Citizens (CIA) AI Stock Analysis

• Market Cap: $277.64M
• Dividend Yield: N/A
• Average Volume (3M): 145.77K
• Price to Earnings (P/E): 25.8
• Beta (1Y): 1.25
• Revenue Growth: -0.55%
• EPS Growth: -51.14%
• Country: US
• Employees: 247
• Sector: Financial
• Sector Strength: 70
• Industry: Insurance - Life
• EPS (TTM): 0.07
• Shares Outstanding: 50,296,850
• 10 Day Avg. Volume: 97,947
• 30 Day Avg. Volume: 145,770
• PEG Ratio: -0.33
• Price to Book (P/B): 1.06
• Price to Sales (P/S): 0.91
• P/FCF Ratio: 7.16
• Enterprise Value/Market Cap: 0.92
• Enterprise Value/Revenue: 1.04
• Enterprise Value/Gross Profit: 2.53
• Enterprise Value/Ebitda: 18.12
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 59 Neutral
• Price Target: $5.00 ▼(-8.42% Downside)

The score is driven primarily by solid financial positioning—especially strong recent revenue growth and very low leverage—tempered by thin/uneven profitability and softer cash-flow conversion. Technical indicators are notably weak (below key moving averages with negative MACD), which materially pressures the overall score, while valuation appears only moderate and corporate developments are mildly positive.

Positive Factors

Strong Equity Position

A strong equity position with no debt indicates financial stability and reduces leverage risk, supporting long-term resilience.

Strategic Corporate Developments

Strategic board appointments and expansion in agents enhance governance and market reach, supporting sustainable growth.

Revenue Stability

Stable revenue trends indicate consistent demand and effective business operations, contributing to long-term financial health.

Negative Factors

Declining Profitability

Declining profitability margins can impact the company's ability to reinvest in growth and maintain competitive positioning.

Weak Cash Flow Generation

Weak cash flow generation limits the company's ability to fund operations and investments, potentially affecting future growth.

Decreased Asset Base

A decrease in assets and equity can signal potential challenges in maintaining financial strength and supporting business expansion.

Citizens Business Overview & Revenue Model

Company Description

Citizens, Inc., through its subsidiaries, provides life insurance products in the United States and internationally. It operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment issues ordinary whole life insurance and endowment policies in the United States dollar-denominated amounts to non-U.S. residents in through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and property insurance policies to middle-and lower-income households, as well as whole life products in Louisiana, Mississippi, and Arkansas. This segment provides its products and services through funeral homes and independent agents. The company also provides health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.

How the Company Makes Money

Citizens generates revenue through various key streams, including interest income from loans provided to personal and commercial clients, as well as fees from services such as account maintenance, transactions, and advisory services. The bank also earns revenue from its mortgage lending operations and investment management services, where it charges management fees. Significant partnerships with fintech companies and other financial services providers enhance its product offerings, contributing to its earnings by expanding customer access and streamlining operations. Additionally, Citizens may benefit from investment income derived from its securities portfolio.

Citizens Financial Statement Overview

Summary

Strong TTM revenue growth (+43.8%) and a conservatively positioned balance sheet with very low leverage support resilience. Offsetting this, profitability is modest (net margin ~4.4%, EBIT margin ~3.6%), earnings have been uneven across years, and cash flow has softened versus 2024 with weaker alignment to reported earnings in the TTM dataset.

Income Statement

TTM (Trailing-Twelve-Months) revenue accelerated sharply (+43.8%), but profitability is modest with a ~4.4% net margin and ~3.6% EBIT margin. Annual results show volatility: net margin improved from losses in 2020–2022 to positive in 2023–2024, yet the TTM period reflects some margin compression versus 2024 and 2023. Overall, growth is a strength, while the low and uneven earnings profile is the key drawback.

