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Stroeer SE & Co. KGaA
(XETRA:SAX)
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Rating:60Neutral
Price Target:
€36.00
▼(-4.26% Downside)
Action:Downgraded
Date:05/16/26
The score is held back primarily by high leverage and recent operating margin compression, which raise financial risk. Positive price momentum and strong cash generation support the outlook, while a high P/E offsets the benefit of the strong dividend yield.
Positive Factors
Strong cash generation
Consistently robust operating and free cash flow provide durable internal funding for capex, dividends, and debt paydown. This strengthens liquidity and strategic optionality, allowing the company to sustain operations and invest through advertising cycles without relying heavily on external financing.
Negative Factors
Elevated leverage
A heavy debt load materially constrains financial flexibility and raises interest expense sensitivity. High leverage magnifies risks from cyclical ad revenue and margin shocks, limiting the firm’s ability to invest or absorb downturns without restructuring or slower deleveraging.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong cash generation
Consistently robust operating and free cash flow provide durable internal funding for capex, dividends, and debt paydown. This strengthens liquidity and strategic optionality, allowing the company to sustain operations and invest through advertising cycles without relying heavily on external financing.
Read all positive factors
Stroeer SE & Co. KGaA (SAX) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€1.90B
Dividend Yield6.33%
Average Volume (3M)183.93K
Price to Earnings (P/E)15.3
Beta (1Y)1.09
Revenue Growth1.27%
EPS Growth-10.16%
CountryDE
Employees11,292
SectorGeneral
Sector StrengthN/A
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)2.23
Shares Outstanding55,843,310
10 Day Avg. Volume347,881
30 Day Avg. Volume183,926
Financial Highlights & Ratios
PEG Ratio-4.28
Price to Book (P/B)4.34
Price to Sales (P/S)1.00
P/FCF Ratio6.53
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€44.17Price Target Upside17.46% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering6
EPS Forecast (FY)3.1
Revenue Forecast (FY)€2.16B
Stroeer SE & Co. KGaA Business Overview & Revenue Model
Company Description
Ströer SE & Co. KGaA provides out-of-home (OOH) media and digital out-of-home advertising services in Germany and internationally. The company operates through three segments: OOH Media, Digital & Dialog Media, and DaaS & E-Commerce. It offers tra...
How the Company Makes Money
Ströer primarily makes money by selling advertising and marketing services. A key revenue stream is the sale of out-of-home advertising inventory, where advertisers pay for the right to display ads on Ströer-controlled media in public spaces (e.g....
Stroeer SE & Co. KGaA Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
43
Neutral
Cash Flow
69
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.10B | 2.08B | 2.05B | 1.91B | 1.77B | 1.63B |
| Gross Profit | 887.62M | 871.64M | 896.12M | 796.76M | 756.48M | 643.05M |
| EBITDA | 563.63M | 577.95M | 623.18M | 555.17M | 540.80M | 488.44M |
| Net Income | 124.41M | 125.70M | 130.80M | 92.83M | 143.26M | 122.13M |
Balance Sheet | ||||||
| Total Assets | 2.80B | 3.04B | 2.89B | 2.74B | 2.76B | 2.72B |
| Cash, Cash Equivalents and Short-Term Investments | 74.52M | 73.76M | 75.49M | 72.31M | 76.42M | 67.98M |
| Total Debt | 1.77B | 1.69B | 1.68B | 1.64B | 1.62B | 1.58B |
| Total Liabilities | 2.31B | 2.55B | 2.41B | 2.30B | 2.28B | 2.23B |
| Stockholders Equity | 481.87M | 476.57M | 465.50M | 436.04M | 464.23M | 474.51M |
Cash Flow | ||||||
| Free Cash Flow | 340.99M | 316.25M | 358.96M | 270.07M | 247.27M | 319.91M |
| Operating Cash Flow | 435.72M | 411.09M | 454.49M | 401.13M | 410.89M | 426.46M |
| Investing Cash Flow | -94.04M | -95.78M | -198.39M | -124.45M | -148.43M | -99.33M |
| Financing Cash Flow | -337.80M | -317.05M | -252.92M | -284.24M | -245.97M | -349.21M |
Stroeer SE & Co. KGaA Technical Analysis
Negative
37.60
Price Trends
35.17
Negative
33.32
Positive
34.08
Positive
Market Momentum
-0.34
Positive
46.86
Neutral
35.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:SAX, the sentiment is Negative. The current price of 37.6 is above the 20-day moving average (MA) of 34.46, above the 50-day MA of 35.17, and above the 200-day MA of 34.08, indicating a neutral trend. The MACD of -0.34 indicates Positive momentum. The RSI at 46.86 is Neutral, neither overbought nor oversold. The STOCH value of 35.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DE:SAX.
Stroeer SE & Co. KGaA Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | €915.59M | 22.26 | 17.93% | 4.61% | 9.05% | -13.00% | |
60 Neutral | €1.90B | 15.29 | 28.57% | 6.33% | 1.27% | -10.16% | |
58 Neutral | €64.69M | 58.22 | 4.12% | ― | 195.18% | -50.82% | |
57 Neutral | €21.39M | -51.33 | -5.53% | ― | 7.37% | -113.59% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
48 Neutral | €762.33M | -5.25 | -13.85% | 1.03% | -7.96% | -1114.39% | |
47 Neutral | €16.94M | -1.83 | -41.96% | ― | -17.95% | 34.10% |
* General Sector Average
DE:SAX
Stroeer SE & Co. KGaA
34.10
-14.43
-29.74%
DE:APM
Ad Pepper Media International NV
2.62
-0.24
-8.39%
DE:PSM
ProSiebenSat.1 Media SE
3.36
-3.66
-52.14%
DE:SYZ
Syzygy AG
1.26
-1.31
-50.98%
DE:YOC
YOC AG
6.16
-10.29
-62.55%
DE:TIMA
ZEAL Network
42.30
-2.86
-6.34%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.