Citizens (CIA) AI Stock Analysis

• Market Cap: $259.53M
• Dividend Yield: N/A
• Average Volume (3M): 145.77K
• Price to Earnings (P/E): 24.2
• Beta (1Y): 1.25
• Revenue Growth: -0.55%
• EPS Growth: -51.14%
• Country: US
• Employees: 247
• Sector: Financial
• Sector Strength: 70
• Industry: Insurance - Life
• EPS (TTM): 0.07
• Shares Outstanding: 50,296,850
• 10 Day Avg. Volume: 97,947
• 30 Day Avg. Volume: 145,770
• PEG Ratio: -0.33
• Price to Book (P/B): 1.06
• Price to Sales (P/S): 0.91
• P/FCF Ratio: 7.16
• Enterprise Value/Market Cap: 0.69
• Enterprise Value/Revenue: 0.72
• Enterprise Value/Gross Profit: 1.76
• Enterprise Value/Ebitda: 12.59
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: $5.00 ▼(-3.10% Downside)

Citizens' strong financial position with no debt and strategic corporate developments are positive factors. However, declining profitability and weak cash flow generation, along with bearish technical indicators, weigh down the overall score. The stock's fair valuation and lack of dividend yield further moderate its attractiveness.

Positive Factors

Strong Equity Position

A strong equity position with no debt indicates financial stability and reduces leverage risk, supporting long-term resilience.

Strategic Corporate Developments

Strategic board appointments and expansion in agents enhance governance and market reach, supporting sustainable growth.

Revenue Stability

Stable revenue trends indicate consistent demand and effective business operations, contributing to long-term financial health.

Negative Factors

Declining Profitability

Declining profitability margins can impact the company's ability to reinvest in growth and maintain competitive positioning.

Weak Cash Flow Generation

Weak cash flow generation limits the company's ability to fund operations and investments, potentially affecting future growth.

Decreased Asset Base

A decrease in assets and equity can signal potential challenges in maintaining financial strength and supporting business expansion.

Citizens Business Overview & Revenue Model

Company Description

Citizens, Inc., through its subsidiaries, provides life insurance products in the United States and internationally. It operates in two segments, Life Insurance and Home Service Insurance. The Life Insurance segment issues ordinary whole life insurance and endowment policies in the United States dollar-denominated amounts to non-U.S. residents in through independent marketing agencies and consultants. The Home Service Insurance segment offers final expense life insurance and property insurance policies to middle-and lower-income households, as well as whole life products in Louisiana, Mississippi, and Arkansas. This segment provides its products and services through funeral homes and independent agents. The company also provides health insurance policies. Citizens, Inc. was founded in 1969 and is headquartered in Austin, Texas.

How the Company Makes Money

Citizens generates revenue through various key streams, including interest income from loans provided to personal and commercial clients, as well as fees from services such as account maintenance, transactions, and advisory services. The bank also earns revenue from its mortgage lending operations and investment management services, where it charges management fees. Significant partnerships with fintech companies and other financial services providers enhance its product offerings, contributing to its earnings by expanding customer access and streamlining operations. Additionally, Citizens may benefit from investment income derived from its securities portfolio.

Citizens Financial Statement Overview

Summary

Citizens exhibits a stable revenue trend with a strong equity base and no debt, indicating financial strength. However, profitability metrics have declined, and cash flow generation has weakened, highlighting areas for improvement in maintaining profitability and enhancing cash flow efficiency.

Income Statement

The revenue has shown a relatively stable trend with a slight growth in the recent year by 1.79%. The gross profit margin remains at 100% due to the nature of the insurance industry, where total revenue equals gross profit. However, the net profit margin has fluctuated, showing a decline in the most recent year to 6.09% from 10.15% in the previous year. The EBIT and EBITDA margins are not meaningful in the most recent year due to zero EBIT and EBITDA.

Balance Sheet

The company exhibits a strong equity position with a high equity ratio of 94.73% in the most recent year. The absence of total debt in the latest fiscal year indicates a conservative capital structure. The debt-to-equity ratio is 0, which reflects no leverage risk. Return on equity is positive at 7.09%, signaling profitability but has decreased from the previous year. The company's balance sheet is robust but shows a decrease in total assets and stockholders' equity.

Cash Flow

The free cash flow growth rate dropped significantly by 72.94% compared to the previous year, reflecting a decrease in cash generation. The operating cash flow to net income ratio is 0.40, indicating that operating cash flow covers net income. The free cash flow to net income ratio is 0.39, pointing to decent cash conversion, but overall cash flow generation has decreased.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	247.02M	245.00M	240.68M	232.52M	250.53M	238.85M
Gross Profit	101.32M	121.72M	240.68M	114.79M	128.13M	46.93M
EBITDA	14.13M	15.60M	27.29M	27.91M	31.64M	-10.89M
Net Income	10.87M	14.91M	24.44M	26.01M	72.71M	-10.99M
Balance Sheet
Total Assets	1.74B	1.69B	1.67B	1.59B	1.85B	1.84B
Cash, Cash Equivalents and Short-Term Investments	53.48M	29.27M	27.00M	1.20B	1.50B	1.52B
Total Debt	0.00	7.79M	9.07M	0.00	0.00	0.00
Total Liabilities	1.52B	1.47B	1.50B	1.46B	1.53B	1.54B
Stockholders Equity	225.60M	210.35M	172.13M	127.79M	320.57M	300.94M
Cash Flow
Free Cash Flow	19.27M	31.25M	21.61M	56.82M	39.45M	48.61M
Operating Cash Flow	19.72M	31.92M	22.06M	56.92M	40.45M	48.83M
Investing Cash Flow	-25.00M	-27.17M	-14.50M	-60.74M	-41.08M	-61.81M
Financing Cash Flow	-3.97M	-2.47M	-3.54M	-499.00K	-6.21M	904.00K

Citizens Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 5.16
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CIA, the sentiment is Negative. The current price of 5.16 is below the 20-day moving average (MA) of 5.32, below the 50-day MA of 5.55, and above the 200-day MA of 4.71, indicating a neutral trend. The MACD of -0.06 indicates Positive momentum. The RSI at 44.73 is Neutral, neither overbought nor oversold. The STOCH value of 13.63 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CIA.

Citizens Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
BHF	74 Outperform	$3.71B	4.42	16.27%	―	27.71%	―
CNO	72 Outperform	$4.13B	15.14	11.12%	1.54%	-1.61%	15.79%
ABL	68 Neutral	$830.90M	108.83	3.17%	―	91.78%	―
Sector *	68 Neutral	$18.00B	11.42	9.92%	3.81%	9.73%	1.22%
AAME	62 Neutral	$52.01M	11.31	4.75%	0.74%	11.99%	―
CIA	60 Neutral	$259.53M	24.16	5.02%	―	-0.55%	-51.14%
GNW	60 Neutral	$3.65B	17.30	2.86%	―	1.41%	150.35%

Citizens Corporate Events

Citizens Elects Michael Harwood to Board of Directors

On November 6, 2025, Citizens, Inc. announced the election of Michael Harwood, a seasoned life insurance actuarial professional, to its Board of Directors. Harwood’s extensive experience in the insurance industry is expected to provide valuable oversight as the company continues its global expansion. In its third-quarter 2025 financial results, Citizens reported a record number of agents and the highest-ever total direct insurance in force of $5.38 billion. The company achieved total revenues of $62.8 million, a slight increase from the previous year, and adjusted net income of $3.4 million, marking a 70% increase from the prior year. Citizens’ strategic initiatives focus on sustainable growth and capital management, positioning the company for long-term value creation for customers and shareholders.