FirstCash (FCFS) AI Stock Analysis

• Market Cap: $7.23B
• Dividend Yield: 0.98%
• Average Volume (3M): 241.86K
• Price to Earnings (P/E): 23.7
• Beta (1Y): >-0.01
• Revenue Growth: 3.86%
• EPS Growth: 28.06%
• Country: US
• Employees: 20,000
• Sector: Financial
• Sector Strength: 70
• Industry: Financial - Credit Services
• EPS (TTM): 2.26
• Shares Outstanding: 44,134,150
• 10 Day Avg. Volume: 230,650
• 30 Day Avg. Volume: 241,860
• PEG Ratio: 0.92
• Price to Book (P/B): 2.27
• Price to Sales (P/S): 1.37
• P/FCF Ratio: 9.88
• Enterprise Value/Market Cap: 1.31
• Enterprise Value/Revenue: 2.72
• Enterprise Value/Gross Profit: 5.44
• Enterprise Value/Ebitda: 10.58
• 1Y Price Target: $196.50
• Price Target Upside: 19.88% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 4
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 78 Outperform
• Price Target: $178.00 ▲(8.60% Upside)

FirstCash's strong financial performance and strategic corporate events are the primary drivers of its overall stock score. The company's robust revenue growth, efficient cash flow management, and strategic acquisitions enhance its market position. However, the high P/E ratio and modest dividend yield slightly temper the overall score.

Positive Factors

Revenue Growth

Consistent revenue growth indicates expanding market reach and product adoption, supporting long-term business sustainability.

Strategic Acquisitions

Acquiring H&T Group enhances FirstCash's market position and growth potential, strengthening its competitive advantage in the pawn industry.

Cash Generation Ability

Robust cash generation supports future growth initiatives and debt servicing, enhancing financial flexibility and stability.

Negative Factors

Increasing Debt Levels

Rising debt levels can strain financial resources, potentially impacting long-term financial health and operational flexibility.

High P/E Ratio

A high P/E ratio may indicate overvaluation, which could limit stock price appreciation and investor interest in the long term.

Modest Dividend Yield

A modest dividend yield may not attract income-focused investors, potentially limiting the stock's appeal in the dividend investment community.

FirstCash Business Overview & Revenue Model

Company Description

FirstCash, Inc. is a leading retail and consumer finance company specializing in pawn and retail operations. The company operates through two primary segments: pawn operations and retail operations. FirstCash provides financial services such as pawn loans, retail sales, and other consumer financial products across its network of stores, primarily targeting customers who are underserved by traditional banking institutions. The company has a significant presence in the United States and Latin America, focusing on providing accessible financial solutions and a wide range of merchandise through its pawn and retail stores.

How the Company Makes Money

FirstCash generates revenue primarily through its pawn operations, which include interest and fees from pawn loans, as well as the sale of unredeemed pawned items. The company charges interest on pawn loans, which typically have higher rates compared to traditional loans, thus creating a substantial income stream. Additionally, FirstCash earns revenue from the retail sale of merchandise acquired through pawn transactions, including electronics, jewelry, and other goods. The company also engages in the sale of other consumer financial products, such as check cashing and bill payment services, which contribute to its overall revenue. Key partnerships with financial service providers enhance its offerings, while the growing demand for alternative financing solutions among consumers fuels its earnings.

FirstCash Financial Statement Overview

Summary

FirstCash exhibits strong financial performance with robust revenue growth, healthy profit margins, and efficient cash flow management. The company's balanced leverage and effective use of equity contribute to its financial stability. However, increasing debt levels require careful management.

Income Statement

FirstCash has demonstrated strong revenue growth with a notable increase of 9.44% in the latest year. The company maintains healthy profit margins, with a gross profit margin of 48.09% and a net profit margin of 7.64%. EBIT and EBITDA margins are also robust at 13.22% and 29.11%, respectively, indicating efficient operations. The consistent growth trajectory and stable profitability metrics highlight the company's strong performance in the financial services sector.

