Company DescriptionCeltic plc, through its subsidiary, Celtic F.C. Limited, operates a professional football club in the United Kingdom. The company operates through three segments: Football and Stadium Operations, Merchandising, and Multimedia and Other Commercial Activities. It is involved in the operation of a professional football club covering a range of activities, including football operations and investment; operation of the Celtic FC Youth Academy; match ticketing; merchandising; partner programs; marketing and brand protection; multimedia; stadium operations; facilities and property; catering and hospitality; public relations and supporter relations; and human resources. The company also engages in retail, wholesale, and e-commerce activities; and the sale of television rights and sponsorships. Celtic plc was founded in 1887 and is based in Glasgow, the United Kingdom.
How the Company Makes MoneyCeltic plc generates revenue through several key streams. The primary source of income is matchday revenue, which includes ticket sales, hospitality packages, and other event-related sales for home matches at Celtic Park. Another significant revenue stream comes from commercial activities, such as merchandising sales, which involve selling team apparel and branded products both online and through physical retail outlets. Sponsorship and advertising deals also contribute to the company's earnings, with partnerships formed with various brands and companies seeking to associate with the club's strong brand and loyal fan base. Additionally, Celtic plc earns revenue from broadcasting rights by negotiating deals for the live transmission of its matches on television and digital platforms. The company may also benefit from prize money and performance-related earnings from participating in domestic league competitions and international tournaments.