Character Group PLC (GB:CCT)
LSE:CCT
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Character
(LSE:CCT)
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Rating:46Neutral
Price Target:
270.00 p
▲(12.50% Upside)
Action:Reiterated
Date:12/19/25
The overall stock score reflects significant financial challenges, including declining revenue and profitability, and weak cash flow generation. Technical indicators suggest bearish momentum, with the stock trading below key moving averages. Despite a high dividend yield, the negative P/E ratio highlights profitability concerns, making the stock less attractive to growth-focused investors.
Positive Factors
Low leverage
A low debt-to-equity position gives the company durable financial flexibility: lower interest burden, greater resilience to demand shocks in the leisure sector, and the ability to fund strategic moves or withstand cyclical downturns without pressing refinancing needs.
Negative Factors
Declining revenue
Sustained revenue decline reduces scale benefits and market positioning in leisure, undermining pricing power and making cost recovery harder. If this trend persists over several quarters, it compresses margins, limits reinvestment, and raises the risk of structural market share loss.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
A low debt-to-equity position gives the company durable financial flexibility: lower interest burden, greater resilience to demand shocks in the leisure sector, and the ability to fund strategic moves or withstand cyclical downturns without pressing refinancing needs.
Read all positive factors
Character (CCT) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£47.91M
Dividend Yield5.32%
Average Volume (3M)19.74K
Price to Earnings (P/E)5.6
Beta (1Y)-0.14
Revenue Growth-19.44%
EPS Growth-132.34%
CountryUK
Employees212
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-0.09
Shares Outstanding17,420,950
10 Day Avg. Volume11,193
30 Day Avg. Volume19,736
Financial Highlights & Ratios
PEG Ratio0.36
Price to Book (P/B)1.72
Price to Sales (P/S)0.57
P/FCF Ratio9.96
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.22
Revenue Forecast (FY)£100.00M
Character Business Overview & Revenue Model
Company Description
The Character Group plc designs, develops, and distributes toys, games, and gifts in the United Kingdom and internationally. The company sells its products under the Goo Jit Zu, Peppa Pig, Pokémon, Little Live Pets, Shimmer 'n Sparkle, Treasure X,...
How the Company Makes Money
null...
Character Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
60
Neutral
Cash Flow
50
Neutral
| Breakdown | TTM | Aug 2025 | Aug 2024 | Aug 2023 | Aug 2022 | Aug 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 95.73M | 100.47M | 123.42M | 122.59M | 176.40M | 140.00M |
| Gross Profit | 26.15M | 26.37M | 32.75M | 32.79M | 41.37M | 40.44M |
| EBITDA | 1.79M | 1.10M | 9.23M | 8.52M | 14.32M | 18.15M |
| Net Income | -1.75M | -1.24M | 4.95M | 3.50M | 9.39M | 12.16M |
Balance Sheet | ||||||
| Total Assets | 52.50M | 65.22M | 74.14M | 71.33M | 93.02M | 86.92M |
| Cash, Cash Equivalents and Short-Term Investments | 13.91M | 13.29M | 14.60M | 10.89M | 26.65M | 35.92M |
| Total Debt | 834.00K | 1.38M | 2.31M | 2.03M | 7.85M | 1.50M |
| Total Liabilities | 19.12M | 32.13M | 35.51M | 31.96M | 54.12M | 42.07M |
| Stockholders Equity | 33.38M | 33.09M | 38.63M | 39.37M | 38.90M | 44.85M |
Cash Flow | ||||||
| Free Cash Flow | 3.26M | 5.70M | 9.78M | -7.13M | 107.00K | 16.73M |
| Operating Cash Flow | 4.12M | 6.77M | 12.02M | -2.97M | 3.62M | 25.48M |
| Investing Cash Flow | -2.44M | -2.57M | -2.22M | -4.00M | -3.29M | -6.23M |
| Financing Cash Flow | -3.80M | -4.80M | -6.16M | -3.92M | -17.16M | -2.53M |
Character Technical Analysis
Positive
240.00
Price Trends
244.00
Positive
243.14
Positive
260.74
Positive
Market Momentum
8.62
Negative
77.68
Negative
82.46
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:CCT, the sentiment is Positive. The current price of 240 is below the 20-day moving average (MA) of 255.45, below the 50-day MA of 244.00, and below the 200-day MA of 260.74, indicating a bullish trend. The MACD of 8.62 indicates Negative momentum. The RSI at 77.68 is Negative, neither overbought nor oversold. The STOCH value of 82.46 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:CCT.