Balance Sheet

The balance sheet reflects a balanced approach to leverage with a debt-to-equity ratio of 0.998, which is manageable within the industry context. Return on equity stands at 12.60%, showcasing effective utilization of shareholder funds. The equity ratio is healthy, indicating a solid capital structure. However, the increasing debt levels over the years could pose potential risks if not managed carefully.

Cash Flow

FirstCash's cash flow statement reveals a strong free cash flow growth rate of 30.42%, indicating improved cash generation capabilities. The operating cash flow to net income ratio of 1.59 suggests efficient cash conversion from earnings. The free cash flow to net income ratio of 0.87 further underscores the company's ability to generate cash relative to its net income, supporting future growth and debt servicing.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	3.49B	3.39B	3.15B	2.73B	1.70B	1.63B
Gross Profit	1.74B	1.63B	1.51B	1.26B	919.15M	911.14M
EBITDA	897.15M	986.25M	906.71M	851.67M	257.62M	215.15M
Net Income	309.75M	258.81M	219.30M	253.50M	124.91M	106.58M
Balance Sheet
Total Assets	5.18B	4.48B	4.29B	3.90B	3.84B	2.37B
Cash, Cash Equivalents and Short-Term Investments	130.24M	175.09M	127.02M	117.33M	120.05M	65.85M
Total Debt	2.58B	2.05B	1.92B	1.67B	1.59B	899.42M
Total Liabilities	2.98B	2.42B	2.29B	2.03B	2.03B	1.09B
Stockholders Equity	2.20B	2.05B	2.00B	1.88B	1.81B	1.28B
Cash Flow
Free Cash Flow	403.56M	471.71M	355.99M	433.72M	181.28M	184.72M
Operating Cash Flow	441.64M	539.96M	416.14M	469.31M	223.30M	222.26M
Investing Cash Flow	-280.32M	-441.59M	-462.33M	-336.44M	-744.64M	-20.35M
Financing Cash Flow	-165.03M	-38.19M	51.31M	-139.27M	576.99M	-186.50M

FirstCash Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 163.91
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For FCFS, the sentiment is Positive. The current price of 163.91 is above the 20-day moving average (MA) of 157.31, above the 50-day MA of 156.63, and above the 200-day MA of 137.28, indicating a bullish trend. The MACD of 1.28 indicates Negative momentum. The RSI at 59.93 is Neutral, neither overbought nor oversold. The STOCH value of 76.28 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for FCFS.

FirstCash Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
OMF	81 Outperform	$8.20B	11.82	21.41%	6.06%	9.51%	29.38%
FCFS	78 Outperform	$7.23B	23.67	14.75%	0.98%	3.86%	28.06%
EZPW	75 Outperform	$1.28B	15.36	11.98%	―	9.70%	26.63%
ENVA	71 Outperform	$3.92B	14.95	23.81%	―	21.10%	76.12%
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
WRLD	64 Neutral	$784.03M	14.89	14.57%	―	2.31%	-27.81%
PRAA	61 Neutral	$678.09M	―	-31.97%	―	13.89%	-899.50%

FirstCash Corporate Events

FirstCash Completes Acquisition of H&T Group

FirstCash Holdings, Inc. recently completed the acquisition of H&T Group, the UK’s leading pawnbroker, on August 14, 2025, expanding its presence with 286 additional stores. The company reported strong financial performance for the third quarter of 2025, with a 28% increase in GAAP net income and a 35% rise in adjusted EPS compared to the previous year, highlighting its robust growth strategy and market positioning.

FirstCash Announces $150 Million Share Buyback

On October 30, 2025, FirstCash Holdings announced a new $150 million share repurchase authorization, reflecting the company’s strong liquidity and capital resources. The announcement follows record revenue and earnings results for the third quarter of 2025, driven by strong performance in the U.S. and Latin American pawn segments, as well as contributions from the recently acquired H&T pawn stores in the U.K. The company also declared a quarterly cash dividend and reported significant growth in pawn receivables and store expansions, indicating robust market demand and strategic growth initiatives.