving cash burn trend
The reduction in cash burn year-over-year signals improving operational control and a modest extension of runway. Sustained improvement in cash outflows can reduce near-term refinancing needs and allows management to prioritize pathway to positive cash generation if maintained.
Assets exceed debt / lean cost base
Having assets that exceed debt provides a basic balance-sheet buffer versus liabilities. Combined with a very lean headcount, the operating cost base is low, enabling management to preserve cash and potentially scale marketing or distribution without large fixed-cost commitments.
Negative Factors
Negative shareholders' equity
Negative equity is a structural capital weakness that reduces financial flexibility, complicates lender covenants and investor confidence, and can force dilutive capital raises or distressed restructurings if cash runway is insufficient to return to positive equity.
Persistent negative cash generation
Consistent negative operating and free cash flow creates an ongoing funding requirement. Reliance on external capital increases dilution or refinancing risk, constrains long-term investment choices, and heightens vulnerability if capital markets tighten or investor appetite wanes.
Severe revenue decline & negative gross profit
An ~85% revenue collapse and negative gross profit indicate weak demand, loss of scale and/or adverse unit economics. Without demonstrable recovery in top-line and gross margins, the business lacks a durable route to operating profitability and margin sustainability.

Chill Brands Group PLC (CHLL) vs. iShares MSCI United Kingdom ETF (EWC)

Chill Brands Group PLC Business Overview & Revenue Model

Company DescriptionChill Brands Group PLC engages in the research, development, production, and sale of cannabidiol (CBD) consumer products and other lifestyle goods in the United States and the United Kingdom. The company offers tobacco alternative products, including smokes and chew pouches. It provides oral tinctures, soft-gel capsules, massage oils, and topical cosmetic products. The company was formerly known as Zoetic International Plc and changed its name to Chill Brands Group PLC in August 2021. Chill Brands Group PLC was incorporated in 2014 and is headquartered in London, the United Kingdom.
How the Company Makes Money

Chill Brands Group PLC Financial Statement Overview

Summary
Financial strength is very weak: the company is loss-making with negative margins (including negative gross profit in FY2025), revenue fell sharply (~85% YoY in FY2025), cash flow remains negative with ongoing burn, and shareholders’ equity turned negative in FY2025, increasing financing risk despite some improvement in cash burn versus FY2024.
Income Statement
9
Very Negative
Profitability is very weak: the company is consistently loss-making, with FY2025 showing negative gross profit and deeply negative operating and net margins. Revenue is highly volatile—after growth in FY2024, FY2025 revenue fell sharply (down ~85% year over year), indicating limited scale and unstable demand. The main positive is that losses have narrowed versus prior years in absolute terms, but margins remain significantly negative and the business has not demonstrated a durable path to profitability.
Balance Sheet
18
Very Negative
Balance-sheet quality has deteriorated meaningfully: FY2025 shows negative shareholders’ equity, which increases financial risk and reduces flexibility. Debt remains material (about 1.74m) relative to the company’s size, and leverage metrics become distorted when equity turns negative. A strength is that total assets still exceed total debt, but the move from positive equity in FY2024 to negative equity in FY2025 is a clear red flag.
Cash Flow
12
Very Negative
Cash generation is consistently negative, with operating cash flow and free cash flow below zero across the full history provided. FY2025 cash burn improved versus FY2024 (smaller outflow), but free cash flow still declined year over year and remains a funding requirement. Overall, the company appears reliant on external capital to sustain operations until profitability and cash conversion improve.
BreakdownTTMMar 2025Mar 2023Mar 2022Mar 2021Sep 2020
Income Statement
Total Revenue359.35K305.70K1.91M624.19K320.88K92.61K
Gross Profit-172.69K-395.58K472.81K-778.81K-40.64K-294.39K
EBITDA-1.67M-2.88M-2.75M-5.46M-4.78M-2.62M
Net Income-1.97M-3.30M-3.37M-5.71M-4.85M-8.18M
Balance Sheet
Total Assets2.14M2.13M5.27M3.26M1.76M3.34M
Cash, Cash Equivalents and Short-Term Investments99.96K30.95K1.32M420.05K333.18K349.01K
Total Debt2.69M1.74M1.81M337.02K80.42K586.93K
Total Liabilities3.37M2.86M2.69M1.72M1.99M1.23M
Stockholders Equity-1.23M-731.00K2.57M1.54M-224.18K2.11M
Cash Flow
Free Cash Flow-1.38M-1.22M-4.19M-5.61M-985.99K-2.42M
Operating Cash Flow-1.38M-1.22M-4.19M-4.96M-984.64K-2.26M
Investing Cash Flow-4.49K-982.000.00-644.64K300.54K-162.63K
Financing Cash Flow1.16M-66.89K1.74M5.64M623.25K1.25M

