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Dollar General (DG)
NYSE:DG

Dollar General (DG) AI Stock Analysis

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DG

Dollar General

(NYSE:DG)

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Neutral 57 (OpenAI - 5.2)
Rating:57Neutral
Price Target:
$150.00
▲(11.23% Upside)
Action:ReiteratedDate:03/12/26
The score is driven primarily by mixed financial performance—strong recent sales and cash-flow rebound but still-pressured margins and elevated leverage. The earnings call was constructive with steady guidance and continued margin initiatives, while technicals are currently soft near-term. Valuation is reasonable with a modest dividend, supporting a mid-range overall score.
Positive Factors
Small‑format network & rural market position
Dollar General’s dense small‑format store footprint focused on rural and suburban markets provides durable competitive advantage: convenience, low build costs, and limited direct competition in many trade areas. This supports steady traffic, frequent purchases, and a reliable long‑term growth runway as expansion and remodels compound store productivity.
Improved cash generation and FCF
Material improvement in operating and free cash flow enhances financial flexibility: enables debt paydowns, funds aggressive remodels and unit growth, and supports dividends. Strong FCF generation also creates capacity to resume buybacks or invest in digital and logistics initiatives that lift margins over multiple years.
Margin recovery via shrink, digital & media
Sustained shrink reduction plus digital/delivery momentum and DG Media Network revenue form structural margin drivers. Management’s multi‑year framework targets ~120 bps gross‑margin improvement, implying durable operating leverage as stores are remodeled and media/delivery scale, lifting long‑run profitability if execution continues.
Negative Factors
Elevated leverage
Though improving, elevated leverage (roughly 2.0x equity TTM) constrains strategic flexibility and increases sensitivity to interest costs or weaker cash flow. It limits the pace of share repurchases and heightens refinancing risk if macro conditions tighten, making capital allocation more conservative until leverage falls further.
Compressed profitability vs. historical levels
Margins remain materially compressed versus historical norms, reducing earnings quality and the buffer to absorb inflation, tariff shifts, or wage pressure. Lower operating leverage increases sensitivity of EPS to sales volatility and slows return metrics, making sustainable margin recovery essential to durable value creation.
Capital returns paused in 2026
Management’s decision to exclude share repurchases from 2026 guidance despite strong cash flow signals a cautious capital allocation stance while deleveraging. Paused buybacks limit near‑term shareholder return flexibility and suggest management prioritizes balance‑sheet repair and investment, which may delay EPS accretion from capital returns.

Dollar General (DG) vs. SPDR S&P 500 ETF (SPY)

Dollar General Business Overview & Revenue Model

Company DescriptionDollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, Midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise casual everyday apparel for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, it operated 18,190 stores in 47 states in the United States. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
How the Company Makes MoneyDollar General makes money primarily by selling merchandise through its retail stores (and associated sales channels where applicable). Its core revenue stream is product sales, with consumables (everyday essentials such as food, household supplies, and health-and-beauty items) typically driving a substantial portion of sales due to frequent purchase behavior and repeat traffic. The company also generates revenue from higher-margin discretionary categories—such as seasonal goods, home products, and apparel—which can contribute meaningfully to gross profit even if they represent a smaller share of sales than consumables. Dollar General’s earnings model relies on high transaction volume, rapid inventory turnover, and a small-box store format that is designed to keep operating costs and build-out costs relatively low compared with larger big-box retailers. Profitability is supported by merchandising and sourcing strategies including negotiating terms with national brand suppliers, operating an extensive distribution and logistics network to replenish stores efficiently, and selling private-label products (where margins can be higher than comparable branded items). The company’s financial results are also influenced by pricing strategy (everyday low price positioning and promotional activity), product mix (consumables vs. discretionary), store expansion and new store productivity, and cost management across labor, occupancy, distribution, and shrink.

