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Digimarc Corp. (DMRC)
NASDAQ:DMRC
US Market

Digimarc (DMRC) AI Stock Analysis

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Digimarc

(NASDAQ:DMRC)

Rating:43Neutral
Price Target:
$13.00
▼(-2.99%Downside)
Digimarc's overall stock score reflects significant financial challenges and valuation concerns, despite positive corporate developments and a strategic pivot towards growth areas. The weak financials are the most impactful factor, while the technical analysis and valuation also weigh negatively, offset slightly by optimistic earnings call highlights and a positive corporate event.
Positive Factors
ARR Growth
Digimarc's adjusted ARR growth of 11% exceeded their internal plan, excluding the impact of lost Walmart revenue.
Cost Management
The company announced a 25% reduction in run-rate operating expenses, aligning with their cost-cutting strategy.
Negative Factors
Revenue Estimates
Several discrete items have led to lower FY25 revenue estimates for Digimarc.

Digimarc (DMRC) vs. SPDR S&P 500 ETF (SPY)

Digimarc Business Overview & Revenue Model

Company DescriptionDigimarc Corporation provides automatic identification solutions to commercial and government customers in the United States and internationally. The company offers Digimarc watermarks, a data carrier that provides a digital identity to media objects; Digimarc Discover, a software for computing devices and network interfaces that recognize and decode indicia of the identity of media; and Digimarc Verify, a suite of software tools used to inspect and verify that the identification and discovery of media. Its solutions are used in various application solutions, such as product authentication of physical products; sorting of consumer-packaged goods in recycling streams; track and trace of products within the supply chain; quality control in manufacturing processes; inventory management and planogram compliance; retail point of sale transaction processing; piracy deterrence of digital media objects; content identification and media management; and enhanced services in support of mobile commerce. The company offers its solutions through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
How the Company Makes MoneyDigimarc makes money primarily through the licensing of its patented digital watermarking technology and related software solutions. The company generates revenue by selling its Digimarc Barcode and associated services to retailers, consumer goods manufacturers, and packaging suppliers, who utilize the technology to improve inventory management and enhance consumer interaction. Additionally, Digimarc earns income from partnerships and collaborations with companies in the retail and packaging industries, providing them with integrated solutions for product authentication and supply chain efficiencies. The company may also have consulting and support service revenue streams, aiding clients in implementing and optimizing their digital identification systems.

Digimarc Earnings Call Summary

Earnings Call Date:May 05, 2025
(Q1-2025)
|
% Change Since: -2.47%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Neutral
The earnings call reveals a strategic shift towards focused growth areas with the potential for long-term success, highlighted by significant ARR growth and upcoming product launches. However, the company faces challenges with decreased revenue, increased expenses, and the impact of external costs.
Q1-2025 Updates
Positive Updates
Significant Growth in Annual Recurring Revenue
Digimarc grew its annual recurring revenue (ARR) almost 5x over the last four years by focusing on areas with deep product-market fit.
Potential Free Cash Flow Generation
The company is on the cusp of sustainable free cash flow generation for the first time in over 12 years, with expectations of significant top-line growth and free cash flow generation in 2026 and beyond.
Successful Shift in Business Focus
Digimarc has narrowed its focus to three specific opportunity sets: retail loss prevention, physical authentication, and digital authentication, leading to a tighter alignment with market needs.
Partnership with Unilever
Digimarc was selected by Unilever as their digital link vendor of choice, indicating strong market positioning.
Progress in Gift Card and PLU Fraud Solutions
The first gift cards protected with Digimarc's solution are expected to appear on shelves soon, with plans to expand globally. The company is also gaining recognition for its PLU fraud solution.
Negative Updates
Decrease in ARR and Revenue
Ending ARR for Q1 was $20 million compared to $23.9 million for Q1 last year, with a total revenue decrease of 6% from $9.9 million to $9.4 million.
Increased Operating Expenses
Operating expenses were $18.2 million for the quarter, up 6% from $17.1 million in Q1 last year, primarily due to one-time cash severance costs and higher professional services costs.
Higher Cash Flow Usage Expected
Higher cash flow usage is expected in Q2 due to increased legal and public relations costs from an external matter.
Subscription Revenue Decline
Subscription revenue decreased 8% from $5.8 million to $5.3 million, reflecting no revenue recognized on an expired commercial contract.
Company Guidance
During the Q1 2025 earnings call, Digimarc highlighted key metrics and strategic focuses, including an annual recurring revenue (ARR) growth of 11% year-over-year, despite a drop from $23.9 million to $20 million due to the expiration of a $5.8 million contract. The company emphasized its focus on three main areas: retail loss prevention, physical authentication, and digital authentication, which have allowed it to grow ARR by almost five times over the past four years. They have managed to increase their subscription gross margin by nearly 1,000 basis points, notwithstanding challenges from no longer licensing intellectual property. The company also reported a total Q1 revenue of $9.4 million, down 6% from the previous year, with subscription revenue accounting for 57% of total revenue. Operating expenses rose to $18.2 million, reflecting one-time cash severance costs, while free cash flow usage decreased to $5.6 million from $8.6 million in the previous year. Digimarc anticipates becoming free cash flow positive by Q4 2025.

