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Ad Pepper Media International NV (DE:APM)
XETRA:APM
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Ad Pepper Media International NV (APM) AI Stock Analysis

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DE:APM

Ad Pepper Media International NV

(XETRA:APM)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
€2.50
▼(-8.76% Downside)
Action:Reiterated
Date:05/10/26
The score is driven mainly by mixed financial performance: a strong, low-leverage balance sheet offsets fragile operating results with a steep 2025 revenue decline and thin margins. Technicals add pressure as the stock trades below major moving averages with weak momentum, and valuation is a headwind due to the high P/E without dividend support.
Positive Factors
Low leverage
Very low leverage provides durable financial flexibility: the company can fund operations, invest in product or M&A, or withstand cyclical ad-market downturns without heavy interest burden. This capital structure sustains solvency and strategic optionality over multiple quarters.
Negative Factors
Severe revenue drop
A >50% year decline in revenue signals structural volatility in demand or client concentration risk. Persistent top-line instability impairs forecasting, pricing leverage, and capacity planning, making it hard to sustain investments in product or sales over multiple quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
Very low leverage provides durable financial flexibility: the company can fund operations, invest in product or M&A, or withstand cyclical ad-market downturns without heavy interest burden. This capital structure sustains solvency and strategic optionality over multiple quarters.
Read all positive factors

Ad Pepper Media International NV (APM) vs. iShares MSCI Germany ETF (EWG)

Ad Pepper Media International NV Business Overview & Revenue Model

Company Description
ad pepper media International N.V., through its subsidiaries, provides online marketing services in Germany, Italy, France, Spain, Switzerland, the Netherlands, the United Kingdom, and internationally. It operates through three segments: ad pepper...
How the Company Makes Money
APM primarily makes money by monetizing digital advertising and performance marketing activity facilitated through its group companies. Key revenue streams include: (1) Performance marketing/affiliate marketing fees: the group earns commissions or...

Ad Pepper Media International NV Financial Statement Overview

Summary
Financials are mixed: profitability recovered in 2024–2025, but 2025 revenue fell sharply (-54.8%) and margins remained thin (EBIT ~2.2%, net ~1.5%). Strength is the conservative balance sheet (debt-to-equity ~0.06), while cash flow stayed positive but weakened materially in 2025 (FCF -52.1%).
Income Statement
46
Neutral
Balance Sheet
78
Positive
Cash Flow
57
Neutral
BreakdownMar 2026Mar 2025Dec 2023Mar 2023Dec 2021
Income Statement
Total Revenue50.19M89.66M21.75M98.23M111.59M
Gross Profit27.41M20.86M20.27M23.70M26.59M
EBITDA3.35M3.82M433.00K1.22M4.46M
Net Income752.00K2.07M-944.00K-250.00K2.56M
Balance Sheet
Total Assets75.30M48.37M42.94M43.95M46.35M
Cash, Cash Equivalents and Short-Term Investments30.09M24.17M23.36M23.14M20.73M
Total Debt1.70M1.32M1.29M1.36M1.21M
Total Liabilities36.98M27.77M24.06M28.29M26.26M
Stockholders Equity27.71M19.71M17.66M14.49M18.68M
Cash Flow
Free Cash Flow2.33M2.04M1.13M1.71M1.91M
Operating Cash Flow3.35M2.34M1.24M1.93M2.21M
Investing Cash Flow1.00M3.39M2.46M-3.28M-2.24M
Financing Cash Flow-1.02M-1.32M-893.00K-2.36M-3.83M

Ad Pepper Media International NV Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.74
Price Trends
50DMA
2.74
Negative
100DMA
2.78
Negative
200DMA
2.95
Negative
Market Momentum
MACD
-0.02
Positive
RSI
43.01
Neutral
STOCH
46.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:APM, the sentiment is Negative. The current price of 2.74 is below the 20-day moving average (MA) of 2.76, below the 50-day MA of 2.74, and below the 200-day MA of 2.95, indicating a bearish trend. The MACD of -0.02 indicates Positive momentum. The RSI at 43.01 is Neutral, neither overbought nor oversold. The STOCH value of 46.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:APM.

Ad Pepper Media International NV Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
€23.13M18.84-5.36%6.04%-111.04%
60
Neutral
€2.16B58.6128.57%6.33%1.27%-10.16%
56
Neutral
€373.41M40.2612.82%0.85%13.29%214.17%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
53
Neutral
€67.65M84.523.08%133.98%-68.04%
47
Neutral
€18.02M36.79-41.96%-17.95%34.10%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:APM
Ad Pepper Media International NV
2.66
-0.46
-14.74%
DE:ADN1
adesso AG
59.60
-30.13
-33.58%
DE:SAX
Stroeer SE & Co. KGaA
34.50
-14.85
-30.09%
DE:SYZ
Syzygy AG
1.32
-1.06
-44.51%
DE:YOC
YOC AG
6.58
-8.32
-55.84%
DE:DCIK
DCI Database for Commerce and Industry AG
6.70
1.40
26.42%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 10, 2026