FirstCash (FCFS) AI Stock Analysis

• Market Cap: $6.54B
• Dividend Yield: 1.04%
• Average Volume (3M): 275.11K
• Price to Earnings (P/E): 22.7
• Beta (1Y): -0.09
• Revenue Growth: 2.49%
• EPS Growth: 24.41%
• Country: US
• Employees: 20,000
• Sector: Financial
• Sector Strength: 70
• Industry: Financial - Credit Services
• EPS (TTM): 1.79
• Shares Outstanding: 44,364,567
• 10 Day Avg. Volume: 255,187
• 30 Day Avg. Volume: 275,113
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 1.21
• Enterprise Value/Revenue: 2.34
• Enterprise Value/Gross Profit: 4.60
• Enterprise Value/Ebitda: 8.92
• 1Y Price Target: $158.75
• Price Target Upside: 5.66% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 4

• Rating: 77 Outperform
• Price Target: $158.00 ▲(5.16% Upside)

FirstCash's strong financial performance and strategic acquisition of H&T Group are significant positives, supporting its market position and growth prospects. The technical indicators suggest a bullish trend, although caution is advised due to near-overbought conditions. The valuation is fair, but not a standout. Overall, FirstCash is well-positioned in its industry, with strategic initiatives likely to drive future growth.

Positive Factors

Geographic Diversification

The acquisition of H&T Group expands FirstCash's market presence into Europe, providing geographic diversification and reducing reliance on existing markets, which can enhance resilience against regional economic fluctuations.

Revenue Growth

Strong revenue growth indicates robust market demand and effective business strategies, supporting long-term expansion and profitability potential.

Cash Generation

Consistent cash generation supports operational flexibility and investment in growth opportunities, ensuring financial stability and shareholder value.

Negative Factors

Debt Levels

Rising debt levels could strain financial resources and limit strategic options, potentially impacting long-term financial health if not managed prudently.

Cash Flow Decline

A decline in operating cash flow may indicate challenges in maintaining cash conversion efficiency, which could affect liquidity and investment capacity.

EBITDA Margin Decline

A declining EBITDA margin suggests potential pressure on operational efficiency, which could impact profitability if not addressed through cost management or revenue enhancement.

FirstCash Business Overview & Revenue Model

Company Description

FirstCash (FCFS) is a leading retail operator of pawn stores and a provider of consumer financial services in the United States and Latin America. The company primarily operates in the pawn retail sector, offering a range of services including pawn loans, retail sales of merchandise, and other financial products. FirstCash is known for its commitment to providing quick access to cash for customers through secured loans and for selling a diverse assortment of merchandise, including jewelry, electronics, and tools, which are often acquired through pawn transactions.

How the Company Makes Money

FirstCash generates revenue primarily through interest and fees associated with pawn loans, which are short-term secured loans provided to customers in exchange for collateral, typically personal valuables. The company also earns significant income from the retail sales of merchandise that it acquires through pawn transactions. Additional revenue streams include the sale of other financial services, such as check cashing and money transfers. FirstCash's business model benefits from high transaction volumes, with a focus on customer convenience and quick access to cash, which attracts a wide range of clients. The company maintains strategic partnerships with various financial service providers, enhancing its service offerings and customer base.

FirstCash Financial Statement Overview

Summary

FirstCash exhibits strong financial health with solid revenue growth and profitability metrics. The balance sheet is well-structured, supporting growth while managing leverage. The cash flow statement underscores the company's ability to generate cash, although recent declines in cash flow growth should be closely monitored.

Income Statement

FirstCash has demonstrated strong revenue growth over the years, with a notable increase from $1.69 billion in 2021 to $3.39 billion TTM. The gross profit margin remains stable around 50%, and the net profit margin is improving, reaching 8.6% TTM. EBIT and EBITDA margins have also shown resilience, indicating efficient operations. However, the EBITDA margin has slightly declined from previous highs.

Balance Sheet

The company maintains a moderate debt-to-equity ratio of 0.83, showcasing manageable leverage. The equity ratio of 47.4% TTM indicates a balanced capital structure. ROE has been consistent at 13.6% TTM, reflecting effective utilization of equity. However, the increase in total debt requires careful monitoring to prevent potential liquidity risks.