Dollar General Key Performance Indicators (KPIs)

Any
Any
Store Count
Store Count
Indicates the total number of stores in operation, providing insight into the company's market reach and expansion strategy.
Chart InsightsDollar General's store expansion has plateaued in 2025, with minimal growth compared to previous years. This stabilization comes amid robust financial performance, as highlighted in the latest earnings call, with notable increases in net sales and profit margins. The company is focusing on digital initiatives and delivery partnerships to drive future growth, balancing the slower store expansion. However, potential consumer spending pressures and increased SG&A expenses could impact profitability, making the strategic shift towards digital and delivery services crucial for sustaining growth.
Data provided by:The Fly

Dollar General Earnings Call Summary

Earnings Call Date:Mar 12, 2026
(Q4-2025)
|
% Change Since: |
Next Earnings Date:May 28, 2026
Earnings Call Sentiment Positive
The call emphasized multiple strong operational and financial achievements in 2025 — robust sales growth, margin expansion driven by significant shrink reduction, improved inventory and strong cash flow — along with momentum in digital, delivery and media initiatives. Management provided reasonable 2026 guidance that factors in modest margin expansion but also flags headwinds including weather disruption, LIFO/tax impacts, modest SG&A deleverage, and macro uncertainties. Overall the positives (sales, margin expansion, cash generation, digital/delivery traction, store and remodel plans) materially outweigh the identified near-term challenges.
Q4-2025 Updates
Positive Updates
Top-Line Growth and Market Share Gains
Net sales increased 5.9% to $10.9 billion in Q4 (vs. $10.3B prior-year); same-store sales rose 4.3% for the quarter. Company reported market share gains in both dollars and units for highly consumable and nonconsumable products.
Stronger Customer Traffic and Basket Dynamics
Customer traffic grew for the third consecutive quarter. Q4 saw healthy traffic and an increased average basket driven by higher average unit retail price despite fewer items per transaction; all three monthly periods in Q4 delivered comp growth above 3.5%.
Value Proposition Performing — $1 Offerings
Value Valley (500+ rotating $1 items) delivered a comp sales increase of 17.6% in Q4 and $1 seasonal items posted the highest sell-through rates, underscoring strong customer response to value-priced assortment.
Gross Margin Expansion and Shrink Improvement
Q4 gross profit margin expanded to 30.4%, up 105 basis points YoY; full year gross margin expanded 107 basis points. Shrink improved by 62 basis points in Q4 and 80 basis points for the full year, ahead of long-term framework goals.
Operating Profit and EPS Outperformance
Q4 operating profit increased 106% to $606 million; operating margin rose 270 basis points to 5.6%. Q4 diluted EPS increased 122% to $1.93 and exceeded the high end of expectations (prior-year included impairment impacts).
Strong Inventory Management and Cash Generation
Merchandise inventories declined to $6.3 billion, down $379 million (−5.7% YoY) and −7% on an average per-store basis. Operating cash flow was $3.6 billion in 2025, up 21.3% YoY, enabling $1.7 billion in senior note redemptions during the year.
Digital & Delivery Momentum and DG Media Network
Delivery (myDG + third parties) delivered from ~18,000 stores and contributed ~80 basis points to Q4 comp growth. DG Media Network delivered approximately $170 million in retail media volume in 2025 and is expected to contribute meaningfully to gross margin over time.
Store Growth and Remodel Programs
Opened 581 new U.S. stores in 2025 with a plan for ~450 new stores in 2026. Aggressive remodel programs: target 2,000 Project Renovate (target ~6% annualized comp lift) and 2,250 Project Elevate (target ~3% lift). Mi Super (Mexico) at 16 stores with ~10 planned opens in 2026.
Margin Framework Progress and Forward Guidance
Updated long-term framework expects at least 120 basis points of gross margin improvement over 3–4 years (including ~50 bps from DG Media Network) and anticipates 2026 net sales growth of 3.7%–4.2%, same-store sales of 2.2%–2.7% and EPS of $7.10–$7.35.
Negative Updates
Near-Term Weather Impact to Q1 and Operational Disruption
Severe winter storms and temporary store closures in early February negatively impacted start-of-year results; management expects Q1 comps in the low 2% range reflecting this disruption.
LIFO and Tax Headwinds
Q4 LIFO provision impacted gross margin by approximately $45 million (≈32 basis points). Management expects a higher full-year effective tax rate (~25% in 2026 vs. 23% in 2025) driven by expiration of the Work Opportunity Tax Credit (~150 bps headwind, ≈$0.13 EPS impact).
Modest SG&A Deleverage in 2026
Company forecasts modest SG&A deleverage in 2026 due to normalized incentive compensation and continued investments (remodels, IT modernization). SG&A was 24.9% of sales in Q4, down 165 bps YoY in 2025 but expected to modestly pressure margin in 2026.
Ongoing Macro and Cost Uncertainties
Management cited exposure to changing tariffs, potential higher gas prices and cautious consumer behavior. These external factors are potential headwinds to margin and sales performance.
Damage Reduction Progress Lagging Shrink
While shrink improvement accelerated materially, damage improvements have lagged; management expects damages to improve further in 2026 but acknowledged it moved more slowly than shrink to date.
No Share Repurchases Included in 2026 Guidance
Guidance for 2026 does not contemplate share repurchases (company expects to potentially resume repurchases in 2027), limiting near-term capital return flexibility despite strong cash flow and prior note redemptions.
Comp Sensitivity for SG&A Leverage
Management noted SG&A leverage is sensitive to comp performance and deleverage may persist until comps are slightly above ~3%, implying that lower-than-expected comp growth could limit operating margin upside.
Company Guidance
Dollar General’s FY2026 guidance calls for net sales growth of 3.7%–4.2% with same‑store sales up 2.2%–2.7% (Q1 comps expected in the low‑2% range after a negative February storm impact), EPS of $7.10–$7.35 (assumes an ~25% effective tax rate and includes a ~150‑bp headwind from the Work Opportunity Tax Credit expiration, or about a $0.13 EPS reduction), and capital spending of $1.4–$1.5 billion; the Board approved a $0.59 quarterly dividend for Q1 2026, the outlook does not assume share repurchases in 2026 (repurchases expected to resume in 2027), and management expects another year of gross‑margin expansion (albeit much smaller than 2025) with modest SG&A deleverage. Over the next 3–4 years they expect shrink + damages to drive roughly 50 bps of incremental gross margin and at least 120 bps total gross‑margin improvement (including ~50 bps from DG Media Network) as they pursue a 6%–7% operating‑margin target while maintaining a goal of <3x adjusted debt to adjusted EBITDAR.

