Cheer Holding (CHR)
NASDAQ:CHR
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Cheer Holding
(NASDAQ:CHR)
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Rating:64Neutral
Price Target:
$2.00
▲(11.11% Upside)
Action:ReiteratedDate:04/10/26
The score is supported primarily by a strong, low-leverage balance sheet and solid historical profitability, but it is held back by a pronounced bearish technical setup (deeply oversold and well below key moving averages) and the fundamental caution flags of multi-year revenue decline and inconsistent free-cash-flow generation.
Positive Factors
Strong, low‑leverage balance sheet
Very low debt-to-equity and an expanding equity base provide durable financial flexibility. This supports capital allocation for international expansion and AI investments, cushions operating volatility, and reduces bankruptcy risk—strengths that matter over a multi-month horizon.
Negative Factors
Multi‑year revenue decline
Three consecutive years of top-line decline signal weakening product monetization or competitive pressure. Persistent revenue erosion can undermine scale benefits, reduce marketing leverage, and make sustaining investment in AI and expansion harder without restored growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong, low‑leverage balance sheet
Very low debt-to-equity and an expanding equity base provide durable financial flexibility. This supports capital allocation for international expansion and AI investments, cushions operating volatility, and reduces bankruptcy risk—strengths that matter over a multi-month horizon.
Read all positive factors
Cheer Holding (CHR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$3.27M
Dividend YieldN/A
Average Volume (3M)23.36M
Price to Earnings (P/E)―
Beta (1Y)0.19
Revenue Growth-5.65%
EPS Growth-41.43%
CountryUS
Employees122
SectorCommunication Services
Sector Strength97
IndustryAdvertising Agencies
Share Statistics
EPS (TTM)11.44
Shares Outstanding1,562,083
10 Day Avg. Volume23,338,138
30 Day Avg. Volume23,364,198
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)0.01
Price to Sales (P/S)0.03
P/FCF Ratio0.23
Enterprise Value/Market Cap-56.68
Enterprise Value/Revenue-1.19
Enterprise Value/Gross Profit-1.62
Enterprise Value/Ebitda-4.97
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Cheer Holding Business Overview & Revenue Model
Company Description
Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also e...
How the Company Makes Money
Cheer Holding’s revenue model is based on monetizing user activity and commerce on its platforms. Key monetization mechanisms have historically included: (1) virtual-item and gifting revenues tied to livestreaming/social entertainment, where users...
Cheer Holding Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
86
Very Positive
Cash Flow
63
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 155.95M | 148.84M | 147.20M | 152.33M | 157.08M | 153.01M |
| Gross Profit | 114.46M | 105.63M | 107.81M | 112.78M | 116.50M | 118.07M |
| EBITDA | 37.30M | 33.29M | 29.41M | 33.06M | 30.06M | 39.36M |
| Net Income | 34.15M | 25.62M | 25.97M | 30.48M | 26.89M | 35.29M |
Balance Sheet | ||||||
| Total Assets | 333.24M | 401.69M | 346.59M | 327.63M | 205.96M | 195.17M |
| Cash, Cash Equivalents and Short-Term Investments | 186.38M | 242.08M | 197.66M | 194.53M | 70.48M | 77.30M |
| Total Debt | 8.64M | 9.45M | 11.32M | 5.95M | 5.10M | 6.42M |
| Total Liabilities | 47.09M | 31.92M | 41.52M | 47.63M | 33.46M | 35.71M |
| Stockholders Equity | 286.07M | 369.68M | 304.99M | 279.93M | 172.43M | 158.91M |
Cash Flow | ||||||
| Free Cash Flow | 8.26M | 17.94M | -1.99M | 42.17M | -250.00K | 43.66M |
| Operating Cash Flow | 8.25M | 17.94M | 22.88M | 42.17M | 7.74M | 46.45M |
| Investing Cash Flow | 59.00K | -709.00K | -24.86M | -3.00K | -7.99M | -1.05M |
| Financing Cash Flow | 24.98M | 17.82M | 10.55M | 82.02M | 508.00K | 13.29M |
Cheer Holding Technical Analysis
Negative
1.80
Price Trends
3.31
Negative
4.44
Negative
69.60
Negative
Market Momentum
-0.42
Positive
17.36
Positive
25.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CHR, the sentiment is Negative. The current price of 1.8 is below the 20-day moving average (MA) of 2.54, below the 50-day MA of 3.31, and below the 200-day MA of 69.60, indicating a bearish trend. The MACD of -0.42 indicates Positive momentum. The RSI at 17.36 is Positive, neither overbought nor oversold. The STOCH value of 25.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CHR.
