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Cheer Holding
(NASDAQ:CHR)
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Rating:77Outperform
Price Target:
$2.00
▲(11.11% Upside)
Action:Upgraded
Date:06/04/26
The score is driven primarily by strong financial stability (low leverage) and an extremely low P/E valuation. Offsetting factors include cooling fundamentals (multi-year revenue declines), uneven free-cash-flow conversion, and technical indicators that suggest the stock is nearing overbought conditions after recent strength.
Positive Factors
Conservative balance sheet
Very low leverage and a materially expanded equity base provide durable financial flexibility. This reduces bankruptcy and refinancing risk, supports capital allocation for product and platform investment, and underpins resilience to industry cyclicality over the next several quarters.
Negative Factors
Multi-year revenue decline
Three consecutive years of revenue decline indicate structural demand or competitive pressures rather than transitory weakness. Persistent top-line erosion can compress scale economics, limit marketing reach and product investment, and pressure margins and long-term growth prospects.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative balance sheet
Very low leverage and a materially expanded equity base provide durable financial flexibility. This reduces bankruptcy and refinancing risk, supports capital allocation for product and platform investment, and underpins resilience to industry cyclicality over the next several quarters.
Read all positive factors
Cheer Holding (CHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$4.64M
Dividend YieldN/A
Average Volume (3M)23.36M
Price to Earnings (P/E)<0.1
Beta (1Y)0.30
Revenue Growth1.11%
EPS Growth-70.78%
CountryUS
Employees122
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)169.50
Shares Outstanding1,845,453
10 Day Avg. Volume23,338,138
30 Day Avg. Volume23,364,198
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.01
Price to Sales (P/S)0.03
P/FCF Ratio0.24
Enterprise Value/Market Cap-36.82
Enterprise Value/Revenue-1.10
Enterprise Value/Gross Profit-1.49
Enterprise Value/Ebitda-4.58
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Cheer Holding Business Overview & Revenue Model
Company Description
Headquartered in Beijing, People's Republic of China, and established in 2016, Cheer Holding, Inc. provides advertisement and content production services, primarily operating within the Chinese market. The company structures its operations across ...
How the Company Makes Money
Cheer Holding’s revenue model has historically been tied to monetizing its online community platforms through business customers rather than charging most end users directly. Key revenue streams have included: (1) digital advertising and marketing...
Cheer Holding Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 155.95M | 148.84M | 147.20M | 152.33M | 157.08M | 153.01M |
| Gross Profit | 114.46M | 105.63M | 107.81M | 112.78M | 116.50M | 118.07M |
| EBITDA | 37.30M | 33.29M | 29.41M | 33.06M | 30.06M | 39.36M |
| Net Income | 34.15M | 25.62M | 25.97M | 30.48M | 26.89M | 35.29M |
Balance Sheet | ||||||
| Total Assets | 333.24M | 401.69M | 346.59M | 327.63M | 205.96M | 195.17M |
| Cash, Cash Equivalents and Short-Term Investments | 186.38M | 242.08M | 197.66M | 194.53M | 70.48M | 77.30M |
| Total Debt | 8.64M | 9.45M | 11.32M | 5.95M | 5.10M | 6.42M |
| Total Liabilities | 47.09M | 31.92M | 41.52M | 47.63M | 33.46M | 35.71M |
| Stockholders Equity | 286.07M | 369.68M | 304.99M | 279.93M | 172.43M | 158.91M |
Cash Flow | ||||||
| Free Cash Flow | 8.26M | 17.23M | -1.99M | 42.17M | -250.00K | 43.66M |
| Operating Cash Flow | 8.25M | 17.94M | 22.88M | 42.17M | 7.74M | 46.45M |
| Investing Cash Flow | 59.00K | -709.00K | -24.86M | -3.00K | -7.99M | -1.05M |
| Financing Cash Flow | 24.98M | 17.82M | 10.55M | 82.02M | 508.00K | 13.29M |
Cheer Holding Technical Analysis
Neutral
1.80
Price Trends
1.94
Positive
2.48
Negative
11.91
Negative
Market Momentum
-0.04
Positive
49.34
Neutral
46.87
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHR, the sentiment is Neutral. The current price of 1.8 is below the 20-day moving average (MA) of 2.01, below the 50-day MA of 1.94, and below the 200-day MA of 11.91, indicating a neutral trend. The MACD of -0.04 indicates Positive momentum. The RSI at 49.34 is Neutral, neither overbought nor oversold. The STOCH value of 46.87 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for CHR.
Cheer Holding Risk Analysis
Cheer Holding disclosed 106 risk factors in its most recent earnings report. Cheer Holding reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Cheer Holding Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
77 Outperform | $4.64M | 0.08 | 7.01% | ― | 1.11% | -70.78% | |
67 Neutral | $28.13M | 0.76 | 8.96% | ― | -21.90% | 523.40% | |
61 Neutral | $39.42M | 103.45 | 1.26% | ― | 28.34% | ― | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
50 Neutral | $116.28M | -4.48 | -134.35% | ― | -18.64% | 51.79% | |
43 Neutral | $2.11M | -0.09 | ― | ― | -31.04% | 49.18% | |
40 Underperform | $16.69M | -16.06 | -26.62% | ― | -14.38% | 96.63% |
* Communication Services Sector Average
CHR
Cheer Holding
1.98
-241.77
-99.19%
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SWAG
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DRCT
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2.85
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Cheer Holding Corporate Events
Cheer Holding Calls July 7 AGM to Approve Major Share Increase and New Equity Plan
Jun 18, 2026
Cheer Holding, Inc. has convened its 2026 Annual General Meeting for July 7, 2026, in Beijing, inviting holders of its Class A and Class B ordinary shares of record as of June 15, 2026 to vote in person or by proxy. The meeting materials, includin...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.