Dollar General Financial Statement Overview

Summary
Revenue growth and cash flow have improved meaningfully in the trailing twelve months, with a notable rebound in operating and free cash flow. However, profitability remains thin versus historical levels (compressed net/EBIT margins), and leverage is still elevated despite improvement—keeping overall financial strength moderate.
Income Statement
58
Neutral
TTM (Trailing-Twelve-Months) revenue growth is strong versus the prior year (about +44%), but profitability remains thin with a ~3.0% net margin and ~4.5% EBIT margin. Margins have compressed materially versus 2021–2023 levels (when net margin was ~6–8%), though there is a modest rebound from 2025. Overall, growth is solid but earnings quality is pressured by lower margins.
Balance Sheet
46
Neutral
Leverage is elevated: debt is about 2.0x equity in TTM (Trailing-Twelve-Months), improving from the ~2.4–3.2x range in 2023–2025 but still high. Equity has rebuilt recently, helping reduce balance-sheet risk, and return on equity is healthy (~16% TTM), though down meaningfully from earlier peaks due to weaker profitability. The balance sheet is improving, but leverage remains a key constraint.
Cash Flow
63
Positive
Cash generation improved sharply in TTM (Trailing-Twelve-Months): operating cash flow rose to ~$4.6B and free cash flow to ~$3.1B, with strong free-cash-flow growth. However, cash conversion vs earnings is not particularly strong (free cash flow is ~65% of net income TTM), and cash flow has been volatile over the last several years (notably weak free cash flow in 2023–2024). Overall, current cash flow momentum is positive but consistency is a watch item.
BreakdownJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue42.72B40.61B38.69B37.84B34.22B
Gross Profit13.10B12.02B11.72B11.82B10.81B
EBITDA3.25B2.69B3.30B4.05B3.86B
Net Income1.51B1.13B1.66B2.42B2.40B
Balance Sheet
Total Assets30.96B31.13B30.80B29.08B26.33B
Cash, Cash Equivalents and Short-Term Investments1.14B932.58M537.28M381.58M344.83M
Total Debt15.72B17.46B18.09B17.66B14.25B
Total Liabilities22.45B23.72B24.05B23.54B20.07B
Stockholders Equity8.51B7.41B6.75B5.54B6.26B
Cash Flow
Free Cash Flow2.39B1.69B691.58M423.97M1.80B
Operating Cash Flow3.63B3.00B2.39B1.98B2.87B
Investing Cash Flow-1.24B-1.31B-1.69B-1.56B-1.07B
Financing Cash Flow-2.19B-1.29B-542.07M-392.46M-2.83B