Chill Brands Group PLC Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
£35.62B21.819.35%1.51%-2.12%42.10%
65
Neutral
£84.77M
63
Neutral
£104.17M-5.24-396.71%93.48%51.18%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
48
Neutral
£30.50M-43.33-51.21%61.13%33.33%
45
Neutral
£747.24M-14.05-0.28%22.94%
42
Neutral
£3.14M-1.05
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:CHLL
Chill Brands Group PLC
0.60
-1.55
-72.09%
GB:AGY
Allergy Therapeutics
11.80
5.00
73.53%
GB:PXS
Provexis
1.30
0.74
132.14%
GB:STX
Shield Therapeutics
9.75
6.30
182.61%
GB:VLG
Venture Life
68.75
27.75
67.68%
GB:HLN
Haleon PLC
399.90
-7.47
-1.83%

Chill Brands Group PLC Corporate Events

Business Operations and StrategyFinancial Disclosures
Chill Brands accelerates revenue growth as Chill Connect outpaces UK convenience demand
Positive
Feb 9, 2026

Chill Brands reported strong momentum at its Chill Connect distribution platform, with product sales revenue growing more than 55% month-on-month on average between October 2025 and January 2026. Combined monthly revenues from product sales and service fees reached over £150,000 in January, bringing four-month revenues close to those of the prior 18‑month period and underscoring rapid acceleration in trading.

Management said demand from UK convenience retailers and brand partners is outstripping the company’s current capacity, with growth constrained mainly by working capital rather than market opportunity. The group is broadening its product mix beyond vaping and nicotine into sundries, beverages and confectionery, has cut exceptional and operational costs following its exit from legacy U.S. operations, and confirmed that its Chill.com domain has been independently valued above its original purchase price, strengthening its balance sheet and operating leverage.

The most recent analyst rating on (GB:CHLL) stock is a Hold with a £0.48 price target. To see the full list of analyst forecasts on Chill Brands Group PLC stock, see the GB:CHLL Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Chill Brands Posts Extended 18-Month Results After Governance Turmoil and Strategic Reset
Negative
Jan 30, 2026

Chill Brands Group has released its audited final results for an extended 18‑month financial period to 30 September 2025, reflecting a highly unusual and transitional phase marked by governance disruption, operational challenges and a strategic reset. Following boardroom upheaval, frozen banking facilities, loss of key cash and digital assets, and a breakdown in oversight and trading continuity, the reconstituted board has focused on restoring control, rebuilding systems and processes, and repositioning the business around a more scalable distribution-led model built on initiatives such as Chill Connect and the longer-term potential of chill.com. Management acknowledges ongoing funding needs and the costs of remaining listed, but signals that the company has regained control of its core assets and is now aiming to stabilise trading and rebuild momentum, with further updates on current performance promised in due course.

The most recent analyst rating on (GB:CHLL) stock is a Sell with a £0.57 price target. To see the full list of analyst forecasts on Chill Brands Group PLC stock, see the GB:CHLL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 10, 2026