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Stroeer SE & Co. KGaA (DE:SAX)
XETRA:SAX

Stroeer SE & Co. KGaA (SAX) AI Stock Analysis

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DE:SAX

Stroeer SE & Co. KGaA

(XETRA:SAX)

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Neutral 60 (OpenAI - 4o)
Rating:60Neutral
Price Target:
€37.00
▲(1.79% Upside)
Stroeer SE & Co. KGaA's overall stock score is primarily influenced by its strong valuation, with an attractive dividend yield and reasonable P/E ratio. However, financial performance is mixed, with robust profitability but challenges in revenue growth and high leverage. Technical analysis indicates a bearish trend, which could impact short-term performance.
Positive Factors
Profitability and Margins
Strong margins and high return on equity indicate effective management and operational efficiency, supporting long-term profitability.
Diversified Revenue Model
A diversified revenue model reduces dependency on a single income stream, enhancing resilience against market fluctuations.
Market Position
Being a market leader in Germany provides a competitive edge and opportunities for growth in the advertising industry.
Negative Factors
High Leverage
High leverage can limit financial flexibility and increase risk, potentially impacting long-term financial stability.
Declining Revenue Growth
A declining revenue growth rate may signal challenges in market expansion and competitiveness, affecting future earnings potential.
Cash Flow Pressure
Decreasing free cash flow growth indicates potential liquidity issues, necessitating focus on improving cash generation.

Stroeer SE & Co. KGaA (SAX) vs. iShares MSCI Germany ETF (EWG)

Stroeer SE & Co. KGaA Business Overview & Revenue Model

Company DescriptionStröer SE & Co. KGaA provides out-of-home media and online advertising solutions in Germany and internationally. The company operates through three segments: Out-of-Home (OOH) Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerce. It offers various forms of outdoor advertising media, such as traditional posters; advertisements at bus and tram shelters, and on public transport; and digital advertising installations. The company also operates t-online.de, as well as special interest portals, such as giga.de, familie.de, desried.de, and kino.de for online advertising. In addition, it provides DaaS under the Statista brand name; and operates an online cosmetic store under the AsamBeauty brand. The company operates approximately 1,000 Websites. It sells its products to private and corporate customers in the area of telecommunications, energy, IT, tourism, multimedia, retail, financial services, and e-commerce sectors. Ströer SE & Co. KGaA is based in Cologne, Germany.
How the Company Makes MoneyStroeer generates revenue primarily through its advertising services, which include the sale of advertising space on its various outdoor media platforms. The company has a diversified revenue model that includes traditional outdoor advertising, digital marketing solutions, and performance marketing services. Key revenue streams include long-term contracts with advertisers, programmatic advertising, and partnerships with local municipalities for public advertising spaces. Additionally, Stroeer has expanded its revenue through strategic acquisitions and collaborations with other media companies, enhancing its market presence and advertising offerings.

Stroeer SE & Co. KGaA Financial Statement Overview

Summary
Stroeer SE & Co. KGaA shows strengths in profitability margins and return on equity, but faces challenges with declining revenue growth and high leverage. The company's ability to generate cash from operations is solid, yet the negative free cash flow growth and high debt levels pose risks.
Income Statement
65
Positive
Stroeer SE & Co. KGaA shows a mixed performance in its income statement. The company has maintained a stable gross profit margin around 44%, indicating efficient cost management. However, the net profit margin is relatively low at 6.7% TTM, reflecting challenges in converting revenue into profit. The revenue growth rate has declined by 32.8% TTM, which is concerning and suggests potential market or operational challenges. EBIT and EBITDA margins are healthy, but the declining revenue growth rate is a significant concern.
Balance Sheet
55
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.70 TTM, indicating significant leverage and potential financial risk. Return on equity is strong at 32.2% TTM, showcasing effective use of equity to generate profits. However, the equity ratio is low, suggesting a reliance on debt financing. The high leverage could pose risks if revenue continues to decline.
Cash Flow
60
Neutral
Cash flow analysis shows a decline in free cash flow growth by 3.5% TTM, which is a concern for future liquidity. The operating cash flow to net income ratio is moderate at 0.57, indicating reasonable cash generation relative to net income. The free cash flow to net income ratio is strong at 0.79, suggesting good cash conversion from profits. However, the negative growth in free cash flow is a potential risk.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.06B2.05B1.91B1.77B1.63B1.44B
Gross Profit891.84M896.12M796.76M756.48M643.05M504.57M
EBITDA584.12M623.18M555.17M540.80M488.44M428.86M
Net Income123.80M130.80M92.83M143.26M122.13M48.64M
Balance Sheet
Total Assets2.82B2.89B2.74B2.76B2.72B2.62B
Cash, Cash Equivalents and Short-Term Investments78.07M75.49M72.31M76.42M67.98M88.71M
Total Debt806.30M1.68B1.64B1.62B1.58B1.55B
Total Liabilities2.39B2.41B2.30B2.28B2.23B2.14B
Stockholders Equity404.38M465.50M436.04M464.23M474.51M470.72M
Cash Flow
Free Cash Flow310.68M358.96M270.07M247.27M319.91M283.28M
Operating Cash Flow411.74M454.49M401.13M410.89M426.46M380.28M
Investing Cash Flow-204.27M-198.39M-124.45M-148.43M-99.33M-120.08M
Financing Cash Flow-212.97M-252.92M-284.24M-245.97M-349.21M-281.67M

Stroeer SE & Co. KGaA Technical Analysis

Technical Analysis Sentiment
Positive
Last Price36.35
Price Trends
50DMA
36.61
Negative
100DMA
38.63
Negative
200DMA
44.22
Negative
Market Momentum
MACD
0.07
Negative
RSI
52.16
Neutral
STOCH
62.79
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:SAX, the sentiment is Positive. The current price of 36.35 is above the 20-day moving average (MA) of 35.82, below the 50-day MA of 36.61, and below the 200-day MA of 44.22, indicating a neutral trend. The MACD of 0.07 indicates Negative momentum. The RSI at 52.16 is Neutral, neither overbought nor oversold. The STOCH value of 62.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:SAX.

Stroeer SE & Co. KGaA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
€1.26B40.918.50%29.34%
60
Neutral
€2.03B16.4035.66%6.33%1.52%7.11%
60
Neutral
€66.17M28.769.61%90.24%289.96%
56
Neutral
€35.59M20.2227.12%10.42%-53.29%
55
Neutral
$13.29B17.4210.03%0.93%7.13%-12.93%
45
Neutral
€20.72M-1.29-46.35%-13.27%-779.38%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:SAX
Stroeer SE & Co. KGaA
36.35
-7.90
-17.86%
DE:APM
Ad Pepper Media International NV
2.68
0.69
34.67%
DE:HOC
HolidayCheck
4.58
0.68
17.41%
DE:SYZ
Syzygy AG
1.54
-1.21
-43.98%
DE:YOC
YOC AG
10.25
-4.95
-32.57%
DE:TNIE
tonies SE Class A
9.95
2.87
40.54%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 11, 2025