Cash Flow

Free cash flow generation remains robust, with a TTM free cash flow of $272.7 million. The operating cash flow to net income ratio is stable at 1.07, indicating healthy cash conversion. However, a significant decrease in operating cash flow from 2024 to TTM warrants attention. The free cash flow growth rate has slowed compared to previous years.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.39B	3.39B	3.15B	2.73B	1.70B	1.63B
Gross Profit	1.73B	1.63B	1.51B	1.26B	919.15M	911.14M
EBITDA	890.86M	986.25M	906.71M	851.67M	257.62M	215.15M
Net Income	291.77M	258.81M	219.30M	253.50M	124.91M	106.58M
Balance Sheet
Total Assets	4.51B	4.48B	4.29B	3.90B	3.83B	2.37B
Cash, Cash Equivalents and Short-Term Investments	101.47M	175.09M	127.02M	117.33M	120.05M	65.85M
Total Debt	2.02B	2.05B	1.92B	1.67B	1.59B	899.42M
Total Liabilities	2.37B	2.42B	2.29B	2.03B	2.03B	1.09B
Stockholders Equity	2.14B	2.05B	2.00B	1.88B	1.81B	1.28B
Cash Flow
Free Cash Flow	272.74M	471.71M	355.99M	433.72M	181.28M	184.72M
Operating Cash Flow	311.24M	539.96M	416.14M	469.31M	223.30M	222.26M
Investing Cash Flow	-427.94M	-441.59M	-462.33M	-336.44M	-744.64M	-20.35M
Financing Cash Flow	-133.37M	-38.19M	51.31M	-139.27M	576.99M	-186.50M

FirstCash Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 150.25
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FCFS, the sentiment is Positive. The current price of 150.25 is above the 20-day moving average (MA) of 147.83, above the 50-day MA of 139.62, and above the 200-day MA of 124.17, indicating a bullish trend. The MACD of 2.19 indicates Positive momentum. The RSI at 62.31 is Neutral, neither overbought nor oversold. The STOCH value of 73.72 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FCFS.

FirstCash Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
EZPW	79 Outperform	1.10B	14.67	9.91%	―	8.31%	23.50%
ENVA	78 Outperform	3.10B	13.14	20.85%	―	23.42%	59.17%
FCFS	77 Outperform	$6.54B	22.66	14.17%	1.04%	2.49%	24.41%
OMF	76 Outperform	7.15B	10.92	19.93%	6.92%	9.41%	13.98%
WRLD	75 Outperform	958.40M	11.87	18.96%	―	0.77%	12.08%
PRAA	62 Neutral	620.10M	6.84	6.85%	―	18.67%	2254.86%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%

FirstCash Corporate Events

FirstCash Completes Acquisition of H&T Group

On August 14, 2025, FirstCash Holdings completed the acquisition of H&T Group, the leading pawnbroker in the U.K. with 286 stores. This strategic move is expected to enhance FirstCash’s market leadership in the U.K., provide geographic diversification, and contribute to earnings and EBITDA accretion. The acquisition is anticipated to add $0.20 to $0.25 per share to FirstCash’s earnings for the remainder of 2025, despite the incremental borrowing costs incurred to fund the transaction.

FirstCash Completes Acquisition of H&T Group plc

On August 14, 2025, FirstCash Holdings, Inc. completed its acquisition of H&T Group plc, the largest operator of pawn stores in the United Kingdom. This strategic acquisition marks FirstCash’s entry into the European market, enhancing its global leadership in the pawn industry. The acquisition is expected to be immediately accretive to earnings, with anticipated benefits from operating synergies and increased scale. The transaction was funded through FirstCash’s existing U.S. revolving credit facility, and it positions the company for further international expansion.

FirstCash Reports Strong Q2 2025 Financial Growth

FirstCash Holdings, Inc. recently released its latest investor presentation, highlighting strong financial performance with a revenue of $3.4 billion and an adjusted net income of $343 million for the trailing twelve months as of June 30, 2025. The company reported significant growth in its second quarter of 2025, with a 24% increase in GAAP EPS and a 31% rise in adjusted EPS compared to the previous year. The anticipated acquisition of H&T Group plc is on track to close in August, which could further enhance FirstCash’s market position and operational capabilities.

FirstCash Receives UK Approval for H&T Acquisition

On July 30, 2025, FirstCash Holdings, Inc., through its subsidiary Chess Bidco Limited, received approval from the UK Financial Conduct Authority for the acquisition of H&T Group plc, a company based in England and Wales. The acquisition, which involves a cash transaction, is set to be finalized on August 14, 2025, pending the satisfaction of remaining conditions, including a court sanction scheduled for August 12, 2025. This strategic move is expected to enhance FirstCash’s market positioning by expanding its operations in the UK, potentially impacting stakeholders by consolidating market presence and streamlining operations.

FirstCash Announces Cash Acquisition of H&T Group

FirstCash Holdings, Inc., through its subsidiary Chess Bidco Limited, announced the approval of a cash acquisition of H&T Group plc by H&T shareholders on July 2, 2025. This acquisition, structured as a Court-sanctioned scheme of arrangement, is expected to be finalized in the second half of 2025, pending regulatory approvals and other closing conditions. The acquisition aims to consolidate FirstCash’s position in the market, potentially impacting stakeholders by expanding its operational footprint in the UK.

FirstCash Holds Annual Stockholders Meeting with Strong Support

On June 11, 2025, FirstCash Holdings, Inc. held its Annual Meeting of Stockholders, where 92.88% of eligible shares participated in the voting process. Stockholders elected director nominees for a three-year term, ratified the selection of RSM LLP as the independent public accounting firm for 2025, and approved the executive compensation plan, indicating strong shareholder support for the company’s governance and financial strategies.