Stroeer SE & Co. KGaA (DE:SAX)
XETRA:SAX
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Stroeer SE & Co. KGaA
(XETRA:SAX)
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Rating:59Neutral
Price Target:
€31.00
▲(3.33% Upside)
Action:ReiteratedDate:03/24/26
The score is driven primarily by solid financial performance (steady growth, strong operating margins, and robust free cash flow) but is held back by elevated leverage and weak technicals (price below key moving averages with negative MACD). Valuation is supported by a high dividend yield, though the P/E suggests the stock is not clearly cheap.
Positive Factors
Steady Revenue Growth
Consistent top-line growth across 2021–2024 and modest TTM gains indicate durable advertiser demand and effective inventory monetization. A steady revenue trajectory supports medium-term planning, reinvestment in premium sites and digital services, and predictable cash generation.
Negative Factors
Elevated Leverage
Net debt elevated versus a modest equity base means balance-sheet risk is material and can amplify downturns. High leverage restricts flexibility for M&A or counter-cyclical investment and could force prioritization of debt servicing over growth or shareholder returns during stress periods.
Read all positive and negative factors
Positive Factors
Negative Factors
Steady Revenue Growth
Consistent top-line growth across 2021–2024 and modest TTM gains indicate durable advertiser demand and effective inventory monetization. A steady revenue trajectory supports medium-term planning, reinvestment in premium sites and digital services, and predictable cash generation.
Read all positive factors
Stroeer SE & Co. KGaA (SAX) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€1.68B
Dividend Yield6.33%
Average Volume (3M)183.93K
Price to Earnings (P/E)16.4
Beta (1Y)0.94
Revenue Growth1.52%
EPS Growth7.11%
CountryDE
Employees11,858
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)1.15
Shares Outstanding55,843,310
10 Day Avg. Volume347,881
30 Day Avg. Volume183,926
Financial Highlights & Ratios
PEG Ratio-4.27
Price to Book (P/B)4.34
Price to Sales (P/S)1.00
P/FCF Ratio6.53
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€44.14Price Target Upside47.13% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering8
EPS Forecast (FY)3.04
Revenue Forecast (FY)€2.16B
Stroeer SE & Co. KGaA Business Overview & Revenue Model
Company Description
Ströer SE & Co. KGaA provides out-of-home media and online advertising solutions in Germany and internationally. The company operates through three segments: Out-of-Home (OOH) Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerc...
How the Company Makes Money
Ströer primarily makes money by selling advertising and marketing services. A key revenue stream is the sale of out-of-home advertising inventory, where advertisers pay for the right to display ads on Ströer-controlled media in public spaces (e.g....
Stroeer SE & Co. KGaA Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
48
Neutral
Cash Flow
69
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 2.08B | 2.05B | 1.91B | 1.77B | 1.63B |
| Gross Profit | 871.64M | 896.12M | 796.76M | 756.48M | 643.05M |
| EBITDA | 577.95M | 623.18M | 555.17M | 540.80M | 488.44M |
| Net Income | 125.70M | 130.80M | 92.83M | 143.26M | 122.13M |
Balance Sheet | |||||
| Total Assets | 3.04B | 2.89B | 2.74B | 2.76B | 2.72B |
| Cash, Cash Equivalents and Short-Term Investments | 73.76M | 75.49M | 72.31M | 76.42M | 67.98M |
| Total Debt | 1.69B | 1.68B | 1.64B | 1.62B | 1.58B |
| Total Liabilities | 2.55B | 2.41B | 2.30B | 2.28B | 2.23B |
| Stockholders Equity | 476.57M | 465.50M | 436.04M | 464.23M | 474.51M |
Cash Flow | |||||
| Free Cash Flow | 316.25M | 358.96M | 270.07M | 247.27M | 319.91M |
| Operating Cash Flow | 411.09M | 454.49M | 401.13M | 410.89M | 426.46M |
| Investing Cash Flow | -95.78M | -198.39M | -124.45M | -148.43M | -99.33M |
| Financing Cash Flow | -317.05M | -252.92M | -284.24M | -245.97M | -349.21M |
Stroeer SE & Co. KGaA Technical Analysis
Negative
30.00
Price Trends
33.68
Negative
34.84
Negative
39.25
Negative
Market Momentum
-1.02
Positive
31.38
Neutral
12.50
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:SAX, the sentiment is Negative. The current price of 30 is below the 20-day moving average (MA) of 32.57, below the 50-day MA of 33.68, and below the 200-day MA of 39.25, indicating a bearish trend. The MACD of -1.02 indicates Positive momentum. The RSI at 31.38 is Neutral, neither overbought nor oversold. The STOCH value of 12.50 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:SAX.
Stroeer SE & Co. KGaA Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | €1.31B | -149.00 | 8.50% | ― | 29.34% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | €67.16M | 40.00 | 9.29% | ― | 90.24% | 289.96% | |
59 Neutral | €1.68B | 16.44 | 35.66% | 6.33% | 1.52% | 7.11% | |
59 Neutral | €18.27M | -58.54 | 22.66% | ― | 10.42% | -53.29% | |
45 Neutral | €18.02M | -16.25 | -59.56% | ― | -13.27% | -779.38% |
* Communication Services Sector Average
DE:SAX
Stroeer SE & Co. KGaA
30.00
-23.47
-43.89%
DE:APM
Ad Pepper Media International NV
2.72
0.10
3.82%
DE:HOC
HolidayCheck
4.58
0.70
17.98%
DE:SYZ
Syzygy AG
1.34
-1.27
-48.65%
DE:YOC
YOC AG
5.26
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-69.06%
DE:TNIE
tonies SE Class A
10.34
4.70
83.33%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.