Character Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
73 Outperform | £241.49M | 7.56 | 9.00% | 7.08% | 7.41% | -34.62% | |
68 Neutral | £38.97M | 6.55 | 8.41% | 11.65% | -3.78% | -43.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
56 Neutral | £634.40M | 8.84 | -113.93% | 1.40% | 3.94% | ― | |
53 Neutral | £33.75M | -1.20 | 63.25% | ― | -2.65% | -18.90% | |
52 Neutral | £70.03M | -3.03 | -43.73% | ― | -38.65% | -792.57% | |
46 Neutral | £47.91M | 5.62 | -5.25% | 5.32% | -19.44% | -132.34% |
* Consumer Cyclical Sector Average
GB:CCT
Character
275.00
40.63
17.34%
GB:CARD
Card Factory
70.30
-21.73
-23.61%
GB:IGR
IG Design
73.50
10.50
16.67%
GB:ULTP
Ultimate Products plc
46.00
-22.91
-33.25%
GB:WRKS
TheWorks.co.uk plc
57.40
20.40
55.14%
GB:MOON
Moonpig Group Plc
209.60
-37.18
-15.06%
Character Corporate Events
Regulatory Filings and Compliance
Character Group bosses boost stakes with pension-plan share buys
Positive
May 20, 2026
The Character Group has disclosed that joint group managing directors Jon Diver and Kiran Shah have increased their holdings in the company through purchases made via their personal pension plans. Diver acquired 1,666 shares at 276p, lifting his s...
Business Operations and StrategyStock BuybackDividendsFinancial Disclosures
Character Group lifts profits, hikes dividend and signals earnings beat despite tariff hit
Positive
May 12, 2026
The Character Group reported a resilient first half, lifting profit before tax and highlighted items by 15% to £2.4m despite a 9% fall in revenue to £48.3m, as gross margins improved to 31.7% and overheads fell. Underlying earnings per s...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Advances Buyback, Updates Share Capital and Voting Rights
Positive
May 11, 2026
The Character Group plc has continued execution of its previously announced share buyback programme, repurchasing 4,500 ordinary shares at a price of 246 pence per share through Panmure Liberum. The repurchased shares have been cancelled, leaving ...
Stock BuybackRegulatory Filings and Compliance
Character Group Tightens Share Base with Latest Buyback and Cancellation
Positive
May 6, 2026
The Character Group plc has continued its previously announced share buyback programme by purchasing 5,000 ordinary shares at 247.5 pence each through its broker Panmure Liberum, with the repurchased shares subsequently cancelled. Following this t...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Market on Latest Share Buyback and Voting Rights
Neutral
May 5, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 5,800 ordinary shares on 5 May 2026 at a price of 248 pence per share. The transaction was conducted through Panmure Liberum on the AIM...
Business Operations and StrategyStock Buyback
Character Group Reduces Share Capital with Latest Buyback Tranche
Positive
May 1, 2026
The Character Group has continued to execute its previously announced share buyback programme, repurchasing 5,900 ordinary shares at a price of 250 pence per share on 1 May 2026 through Panmure Liberum. The shares have been cancelled, leaving the ...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels 5,000 Shares in Ongoing Buyback Programme
Positive
May 1, 2026
The Character Group has continued executing its previously announced share buyback programme, repurchasing 5,000 ordinary shares at 248 pence each on 30 April 2026 via Panmure Liberum. The purchased shares have been cancelled, leaving the company ...
Stock BuybackRegulatory Filings and Compliance
Character Group Continues Share Buyback, Updates Voting Rights Count
Positive
Apr 17, 2026
The Character Group plc has continued executing its previously announced share buyback programme by repurchasing 6,500 ordinary shares at a price of 248 pence per share. The transaction, executed through Panmure Liberum on AIM, is part of the comp...
Business Operations and StrategyStock Buyback
Character Group Cancels 6,500 Shares in Latest Buyback Move
Positive
Apr 7, 2026
The Character Group has repurchased 6,500 ordinary shares at 230 pence each under its ongoing share buyback programme, with the shares subsequently cancelled rather than held in treasury. Following this transaction, the company now has 17,453,649 ...
Business Operations and Strategy
Character Group monetises surplus Infinity House with lease and £9.8m sale option
Positive
Apr 7, 2026
Character Group has decided to keep its U.K. operations at its Lees Brook Mill site in Oldham, leaving its Infinity House complex in Middleton surplus to requirements and available for commercialisation. As part of this strategy, the company has s...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Share Count After Latest Buyback
Positive
Apr 2, 2026
The Character Group has repurchased 8,000 ordinary shares at 228 pence each under its ongoing share buyback programme, with the shares subsequently cancelled. Following this transaction, the company now holds 1,983,059 shares in treasury and has 1...
Stock BuybackFinancial DisclosuresRegulatory Filings and Compliance
Character Group Tightens Free Float With Latest Share Buyback Tranche
Positive
Mar 27, 2026
The Character Group has executed another tranche of its previously announced share buyback programme, repurchasing 11,000 ordinary shares at a price of 232 pence per share. The move reflects ongoing capital management efforts and results in the ca...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Cancels 10,000 Shares in Ongoing Buyback Programme
Positive
Mar 26, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, purchasing 10,000 of its own ordinary shares on 26 March 2026 at a price of 234.1 pence per share. The shares have been cancelled, leaving the compa...