Cheer Holding Risk Analysis
Cheer Holding disclosed 110 risk factors in its most recent earnings report. Cheer Holding reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 3 New Risks
1.
Our dual-class voting structure will have the effect of concentrating voting control with holders of Class B Ordinary Shares, which will limit the ability of our other investors to influence corporate matters, including the election of directors and the approval of any change of control transaction. Q4, 2024
2.
We cannot predict the effect our dual-class structure may have on the market of the Class A Ordinary Shares. Q4, 2024
3.
We are a "controlled company" within the meaning of the Nasdaq Stock Market Listing Rules and, as a result, may rely on exemptions from certain corporate governance requirements that provide protection to shareholders of other companies. Q4, 2024
Cheer Holding Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | $43.86M | 2.19 | 10.47% | ― | -27.98% | ― | |
64 Neutral | $3.27M | ― | 7.01% | ― | -5.65% | -41.43% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
54 Neutral | $31.40M | -41.02 | -2.41% | ― | 44.40% | 48.49% | |
47 Neutral | $94.50M | -2.29 | -134.23% | ― | -18.94% | 37.05% | |
42 Neutral | $1.67M | -0.05 | ― | ― | -62.46% | -12.90% | |
41 Neutral | $17.53M | -27.44 | -26.62% | ― | -11.07% | 82.06% |
* Communication Services Sector Average
CHR
Cheer Holding
1.59
-155.97
-98.99%
HHS
Harte-Hanks
2.36
-2.24
-48.61%
FLNT
Fluent
3.17
0.97
44.09%
WIMI
WiMi Hologram Cloud
1.85
-4.15
-69.17%
SWAG
Stran & Company
1.68
0.67
66.34%
DRCT
Direct Digital Holdings
0.60
-25.75
-97.74%
Cheer Holding Corporate Events
Cheer Holding to Enact 1-for-3 Share Consolidation to Support Nasdaq Listing
Apr 2, 2026
On April 2, 2026, Cheer Holding announced it will implement a 1-for-3 share consolidation of its Class A ordinary shares, effective at 4:05 p.m. New York time on April 6, 2026. The company’s Class A shares will continue to trade on Nasdaq un...
Cheer Holding Posts Steady 2025 Results as It Primes AI Push and Overseas Expansion
Mar 23, 2026
On March 23, 2026, Cheer Holding reported its fiscal 2025 results, showing modest top-line growth as total revenues rose 1.1% to $148.8 million and income from operations increased 2.7% to $26.3 million, while net income attributable to shareholde...
Cheer Holding Shareholders Approve Class A Share Consolidation and Capital Reduction
Mar 16, 2026
On March 16, 2026, Cheer Holding, Inc. held an Extraordinary General Meeting in Beijing at which shareholders approved, as a special resolution subject to conditions, a restructuring of the company’s authorised share capital. The move consol...
Cheer Holding Sets March 16, 2026 Vote on Share Consolidation and Capital Reduction
Feb 27, 2026
Cheer Holding, Inc., a Cayman Islands exempted company headquartered in Beijing and listed in the U.S. as a foreign private issuer, has called an extraordinary general meeting for March 16, 2026, in Beijing for holders of its Class A and Class B o...
Cheer Holding Retains Nasdaq Listing After Share Consolidation Restores Bid Price Compliance
Jan 28, 2026
On November 19, 2025, Cheer Holding, Inc. was notified by Nasdaq that it was out of compliance with the $1.00 minimum bid price requirement and, because its shares had traded at $0.10 or less for ten consecutive days as of November 18, 2025, was a...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.