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Stroeer SE & Co. KGaA (DE:SAX)
XETRA:SAX
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Stroeer SE & Co. KGaA (SAX) AI Stock Analysis

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DE:SAX

Stroeer SE & Co. KGaA

(XETRA:SAX)

Rating:56Neutral
Price Target:
€44.00
▲(5.26% Upside)
Stroeer SE & Co. KGaA's overall score is driven by financial performance challenges, particularly declining revenue growth and high leverage. Technical analysis indicates bearish momentum, adding risk. However, the stock's valuation is supported by a reasonable P/E ratio and attractive dividend yield.

Stroeer SE & Co. KGaA (SAX) vs. iShares MSCI Germany ETF (EWG)

Stroeer SE & Co. KGaA Business Overview & Revenue Model

Company DescriptionStroeer SE & Co. KGaA is a leading German company specializing in out-of-home advertising, digital marketing, and media services. The company operates in various sectors, including billboard advertising, public transport advertising, and digital advertising platforms. Stroeer offers a comprehensive range of advertising solutions, utilizing both traditional and digital media to connect brands with consumers across urban and rural landscapes.
How the Company Makes MoneyStroeer generates revenue primarily through its advertising services. Its key revenue streams include the sale of advertising space on billboards, digital screens, and other outdoor media formats. The company also earns income from its digital marketing services, which encompass programmatic advertising and targeted digital campaigns. Significant partnerships with local and national brands, as well as collaborations with municipalities and public transport operators, enhance Stroeer's market presence and create additional revenue opportunities. Furthermore, the increasing shift towards digital transformation in advertising contributes to the growth of its digital solutions and services, thereby driving overall profitability.

Stroeer SE & Co. KGaA Financial Statement Overview

Summary
Stroeer SE & Co. KGaA shows strengths in profitability margins and return on equity. However, the company faces challenges with declining revenue growth and high leverage, posing financial risks. The ability to generate cash from operations is solid, but negative free cash flow growth is concerning.
Income Statement
65
Positive
Stroeer SE & Co. KGaA shows a mixed performance in its income statement. The company has maintained a stable gross profit margin around 44%, indicating efficient cost management. However, the net profit margin is relatively low at 6.7% TTM, reflecting challenges in converting revenue into profit. The revenue growth rate has declined by 32.8% TTM, which is concerning and suggests potential market or operational challenges. EBIT and EBITDA margins are healthy, but the declining revenue growth rate is a significant concern.
Balance Sheet
55
Neutral
The balance sheet reveals a high debt-to-equity ratio of 1.70 TTM, indicating significant leverage and potential financial risk. Return on equity is strong at 32.2% TTM, showcasing effective use of equity to generate profits. However, the equity ratio is low, suggesting a reliance on debt financing. The high leverage could pose risks if revenue continues to decline.
Cash Flow
60
Neutral
Cash flow analysis shows a decline in free cash flow growth by 3.5% TTM, which is a concern for future liquidity. The operating cash flow to net income ratio is moderate at 0.57, indicating reasonable cash generation relative to net income. The free cash flow to net income ratio is strong at 0.79, suggesting good cash conversion from profits. However, the negative growth in free cash flow is a potential risk.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.06B2.05B1.91B1.77B1.63B1.44B
Gross Profit902.54M896.12M796.76M756.48M643.05M504.57M
EBITDA592.15M623.18M543.09M540.80M488.44M428.86M
Net Income133.92M130.80M92.83M143.26M122.13M48.64M
Balance Sheet
Total Assets2.79B2.89B2.74B2.76B2.72B2.62B
Cash, Cash Equivalents and Short-Term Investments84.67M75.49M72.31M76.42M67.98M88.71M
Total Debt782.57M1.68B1.64B1.62B1.58B1.55B
Total Liabilities2.39B2.41B2.30B2.28B2.23B2.14B
Stockholders Equity379.17M465.50M436.04M464.23M474.51M470.72M
Cash Flow
Free Cash Flow343.31M358.96M270.07M247.27M319.91M283.28M
Operating Cash Flow437.69M454.49M401.13M410.89M426.46M380.28M
Investing Cash Flow-198.50M-198.39M-124.45M-148.43M-99.33M-120.08M
Financing Cash Flow-242.56M-252.92M-284.24M-245.97M-349.21M-281.67M

Stroeer SE & Co. KGaA Technical Analysis

Technical Analysis Sentiment
Negative
Last Price41.80
Price Trends
50DMA
47.05
Negative
100DMA
48.25
Negative
200DMA
49.36
Negative
Market Momentum
MACD
-1.59
Positive
RSI
24.16
Positive
STOCH
9.13
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:SAX, the sentiment is Negative. The current price of 41.8 is below the 20-day moving average (MA) of 44.13, below the 50-day MA of 47.05, and below the 200-day MA of 49.36, indicating a bearish trend. The MACD of -1.59 indicates Positive momentum. The RSI at 24.16 is Positive, neither overbought nor oversold. The STOCH value of 9.13 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:SAX.

Stroeer SE & Co. KGaA Peers Comparison

Overall Rating
UnderperformOutperform
Sector (57)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
57
Neutral
$1.87B9.438.02%2.45%5.38%-37.86%
56
Neutral
€2.35B17.5135.66%5.52%2.36%23.51%
€90.36M45.29
€374.00M
€27.81M14.92-42.79%
€50.87M23.4633.31%
67
Neutral
€734.45M51.133.90%33.13%
* Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DE:SAX
Stroeer SE & Co. KGaA
41.80
-14.98
-26.38%
GB:0OOS
Ad Pepper Media International NV
3.74
1.84
96.84%
GB:0G8Z
HolidayCheck
3.70
0.00
0.00%
GB:0NKH
Syzygy AG
2.10
-0.88
-29.53%
GB:0NN5
YOC AG
15.40
-4.00
-20.62%
DE:TNIE
tonies SE Class A
6.65
0.35
5.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 20, 2025