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Cheer Holding, Inc. (CHR)
:CHR
US Market
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Cheer Holding (CHR) AI Stock Analysis

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CHR

Cheer Holding

(NASDAQ:CHR)

Rating:73Outperform
Price Target:
$1.50
▲(26.05% Upside)
Cheer Holding's strong valuation and solid financial performance are the primary strengths, suggesting potential for future growth. However, the bearish technical indicators and recent declines in revenue and cash flow present risks that need to be addressed to improve investor confidence.

Cheer Holding (CHR) vs. SPDR S&P 500 ETF (SPY)

Cheer Holding Business Overview & Revenue Model

Company DescriptionCheer Holding (CHR) is a diversified holding company focused on the sports and entertainment sectors, specializing in the development and management of branded athletic apparel, equipment, and related services. The company operates through various subsidiaries that cater to both individual consumers and commercial clients, providing a wide range of products that enhance athletic performance and promote healthy lifestyles. CHR's core offerings include sportswear, footwear, and accessories, as well as event management and sponsorship in the sports domain.
How the Company Makes MoneyCheer Holding generates revenue through multiple streams, primarily from the sale of its branded athletic apparel and equipment. The company sells its products through retail outlets, e-commerce platforms, and wholesale distribution to other retailers. Additionally, CHR earns income from event sponsorships and management fees associated with sports events and competitions that it organizes. Strategic partnerships with professional sports teams and athletes further enhance its brand visibility and drive sales. The company also explores licensing agreements for its brand, which provides an additional revenue stream through royalties.

Cheer Holding Financial Statement Overview

Summary
Cheer Holding demonstrates a solid financial foundation with strong profitability, efficient operations, and a conservative capital structure. The balance sheet is robust with low debt levels, but challenges remain in reversing the recent revenue decline and improving free cash flow.
Income Statement
75
Positive
Cheer Holding exhibits strong gross profit margins consistently above 70%. However, revenue has slightly declined over the past year by approximately 3.4%. Despite this, net profit margins remain healthy, and EBIT and EBITDA margins are solid, indicating efficient operational management. The company needs to address the recent revenue decline to maintain its profitability trajectory.
Balance Sheet
85
Very Positive
The company maintains a robust financial position with a low debt-to-equity ratio, reflecting conservative leverage. The equity ratio is high at around 88%, showcasing financial stability. Return on equity is strong, driven by consistent profitability. This strong balance sheet provides a buffer against economic fluctuations.
Cash Flow
68
Positive
Operating cash flow is positive, yet the free cash flow is negative due to significant capital expenditures. The operating cash flow to net income ratio indicates effective cash generation relative to earnings. However, the negative free cash flow signals potential challenges in funding operations without external financing.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue155.95M147.20M152.33M157.08M153.01M123.76M
Gross Profit114.46M107.81M112.78M116.50M118.07M85.28M
EBITDA36.09M29.41M33.06M30.06M38.80M54.27M
Net Income34.15M25.97M30.48M26.89M35.29M48.99M
Balance Sheet
Total Assets333.24M346.59M327.63M205.96M195.17M143.40M
Cash, Cash Equivalents and Short-Term Investments186.38M197.66M194.53M70.48M77.30M19.46M
Total Debt8.64M11.32M5.95M5.10M6.42M10.93M
Total Liabilities47.09M41.52M47.63M33.46M35.71M38.95M
Stockholders Equity286.07M304.99M279.93M172.43M158.91M103.98M
Cash Flow
Free Cash Flow8.26M-1.99M42.17M-250.00K43.66M5.96M
Operating Cash Flow8.25M22.88M42.17M7.74M46.45M8.74M
Investing Cash Flow59.00K-24.86M-3.00K-7.99M-1.05M-4.42M
Financing Cash Flow24.98M10.55M82.02M508.00K13.29M5.38M

Cheer Holding Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.19
Price Trends
50DMA
1.48
Negative
100DMA
1.40
Negative
200DMA
1.86
Negative
Market Momentum
MACD
-0.11
Negative
RSI
40.12
Neutral
STOCH
47.06
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHR, the sentiment is Negative. The current price of 1.19 is below the 20-day moving average (MA) of 1.28, below the 50-day MA of 1.48, and below the 200-day MA of 1.86, indicating a bearish trend. The MACD of -0.11 indicates Negative momentum. The RSI at 40.12 is Neutral, neither overbought nor oversold. The STOCH value of 47.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHR.

Cheer Holding Risk Analysis

Cheer Holding disclosed 110 risk factors in its most recent earnings report. Cheer Holding reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Cheer Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$14.44M0.607.01%-5.65%-41.43%
61
Neutral
$31.36M-7.18%38.49%-558.25%
60
Neutral
$44.01B4.39-12.81%4.08%1.86%-42.71%
60
Neutral
$39.58M7.948.21%-8.74%
46
Neutral
$57.76M-115.36%-12.84%63.95%
45
Neutral
$26.69M-14.09%-6.49%89.87%
45
Neutral
$10.36M-320.07%-74.79%-690.57%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
CHR
Cheer Holding
1.19
-1.18
-49.79%
HHS
Harte-Hanks
3.60
-3.71
-50.75%
FLNT
Fluent
2.38
-0.37
-13.45%
WIMI
WiMi Hologram Cloud
4.03
-3.41
-45.83%
SWAG
Stran & Company
1.69
0.45
36.29%
DRCT
Direct Digital Holdings
0.46
-2.32
-83.45%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 10, 2025