Company DescriptionCaesars Entertainment, Inc. operates as a gaming and hospitality company in the United States. The company operates casinos comprising poker, keno, and race and online sportsbooks; dining venues, bars, nightclubs, and lounges; hotels; and entertainment venues. It also provides staffing and management services; accessories, souvenirs, and decorative items through retail stores; and online sports betting and iGaming services. As of December 31,2021, the company owned, leased, and managed 52 domestic properties in 16 states, consisting of approximately 55,700 slot machines, video lottery terminals, and e-tables; 2,900 table games; and 47,700 hotel rooms. Caesars Entertainment, Inc. was founded in 1937 and is based in Reno, Nevada.
How the Company Makes MoneyCaesars makes money primarily by operating casino resorts and offering digital gaming products. On the resort side, its core revenue stream is casino gaming, where it earns money from the statistical advantage embedded in table games and other gaming offerings; revenue is recorded net of player winnings (i.e., the casino’s “win”). In addition to gaming, Caesars generates significant non-gaming revenue from hotel rooms (nightly room rates and resort fees where applicable), food and beverage outlets (restaurants, bars, nightlife), and entertainment/experiences (ticketed shows and events), plus meetings and convention business that drives group room bookings and event services. Many properties also produce revenue from ancillary spend such as parking, retail and outlet leases, and other on-property amenities.
Caesars also earns revenue through its digital segment by operating online sports betting and iGaming platforms (where legal). In online sports betting, revenue is driven by sportsbook hold (the net win on bets after payouts and certain customer incentives), while iGaming revenue comes from online casino gameplay (again based on net win characteristics). Digital revenue can be influenced by customer acquisition costs and promotional spending, platform scale, and the breadth of regulated jurisdictions in which Caesars is active.
A meaningful contributor to earnings is customer loyalty and marketing via Caesars Rewards, which is designed to increase visitation frequency, cross-sell gaming and non-gaming spend, and improve customer retention across the company’s physical and digital channels. Caesars’ results are also affected by factors such as regional and destination travel demand, discretionary consumer spending, the competitive landscape in each market, and gaming/online betting regulation and tax structures in the jurisdictions where it operates.