Company DescriptionYOC AG provides mobile advertising technology solutions in Germany, Austria, and Poland. It develops digital advertising formats for automated trading through its marketplace. The company's products include VIS.X, a go-to-platform for programmatic advertising; YOC Inline Video Ad for sharing messages across display and video placements; and YOC Understitial Ad, a user-initiated format that allows the individual to reveal the ad by scrolling up or down. It also provides YOC Mystery Ad, which allows users to interact directly with the campaign; YOC Mystery Scroller, a reactive-scroll technology that enables users to interact with advertising messages; YOC Ads Plus, which provides various product variations; and YOC Branded Takeover, which offers a combination of various Ad formats. The company was founded in 2001 and is headquartered in Berlin, Germany.
How the Company Makes MoneyYOC AG generates revenue through its advanced mobile advertising platforms, which connect advertisers with publishers. The company earns money by offering a suite of advertising solutions, including proprietary ad formats that enhance user engagement and increase ad effectiveness. YOC AG's revenue model is primarily based on selling advertising space and services to advertisers and agencies. The company also participates in programmatic advertising, where automated platforms facilitate the buying and selling of ad inventory in real-time auctions. Key partnerships with major publishers and media companies help YOC AG expand its reach and enhance its offerings, contributing to its earnings. Additionally, the company may generate income from licensing its technology and providing ad management services.