Dollar General Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price134.85
Price Trends
50DMA
147.11
Negative
100DMA
130.50
Positive
200DMA
119.01
Positive
Market Momentum
MACD
-2.68
Positive
RSI
33.07
Neutral
STOCH
19.71
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DG, the sentiment is Neutral. The current price of 134.85 is below the 20-day moving average (MA) of 148.26, below the 50-day MA of 147.11, and above the 200-day MA of 119.01, indicating a neutral trend. The MACD of -2.68 indicates Positive momentum. The RSI at 33.07 is Neutral, neither overbought nor oversold. The STOCH value of 19.71 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for DG.

Dollar General Risk Analysis

Dollar General disclosed 23 risk factors in its most recent earnings report. Dollar General reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Dollar General Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$11.68B59.4016.37%15.78%14.99%
70
Outperform
$6.54B28.1213.30%12.58%7.80%
63
Neutral
$53.01B12.9326.06%4.79%-2.16%-12.66%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
62
Neutral
$47.14B40.3313.04%2.15%-1.77%-70.83%
57
Neutral
$29.68B20.8718.66%1.88%4.86%-4.51%
51
Neutral
$22.74B20.6034.98%-39.27%-182.36%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DG
Dollar General
134.85
56.72
72.60%
DLTR
Dollar Tree
114.36
48.57
73.83%
KR
Kroger Company
74.49
9.43
14.49%
TGT
Target
117.05
16.01
15.85%
FIVE
Five Below
211.67
137.30
184.62%
OLLI
Ollie's Bargain Outlet Holding
106.64
3.32
3.21%

Dollar General Corporate Events

Business Operations and StrategyDividendsFinancial Disclosures
Dollar General Announces Quarterly Dividend and Affirms Outlook
Positive
Mar 12, 2026

Dollar General announced that on March 11, 2026, its board of directors declared a quarterly cash dividend of $0.59 per share on its outstanding common stock, payable on or before April 21, 2026, to shareholders of record as of April 7, 2026. The company also referenced its fiscal 2026 outlook and long-term financial framework, signaling continued capital returns to shareholders while it discusses its guidance and broader strategic plans with investors and analysts.

The most recent analyst rating on (DG) stock is a Buy with a $150.00 price target. To see the full list of analyst forecasts on Dollar General stock, see the DG Stock Forecast page.

Executive/Board Changes
Dollar General appoints David Rowland as new chairman
Neutral
Feb 3, 2026

On January 28, 2026, Dollar General announced that longtime director Warren F. Bryant will retire from its board at the end of his current term, concluding with the company’s 2026 annual meeting of shareholders, with the company noting that his departure does not stem from any disagreement. In a concurrent leadership shift, the board appointed current independent director David P. Rowland as chairman effective February 4, 2026, succeeding Michael M. Calbert, who will remain on the board as an independent director, signaling continuity in governance while refreshing the company’s board leadership.

The most recent analyst rating on (DG) stock is a Buy with a $160.00 price target. To see the full list of analyst forecasts on Dollar General stock, see the DG Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 12, 2026