Stock BuybackRegulatory Filings and Compliance
Character Group Reduces Share Capital Through Buyback and Cancellation
Positive
Mar 25, 2026
The Character Group has continued execution of its previously announced share buyback programme, repurchasing 10,000 ordinary shares at a price of 234.5 pence per share and cancelling them immediately. Following this transaction, the company holds...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Voting Rights After Latest Share Buyback
Positive
Mar 23, 2026
The Character Group has repurchased 6,500 ordinary shares at 237 pence each under its previously announced share buyback programme, with all of the acquired shares subsequently cancelled. Following this transaction, the company now holds 1,983,059...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Cancels Shares After Latest Buyback on AIM
Positive
Mar 17, 2026
The Character Group plc has continued to execute its previously announced share buyback programme by purchasing 7,500 ordinary shares at a price of 239 pence per share through Panmure Liberum. The bought-back shares have been cancelled, leaving th...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Market on Latest Share Buyback and Voting Rights
Neutral
Mar 13, 2026
The Character Group plc, a UK-based toy and licensed products company listed on AIM, continues to actively manage its capital structure through a share buyback programme. The Group maintains a sizable treasury share position and provides updated v...
Stock BuybackRegulatory Filings and Compliance
Character Group Continues Share Buyback, Updates Voting Rights
Positive
Mar 10, 2026
The Character Group plc has continued to execute its share buyback programme, repurchasing 5,000 ordinary shares at 240 pence each on 10 March 2026 through Panmure Liberum. The shares have been cancelled, leaving the company with 17,529,149 shares...
Stock BuybackRegulatory Filings and Compliance
Character Group Updates Share Buyback and Voting Rights
Neutral
Mar 9, 2026
The Character Group plc has continued executing its previously announced share buyback programme by repurchasing 9,000 ordinary shares at 240 pence each on 9 March 2026. These shares, acquired via Panmure Liberum on AIM, were bought at a uniform p...
Business Operations and StrategyStock Buyback
Character Group Cancels Further Shares Under Ongoing Buyback
Positive
Mar 5, 2026
The Character Group plc has continued its previously announced share buyback programme by repurchasing 8,000 ordinary shares at 240 pence each through Panmure Liberum. The repurchased shares have been cancelled, leaving the company with 17,543,149...
Stock BuybackRegulatory Filings and Compliance
Character Group buys back and cancels 8,500 shares under ongoing programme
Positive
Mar 4, 2026
The Character Group plc has repurchased 8,500 of its ordinary shares at 244 pence each under its existing share buyback programme, with the shares subsequently cancelled. Following this transaction, the company now holds 1,983,059 shares in treasu...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Cancels Newly Repurchased Shares, Updates Voting Rights
Positive
Mar 3, 2026
The Character Group plc has executed a further tranche of its previously announced share buyback programme, repurchasing 8,500 ordinary shares at a price of 241 pence per share. The transaction, carried out through Panmure Liberum on AIM, reflects...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Tightens Free Float With Further Share Buyback
Positive
Mar 2, 2026
The Character Group has continued to execute its previously announced share buyback programme, repurchasing 8,000 ordinary shares at a price of 240 pence each from Panmure Liberum. The repurchased shares have been cancelled, leaving the company wi...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
The Character Group Tightens Share Count with Latest Buyback
Positive
Feb 27, 2026
The Character Group plc has continued to execute its previously announced share buyback programme, repurchasing 7,500 ordinary shares at 244 pence each through broker Panmure Liberum on 27 February 2026. These shares have been cancelled, leaving t...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Character Group Updates Market on Latest Share Buyback and Voting Rights
Neutral
Feb 26, 2026
The Character Group plc has continued its previously announced share buyback programme with the repurchase of 6,500 ordinary shares at 242 pence each on 26 February 2026. The purchased shares have been cancelled, leaving the company with 1,983,059...
Stock Buyback
Character Group Reduces Free Float with Further Share Buyback
Positive
Feb 25, 2026
The Character Group plc, a U.K.-listed company on AIM, maintains an active presence in the equity capital markets, with a significant portion of its ordinary shares held in treasury and subject to standard FCA transparency requirements for voting ...
Stock BuybackRegulatory Filings and Compliance
Character Group Cancels Newly Repurchased Shares, Updates Voting Rights
Positive
Feb 25, 2026
The Character Group plc has continued its previously announced share buyback programme, repurchasing 5,800 ordinary shares at a price of 249 pence per share on 24 February 2026 through Panmure Liberum. The move reflects the company’s ongoing...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.