Balance Sheet

The balance sheet looks conservatively positioned with very low leverage (debt-to-equity near zero in TTM and ~0.04–0.05 in 2023–2024) and equity building over time (from ~$172M in 2023 to ~$226M TTM). Returns on equity have cooled to ~4.9% in TTM from stronger 2023–2024 levels, and there is a notable historical inconsistency in leverage/returns (e.g., extreme ratios in 2022), which adds some quality-of-data/volatility risk. Still, the current capital structure appears strong.

Cash Flow

Cash generation is positive, with TTM operating cash flow of ~$19.7M and free cash flow of ~$19.3M, but both are down meaningfully versus 2024 (free cash flow declined ~19.7% TTM). While prior years generally showed free cash flow tracking net income closely, the TTM data indicates weak conversion versus reported earnings (free cash flow to net income is negative in the dataset), signaling potential working-capital timing or one-off movements. The main strengths are continued positive cash flow; the main weakness is the recent downturn and inconsistency versus earnings.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	247.02M	245.00M	240.68M	232.52M	250.53M	238.85M
Gross Profit	101.32M	121.72M	240.68M	114.79M	128.13M	46.93M
EBITDA	14.13M	15.60M	27.29M	27.91M	31.64M	-10.89M
Net Income	10.87M	14.91M	24.44M	26.01M	72.71M	-10.99M
Balance Sheet
Total Assets	1.74B	1.69B	1.67B	1.59B	1.85B	1.84B
Cash, Cash Equivalents and Short-Term Investments	53.48M	29.27M	27.00M	1.20B	1.50B	1.52B
Total Debt	0.00	7.79M	9.07M	0.00	0.00	0.00
Total Liabilities	1.52B	1.47B	1.50B	1.46B	1.53B	1.54B
Stockholders Equity	225.60M	210.35M	172.13M	127.79M	320.57M	300.94M
Cash Flow
Free Cash Flow	19.27M	31.25M	21.61M	56.82M	39.45M	48.61M
Operating Cash Flow	19.72M	31.92M	22.06M	56.92M	40.45M	48.83M
Investing Cash Flow	-25.00M	-27.17M	-14.50M	-60.74M	-41.08M	-61.81M
Financing Cash Flow	-3.97M	-2.47M	-3.54M	-499.00K	-6.21M	904.00K

Citizens Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 5.46
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Negative
• RSI: Neutral
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CIA, the sentiment is Positive. The current price of 5.46 is above the 20-day moving average (MA) of 5.14, above the 50-day MA of 5.34, and above the 200-day MA of 4.75, indicating a bullish trend. The MACD of 0.04 indicates Negative momentum. The RSI at 56.33 is Neutral, neither overbought nor oversold. The STOCH value of 85.40 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for CIA.

Citizens Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BHF	74 Outperform	$3.67B	4.37	16.27%	―	27.71%	―
CNO	71 Outperform	$3.88B	14.50	11.12%	1.54%	-1.61%	15.79%
AAME	68 Neutral	$55.28M	12.02	4.75%	0.74%	11.99%	―
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
GNW	63 Neutral	$3.25B	15.41	2.86%	―	1.41%	150.35%
CIA	59 Neutral	$277.64M	25.84	5.02%	―	-0.55%	-51.14%

Citizens Corporate Events

Citizens Elects Michael Harwood to Board of Directors

On November 6, 2025, Citizens, Inc. announced the election of Michael Harwood, a seasoned life insurance actuarial professional, to its Board of Directors. Harwood’s extensive experience in the insurance industry is expected to provide valuable oversight as the company continues its global expansion. In its third-quarter 2025 financial results, Citizens reported a record number of agents and the highest-ever total direct insurance in force of $5.38 billion. The company achieved total revenues of $62.8 million, a slight increase from the previous year, and adjusted net income of $3.4 million, marking a 70% increase from the prior year. Citizens’ strategic initiatives focus on sustainable growth and capital management, positioning the company for long-term value creation for customers and shareholders.

The most recent analyst rating on (CIA) stock is a Hold with a $6.00 price target. To see the full list of analyst forecasts on Citizens stock, see the CIA Stock Forecast page.