Digimarc Financial Statement Overview

Summary
Digimarc's financial performance is weak with persistent negative net income and negative cash flows, despite modest revenue growth. The company maintains low leverage, but the overall financial trajectory suggests a need for strategic restructuring.
Income Statement
35
Negative
Digimarc's income statement reveals significant challenges with persistent negative net income and declining EBIT and EBITDA margins, indicating operational inefficiency. Despite modest revenue growth over recent years, the inability to turn a profit and improve margins significantly impacts the overall financial health.
Balance Sheet
45
Neutral
The balance sheet shows relatively low total debt levels compared to equity, suggesting conservative leverage. However, the declining equity and total assets reflect a weakened financial position. The company's equity ratio remains strong, but continuous losses could erode this stability over time.
Cash Flow
40
Negative
Cash flow analysis highlights negative operating cash flow and free cash flow, indicating liquidity issues. While capital expenditures are low, the inability to generate positive cash flow from operations is a major concern and could hinder future investments and growth prospects.
Breakdown
TTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
37.85M38.42M34.85M30.20M26.52M23.99M
Gross Profit
24.11M24.24M18.53M15.32M17.74M16.06M
EBIT
-42.25M-41.31M-48.21M-61.81M-39.87M-32.81M
EBITDA
-34.67M-33.16M-39.83M-52.31M-39.87M-30.04M
Net Income Common Stockholders
-40.40M-39.01M-45.96M-59.80M-34.76M-32.54M
Balance SheetCash, Cash Equivalents and Short-Term Investments
36.82M28.73M27.18M52.54M33.33M77.73M
Total Assets
57.39M75.77M80.55M113.78M64.88M97.03M
Total Debt
2.49M5.21M5.99M5.98M1.03M6.84M
Net Debt
-8.72M-7.15M-15.46M-27.62M-12.76M-12.86M
Total Liabilities
7.94M14.41M18.63M16.19M9.50M13.19M
Stockholders Equity
49.45M61.36M61.93M97.59M55.38M83.84M
Cash FlowFree Cash Flow
-24.12M-26.78M-22.73M-45.88M-27.69M-21.57M
Operating Cash Flow
-23.64M-26.57M-22.00M-44.41M-26.12M-20.35M
Investing Cash Flow
-694.00K-11.28M12.56M3.76M25.98M-33.86M
Financing Cash Flow
-3.22M28.77M-2.76M60.50M-5.77M62.69M

Digimarc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price13.40
Price Trends
50DMA
12.78
Positive
100DMA
19.80
Negative
200DMA
25.99
Negative
Market Momentum
MACD
0.08
Negative
RSI
50.88
Neutral
STOCH
50.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DMRC, the sentiment is Negative. The current price of 13.4 is above the 20-day moving average (MA) of 13.26, above the 50-day MA of 12.78, and below the 200-day MA of 25.99, indicating a neutral trend. The MACD of 0.08 indicates Negative momentum. The RSI at 50.88 is Neutral, neither overbought nor oversold. The STOCH value of 50.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DMRC.

Digimarc Risk Analysis

Digimarc disclosed 28 risk factors in its most recent earnings report. Digimarc reported the most risks in the “Tech & Innovation” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Digimarc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$430.47M1.9930.92%-14.38%
62
Neutral
$11.80B10.31-7.45%2.91%7.43%-7.78%
57
Neutral
$131.33M40,175.00-3.16%0.90%-11.53%-128.96%
UIUIS
56
Neutral
$325.49M192.24%-1.72%82.15%
WYWYY
48
Neutral
$34.33M-14.76%24.03%49.96%
TLTLS
47
Neutral
$202.08M-38.32%-21.83%-67.07%
43
Neutral
$289.01M-60.08%2.44%9.27%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DMRC
Digimarc
13.40
-15.15
-53.06%
UIS
Unisys
4.59
0.28
6.50%
WYY
Widepoint
3.42
0.33
10.68%
CSPI
CSP
11.85
-2.49
-17.36%
CNDT
Conduent
2.72
-0.58
-17.58%
TLS
Telos
2.78
-1.08
-27.98%

Digimarc Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Digimarc Appoints Carle Quinn as New COO
Positive
Jun 5, 2025

On June 1, 2025, Digimarc Corporation announced the appointment of Carle Quinn as Chief Operating Officer, effective immediately. Quinn, who previously served as Executive Vice President and Chief People Officer at Digimarc, brings extensive experience in strategy execution and operational excellence from her roles at Workato, Citrix, and SAP SuccessFactors. Her promotion reflects Digimarc’s commitment to accelerating business transformation and building long-term shareholder value. As COO, Quinn’s role will be crucial in driving scalable, sustainable growth by aligning strategy with execution and optimizing talent.

The most recent analyst rating on (DMRC) stock is a Hold with a $15.00 price target. To see the full list of analyst forecasts on Digimarc stock, see the DMRC Stock Forecast page.

Shareholder MeetingsBusiness Operations and Strategy
Digimarc Faces Shareholder Communications in April 2025
Neutral
Apr 25, 2025

In April 2025, Digimarc Corporation, a company engaged in digital watermarking and related technologies, faced shareholder communications from Ocho Investments, which were met with responses from other shareholders. The responses from Lagoda Investment Management, Kimelman & Baird LLC, and Silverberg Bernstein Capital Management expressed support for CEO Riley McCormack and the company’s strategic direction, highlighting confidence in his leadership despite recent challenges.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.